What Pomagam.pl does

Pomagam.pl is a Polish-language donation-based crowdfunding platform operated by CROWDING SP. Z O.O. and headquartered in Warsaw, Poland. The platform enables private individuals, families, and non-governmental organizations to create free fundraising campaigns across use cases including medical treatment, disaster relief, animal welfare, community events, and small-business recovery. The company has been in continuous operation since 2014 and self-describes as the most-used crowdfunding platform in Poland, claiming its campaigns collect on average three times more than competing services.

The platform is built around a self-serve, product-led model: organizers register, configure a campaign page, and manage donations through an in-product panel, with phone and email customer support available throughout the lifecycle. Core technical components include campaign pages with real-time progress tracking, integrated payment processing via Tpay (supporting BLIK, credit/debit cards, Apple Pay, Google Pay, PayPal, SEPA Euro transfers, international wire transfers, and traditional Polish bank transfers), and an AI-assisted verification system that reviews campaign submissions alongside a 1 PLN verification transfer and supporting documentation. A built-in social-sharing toolkit covers Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, WhatsApp, email, SMS, and printable QR-code posters for offline promotion.

Pomagam.pl's business model is a 0% commission freemium structure funded primarily by optional voluntary contributions from donors during checkout (defaulting to a 20% slider). An optional secondary revenue stream charges a 12% fee on donations when organizers opt into a promoted-campaign tier that includes homepage placement and retargeting ads. The platform is monetized only when donors choose to add a support contribution, making revenue directly correlated to donor generosity rather than campaign pricing. The affiliated public-benefit entity Fundacja Pomagam.pl (OPP, KRS 0000353888) runs institutional disaster-relief and animal-welfare campaigns and enables 1.5% tax-deduction redirects.

Name

Pomagam.pl

Legal name

CROWDING SP. Z O.O.

Website

https://pomagam.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pomagam.pl is a Polish donation-based crowdfunding platform operated by CROWDING SP. Z O.O. that enables individuals, families, and NGOs to run free fundraising campaigns for medical, disaster, animal welfare, and community causes, monetized via voluntary donor contributions.

Ownership category

akta.pro rank

Product category

Online Crowdfunding Platform

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

Keywords

• Online crowdfunding platform
• Donation-based fundraising
• Social fundraising services
• Charitable giving platform
• Crowdfunding marketplace

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Voluntary Donor Contributions: The platform's primary revenue source is voluntary donations made by donors during the payment process. During checkout, donors are shown an optional slider (defaulting to 20%) to add a support contribution to Pomagam.pl. These contributions fund all operational costs and payment processing fees.
2. Optional Promotional Services (12% Tier): Organizers can optionally opt into promotional support, where Pomagam.pl actively promotes their campaign via homepage placement and internet retargeting ads targeting past visitors. A 12% fee is automatically deducted from each donation received during active promotional periods. This is entirely optional and campaigns can run free of charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Pomagam.pl is a Polish online crowdfunding platform operated by CROWDING SP. Z O.O. that enables individuals, families, and NGOs to create and manage free fundraising campaigns for medical treatments, disaster relief, animal welfare, social causes, and personal needs. The platform operates on a 0% commission model and is funded by voluntary donor contributions at checkout, with integrated multi-payment support (BLIK, payment cards, bank transfers via Tpay) and real-time donation tracking.

Product overview

Pomagam.pl is a Polish crowdfunding platform offering a unified product for creating and managing fundraising campaigns. The core platform enables users to create free fundraising campaigns for various causes including medical treatment, disaster relief, animal welfare, and personal emergencies. The platform operates on a 0% commission model, financing operations through optional donations from supporters rather than charging organizers or donors. The platform integrates with multiple payment providers (Tpay, BLIK, Apple Pay, Google Pay, PayPal, and major Polish banks) to process donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pomagam.pl Crowdfunding Platform A free online fundraising platform that enables individuals, families, and non-governmental organizations to create donation campaigns for medical, social, animal welfare, disaster relief, and personal causes, with 0% commission and voluntary donor contributions.
• Promoted Campaigns (Top Promowanie) An optional paid promotion service for campaign organizers who want their collection to appear at the top of search results and category listings for increased visibility and faster donation inflow.
• Mobile App (iOS and Android) Mobile application for iOS and Android that allows campaign organizers and donors to create, manage, and contribute to fundraising campaigns from mobile devices.

