Spatial Property Styling
Spatial Property Styling is a Sydney-based property styling company founded in 2010 that provides furniture rental, delivery, installation, and collection for residential sale campaigns, serving homeowners, property developers, and real estate agents across Greater Sydney.
- Company typePrivate
- Founded2010
- HeadquartersChatswood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Spatial Property Styling does
Spatial Property Styling (legal entity Spatial Image Pty Ltd, ABN 51 142 739 884) is a Sydney-based property styling company founded in 2010 by sisters Renee Francis (Managing Director) and Carla Francis (Creative Director). The company provides professional home staging for residential sale campaigns, bundling on-site consultation, furniture rental, delivery, installation, and collection into fixed packages priced from $3,000 (1-bedroom) to $7,000 (4-bedroom + 2-living), with an average package of approximately $5,500. It owns its entire furniture and accessory inventory, held in two adjacent Chatswood warehouses, and operates a 7-truck fleet that supports last-minute bookings and date changes; the company styles roughly 30 properties per week and over 100 kitchens per month across Greater Sydney (North Shore, Northern Beaches, Inner West, Eastern Suburbs, South Sydney) and Regional NSW.
The core product is a full-service styling engagement, augmented by several differentiated offerings: the Extended Rental Guarantee (up to 12 weeks of furniture rental at no extension fee), Partial Styling (a hybrid package blending client and company furniture from $3,000), a dedicated New Developments service for property developers (supported by an ebook and bespoke plans), and Spatial Pay Later — a deferred-payment option delivered through third-party fintech Elepay allowing customers to defer styling costs for up to 180 days. The technology stack is operationally light: a HubSpot-powered website with an instant quote tool, an Elepay BNPL integration, and standard social/content channels (Facebook, Instagram, LinkedIn, blog). There is no disclosed AI/ML capability, no API, no proprietary software platform, and no patents.
Spatial generates revenue predominantly through one-time project fees for styling engagements (one-time license model), with an underlying usage-based furniture rental component. Go-to-market is sales-led via direct homeowner outreach, complemented by referral partnerships with at least six major Sydney real estate agencies (McGrath, Belle Property, Raywhite, Harris Tripp, Hudson McHugh, Bresic Whitney) that channel vendor leads. The company is privately held, bootstrapped, and based at 10/7 Gibbes Street, Chatswood NSW 2067, with a leadership team of 30+ including an Operations Director (Julia Nevill), Head of Marketing (Laura Ugarte), and Client Service Manager (Taylor Gifford).
Spatial Property Styling firmographics
Firmographics- Name
- Spatial Property Styling
- Legal name
- Spatial Image Pty Ltd
- Website
- https://spatialpropertystyling.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spatial Property Styling is a Sydney-based property styling company founded in 2010 that provides furniture rental, delivery, installation, and collection for residential sale campaigns, serving homeowners, property developers, and real estate agents across Greater Sydney.
- Ownership category
- akta.pro rank
Spatial Property Styling industry classification
Industry- Product category
- Home Staging Services
- NAICS
- General Rental Centers (5323)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Home Staging & Pre-Listing Organization (HSAFAFAJ)
- akta.pro secondary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Spatial Property Styling is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Spatial Property Styling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Property Styling Services: One-time fees for professional property styling including consultation, furniture rental, delivery, installation, and collection. Pricing based on property size (1-4+ bedrooms). Extended rental periods available. Average package costs approximately $5,500.
- Furniture Rental: Rental of furniture and accessories for property styling campaigns. All furniture owned by Spatial, sourced from own inventory. Rental periods typically aligned with property sale campaigns.
- Spatial Pay Later: Delayed payment option facilitated through third-party partner Elepay. Customers can defer payment for up to 180 days. Spatial receives payment while offering customer flexibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Bedroom property styling starting price |
| Unit Pricing | Pay-as-you-go | 2 Bedroom property styling starting price |
| Unit Pricing | Pay-as-you-go | 3 Bedroom property styling starting price |
| Unit Pricing | Pay-as-you-go | 4 Bedroom property styling starting price |
| Unit Pricing | Pay-as-you-go | 4 Bedroom + 2 Living property styling starting price |
| Other | Pay-as-you-go | Spatial Pay Later delayed payment option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Spatial Property Styling product offering
Product offeringCore offering
Spatial Property Styling is a Sydney-based home staging company that provides professional property styling services for homeowners, vendors, and property developers preparing to sell. The service bundles a complimentary pre-sale consultation, furniture rental from company-owned inventory, delivery, installation, and post-sale collection. Supporting offerings include an Extended Rental Guarantee, a Spatial Pay Later deferred payment option via Elepay, and a specialized new developments package.
Product overview
Spatial Property Styling offers a unified property styling service platform centered on professional home staging for sale preparation. The core offering is Property Styling, which combines consultation, furniture rental, delivery, installation and collection. Supporting modules include Spatial Pay Later (deferred payment via Elepay integration), the Extended Rental Guarantee (up to 12 weeks furniture rental), and Partial Styling (hybrid service mixing client and company furniture). Specialized variants serve new property developments through custom developer packages. All services are delivered from the company's Chatswood warehouse using owned inventory, with styling packages starting from $3,000.
