Mapyr
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mapyr firmographics
Firmographics- Name
- Mapyr
- Legal name
- MAPYR INTERNATIONAL GENERAL TRADING DWC-LLC
- Website
- https://mapyr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mapyr industry classification
Industry- Product category
- Consumer Goods Distribution
- NAICS
- Merchant Wholesalers, Nondurable Goods (424)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Infant & Preschool Toys Distribution (CRAOAMAH)
- akta.pro secondary industry
- Traditional Toys Distribution (CRAOAMAA)
Keywords
Where Mapyr is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Mapyr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Distribution Services: Mapyr operates as a Master Distributor of premium baby and children's brands across the Middle East, generating revenue through distribution fees and margins from selling branded products to retailers, chains, and e-commerce partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mapyr product offering
Product offeringCore offering
Mapyr is a Master Distributor of premium world-leading baby and children's brands across the Middle East and Africa. It distributes a portfolio of approximately 20 brands across six product categories (On the go, Back to school, Baby Essentials, Mealtime, Playtime, Sleeptime) to global retail chains, local specialty stores, and e-commerce platforms, complemented by operations/logistics, retail consultancy, and marketing & communication support.
Product overview
Mapyr is a master distributor of premium world-leading baby and children's brands across the Middle East and Africa, operating through six product categories: On the go, Back to school, Baby Essentials, Mealtime, Playtime, and Sleeptime. The company offers a portfolio of approximately 20 brands served through integrated service modules including Distribution (the core distribution network reaching global chains, local stores, and e-retailers), Operations (climate-controlled logistics and supply chain management), Retail Consultancy (assortment recommendations and compliance navigation), and Marketing & Communication (tailor-made marketing campaigns and trade marketing support).
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Services
- Operations and Logistics
- Retail Consultancy
- Marketing and Communication
- On the go
- Back to school
- Baby Essentials
- Mealtime
- Playtime
- Sleeptime
Companies that use Mapyr
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mapyr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mapyr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ChildhomecoreMAPYR is the valued partner for sale of Childhome products in the Emirates. They present products in a clear and effective way with a creative approach. The partnership has been excellent for many years with confidence in continued growth in UAE.
- ALINAcoreALINA is represented by Country Manager Zahi Succar. They value their partnership with MAPYR as a professional company trading beyond common business standards with vision for the future and coming generations.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Mapyr competitors and assessment
Company assessmentBroad incumbents
- Apparel Group: UAE-based global retail and distribution conglomerate operating 2,000+ stores across brands including some children's categories. Comparable as a large-scale regional distributor/retailer in MENA, though focused primarily on fashion rather than baby specialty.
- Al Tayer Group: UAE conglomerate with significant distribution and retail operations including baby and children's brands across the Gulf. Comparable as a large diversified player distributing premium international brands in MENA, but operating across multiple verticals beyond baby products.
- M.H. Alshaya Co. One of the largest MENA retail and franchise operators, running Mothercare and other baby/children's brands across the region. Comparable as a much larger incumbent operating premium baby/children's brands in the same Middle East market, but at significantly greater scale.
- Landmark Group: MENA-headquartered retail conglomerate with extensive distribution operations including Baby Shop stores. Comparable as a large regional incumbent serving the same baby/children's category across the Middle East, though at considerably broader scale and product scope.
Direct peers
- BMA International: UAE-based general trading and distribution company serving retailers across MENA. Comparable regional distributor operating in similar product categories with analogous B2B distribution model.
- Beaver Gulf Group: UAE-based distribution and trading group handling international brands across consumer goods categories in MENA. Comparable Master Distributor model bringing premium global brands to regional retail and e-commerce partners.
- Jashanmal Group: Established UAE-based distributor and retailer of premium international brands across categories including children's products. Directly comparable as a regional Master Distributor with similar business model of bringing global brands to Middle East consumers.
- Mumzworld: Leading baby and maternity e-commerce platform in MENA (acquired by Majid Al Futtaim). Comparable as another focused baby-products player serving the same regional customer base, though operating on a digital retail model rather than wholesale distribution.
- Al Yousuf Group: UAE-based distributor of consumer goods including electronics, baby products, and home appliances across the Middle East. Comparable in distributing global premium brands through a multi-channel retail network in the same regional market.
Regional players
- Kamal Osman Jamjoom Trading: Saudi Arabia-headquartered distributor and retailer with operations across MENA. Comparable Master Distributor model distributing international brands regionally, though primarily Saudi-rooted rather than UAE-anchored like Mapyr.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mapyr social profiles
Digital presenceMapyr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapyr leadership team
Management profileNumber of profiles
Profiles2 records
Mapyr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapyr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapyr
What does Mapyr do?
Mapyr is a Master Distributor of premium world-leading baby and children's brands across the Middle East and Africa. It distributes a portfolio of approximately 20 brands across six product categories (On the go, Back to school, Baby Essentials, Mealtime, Playtime, Sleeptime) to global retail chains, local specialty stores, and e-commerce platforms, complemented by operations/logistics, retail consultancy, and marketing & communication support.
Is Mapyr a public or private company?
Mapyr is a private company. It is classified as family owned and is currently operating.
When was Mapyr founded?
Mapyr was founded in 2010. It employs 11 to 50 people.
Where is Mapyr based?
Mapyr is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mapyr make money?
One revenue line is on record: distribution Services.
Who are Mapyr's main competitors?
Broad incumbents on record are Apparel Group, Al Tayer Group, M.H. Alshaya Co. and Landmark Group. Direct peers are BMA International, Beaver Gulf Group, Jashanmal Group, Mumzworld and Al Yousuf Group. Kamal Osman Jamjoom Trading is listed as a regional player.
Does Mapyr have an API?
No public API is recorded for Mapyr.
What industry is Mapyr in?
Mapyr's product category is Consumer Goods Distribution. Its primary akta.pro industry code is CRAOAMAH, Infant & Preschool Toys Distribution, with a secondary code of CRAOAMAA, Traditional Toys Distribution. Its NAICS code is 424 and its SIC code is 3944.