Quantifiable outcome

• Campaigns collect 3x more on Pomagam.pl than on competing platforms
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• Tpay (Comgate)coreTechnology or IntegrationTpay is the payment processing infrastructure partner enabling all online transactions on Pomagam.pl, including BLIK, credit/debit cards, Apple Pay, Google Pay, and direct bank transfers from most Polish banks. Tpay handles the technical payment gateway and settlement, making it a core operational dependency for the platform.
• Fundacja Pomagam.plcoreStrategic or Co-development PartnerFundacja Pomagam.pl is the affiliated public benefit foundation (OPP, KRS 0000353888) that operates institutional fundraising campaigns (e.g., flood relief, animal rescue), enables 1.5% tax donation redirects, and provides organizational legitimacy. The foundation works with over 200 partner organizations and supports causes across health, animals, and humanitarian crises.
• TRATWA (Centrum ds. Katastrof i Klęsk Żywiołowych)majorStrategic or Co-development PartnerDisaster and Natural Disaster Center TRATWA is a partner organization that received funds from the Fundacja Pomagam.pl SOS Powódź flood relief campaign to carry out direct humanitarian operations on the ground, including animal rescue and emergency relief.
• Fundacja Pod Psią GwiazdąmajorStrategic or Co-development PartnerAn animal welfare foundation that received funds from the SOS Zwierzęta (flood relief for animals) campaign to support animal rescue, rehabilitation, and temporary shelter operations following the 2024 floods.
• Towarzystwo Opieki nad ZwierzętamimajorStrategic or Co-development PartnerThe Polish Society for the Protection of Animals (Towarzystwo Opieki nad Zwierzętami) is a partner that received funding from the SOS Zwierzęta flood relief campaign for animal rescue and welfare operations.
• Fundacja Instytut EmpatiimajorStrategic or Co-development PartnerThe Empathy Institute Foundation received funding from the SOS Zwierzęta campaign to support animal rescue and welfare initiatives in flood-affected areas.

Scale indicators7 records

Expansion highlights5 records

Broad incumbents

• JustGiving: Established European donation and charity crowdfunding platform serving individuals and nonprofits. Comparable business model focused on charitable fundraising, with broader multi-country footprint than Pomagam.pl.
• GoFundMe: Global leader in donation-based personal and charitable crowdfunding. Operates in Poland and across Europe, offering a much broader geographic reach; competes for Polish donors and diaspora giving against Pomagam.pl.

Others

• Patreon: Subscription-based creator funding platform. Comparable as a recurring monetization model for individual creators, conceptually adjacent to Pomagam.pl's role in enabling organizers to fundraise from a community base.
• Kickstarter: Reward-based global crowdfunding platform for creative and project-based ventures. Compares as a category peer in crowdfunding platform mechanics, though focused on creative/product rewards rather than donation-based giving.
• Fundraise Up: AI-powered online fundraising platform used by global nonprofits. Comparable in serving NGO and charity fundraising with modern payment UX (Apple Pay, Google Pay, etc.), overlapping with Pomagam.pl's NGO customer segment.
• Donorbox: Donation and fundraising software provider focused on nonprofits and charitable organizations. Adjacent to Pomagam.pl's NGO segment, providing tools for recurring donations, campaigns, and donor management.

Emerging players

• Fundly: US-based crowdfunding platform supporting personal, nonprofit, and community fundraising. Comparable product structure (campaign pages, donation tracking, optional platform fees) and overlapping organizer use cases.
• GiveSendGo: Donation-based crowdfunding platform for personal causes, faith-based campaigns, and community needs. Comparable use cases (medical, disaster relief, community fundraising) with overlapping donor audience.

Direct peers

• Siepomaga.pl: Leading Polish crowdfunding platform focused on medical and personal fundraising. Directly competes with Pomagam.pl in the same Polish donation-based crowdfunding market, serving similar individual and NGO organizers with comparable 0% or low-fee campaign models.
• Zrzutka.pl: Polish crowdfunding and money-collection platform for personal, charitable, and group causes. Competes directly with Pomagam.pl for Polish organizers and donors across medical, community, and event fundraising campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pomagam
• YouTubeyoutube.com/c/Pomagampl1
• Facebookfacebook.com/pomagampl
• LinkedInlinkedin.com/company/pomagam-pl
• Instagraminstagram.com/pomagam
• TikToktiktok.com/@pomagam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomagam.pl