Differentiator
Problem solved
Functional benefit
Brands
- Spatial Pay Later: A delayed payment option for property styling services, offered through third-party partner Elepay, allowing clients to defer costs for up to 180 days.
Products and services
- Property Styling Professional property styling service for homes and investment properties being sold, combining complimentary consultation, furniture rental, delivery, installation and collection to enhance property presentation and maximise sale price. Targeted at Sydney homeowners, vendors, and property developers, with packages starting from $3,000.
- Spatial Guarantee (Extended Rental Guarantee) Furniture rental guarantee allowing eligible clients to keep styling furniture in place until their property sells, with no extension fees for up to 12 weeks beyond the standard 4-week campaign, addressing sale settlement uncertainty.
- Partial Styling Hybrid property styling service that combines a client's existing furniture with additional complementary pieces from the Spatial collection, starting from $3,000, for clients who want professional staging without a full furniture replacement.
- Property Styling for New Developments Custom property styling solutions for property developers and new builds, covering multi-unit developments, display suites, and off-the-plan sales, supported by a developer ebook and strategic styling plans designed to maximise sale results at scale.
Quantifiable outcome
- Clients typically see at least 10 times return on styling investment, average package of $5,500 potentially adding $55,000 to sale price
- +2 more outcomes
Companies that use Spatial Property Styling
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Spatial Property Styling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Spatial Property Styling partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Belle PropertycoreMajor real estate agency partnership where agents refer clients to Spatial for property styling services. Multiple testimonials from Belle Property agents highlighting successful collaborations on property sales.
- McGrathcorePartnership with leading Australian real estate agency McGrath for property styling referrals.
- RaywhitecorePartnership with major real estate agency network Raywhite for property styling referrals.
- Harris TrippminorReal estate agency partnership for property styling referrals.
- Hudson McHughminorReal estate agency partnership for property styling referrals.
- Bresic WhitneyminorReal estate agency partnership for property styling referrals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Spatial Property Styling competitors and assessment
Company assessmentBroad incumbents
- Temple & Webster: Australia's largest online furniture and homewares retailer. Comparable given the broader home furnishings market overlap with Spatial's owned-inventory model and Australian customer base.
- Adairs: Australian specialty retailer of homewares, soft furnishings, and bedroom furniture. Comparable as an Australian home-furnishing incumbent whose product range overlaps with styling inventory requirements.
- Freedom Furniture: Largest Australian specialty furniture retailer with showrooms nationwide. Adjacent competitor due to owned furniture inventory and design service offerings that overlap with broader styling value chain.
- Three Birds Renovations: Major Australian home renovation and design brand with related styling capability and large consumer following. Comparable given overlap with Australian residential customer base and interior-design adjacencies, though broader than pure staging.
Direct peers
- Coco Republic Property Styling: Australian furniture and home retailer with a dedicated property styling arm offering furniture rental and full home staging services. Directly comparable given overlapping service model, furniture ownership, and Sydney/Australian market focus.
- Decor Property Staging: Australian property staging and furniture hire provider serving Sydney and other east-coast markets. Directly comparable along product/customer/business model lines for sellers and developers.
- Hove & Humphry Property Stylists: Sydney-based property styling specialist offering furniture hire and home staging for residential sales. Comparable as another premium Sydney-focused stager serving homeowners, agents, and developers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spatial Property Styling social profiles
Digital presenceSpatial Property Styling compliance and trust
Trust signalCompliance2 records
Spatial Property Styling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spatial Property Styling leadership team
Management profileNumber of profiles
Profiles11 records
Spatial Property Styling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spatial Property Styling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spatial Property Styling
What does Spatial Property Styling do?
Spatial Property Styling is a Sydney-based home staging company that provides professional property styling services for homeowners, vendors, and property developers preparing to sell. The service bundles a complimentary pre-sale consultation, furniture rental from company-owned inventory, delivery, installation, and post-sale collection. Supporting offerings include an Extended Rental Guarantee, a Spatial Pay Later deferred payment option via Elepay, and a specialized new developments package.
Is Spatial Property Styling a public or private company?
Spatial Property Styling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spatial Property Styling founded?
Spatial Property Styling was founded in 2010. It employs 11 to 50 people.
Where is Spatial Property Styling based?
Spatial Property Styling is headquartered in Chatswood, Australia, in the Oceania region.
How does Spatial Property Styling make money?
Three revenue lines are on record. Property Styling Services are the primary driver. The others are furniture Rental and spatial Pay Later.
Who are Spatial Property Styling's main competitors?
Broad incumbents on record are Temple & Webster, Adairs, Freedom Furniture and Three Birds Renovations. Direct peers are Coco Republic Property Styling, Decor Property Staging and Hove & Humphry Property Stylists.
Does Spatial Property Styling have an API?
No public API is recorded for Spatial Property Styling.
What industry is Spatial Property Styling in?
Spatial Property Styling's product category is Home Staging Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization, with a secondary code of CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term). Its NAICS code is 5323 and its SIC code is 7340.