Visit Linköping
Visit Linköping & Co AB is the official destination management organization for Linköping, Sweden, operating the municipal tourism website, InfoPoints, and major event venues (Linköping Konsert & Kongress, Saab Arena). It serves individual tourists, event attendees, and corporate conference planners with ticketing, venue bookings, and visitor information across five languages.
- Company typePrivate
- Founded-
- HeadquartersLinköping, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Visit Linköping does
Visit Linköping & Co AB is a Swedish private limited company (org.nr. 556696-9464) headquartered at Konsistoriegatan 7, Linköping, operating as the official visitor economy company (besöksnäringsbolag) for Linköping municipality. The organization is a destination management and venue operator rather than a technology business. Its core product is the multilingual visitlinkoping.se website (Swedish, English, Dutch, Norwegian, German), which functions as the centralized discovery layer for events, attractions, accommodations, dining, and travel information in the Linköping region. Operationally, the company runs Linköping's principal event infrastructure — Linköping Konsert & Kongress, Saab Arena, and Stångebrofältet — alongside a network of staffed tourist InfoPoints including the upcoming Bergs slussar site opening May 9, 2026. Complementary offerings include digital self-guided tours (Storyhunting and Kulturpunkt audio guides), guided city walks (from SEK 49), and conference venue booking via the East Sweden Convention Bureau.
Revenue is generated from three streams: transaction fees on ticket sales (processed through Ticketmaster and direct channels for concerts and events priced from SEK 49 for tours to SEK 595 for major concerts), professional services for corporate conferences and event bookings at the managed venues (quote-based, multi-year contracts), and recurring newsletter/marketing communications (subscriber data captured via ticket purchases and website forms). Go-to-market is event-driven and destination-anchored: visitors arrive via the website or physical InfoPoints, consume content across the funnel (awareness through attractions listings, conversion through ticketing and booking), and are re-engaged through newsletters. Customer segments split between primary tourist visitors and event attendees (long-tail individual consumers) and secondary conference/meeting planners (enterprise and association clients seeking 1,500+ capacity venues).
The company has 51-100 employees and operates within the Östergötland region of Sweden, with no disclosed parent company, ownership structure, or investor base — typical of municipality-influenced Swedish DMOs. No public funding rounds, acquisitions, leadership changes, or restructuring events are disclosed in the source material. Its core technology stack is a multilingual content management system with third-party ticketing integration and cookie-based aggregate web analytics; no API, SDK, or proprietary AI/ML capability is offered.
Visit Linköping firmographics
Firmographics- Name
- Visit Linköping
- Legal name
- Visit Linköping & Co AB
- Website
- https://visitlinkoping.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visit Linköping & Co AB is the official destination management organization for Linköping, Sweden, operating the municipal tourism website, InfoPoints, and major event venues (Linköping Konsert & Kongress, Saab Arena). It serves individual tourists, event attendees, and corporate conference planners with ticketing, venue bookings, and visitor information across five languages.
- Ownership category
- akta.pro rank
Visit Linköping industry classification
Industry- Product category
- Tourism & Destination Management Services
- NAICS
- Tour Operators (56152), Travel Agencies (56151)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Tours, Activities & Experiences Booking (HSACAKAF)
- akta.pro secondary industries
- Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Visit Linköping is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Visit Linköping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Visit Linköping & Co serves as co-organizer and ticket seller for events at Linköping Konsert & Kongress, Saab Arena, and Stångebrofältet. They process ticket purchases including payment, delivery, and customer support through third-party ticketing systems.
- Conference and Event Services: Booking and administration of conference and event services for corporate meetings, congresses, and events at their managed facilities.
- Newsletter/Marketing Communications: Newsletter distribution with information about events, offers, and activities. Data collected through ticket purchases via partners like Ticketmaster and website forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free tourist information services for all visitors |
| Unit Pricing | Pay-as-you-go | Event tickets - variable pricing |
| Quote-based/ custom | Multi-year contract | Conference and meeting venues |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Visit Linköping product offering
Product offeringCore offering
Visit Linköping & Co AB is Linköping's official destination management and visitor services organization. It runs the city's centralized tourism information website (visitlinkoping.se) in five languages, operates staffed InfoPoints, manages major event venues (Linköping Konsert & Kongress and Saab Arena), sells tickets for concerts and events, coordinates conferences through the East Sweden Convention Bureau, and provides digital and guided tour services for visitors.
Product overview
Visit Linköping & Co operates Linköping's official tourism destination platform, managing a portfolio of venues and services including the Visit Linköping destination website, InfoPoints tourist service locations, and operates major event venues (Linköping Konsert & Kongress and Saab Arena). The company provides event ticketing services, conference and meeting facilitation through East Sweden Convention Bureau, and digital guided tour experiences. The organization serves as Linköping's destination marketing and visitor services company.
Differentiator
Problem solved
Functional benefit
Products and services
- Linköping Konsert & Kongress Concert and congress venue in the heart of Linköping hosting concerts, conferences, corporate events, and trade fairs. Eco-labeled and Green Key certified, supporting both public performances and bookable meeting/event facilities.
- Saab Arena Large event arena in Linköping operated by Visit Linköping & Co, hosting concerts, sports, and major events requiring large-capacity audience facilities.
- East Sweden Convention Bureau Free meeting and congress planning service for researchers, associations, and meeting planners organizing events in the Linköping and Norrköping region. Services include bid compilation, venue booking, fam trips, and regional coordination. Has facilitated over 100 large and small meetings since inception.
