knopka

What knopka does

Knopka (Кнопка), founded in 2013 and headquartered at the Skolkovo Innovation Center in Moscow, is a cloud-based accounting outsourcing firm operating as a private closed joint-stock company (АО «Кнопка»). The company serves more than 2,000 small and medium businesses across Russia and Armenia, delivering full-stack outsourced accounting, tax filing, payroll, HR, legal, and primary-document services through a subscription model with publicly listed monthly tiers ranging from 7,000 RUB to 26,900 RUB. Its core delivery channel is the Knopka X web and mobile application, backed by a 200+ in-house team of accountants, lawyers, HR specialists, and foreign-trade experts.

The underlying technology stack is a proprietary SaaS platform built on C#, Python, TypeScript, Java, Kotlin, Swift, and Dart, running on PostgreSQL with Docker, Nginx, Elasticsearch, and RabbitMQ. The system is described as a neural-network-based accounting software complex that automatically processes primary documents, generates answers to accounting, tax, and legal questions, and integrates with Diadoc (EDI), all major Russian banks, online cash registers, OFD, and the APIs of Ozon, Wildberries, and Yandex Market. Three products (Servis Knopka, Knap, Calculator NDS) are registered in the Russian Software Registry (ERPPO), and the company holds IT-accreditation under Mincifry Order No. 449, granting it the ability to support clients through their own IT-accreditation processes.

Go-to-market combines inside sales via a toll-free 8-800 line and website lead capture with product-led elements (free NDFL calculator, free account-blocking relief guide, and a self-serve web app). Content marketing is executed through an SEO blog, multiple Telegram channels, and Rutube video. Revenue is generated primarily through recurring monthly subscriptions bundled with full-service accounting delivery, supplemented by one-off business-registration services (OOO/IE) priced at 7,000 RUB. The company is bootstrapped, with no disclosed external funding rounds or institutional investors.

Name

knopka

Legal name

АО «Кнопка» (JSC Knopka)

Website

https://knopka.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Knopka is a Moscow-based SaaS accounting outsourcing firm founded in 2013 that serves more than 2,000 small and medium businesses across Russia and Armenia. It delivers subscription-based bookkeeping, tax, payroll, HR, and legal services through the Knopka X app, powered by a proprietary neural-network platform integrated with Russian banks, marketplaces, and EDI systems.

Ownership category

akta.pro rank

Product category

Outsourced Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Expense Management & Reimbursements Administration (BPACAIAH), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Outsourced accounting services
• Cloud accounting platform
• Tax compliance services
• Payroll management software
• Small business bookkeeping

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-Based Accounting Outsourcing: Knopka provides full-service accounting outsourcing through monthly subscription plans. Clients receive access to the Knopka application, personal manager, tax consultant, lawyer, HR specialist, payment specialist, business assistant, primary document specialist, and foreign trade specialist. Pricing tiers range from 7,000₽ to 26,900₽ per month depending on business type and complexity. Service is provided through license agreements for the proprietary software.
2. Software License Fees: The service provides rights to use software (including neural network modules) under license agreements. The software is provided as an internet service (SaaS model). Pricing for licenses is available at files.knopka.com/tariffs_2026.pdf.
3. Business Registration Services: One-time service for registering OOO (LLC) and IE (individual entrepreneur), priced at 7,000₽ standalone or bundled with monthly accounting plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Knopka provides remote outsourced accounting services to small and medium businesses across Russia and Armenia, delivering bookkeeping, tax calculation and filing, payroll, HR administration, legal support, and electronic document management via a subscription-based SaaS platform (mobile app and Knopka X web application) powered by proprietary neural network technology. A team of 200+ specialists (accountants, tax consultants, lawyers, HR, payment specialists) handles end-to-end financial back-office functions, with pricing tiered from 7,000₽ to 26,900₽ per month depending on business type and complexity.

Product overview

Knopka is a cloud-based accounting outsourcing service delivered as a unified platform with modular components. The core product is the 'Сервис Кнопка' delivered via the mobile app and 'Кнопка Х' web application, supported by proprietary neural network technologies (Аватар and Аватар-Зарплата) for automated accounting and payroll. Additional modules include КЭДО for electronic HR documents, ЭДО for electronic document exchange, and archiving services. The service also provides specialized tools like the Калькулятор НДФЛ (income tax calculator), Калькулятор НДС (VAT calculator), and Кнап, all registered in the Russian Software Registry.

