CareerWorks

What CareerWorks does

CareerWorks is a professional coaching and development consultancy operated as a sole proprietorship by Linda Schnabel from Simcoe, Ontario, Canada. The firm delivers four integrated service lines: (1) Leadership & Professional Development Coaching for executives, managers, and growing professionals; (2) Emotional Intelligence Assessments using tools such as EQ 2.0; (3) Psychometric Assessments spanning personality, behavioral, cognitive, and emotional measures (e.g., DiSC, Campbell-Hallam TDS, Work Personality Index II, Profile XT); and (4) Knowledge Capture & Management, a proprietary methodology to capture, organize, and preserve tacit organizational knowledge from key employees. Underlying service delivery rests on ICF-accredited coaching practice, Schnabel's PCC credential, and a proprietary knowledge-transfer methodology rather than any software platform.

The go-to-market is direct, consultative, and relationship-driven: engagements are quote-based multi-year contracts sized to client needs, delivered through one-on-one coaching, workshop facilitation, and consulting. Marketing relies on LinkedIn presence, content marketing via the firm website (white papers, downloadable resources), direct email outreach, and a partner ecosystem that includes The New Standard (New York), Creative Organizational Design, Transition Path, Ohana Wellness, The Ryan Group, and Near North, along with affiliations to the International Coaching Federation (ICF) and Career Professionals of Canada. Customer segments span C-suite leaders, growing professionals, HR departments, female talent development programs, and organizations seeking knowledge management support across healthcare, packaged goods, transportation, technology, finance, insurance, food services, and manufacturing.

The business is a founder-owned single-principal practice with 1–10 total headcount (Linda Schnabel plus a subcontractor/partner network for larger engagements), no external funding, no parent company, and no institutional investors. Operating status is active with a functioning website and uninterrupted client delivery. Revenue, pricing, and contract values are not publicly disclosed.

Name

CareerWorks

Legal name

CareerWorks by Linda Schnabel

Website

https://careerworks.biz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

CareerWorks is a sole-proprietor professional coaching and assessment practice operated by Linda Schnabel in Simcoe, Ontario, offering leadership coaching, emotional intelligence and psychometric assessments, and proprietary knowledge-capture services to executives, HR departments, and organizations across Canada and the United States.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA)

akta.pro secondary industries

People Management & Supervisory Skills (EDABAAAB), HR Strategy & Operating Model Design (BPACAJAA), Career Services & Career Readiness (EDALABAB)

Keywords

• Executive coaching services
• Leadership development coaching
• Psychometric assessment services
• Emotional intelligence coaching
• Organizational knowledge management

Headquarters

HQ city

Simcoe

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Leadership & Professional Development Coaching: One-on-one coaching engagements for executives and leaders to develop leadership skills, emotional intelligence, and professional effectiveness. Customized to fit organizational and client needs.
2. Psychometric Assessments: Standardized assessment tools including EQ 2.0, DiSC, Campbell-Hallam TDS, Work Personality Index II, and others to support self-awareness, hiring, succession planning, and team development.
3. Emotional Intelligence Assessments: Emotional intelligence testing and coaching to improve relationships, decision-making, stress management, and overall workplace performance.
4. Knowledge Capture & Management: Engagement with HR and managers to capture, organize, and preserve tacit knowledge within organizations to minimize brain drain and strengthen organizational performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CareerWorks is a professional coaching and assessment consultancy that delivers one-on-one leadership and professional development coaching, emotional intelligence and psychometric assessments, and organizational knowledge capture services. Offerings are customized per client and provided through direct engagement to executives, managers, HR professionals, and organizations across North America.

Product overview

CareerWorks is a professional coaching and development consultancy offering four integrated service offerings: Leadership & Professional Development Coaching (core coaching partnership), Emotional Intelligence Assessments (using tools like EQ 2.0), Psychometric Assessments (standardized testing for behavior, personality, and potential), and Knowledge Capture & Management (organizational knowledge preservation). These services work together to support individual leaders and organizations with assessment-driven coaching, talent development, and organizational learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership & Professional Development Coaching

Quantifiable outcome

• Hundreds of individuals coached including C-suite leaders across healthcare, packaged goods, transportation, technology, finance, insurance, food services, and manufacturing sectors

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The New StandardcoreStrategic or Co-development PartnerLinda Schnabel collaborates with organizational leaders, PhDs, and leadership consultants at The New Standard in New York to advance and amplify leadership in the workplace through one-on-one coaching and workshop facilitation.
• Creative Organizational DesignminorStrategic or Co-development PartnerPartner organization providing organizational design expertise and resources as part of the CareerWorks ecosystem.
• Transition PathminorStrategic or Co-development PartnerCareer transition support partner integrated into the CareerWorks service ecosystem.
• Ohana WellnessminorStrategic or Co-development PartnerWellness-focused partner supporting the holistic approach to professional development and leadership.
• The Ryan GroupminorGTM or Marketing PartnerPublisher and distributor of Linda Schnabel's book 'Launching Your New Job'. Strategic partner for career management content.
• Near NorthminorStrategic or Co-development PartnerPartner associated with the 'Wise Tails' book publication project. Proceeds donated to local charity providing visiting hospice care.
• International Coaching Federation (ICF)coreStrategic or Co-development PartnerProfessional coaching federation affiliation with ICF Global Assessor Team participation and IRB Board membership. Provides credentialing standards and professional development framework.
• Career Professionals of CanadaminorStrategic or Co-development PartnerAdvisory board positions including Certification Committee Chair and Learning and Development Committee Chair. Led development of three nationally recognized certification programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Marshall Goldsmith Stakeholder Centered Coaching: Recognized executive coaching brand and methodology serving C-suite leaders worldwide; directly comparable niche of credentialed, premium executive leadership coaching for senior leaders.
• Transition Path: Career transition and outplacement support partner of CareerWorks; operates in the adjacent career coaching and transition space, serving similar HR and individual professional buyer segments.
• Creative Organizational Design: Partner organization providing organizational design expertise listed on the CareerWorks site; competes in the same niche of organizational design and human capital consulting for mid-market and enterprise clients.
• The New Standard: Organizational leadership development and women's leadership partner referenced on CareerWorks' own site; delivers coaching and workshop facilitation to enterprise clients, overlapping directly with CareerWorks' leadership coaching and workshop offering.

Broad incumbents

• BetterUp: Large-scale digital coaching platform serving enterprises globally; addresses the same leadership development and professional coaching use cases CareerWorks targets, but via technology-enabled delivery at vastly greater scale.
• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and executive coaching services to enterprise clients; much larger scale but overlapping in the leadership and talent advisory space.
• CoachHub: Enterprise digital coaching platform with a global network of accredited coaches; competes for the same HR-led leadership development budgets CareerWorks pursues, with a more productized and scalable model.
• Center for Creative Leadership: Established leadership development research and training institution offering programs, assessments, and coaching similar to CareerWorks' portfolio, including psychometric tools and executive development.
• Development Dimensions International (DDI): Global leadership development and assessment provider serving enterprise HR and L&D functions; comparable psychometric assessment suite and leadership development programs aimed at the same buyer.

Others

• Ohana Wellness: Wellness-focused partner listed on CareerWorks' site; adjacent offering in the holistic professional development and wellness space that complements rather than competes with CareerWorks' coaching services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/in/lindaschnabel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareerWorks