What Disway does

Disway is the #1 wholesale distributor of computer and telecom equipment in Morocco, formed in 2010 from the merger of Distrisoft and Matel PC Market and listed on the Casablanca Stock Exchange. The company operates an integrated B2B distribution platform serving over 3,500 IT resellers and system integrators across Morocco, Tunisia, the Middle East, and Africa through wholly-owned subsidiaries (Disway Tunisie, Disway MEA, Disway Logistic Services, and Solarway). Its core technology is a Warehouse Management System with barcode traceability running across a 33,000+ square meter ISO 9001-certified logistics platform near Casablanca Airport, offering real-time inventory visibility, local stock availability, and free shipping on web orders.

The product portfolio spans 6,000+ IT and telecom SKUs from major international brands including HP, Asus, Lenovo, Dell, Samsung, Huawei, Logitech, Poly, TP-Link, and Microsoft — covering computers, printing, networking, servers, data center, storage, backup, software (including Microsoft OEM and cloud services), video surveillance, and gaming categories. Disway monetizes through wholesale hardware and software resale on a transactional, quote-based B2B pricing model, supplemented by logistics services revenue from DLS and distribution of photovoltaic solar solutions through Solarway. A 2025 distribution partnership with HornetSecurity by Proofpoint extends the platform into cloud cybersecurity for Microsoft 365 environments across the African market.

Disway's go-to-market is exclusively indirect: it recruits, finances, trains, and supports resellers rather than selling to end customers, with no public pricing tiers and all transactions governed by general conditions of purchase. Distribution is omnichannel via the disway.com B2B e-commerce portal, branded manufacturer boutique stores (HP, Asus, Lenovo, Dell, Huawei), a physical pickup point in Casablanca, and the reseller channel. The company employs 250+ people and reported 1.7 billion MAD in consolidated revenue in 2018, the most recent disclosed figure available.

Name

Disway

Legal name

Disway

Website

https://disway.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Disway is Morocco's #1 wholesale IT and telecom distributor, serving over 3,500 resellers across Morocco, Tunisia, Africa, and the Middle East via a 33,000+ sqm logistics platform, 6,000+ SKUs from leading international brands, and subsidiaries covering logistics, solar, and MEA expansion.

Ownership category

akta.pro rank

Product category

IT Wholesale Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Office Equipment Merchant Wholesalers (42342), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

Keywords

• IT wholesale distribution
• Technology hardware distribution
• Software licensing distribution
• Solar solutions distribution
• B2B IT reselling

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of IT Hardware: Revenue generated from distributing a wide range of IT hardware including computers, printers, tablets, smartphones, accessories, servers, networking equipment, and solar solutions to resellers across Morocco, Tunisia, and Africa/Middle East regions.
2. Software Distribution: Distribution of software including boxed software, Microsoft OEM licenses, and cloud services to the reseller network.
3. Solar Solutions Distribution: Distribution of photovoltaic solar solutions including panels, inverters, batteries, and complete solar systems for professionals.
4. Logistics Services (DLS): Disway Logistic Services subsidiary provides complete logistics services to clients including stock management, order processing, and value-added operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Disway is the leading wholesale distributor of IT hardware, software, and telecom equipment in Morocco, serving a network of over 3,500 resellers across Morocco, Tunisia, Africa, and the Middle East. The company distributes products from major international brands (HP, Asus, Lenovo, Dell, Samsung, Huawei, Logitech, Poly, TP-Link, Microsoft) and operates a 33,000+ m² logistics platform near Casablanca Airport. Through its subsidiaries, it also provides solar photovoltaic solutions (Solarway) and logistics services (DLS).

Product overview

Disway is a technology distribution company operating as a broad IT products and solutions distributor with multiple product categories. The portfolio includes Computers (PC portable, PC bureau, Tout en Un), Printing Solutions (printers, scanners, plotters, copiers), Tablets & Smartphones (primarily Samsung Galaxy devices), Multimedia products (monitors, TVs, projectors, video conferencing), Accessories (cables, storage, peripherals, gaming), Server and Network Infrastructure, Data Center equipment, Storage and Backup Solutions, Software (boxed software, Microsoft OEM, cloud services), Video Surveillance, Solar Solutions (panels, inverters, batteries via Solarway subsidiary), and Electric Mobility products. The company also operates branded gaming stores (HP Gaming, Dell Gaming, ASUS Gaming, Lenovo Gaming) and distributes through multiple subsidiaries including Disway Tunisie, Disway MEA, Disway Logistic Services (DLS), and Solarway. The company holds ISO 9001 certification and operates a 33,000+ sqm logistics platform near Casablanca Airport.

Differentiator

Problem solved

Functional benefit

Brands

• Solarway: Distributeur des solutions solaires photovoltaïques pour les professionnels, accompagne ses partenaires et leur fournit des solutions adaptées à leurs besoins. (Distributor of photovoltaic solar solutions for professionals, supports partners with tailored solutions).

