Autoeco
Autoeco is a Bucharest-based online auto-parts retailer operating in Romania under MOTORECO PARTS SRL, selling 2 million-plus SKUs from 400-plus manufacturers across parts, tires, wheels, oils, batteries, accessories, and car-care categories to individual car owners and small commercial fleets via a TecDoc-backed e-commerce platform.
- Company typePrivate
- Founded2011
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Autoeco does
Autoeco is a Bucharest-based, direct-to-consumer online auto-parts retailer operating in Romania under the legal entity MOTORECO PARTS SRL. The autoeco.ro platform catalogs more than 2 million SKUs sourced from over 400 manufacturers and structured around TecDoc/TecAlliance vehicle-part cross-reference data, which lets shoppers filter parts by make, model, and engine type across brands including VW, Renault, Opel, Dacia, Ford, Skoda, Audi, and BMW. The assortment spans OEM and aftermarket parts across eight storefront verticals: auto parts (filters, brakes, engine, suspension, transmission, electrical, exhaust, body), tires, wheels/rims, oils and fluids, batteries and bulbs, accessories, chemicals, and car cosmetics.
The business runs a pure-play transactional model with no physical stores. Revenue is generated through per-order e-commerce sales with average order values implied by a 699 Lei free-shipping threshold (35 Lei fee below), a 14-day return policy, an 18-month warranty on durable parts, and free technical consultation to drive part-selection accuracy. Payments can be made cash-on-delivery, by card, or via interest-free installments up to six months through partnerships with Star BT, Credit Europe Bank, Garanti Bank, and Alpha Bank. The customer base is a long tail of individual car owners performing DIY maintenance or sourcing parts for mechanics, plus a secondary segment of commercial-vehicle and fleet operators.
Despite a lean 1-10 employee team, the company operates a multi-channel acquisition stack including organic search, Facebook (with social login), email newsletter, a BusinessLeague affiliate program, and a verified trusted-seller badge on the Romanian price-comparison platform Compari.ro. The legal entity is a privately held Romanian limited liability company with no disclosed external investors, no parent company, no subsidiaries, and no recorded M&A, funding, or leadership changes across the available record.
Autoeco firmographics
Firmographics- Name
- Autoeco
- Legal name
- MOTORECO PARTS SRL
- Website
- https://autoeco.ro
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Autoeco is a Bucharest-based online auto-parts retailer operating in Romania under MOTORECO PARTS SRL, selling 2 million-plus SKUs from 400-plus manufacturers across parts, tires, wheels, oils, batteries, accessories, and car-care categories to individual car owners and small commercial fleets via a TecDoc-backed e-commerce platform.
- Ownership category
- akta.pro rank
Autoeco industry classification
Industry- Product category
- Automotive Aftermarket Parts E-commerce
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where Autoeco is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Autoeco business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Auto Parts E-commerce: Direct online sales of automotive parts, accessories, consumables, and tires to individual consumers and repair shops in Romania. Transaction-based model with per-order pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard per-product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Autoeco product offering
Product offeringCore offering
Autoeco is an online e-commerce retailer of automotive parts, accessories, and consumables, operating through the autoeco.ro website under legal entity MOTORECO PARTS SRL. The platform sells original and aftermarket parts covering filters, brakes, engine components, suspension, transmission, electrical systems, body parts, exhaust systems, tires, wheels, batteries, oils, fluids, chemicals, and cosmetics for more than 400 manufacturers and major European vehicle brands. Customers browse a TecDoc-integrated catalog that cross-references parts by make, model, and engine type, then order online or by phone/email for courier delivery across Romania.
Product overview
Autoeco is an online auto parts e-commerce platform operating as a single unified marketplace. The core offering consists of the Piese Auto marketplace providing over 2 million products from more than 400 manufacturers, complemented by specialized vertical categories including Anvelope (tires), Jante (wheels), Ulei si Lichide (oils and fluids), Baterii si Becuri (batteries and bulbs), Accesorii Auto (accessories), Chimice Auto (chemicals), and Cosmetice Auto (car cosmetics). The platform functions as a parts catalog and e-commerce solution supporting multiple vehicle brands including VW, Renault, Opel, Dacia, Ford, Skoda, Audi, BMW, and others, with free shipping on orders over 699 Lei and a 14-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Piese Auto (Auto Parts) Online automotive parts catalog covering filters, brakes, engine components, suspension, transmission, electrical systems, body parts, and exhaust systems. Offers both OEM and aftermarket parts from more than 400 manufacturers for individual car owners and repair shops.
- Anvelope (Tires) Automotive tires for passenger cars and trucks, including summer, winter, all-season, and run-flat variants covering popular sizes from 14 to 17 inches.
- Jante (Wheels/Rims) Automotive wheels and rims available in alloy and steel variants for various vehicle models.
- Ulei si Lichide (Oils and Fluids) Motor oils, transmission fluids, hydraulic oils, antifreeze, brake fluid, AdBlue, and windshield washer fluid from brands including Castrol, Motul, Liqui Moly, and Mobil.
- Baterii si Becuri (Batteries and Bulbs) Automotive batteries and light bulbs including car batteries from Varta, Rombat, Bosch, Exide, Macht, and Banner brands, plus bulbs from Philips, Osram, and Narva.
- Accesorii Auto (Auto Accessories) Universal automotive accessories including car mats, trunk liners, seat covers, child safety seats, phone holders, car refrigerators, wheel caps, and car covers.
