CA3

What CA3 does

CA3 is a London-based creative agency founded in 2012 that helps large enterprises attract, onboard, and engage talent through employer brand strategy, onboarding technology, and internal communications. The firm serves multinational clients across sectors that include banking (NatWest Group), insurance (Aviva), aerospace and manufacturing (Rolls-Royce), healthcare (GE Healthcare, King's Health Partners), professional services (Alvarez & Marsal, DNV, The Economist Group, Expedia Group), energy (Flogas, SmartestEnergy), logistics (DHL Parcel UK), retail and hospitality (Audley, GLL, Kerry Foods), and social impact (Police Now, Autism Unlimited). The agency's proposition centres on a hybrid model that combines strategic consulting, creative production, and proprietary technology rather than pure-play services or pure-play software.

Name

CA3

Legal name

CA3

Website

https://cathree.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CA3 is a London-based creative agency that helps large enterprises attract, onboard, and engage talent through employer brand strategy, internal communications, and its proprietary Eli onboarding platform. The firm serves global clients including Rolls-Royce, GE Healthcare, and Aviva.

Ownership category

akta.pro rank

Product category

Employer Branding & Communications Agency

NAICS

Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Employer branding services
• Onboarding technology
• Employee value proposition
• Internal communications
• Recruitment marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Employer Brand & EVP: Strategic and creative services for developing Employee Value Propositions and employer brands. Includes discovery research, EVP development, creative production, and activation across multiple channels.
2. Eli Onboarding Platform Subscription: SaaS-based onboarding technology platform. Clients include Rolls-Royce, RBS/NatWest, Aviva, and Alvarez & Marsal. Pricing appears project/enterprise-based with custom implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

CA3 is a London-based creative agency that helps organisations attract, onboard, and engage talent through employer communications. It delivers strategic employer value proposition (EVP) and employer branding services, the proprietary Eli onboarding technology platform, and internal communications and video production services for enterprise clients.

Product overview

CA3 is a creative employer communications agency offering a portfolio of services centred around employer brand, onboarding, and internal communications. The core technology product is Eli, an award-winning onboarding platform that delivers personalised digital experiences for new hires, line managers, and buddies. CA3's services span EVP and employer branding (using their CODEC methodology), onboarding (both Eli-powered portals and content), internal communications, and video production including 360° content. The offering operates as a unified service-plus-technology model where Eli serves as the digital delivery mechanism for onboarding solutions while creative services handle strategy, branding, and content production.

Differentiator

Problem solved

Functional benefit

Brands

• Eli: Multi-award-winning onboarding technology platform that helps businesses create engaging, personalised onboarding experiences for new hires.

Products and services

• Eli Onboarding Platform Award-winning SaaS onboarding technology platform that delivers personalised onboarding experiences for new hires, line managers, and buddies. Features include 360-degree videos, personalised content, tailored social walls, instant messaging, live chat, calendar functionality, and integration with ATS/HRIS systems such as Workday. Used by Rolls-Royce, Aviva, NatWest Group, GE Healthcare, and Alvarez & Marsal.
• EVP & Employer Branding Services Strategic employer brand development services using psychology, neuroscience, and behavioural science principles to create differentiated, future-focused Employee Value Propositions. Follows CA3's five-stage CODEC process: Discover, Create, Develop, Execute, and Continuous improvement. Targeted at enterprise HR, L&D, and talent acquisition leaders.
• Onboarding Services Comprehensive onboarding solutions spanning content creation and Eli-powered digital portals that guide new hires from offer through day one and beyond, connecting them with teams, line managers, and buddies. Includes bespoke portals such as joinaviva.com, yourearlycareerrbs.com, and join.rolls-royce.com.
• Internal Communications Services Internal communications solutions including strategic support, IC MOT assessments, employee engagement initiatives, and creative production of videos, digital magazines, podcasts, photography, and campaigns. Aimed at internal communications professionals seeking to improve employee engagement, embed values, and build inclusive culture.

Quantifiable outcome

• GE Healthcare: 24% reduction in voluntary attrition within first 12 months, $8M+ cost avoidance
• +8 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• CrunchminorGTM or Marketing PartnerCA3 works with Crunch as a media partner on large projects. Crunch handles big data analysis to build audience profiles and programmatic media strategy, while CA3 develops the creative campaign. Example: Destination Expedia Group campaign for Expedia Group Japan targeting Japanese students.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Universum: Universum is a global employer branding specialist that provides talent insights, EVP development, and employer brand research, directly overlapping with CA3's EVP/employer brand strategy and talent attraction offerings.
• O.C. Tanner: O.C. Tanner provides employee recognition, engagement, and onboarding solutions to large global enterprises, overlapping with CA3's Eli onboarding platform and internal communications service lines.
• Radancy: Radancy (formerly TMP Worldwide / TalentBrew) is a global employer brand and recruitment marketing platform that competes directly with CA3 in delivering employer branding, candidate experience, and onboarding technology to large enterprises.
• Underscore: Underscore is a UK-based employer brand agency that delivers EVP development, talent attraction campaigns, and careers websites for enterprise clients, competing with CA3 across similar service categories.
• ThirtyThree: ThirtyThree is a UK-based employer brand and internal communications consultancy that, like CA3, combines EVP development, employer brand strategy, and creative campaigns targeting large enterprises.

Broad incumbents

• Workday: Workday is a major HRIS platform that Eli integrates with and which continues to expand native onboarding and employee experience features, making it both a partner and competitive threat to CA3's Eli platform.
• Cielo: Cielo is a large RPO and talent acquisition provider that offers employer brand and onboarding solutions as part of a broader talent acquisition portfolio, competing with CA3 in enterprise HR marketing and onboarding technology.
• WilsonHCG: WilsonHCG is a global talent solutions firm providing RPO, employer brand, and talent consulting, competing with CA3 in enterprise employer brand and onboarding engagements.

Emerging players

• The Martec Group: The Martec Group is a research and consulting firm that supports employer brand research, EVP development, and employee engagement initiatives for mid-market and enterprise clients, partially overlapping with CA3's CODEC research methodology.

Others

• Great Place to Work UK: Great Place to Work provides employer brand certification, culture assessments, and workplace research that informs employer brand strategy, serving as an adjacent ecosystem player in the same talent attraction space as CA3.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/waffle_from_CA3
• YouTubevimeo.com/cathree
• Facebookfacebook.com/clevercreativecomms
• LinkedInlinkedin.com/company/cathree

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CA3