Luxxu Modern Design & Living

What Luxxu Modern Design & Living does

Luxxu Modern Design & Living is a Portuguese luxury furniture and lighting brand operating under the legal entity ILLIONAIRE SOCIETY, LDA, headquartered in the Porto region of Portugal with all production based in Oporto. Founded in 2014, the company designs and handcrafts made-to-order lighting (chandeliers, suspensions, pendants, wall lamps, floor lamps, table lamps, plafonds, outdoor and kids lines), casegoods furniture (dining tables, consoles, desks, beds, sideboards, mirrors, etc.), upholstered furniture (sofas, armchairs, dining chairs, stools), and homeware complements (clocks, rugs, pillows, decor). Production is performed by skilled craftsmen using premium materials including brass with 14k gold plating, crystal glass, Swarovski crystals, and marble (Estremoz, Carrara, Nero Marquina), with a Senior Designer-led Portuguese product design team. The company offers customization and bespoke services that allow clients to modify colors, finishes, and measures or commission fully custom pieces, with design fees potentially applicable to extensive drawings or renders.

The business model is direct-to-customer and sales-led, with no e-commerce on the website. Orders are processed through Sales & Product Specialists reachable by email ([email protected]), phone (+351 916 980 799), and WhatsApp Service, supported by dedicated Market Managers who issue Proforma invoices and manage the order lifecycle from inquiry through delivery. Standard made-to-order products carry a 6-8 week lead time with 50% deposit plus 50% before shipping; bespoke/custom orders require 100% upfront payment and extended lead times; stock items ship within 2 weeks. Pricing is denominated in Euros and Dollars on an ex-work basis from Porto, with worldwide shipping options including DAP, DDP, White Glove, and Express Delivery.

Luxxu serves four defined customer segments — luxury residential homeowners, hospitality/contract projects (hotels, restaurants, bars, spas, resorts), interior designers and architects, and furniture stores/distributors — with the first three flagged as primary. Marketing spans a content-rich website (catalogues, ebooks, magazines, inspiration library of over 2,000 assets), email marketing via MailChimp, Facebook and Instagram presence, a Press Room, and Google Ads. The brand operates as part of the Covet Design Group, a multi-brand luxury interior design ecosystem that includes sibling brands such as Boca Do Lobo, Brabbu, Circu, Delightfull, Essential Home, Maison Valentina, PullCast, Rug'Society, Caffe Latte, Covet House, and The Most Expensive Homes, providing shared creative direction and cross-brand exposure.

Name

Luxxu Modern Design & Living

Legal name

ILLIONAIRE SOCIETY, LDA

Website

https://luxxu.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxxu Modern Design & Living is a Portuguese luxury furniture and lighting brand that designs and handcrafts made-to-order chandeliers, furniture, and homeware in Oporto, selling directly worldwide to high-end residential, hospitality, and interior design professional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio Tinto

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Furniture and Lighting Sales: LUXXU generates revenue through the sale of handcrafted luxury furniture and lighting products. All pieces are made-to-order with standard lead times of 6-8 weeks. Products are sold globally with pricing in Euros and Dollars, ex-work from Porto, Portugal. Payment terms include 50% deposit to begin production and 50% before shipping for standard products; 100% upfront for custom/bespoke orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Luxxu Modern Design & Living designs, handcrafts, and sells luxury furniture and lighting pieces under four main product categories: Lighting (chandeliers, suspensions, pendants, wall, floor and table lamps, plafonds, outdoor and kids), Furniture Casegoods (dining tables, consoles, desks, beds, mirrors, sideboards, etc.), Furniture Upholstery (sofas, armchairs, dining chairs, ottomans), and Homeware Complements (clocks, rugs, pillows, decor). All pieces are handmade to order in Oporto, Portugal using premium materials such as brass with real 14k gold plating, crystal glass, Swarovski crystals, and fine marbles, with full customization and bespoke design services available for global luxury residential and hospitality clients.