Differentiator

Problem solved

Functional benefit

Brands

• Аватар (Avatar): Automated accounting system developed by АО «Кнопка» using neural network technology for remote bookkeeping and accounting for legal entities and individual entrepreneurs.
• Аватар-Зарплата (Avatar-Salary)
• Кнопка Х (Knopka X)
• Кнап (Knaп)
• Калькулятор НДС (VAT Calculator)
• Калькулятор НДФЛ
• Пакет Бумажный
• Система управленческого учёта
• КЭДО (Electronic HR Document Management)

Products and services

• Knopka Accounting Outsourcing Service (Сервис Кнопка)
• Knopka X Web Application (Кнопка Х)
• Avatar (Аватар) Automated Accounting System
• Marketplace Sellers Accounting (Ozon, Wildberries, Yandex Market)
• IT Companies Accounting Service
• Manufacturing Accounting Service (OSNO, 26,900₽/month)
• LLC and Individual Entrepreneur Registration Service (Регистрация ООО и ИП)
• Management Accounting and Analytics (Управленческий учёт)
• KEDO — Electronic HR Document Management (КЭДО)
• Electronic Document Management (ЭДО) via Diadoc

Quantifiable outcome

• 2,000+ clients served across Russia and Armenia
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Diadoc (Диадок)coreTechnology or IntegrationKnopka integrates with the Diadoc electronic document management (EDI) system using neural network technology. This enables clients to connect to Diadoc's EDI directly through Knopka's platform, configure their personal accounts, and send documents to counterparties automatically. Primary document exchange with contractors is handled through this integration.
• Ozon, Wildberries, Yandex MarketcoreTechnology or IntegrationKnopka provides API integration with personal accounts of Ozon, Wildberries, and Yandex Market for automatic exchange of sales data. This enables clients selling on Russian marketplaces to have automatic accounting of their platform operations directly within Knopka's accounting system.
• Bank Tochka (Банк Точка)coreTechnology or IntegrationKnopka is integrated with Bank Tochka for bank account synchronization. Current account balance, history of accruals and debits are updated daily and available through a click in the application. Bank Tochka is also listed as the servicing bank for AO Knopka's own accounts (settlement account 40702810002500131007).
• Federal Tax Service (ФНС), Social Fund (СФР), RosstatcoreOthersKnopka submits electronic reporting to the Federal Tax Service, Social Fund (formerly Pension Fund and FSS merged), and Rosstat online by proxy on behalf of clients. This is a core operational capability enabling the company's outsourced accounting service.
• Minfin IT RegistercoreOthersAO Knopka's activities are classified under IT activity codes 1.01 and 2.01 per Order No. 449 of the Ministry of Digital Development. The company's products are registered in the Unified Register of Russian Computer Programs (ЕРРПО).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Финолог (Finolog): Russian SMB cash-flow and financial-management SaaS with bank integrations and team workflows. Adjacent in functionality to Knopka's management-accounting/Avatar modules and a relevant emerging competitor for the same SMB finance stack.
• QBIS: Cloud SMB accounting and tax platform with bank integrations and payroll, focused on European SMBs. Comparable to Knopka's web-app-based outsourced SMB accounting stack though not directly competing in Russia.

Broad incumbents

• Тинькофф Бизнес (Tinkoff Business): SMB banking and business-services platform from Tinkoff offering accounts, tax reminders, reporting and ecosystem integrations. A broader incumbent that competes for the same Russian SMB wallet as Knopka.
• 1С (1C): Dominant Russian accounting/ERP software vendor whose 1C:Bukhgalteriya platform underpins much of the country's bookkeeping. A broad incumbent whose installed base shapes the competitive context for Knopka's outsourced service.
• Контур (Kontur): Large Russian B2B SaaS incumbent with a broad portfolio including Elba, Kontur.Accounting, EDI (Diadoc), reporting and HR products. Overlaps with Knopka across accounting and electronic document management.
• Банк Точка (Tochka Bank): Russian digital SMB bank that already integrates with Knopka and bundles accounting-adjacent services into its SMB platform. Represents both an integration partner and a potential adjacent competitor expanding into outsourced back-office.

Direct peers

• Bench: North American outsourced bookkeeping and accounting service for SMBs combining dedicated accountants with proprietary software. Closest international comparable to Knopka's hybrid SaaS-plus-human-outsourced model.
• Pilot: US tech-enabled accounting, tax and CFO services firm for startups and SMBs. Same outsourced-accounting-plus-software hybrid model as Knopka, making it a useful international benchmark.
• Эльба (Elba) by Kontur: Kontur's lightweight SMB accounting SaaS for individual entrepreneurs and small businesses, covering tax regime selection, reporting and basic payroll. Competes head-on with Knopka's entry-tier USN offerings.
• Моё дело (Moe Delo / MyBusiness): Russian cloud accounting and tax SaaS for SMBs and individual entrepreneurs, offering bookkeeping, reporting, payroll and integrations. Closest direct competitor in the same outsourced SMB accounting category as Knopka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KnopkaCom
• YouTuberutube.ru/channel/47046672/videos
• Facebookfacebook.com/knopkacom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about knopka