Products and services

• Computers (PC Portable, PC Bureau, Tout en Un) Wholesale distribution of laptop, desktop, and all-in-one computers from brands including HP, Asus, Lenovo, Dell, and Huawei for IT resellers and system integrators across Morocco and Africa.
• Printing Solutions Wholesale distribution of printers, scanners, plotters, copiers, fax machines, and consumables (toners, inks) for IT resellers and enterprise customers.
• Tablets and Smartphones Wholesale distribution of Samsung Galaxy tablets (Tab S10FE, S10+, S10 Lite, A11 series) and smartphones (Galaxy S26, A17, A26, A27, A36) for reseller network.
• Multimedia Equipment Wholesale distribution of PC monitors, televisions, gaming consoles, projectors, interactive displays, and video conferencing equipment for resellers.
• IT Accessories Wholesale distribution of computer accessories including cables, hard drives, flash memory, keyboards, mice, gaming accessories, audio equipment, webcams, power banks, and UPS devices.
• Server and Hyperconverged Infrastructure Wholesale distribution of server infrastructure including traditional servers and hyperconverged infrastructure solutions for enterprise customers through the reseller channel.
• Network Solutions Wholesale distribution of network switches, security appliances, wireless access points, routers, and range extenders including TP-Link and enterprise-grade solutions.
• Data Center Infrastructure Wholesale distribution of data center infrastructure including racks, power distribution units (PDU), and KVM switches.
• Storage and Backup Solutions Wholesale distribution of storage appliances, hard disk drives, backup appliances, LTO tape solutions, and backup disk systems for enterprise and SMB data protection needs.
• Software Distribution Wholesale distribution of boxed software, Microsoft OEM licenses, and cloud services (including Microsoft 365) to the reseller network.
• Video Surveillance Systems Wholesale distribution of surveillance cameras, recording units, and accessories for video security systems.
• Solar Solutions (Solarway) Distribution of photovoltaic solar solutions including panels (monocrystalline and polycrystalline), string inverters, microinverters, solar batteries, charge regulators, solar pumping solutions, and solar protections for professional installers through the Solarway subsidiary.
• Cybersecurity Solutions (HornetSecurity by Proofpoint) Cloud email security, security awareness training, and data protection solutions from HornetSecurity by Proofpoint, distributed to the reseller network across Morocco and Africa.
• Disway Logistic Services (DLS) Wholly-owned logistics subsidiary providing complete logistics services including stock management, order processing, and value-added operations for clients across Morocco.
• Logitech M170 Wireless Mouse Wireless mouse with 2.4GHz connectivity, grey color, EMEA region; Reference 910-004642, distributed to reseller network.
• Poly Studio X52 All-In-One Video Bar All-in-one video conferencing bar with TC10 Controller Kit for EMEA-INTL markets, featuring AI-powered automatic framing and intelligent audio filtering; Reference 8D8L1AA#ABB.
• TP-Link Deco X20 Mesh Wi-Fi System AX1800 Whole-Home Mesh Wi-Fi System with Wi-Fi 6, 3-pack, featuring Qualcomm quad-core CPU, 1201Mbps at 5GHz + 574Mbps at 2.4GHz, OFDMA, MU-MIMO, and TP-Link HomeCare.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• HornetSecurity by ProofpointcoreTechnology or IntegrationDisway announced partnership with HornetSecurity by Proofpoint, a leading European cloud cybersecurity publisher specializing in Microsoft 365 environments. As a major player in IT solutions distribution in Africa, Disway will distribute HornetSecurity's cloud email security, security awareness training, and data protection solutions to its reseller network across Morocco and Africa.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ALSO Group: European IT distribution major offering hardware, software, and IT services through resellers. Comparable channel-driven B2B model and product categories; primarily a European peer but actively expanding in emerging markets.
• Arrow Electronics: Global IT and electronic components distributor with enterprise solutions arm. Comparable in the IT distribution business (servers, networking, storage); operates at much larger global scale than Disway.
• Redington: India-headquartered global IT and telecom distributor operating across MEA, India, and Asia. Closely comparable in product portfolio (IT hardware, software, networking) and channel model to Disway, with significantly broader geographic scale.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX. Direct overlap with Disway's product categories (PCs, peripherals, software, networking) and reseller-driven GTM model.
• Ingram Micro: World's largest wholesale distributor of IT products and services. Comparable in product breadth (PCs, peripherals, networking, software) and reseller GTM motion, though operating at vastly larger global scale than Disway.

Regional players

• Mindware: Leading value-added IT distributor serving the Middle East and North Africa. Directly comparable to Disway in geographic focus (MENA region) and reseller-driven distribution model across enterprise IT.
• Pinnacle (South Africa): Leading South African IT distribution group distributing hardware, software, and enterprise solutions across Sub-Saharan Africa. Direct comparability with Disway's African expansion ambitions and product portfolio.
• Westcoast: Largest UK-based independent IT distributor serving resellers with hardware, software, and mobile products. Comparable reseller channel and product breadth to Disway, though UK-focused rather than MEA.
• Rectron (South Africa): South African IT distributor with broad hardware and software portfolio serving the African continent. Similar in scope and product mix to Disway, with stronger Sub-Saharan African footprint.

Direct peers

• Exclusive Networks: Global cybersecurity-focused value-added distributor with strong EMEA and MEA presence. Comparable to Disway as a B2B distributor leveraging vendor partnerships; more specialized in cybersecurity/enterprise infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disway