Product overview

Luxxu Modern Design & Living is a luxury furniture and lighting brand offering an extensive portfolio of handcrafted products. The product line spans four main categories: Lighting (including chandeliers, suspensions, pendants, wall lamps, floor lamps, table lamps, plafonds, outdoor and kids lighting), Furniture Casegoods (dining tables, consoles, desks, closets, column displays, center tables, bar tables, bookcases, nightstands, screens, side tables, bar cabinets, beds, dressing tables, entertainment units, sideboards, TV cabinets, dressers, mirrors), Furniture Upholstery (dining chairs, armchairs, counter stools, ottomans, chaise longues, sofas, bar chairs, office chairs, stools, massage chairs, outdoor upholstery), and Homeware Complements (clocks, rugs, pillows, decor). Products are handcrafted in Oporto, Portugal using premium materials including brass with 14k gold plating, crystal glass, Swarovski crystals, and marble. The company offers customization and bespoke services for clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Lighting Collection Handcrafted luxury lighting fixtures in chandeliers, suspensions, pendants, wall, floor, and table lamps, plafonds, outdoor and kids lighting, made-to-order in Portugal using premium brass, crystal glass, and Swarovski elements. Designed for interior designers, hospitality operators, and luxury residential clients worldwide.
• Luxury Furniture Casegoods Collection Handcrafted modern casegoods furniture including dining tables, consoles, desks, closets, column displays, center tables, bar tables, bookcases, nightstands, screens, side tables, bar cabinets, beds, dressing tables, entertainment units, sideboards, TV cabinets, dressers, mirrors, and outdoor and kids pieces. Targeted at luxury residential interiors and hospitality projects worldwide.
• Luxury Furniture Upholstery Collection Handcrafted upholstered furniture including dining chairs, armchairs, counter stools, ottomans, chaise longues, sofas, bar chairs, office chairs, stools, massage chairs, and outdoor upholstery. Designed for luxury residential living spaces and high-end hospitality venues.
• Homeware Complements Collection Luxury home accessories and complements including designer clocks, rugs, pillows, and decor items intended to complete LUXXU interior specifications alongside casegoods, upholstery, and lighting. Targeted at interior designers and luxury homeowners curating cohesive premium interiors.
• Bespoke and Customization Services Customization of existing pieces and fully bespoke design services covering colors, measures, finishes, and 100% custom projects. Design fees may apply for extensive drawings or renders. Aimed at interior designers, hospitality operators, and luxury homeowners who require pieces tailored to specific spaces or briefs, with extended lead times beyond the standard 6-8 weeks.
• Hospitality Contract and Volume Customization Contract and project customization service for quantity orders, providing customized luxury furniture and lighting for hotels, restaurants, bars, spas, and resorts, including public spaces and guest rooms. Supports brand consistency across multiple units with volume-order coordination.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Covet Design GroupcoreOthersLUXXU is part of the Covet Design Group, a luxury interior design ecosystem. Covet Design Group includes multiple luxury furniture and lighting brands: Luxxu Modern Lighting, Caffe Latte, Circu, Interior Design Magazines, Covet House, PullCast, Rug'Society, The Most Expensive Homes, Delightfull, Essential Home, Boca Do Lobo, Brabbu, and Maison Valentina. These brands share a common creative direction and marketing presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Restoration Hardware (RH): Large U.S.-based luxury home furnishings brand spanning lighting, furniture, and decor. Comparable on multi-category luxury home positioning and aspirational brand marketing, though it operates at vastly greater scale with a gallery-led model.
• Tom Dixon: Established luxury lighting and furniture design house selling globally through showrooms and direct channels. Comparable in design-forward luxury lighting and high-AOV residential/hospitality positioning, with a broader and more mature brand footprint.
• Flos: Iconic Italian luxury architectural and decorative lighting brand. Comparable on the lighting side as a design-led premium brand serving residential and contract projects globally, with a much larger and more diversified product portfolio.
• Roche Bobois: Global French luxury furniture brand with showrooms in major cities worldwide. Comparable as a premium-to-luxury furniture player serving HNW residential and contract markets, though it operates a much larger retail-led model.

Direct peers

• Brabbu: Covet Design Group sister brand offering luxury furniture and lighting with a strong contract/hospitality focus. Comparable in materials, customization, and target segments (hospitality and luxury residential).
• Essential Home: Covet Design Group sister brand in the mid-century luxury furniture and lighting space, sharing Portuguese handcraft production and worldwide direct distribution. Directly comparable in product mix and customer profile.
• Circu: Covet Design Group sister brand in the kids' luxury furniture space. Comparable on production model, premium materials, and direct-sales distribution, though narrower in category (kids only).
• Delightfull: Covet Design Group sister brand specializing in luxury mid-century inspired lighting fixtures, handcrafted in Portugal. Closest comparable on the lighting side given overlapping materials, customer base, and direct-sales GTM.
• Boca do Lobo: Sister brand within the Covet Design Group producing handcrafted luxury furniture and lighting from Porto, Portugal. Directly comparable in production model, materials, customer segments, and worldwide direct-sales distribution.
• Maison Valentina: Covet Design Group sister brand focused on luxury bathroom furniture and lighting. Overlaps with Luxxu on materials, handcrafted Portuguese production, and luxury residential/hospitality design segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/luxxu_design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxxu Modern Design & Living