- Chimice Auto (Auto Chemicals) Automotive chemicals including fuel additives, oil additives, degreasers, cleaners for brakes, radiators, EGR systems, and particle filters, plus adhesives and sealants.
- Cosmetice Auto (Auto Cosmetics) Car care and cleaning products for interior and exterior maintenance including interior cleaners, upholstery cleaners, air fresheners, microfiber cloths, polishes, shampoos, and wheel cleaners.
Companies that use Autoeco
Customer profileSegments2 records
Ideal customer profiles2 records
Autoeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Autoeco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TecDoc/TecAlliancecoreTecDoc data licensing for vehicle-part cross-reference catalog. The website integrates TecDoc database allowing customers to search parts by make, model, and engine type with accurate compatibility matching.
- BusinessLeagueminorAffiliate marketing program partner driving customer referrals through commission-based partnership.
- Star BT (Banca Transilvania)minorInterest-free installment payment provider for purchases up to 6 months.
- Credit Europe Bank, Garanti Bank, Alpha BankminorCard-based installment payment providers (Credit Europe Bank, Garanti Bank, Alpha Bank) for interest-free purchases up to 6 months via Card Avantaj.
- Compari.rominorRomanian price comparison platform where Autoeco maintains a trusted seller badge, enhancing brand credibility and visibility.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Autoeco competitors and assessment
Company assessmentBroad incumbents
- Emag: Emag is the largest general-purpose online retailer in Romania and lists automotive parts, tires, oils, and accessories among many other categories. While not a specialist auto parts player, Emag overlaps on category and competes for the same price-sensitive Romanian consumer doing online parts research.
Direct peers
- Euro Car Parts: Euro Car Parts (owned by Fraikin/Stellantis ecosystem) is one of the largest online and offline distributors of auto parts in Europe with a comparable catalog breadth of OEM and aftermarket parts. It shares Autoeco's multi-category positioning across parts, accessories, and consumables for individual and commercial buyers.
- RockAuto: RockAuto is an online-only US-based auto parts retailer known for its extremely broad catalog, multiple-brand sourcing, and courier-shipped direct-to-consumer model. The business mechanics (huge SKU catalog, phone/email order support, courier shipping) closely mirror Autoeco's DTC e-commerce playbook.
- Mister-Auto: Mister-Auto is a pan-European online auto parts retailer offering OEM and aftermarket parts with vehicle-fitment search. Its Romanian storefront (mister-auto.ro) competes directly with Autoeco for individual car owners and small repair shops buying parts online.
- FCP Euro: FCP Euro is a US-based online retailer of OEM and aftermarket European-car parts with vehicle-fitment catalog and direct shipping. It targets the same enthusiast/DIY owner segment as Autoeco and follows a near-identical digital storefront economics.
- Oscaro: Oscaro is a major European online auto parts retailer (owned by Volkswagen Group) operating across multiple markets including Romania. It uses a similar make/model-based parts search experience and ships automotive replacement parts directly to consumers, making it a directly comparable peer to Autoeco.
- Autodoc: Autodoc is Europe's largest online retailer of automotive parts and accessories, operating a TecDoc-based multi-million SKU e-commerce platform. Autodoc already operates in Romania (autodoc.ro), making it the most direct head-to-head competitor to Autoeco across catalog model, customer segments, and delivery mechanism.
Emerging players
- Piese Auto Online (Allegro Group): Allegro-linked auto-parts seller presence on the Romanian marketplace offers competing third-party listings for automotive parts in the same price range. It represents an emerging marketplace-driven competitive vector rather than a direct standalone competitor.
Regional players
- Bimmerauto: Bimmerauto is a Romanian specialist retailer of BMW and European-brand auto parts. It is comparable to Autoeco as a regional DTC parts retailer serving enthusiast/DIY owners in Romania, though with a narrower vehicle brand focus.
- Autonetmag: Autonetmag is a Romanian online auto parts retailer focused on aftermarket parts and accessories with vehicle-make fitment. It is a directly competing local specialist in the Romanian market with overlapping target customers and product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Autoeco social profiles
Digital presenceAutoeco compliance and trust
Trust signalCompliance2 records
Autoeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoeco leadership team
Management profileNumber of profiles
Autoeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoeco
What does Autoeco do?
Autoeco is an online e-commerce retailer of automotive parts, accessories, and consumables, operating through the autoeco.ro website under legal entity MOTORECO PARTS SRL. The platform sells original and aftermarket parts covering filters, brakes, engine components, suspension, transmission, electrical systems, body parts, exhaust systems, tires, wheels, batteries, oils, fluids, chemicals, and cosmetics for more than 400 manufacturers and major European vehicle brands. Customers browse a TecDoc-integrated catalog that cross-references parts by make, model, and engine type, then order online or by phone/email for courier delivery across Romania.
Is Autoeco a public or private company?
Autoeco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autoeco founded?
Autoeco was founded in 2011. It employs 1 to 10 people.
Where is Autoeco based?
Autoeco is headquartered in Bucharest, Romania, in the Europe region.
How does Autoeco make money?
One revenue line is on record: auto Parts E-commerce.
Who are Autoeco's main competitors?
Emag is listed as a broad incumbent. Direct peers are Euro Car Parts, RockAuto, Mister-Auto, FCP Euro, Oscaro and Autodoc. Piese Auto Online (Allegro Group) is listed as an emerging player. Regional players are Bimmerauto and Autonetmag.
Does Autoeco have an API?
No public API is recorded for Autoeco.
What industry is Autoeco in?
Autoeco's product category is Automotive Aftermarket Parts E-commerce. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 44133 and its SIC code is 5531.