Wisconsin

What Wisconsin does

Wisconsin is a privately held boutique consulting firm headquartered in São Paulo, Brazil, specializing in two integrated service lines: real estate consulting (Consultoria Imobiliária) and fixed asset management (Gestão de Ativos Imobilizado). Founded in 2016, the firm serves clients across Brazilian territory and selectively across Latin America, with cumulative appraisal report values exceeding R$500 million. Its three primary customer segments are private-sector companies (property valuation, portfolio management, feasibility studies, insurance and bankruptcy assessments), regulated industries with emphasis on the electric/utilities sector (asset control under MCPSE, fiscal depreciation, concession-related services), and insurance-sector adjusters requiring independent damage and loss assessments. Deliverables are stated to be accepted by regulatory authorities, judicial systems, tax authorities, and major financial institutions.

The firm's underlying methodology relies on compliance with Brazilian accounting standards (CPC 01, CPC 15, CPC 27) and IFRS, applied through proprietary assessment frameworks rather than a unified software platform. Fixed asset management engagements incorporate RFID and barcode tagging for physical-accounting reconciliation, alongside implementation services for ERP systems including SAP Asset Accounting and Oracle Assets. Electric-sector clients receive specialized asset control under the Manual de Controle Patrimonial do Setor Elétrico (MCPSE). The firm employs 51-100 professionals holding certifications from Brazilian regulatory bodies (CREA, IBRACON, CVM, IBAPE, CORECON, CNAI) and international credentials including MRICS and PMP. No disclosed AI/ML capabilities, patents, or proprietary technology platforms exist.

The business model is professional services-led, with project-based engagements priced per assignment, supplementable by retainer-style managed services for ongoing asset control and multi-year outsourcing contracts. Wisconsin operates no digital self-serve channels and no paid advertising; client acquisition is driven by professional reputation, industry credentials, and referrals from accounting firms and legal practices. The firm maintains a website, blog, LinkedIn, and Instagram presence and reports ongoing operations as of late 2023. There is no disclosed institutional ownership, no funding history, no parent company, and no leadership or headcount trend data beyond the 51-100 employee range.

Name

Wisconsin

Legal name

Wisconsin

Website

https://wisconsinbr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Wisconsin is a São Paulo-based boutique consulting firm providing real estate valuation, feasibility studies, and fixed asset management services, including RFID tagging and ERP implementation, to private companies, regulated electric-sector clients, and insurance adjusters throughout Brazil.

Ownership category

akta.pro rank

Product category

Real Estate and Fixed Asset Consulting Services

NAICS

Management Consulting Services (54161), Offices of Real Estate Agents and Brokers (531210), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Timberland & Forestry Properties Brokerage (BPAJADAC)

Keywords

• Real estate valuation
• Fixed asset management
• Property consulting
• Impairment testing
• Asset inventory services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Real Estate Consulting Services: Professional consulting services including property valuation, feasibility studies, portfolio management, and insurance-related assessments. These are project-based engagements typically quoted per assignment.
2. Fixed Asset Management Services: Ongoing asset management and control services including inventory, reconciliation, tagging, and system implementation. May include retainer arrangements or project-based outsourcing contracts.
3. Regulatory Compliance Services: Specialized consulting for regulated industries (particularly electric sector) including fiscal assessments, concession services, and regulatory technical consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wisconsin is a Brazilian boutique consulting firm that delivers Real Estate Consulting and Fixed Asset Management services to corporate and institutional clients across Brazil. Core offerings include property valuation, financial feasibility studies, fair value assessment, portfolio management, insurance claim assessments, dispute resolution, machinery and equipment appraisal, impairment testing, CPC/IFRS-compliant reporting, RFID/barcode asset tagging, physical-accounting reconciliation, and ERP module implementation (SAP AA, Oracle Assets).

Product overview

Wisconsin is a boutique consulting firm offering two integrated service lines: Real Estate Consulting and Fixed Asset Management. The firm assists clients across Brazil with property valuation, investment feasibility studies, insurance and dispute assessments, portfolio management, and comprehensive fixed asset lifecycle management including inventory, depreciation analysis, ERP integration, and regulatory compliance for regulated industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria Imobiliária (Real Estate Consulting)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• TWO MarketingminorOthersWebsite development partner responsible for the company's digital presence and website maintenance.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• KPMG Brazil: Big 4 firm in Brazil providing deal advisory, valuation, and asset management consulting. Comparable on CPC/IFRS technical valuation work and consulting for regulated utilities and large corporates.
• Deloitte Brazil: Big 4 firm in Brazil providing valuation, M&A advisory, and asset management consulting. Overlaps with Wisconsin on IFRS-compliant impairment testing (CPC 01), business combinations (CPC 15), and asset useful life assessments (CPC 27).
• EY Brazil: Big 4 firm with Brazilian valuation and advisory practices serving regulated industries. Directly comparable on impairment, business combination, and asset valuation engagements under IFRS/CPC frameworks.
• PwC Brazil: Big 4 firm in Brazil offering valuation services, transaction advisory, and asset-related consulting. Comparable as a competing provider of CPC/IFRS-compliant valuations and feasibility studies for regulated industries.
• Cushman & Wakefield: Global commercial real estate services firm with significant Brazil operations offering valuation, advisory, and asset management. Comparable as a competing provider of real estate valuation and portfolio advisory services, though at much larger scale and broader geographic reach.
• CBRE Group: World's largest commercial real estate services firm with a Brazil presence offering valuation, advisory, and investment services. Comparable in real estate valuation and consulting, but at global scale with broader service breadth.
• JLL (Jones Lang LaSalle): Global real estate services firm with Brazilian operations providing valuation, capital markets, and advisory services. Directly comparable in property valuation and real estate consulting, though positioned as a full-service multinational rather than a boutique.
• Colliers International: Global real estate professional services firm with operations across Latin America including Brazil. Comparable in property valuation and real estate advisory services, competing for the same mid-to-large enterprise client mandates.

Regional players

• Binswanger do Brasil: Brazilian commercial real estate services firm providing valuation and brokerage. Comparable as a regionally focused competitor in Brazilian CRE advisory and valuation, similar boutique-to-mid-market positioning.
• Engebanc Engenharia e Avaliações: Brazilian engineering firm specializing in real estate and equipment valuations, feasibility studies, and appraisals. Closest comparable in service mix to Wisconsin, particularly on machinery/equipment valuation and engineering-based property assessments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wisconsinbr
• LinkedInlinkedin.com/company/wisconsin-international
• Instagraminstagram.com/wisconsin_inter
• Xx.com/wisconsin_inter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin