Educational Resource Systems

What Educational Resource Systems does

Educational Resource Systems (ERS) is a privately held professional services firm founded in 1994 by Gregg Terry and headquartered in Red Bank, New Jersey. The company designs and delivers custom learning and development solutions exclusively for life sciences organizations, operating across three core practice areas: Commercial (sales and field readiness), Medical Affairs (scientific exchange and Medical Science Liaison training), and Market Access (payer training and value narrative creation). Named enterprise clients include Pfizer, AstraZeneca, Merck, Gilead, Takeda, Novartis, AbbVie, Johnson & Johnson, Bristol Myers Squibb, Sanofi, and approximately 20 additional pharmaceutical and biotechnology companies.

ERS's core offering is performance-based curricula that combine instructional design, adult learning theory, and behavioral science to drive measurable behavior change rather than content completion. Service delivery spans e-learning modules, role-play simulations, workshops, manager coaching tools, and assessments, with AI-driven application and assessment capabilities embedded within learning solutions. The company employs 11-50 staff organized across Client Service, Business Development, Instructional Design, Finance/HR, and Medical leadership functions, with a Chief Medical Officer providing clinical oversight. Technology is centered on instructional design excellence rather than a proprietary platform; the company does not maintain disclosed patents or trademarks.

ERS generates revenue through professional services fees tied to bespoke learning engagements, with pricing determined via discovery conversations rather than publicly disclosed rate cards. The company sells exclusively to life sciences L&D leaders, Medical Affairs leadership, and Market Access leadership through a consultative enterprise field sales motion, supplemented by content marketing through an Insights blog and LinkedIn presence. The business remains founder-led under CEO Gregg Terry after more than 30 years of operation, with no institutional investor backing, M&A activity, or productized self-service offerings disclosed.

Name

Educational Resource Systems

Legal name

Education Resource Systems

Website

https://educationalresource.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Educational Resource Systems is a privately held professional services firm that designs custom learning and development solutions exclusively for life sciences organizations, serving pharmaceutical and biotechnology clients across Commercial, Medical Affairs, and Market Access practice areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Learning Solutions: ERS generates revenue by providing tailored learning and development services to life sciences organizations. Services include strategic learning design, delivery, and measurement across Commercial, Medical Affairs, and Market Access practice areas. The company designs, builds, and measures performance-based curricula that connect directly to business outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ERS is a learning and development professional services firm that designs, builds, and measures custom learning solutions for life sciences organizations across three practice areas: Commercial, Medical Affairs, and Market Access. Deliverables include e-learning modules, workshops, simulations, role-play tools, coaching aids, and AI-driven assessments, all grounded in adult learning theory and behavioral science. The company focuses on producing measurable behavior change tied to business outcomes rather than course completion metrics.

Product overview

ERS is a learning solutions provider offering a unified platform of custom, science-backed learning services for life science organizations. The company operates across three core practice areas—Commercial, Medical Affairs, and Market Access—delivering tailored learning through integrated solution modules including Learning & Development Custom Solutions (e-learning, workshops, assessments, coaching guides), Commercial Excellence Field Readiness programs (launch curricula, role-play simulations, manager coaching tools), Medical Affairs Strategic Communications training (MSL onboarding, clinical conversation workshops, HCP engagement simulations), and Market Access Value Narrative Creation solutions (payer training, value story workshops, reimbursement tools). These offerings are unified by a blended learning methodology combining digital, experiential, and in-the-flow learning modalities with AI-driven assessment capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning & Development Custom Solutions Custom performance-based curriculum design, build, and measurement service for life sciences organizations, combining interconnected learning experiences including e-learning, animations, workshops, assessments, and coaching tools, delivered as tailored engagements tied to business outcomes.
• Commercial Practice Area - Field Readiness Field readiness solution for commercial teams combining competitive selling skills development, launch curricula, role-play simulations, manager coaching tools, sustainment programs, and disease state education to prepare reps for real-world healthcare professional interactions.
• Medical Affairs Practice Area - Strategic Communications Scientific communication and MSL training solution including scientific training modules, MSL onboarding, clinical conversation workshops, HCP engagement simulations, and scientific narrative alignment to strengthen credible, compliant scientific exchange for Medical Affairs teams.
• Market Access Practice Area - Value Narrative Creation Access and reimbursement readiness training including payer training modules, value story workshops, reimbursement navigation tools, and account planning aids designed to align science and value with payer priorities for Market Access teams.

Named customers28 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SweetRush: Custom learning experience design firm serving enterprise clients including life sciences organizations. Comparable to ERS in business model (custom learning design, instructional design excellence) and target market (pharma/biotech), and frequently cited as a direct competitor in pharma L&D services.
• Conventus: Life sciences commercial training solutions provider serving pharma and biotech with learning, communications, and consulting services. Comparable to ERS in vertical specialization and Custom learning model for life sciences organizations.
• Performance Development Group: Specialized provider of commercial training and learning solutions for life sciences organizations. Directly comparable to ERS in target customer (pharma commercial teams), service offering (custom learning design), and outcomes-based value proposition.
• Judge Learning Solutions: Pharma-focused training solutions provider offering custom learning and certification programs for life sciences organizations. Comparable to ERS in vertical specialization (pharma/biotech) and custom learning solution model.
• Allen Communication Learning Services: Custom learning design and development firm with significant life sciences practice. Comparable to ERS in business model (custom learning design, instructional design services) and overlapping customer base within pharmaceutical and biotech organizations.

Broad incumbents

• GP Strategies: Large-scale corporate training and performance improvement provider (now part of Learning Technologies Group) with a significant life sciences practice. Comparable to ERS in serving pharma customers but operates at materially larger scale and broader portfolio of offerings beyond life sciences.
• Huron Consulting Group: Broad management consulting firm with a life sciences practice that includes L&D and commercial training services. Comparable to ERS in serving pharma organizations but operates as a much larger consulting platform spanning strategy, operations, and technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ers-educationalresource
• Xx.com/_ERS_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educational Resource Systems