- Digital Guided Tours Self-guided walking tours of Linköping including Storyhunting themed experiences and audio guides delivered via the Kulturpunkt app for visitors exploring the city at their own pace.
- Event Ticketing Services Ticket sales, payment processing, delivery, and customer support for events at Linköping Konsert & Kongress, Saab Arena, and Stångebrofältet, processed through the Ticketmaster platform with Visit Linköping & Co acting as co-organizer.
- InfoPoints Network of staffed physical tourist information locations across Linköping providing personalized recommendations, maps, bicycle rental, and souvenir sales to visiting tourists.
Companies that use Visit Linköping
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Visit Linköping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Linköping partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- East Sweden Convention BureaucoreNon-profit organization facilitating meetings and conventions in the East Sweden region (Linköping and Norrköping). Since 2012, has contributed to over 100 large and small meetings. Provides free assistance to researchers and meeting planners including bid compilation, venue booking, fam trips, and regional coordination.
- TicketmastercoreTicketmaster serves as the primary ticketing platform for event ticket sales. Visit Linköping & Co acts as co-organizer for events, with ticket purchases generating customer data shared for event administration and newsletter communications.
- Linköpings GuideklubbminorAssociation of authorized guides offering guided tours of Linköping's historical sites, including dramatized and customized tours for tourists, schools, companies, and students.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Visit Linköping competitors and assessment
Company assessmentRegional players
- Visit Bergen: Official DMO for Bergen, Norway offering visitor information, attractions, accommodations, and meeting services. Comparable Nordic DMO with similar role centralizing tourism information and event/conference support in a regional city context.
Others
- Ticketmaster: Global ticketing platform and primary event ticketing partner for Visit Linköping. Comparable as the underlying distribution and payment infrastructure for Visit Linköping's concert and event ticket sales.
Direct peers
- Stockholm Business Region / Visit Stockholm: Official DMO and business region development company for Stockholm providing destination marketing, meeting facilitation, and investor services. Comparable as a Swedish DMO with similar municipal ownership structure and convention bureau function.
- Wonderful Copenhagen: Official Danish DMO operating visitor information, convention bureau (MeetDenmark), and venue/event services. Highly comparable Nordic DMO with similar scope across tourism marketing, meetings industry, and event operations.
- Gothenburg & Co: Official DMO for Gothenburg, Sweden operating destination marketing, venue ownership (Got Event), and convention bureau services. Most directly comparable as a Swedish municipal DMO with venue operations and meeting/conference focus.
- Malmö Turism / Visit Malmö: Malmö's official tourism organization providing visitor information, event listings, and meeting/conference services. Directly comparable as a Swedish municipal tourism company similar in mission and operating model to Visit Linköping.
- Helsinki Partners (Helsinki Marketing): Finnish capital region DMO providing tourism marketing, meeting/conference services, and business development. Comparable Nordic DMO structure combining visitor economy promotion with convention bureau and city marketing functions.
- East Sweden Convention Bureau: Non-profit convention bureau for the Linköping/Norrköping region providing meeting facilitation services. Directly comparable as an internal/partner entity operating the exact same meetings industry function that Visit Linköping extends through its conference business.
Broad incumbents
- Visit Sweden (Swedish Tourist Association): National tourism marketing organization for Sweden handling inbound tourism promotion and global market development. Comparable as a higher-tier DMO that drives demand into destinations like Linköping through international campaigns.
- GetYourGuide: Global tours, activities, and experiences booking marketplace. Comparable as a complementary/competing channel for distributing tours and experiences that Visit Linköping curates and books through its platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Linköping social profiles
Digital presenceVisit Linköping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Linköping leadership team
Management profileNumber of profiles
Profiles2 records
Visit Linköping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Linköping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Linköping
What does Visit Linköping do?
Visit Linköping & Co AB is Linköping's official destination management and visitor services organization. It runs the city's centralized tourism information website (visitlinkoping.se) in five languages, operates staffed InfoPoints, manages major event venues (Linköping Konsert & Kongress and Saab Arena), sells tickets for concerts and events, coordinates conferences through the East Sweden Convention Bureau, and provides digital and guided tour services for visitors.
Is Visit Linköping a public or private company?
Visit Linköping is a private company. It is classified as state government owned and is currently operating.
When was Visit Linköping founded?
Visit Linköping was founded in -1. It employs 51 to 100 people.
Where is Visit Linköping based?
Visit Linköping is headquartered in Linköping, Sweden, in the Europe region.
How does Visit Linköping make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are conference and Event Services and newsletter/Marketing Communications.
Who are Visit Linköping's main competitors?
Visit Bergen is listed as a regional player. Ticketmaster is listed as an others. Direct peers are Stockholm Business Region / Visit Stockholm, Wonderful Copenhagen, Gothenburg & Co, Malmö Turism / Visit Malmö, Helsinki Partners (Helsinki Marketing) and East Sweden Convention Bureau. Broad incumbents are Visit Sweden (Swedish Tourist Association) and GetYourGuide.
Does Visit Linköping have an API?
No public API is recorded for Visit Linköping.
What industry is Visit Linköping in?
Visit Linköping's product category is Tourism & Destination Management Services. Its primary akta.pro industry code is HSACAKAF, Tours, Activities & Experiences Booking, with a secondary code of THAKAMAC, Meetings & Group Travel Management (Corporate Groups). Its NAICS code is 56152 and its SIC code is 7990.