NowPatient
- Company typePrivate
- Founded2019
- HeadquartersChipstead, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
NowPatient firmographics
Firmographics- Name
- NowPatient
- Legal name
- Infohealth Ltd
- Website
- https://nowpatient.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NowPatient industry classification
Industry- Product category
- Online Pharmacy & Telehealth
- NAICS
- Ambulatory Health Care Services (621), Offices of Physicians (62111), Offices of Physicians (6211)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
Keywords
Where NowPatient is headquartered
LocationHeadquarters
- HQ city
- Chipstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
NowPatient business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Core+ Premium Subscription: Monthly subscription at £9.99/month (UK) or $9.99/month (US/Rest of World). Provides unlimited access to all AI health tools, unlimited usage of health monitoring features, and free delivery on every order. First 50,000 sign-ups receive Core plan free.
- Treatment/Prescription Sales: Revenue from dispensing and delivering prescription treatments and medications. Orders placed through the platform are fulfilled by NowPatient's licensed online pharmacy (Infohealth Pharmacy). Includes weight loss programs (Mounjaro from £139.99, Wegovy Injection from £119.99, Wegovy Tablets from £99.99).
- Drug Savings Programs Referral: Referral revenue from directing US patients to Rx Advantage Card, drug coupons, Patient Assistance Programs, and Canadian Rx savings. Partners with Prescription Bliss to manage PAP applications. Commission earned when patients save on medications through these programs.
- Private Health Insurance Referrals: Connects UK patients with FCA-regulated insurance intermediaries for private health insurance quotes. Revenue generated through referral arrangements with insurance partner intermediaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Core (Free Plan) - Digital health tools at no cost with fair usage limits on AI features |
| Subscription | Monthly | Core+ (£9.99/month UK / $9.99/month US+Global) - Unlimited access with free delivery |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
NowPatient product offering
Product offeringCore offering
NowPatient is an all-in-one digital health platform that lets patients order NHS and private prescriptions for home delivery, book live video consultations with licensed clinicians, and access free NHS pathways such as Pharmacy First, smoking cessation, and the New Medicine Service. The platform layers drug savings programs (US discount cards, coupons, and Canadian Rx savings) and proprietary AI tools including a Symptoms Checker, AI Deprescribing Advisor, cuffless blood pressure measurement, pharmacogenomic testing, and a Patient Engagement Score.
Product overview
NowPatient is a unified digital healthcare platform combining an online pharmacy, telehealth service, drug savings programs, and AI-powered health tools. The platform operates as a Class I software medical device (MHRA registered, GMDN code 58884) with two subscription tiers: free Core plan and premium Core+ (£9.99/month). Core services include NHS Online Pharmacy, NHS Pharmacy First, NHS Quit Smoking, NHS New Medicine Service, GP Records Folder, and Book GP Appointment for UK patients; Virtual Consultations and Get Treated Privately for 30+ conditions; Weight Loss Programs with treatments including Mounjaro, Wegovy, Saxenda; and US Drug Savings including Rx Advantage Card, Drug Coupons, Patient Assistance Programs, and Canadian Rx Savings. AI Health Tools include Symptoms Checker, AI Deprescribing Advisor, Medication Reminders, Patient Engagement Score, Air Quality Monitor, Pollen Meter, BMI Risk, Type 2 Diabetes Risk, and Adiposity Ratio. Health Testing covers Home Health Testing and Genetic Medicines Test (pharmacogenomics). Additional services include Private Health Insurance, Personalized Learning, Healthcare Calculators, Health Surveillance (Report Side Effects, Report Hospital Admissions), Conditions A-Z database, Blog, Health News, and Videos.
Differentiator
Problem solved
Functional benefit
Products and services
- NowPatient App All-in-one consumer digital health platform that lets individual patients manage NHS and private prescriptions, book virtual consultations, access AI health tools, and view their personal health record across web, iOS, and Android.
- NHS Online Pharmacy Free NHS prescription ordering and home delivery service for patients in England, supported by registered pharmacists and direct dispensing via Infohealth Pharmacy.
- NHS Pharmacy First NHS-funded Pharmacy First service for patients in England to receive treatments for common conditions from a pharmacist without needing a GP appointment.
- NHS Quit Smoking NHS smoking cessation support delivered digitally through the NowPatient app, with counselling and pharmacotherapy for eligible patients in England.
- NHS New Medicine Service NHS New Medicine Service providing structured pharmacist support to patients in England when they start a new medicine for an eligible long-term condition.
- GP Records Folder Personal health record feature that lets patients view and manage their GP medical records alongside their prescription and consultation history in the app.
- Book GP Appointment Self-service booking for GP appointments via the NowPatient app, including NHS appointments and private GP bookings.
- Get Treated Privately Private treatment pathway offering patients fast access to clinician consultations and prescription-only medicines for conditions not covered by NHS pathways.
- Virtual Consultations Live synchronous video consultations with licensed clinicians, with appointments available within 7 days, used in place of asynchronous questionnaires for safer remote care.
- Weight Loss Programs Medically supervised weight loss treatment programs delivered through the NowPatient app, including pharmacotherapy supported by pharmacist independent prescribers.
- Weight Loss Treatment Cessation Program Structured program helping patients safely discontinue weight loss treatment, with pharmacist-led support for tapering and lifestyle maintenance.
- Rx Advantage Card US prescription drug discount card offered by NowPatient providing savings on brand-name and generic medications at partner pharmacies.
- Drug Coupons Manufacturer drug coupons distributed through NowPatient to reduce out-of-pocket costs for US patients at participating pharmacies.
- Patient Assistance Programs Referral-based patient assistance programs delivered via NowPatient's partnership with Prescription Bliss, connecting eligible US patients to manufacturer-funded medication support.
- Canadian Rx Savings Canadian prescription savings program for US patients seeking lower-cost medications from licensed Canadian pharmacies.
- Home Health Testing Home health testing kits delivered to patients for self-administered sample collection, including the Genetic Medicines Test for pharmacogenomic analysis.
- Genetic Medicines Test Pharmacogenomic test marketed as the first private pharmacogenomics service in the UK, providing DNA-based guidance for medication selection and dosing.
- Private Health Insurance Private health insurance comparison and referral service offered through the NowPatient app to help users find coverage options.
Quantifiable outcome
- Savings of up to 90% on branded and generic medications through Rx Advantage Card
- +3 more outcomes
Companies that use NowPatient
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
NowPatient technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature6 records
NowPatient partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Prescription BlisscorePrescription Bliss manages Patient Assistance Program (PAP) applications on behalf of NowPatient. Consolidates over 20 pharmaceutical manufacturers and hundreds of medications into a single eligibility search for qualifying US patients.
- Royal MailminorUK logistics partner for standard prescription deliveries. Services include Royal Mail Standard Tracked & Signed (2-3 days) and Royal Mail Special Delivery (next working day, guaranteed before 1pm).
- DHL ExpressminorExpress delivery partner offering 1-2 day tracked delivery for UK prescriptions and medical supplies.
- Lloyds Bank PLCcoreBanking partner that securely processes all payments on the NowPatient platform. NowPatient never handles customer payment details directly.
- IcerTechminorSupplier of insulated boxes for cold-chain medication transport. Validated to maintain 2-8°C temperature range for temperature-sensitive medications during transit.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NowPatient competitors and assessment
Company assessmentDirect peers
- Ro: US DTC telehealth and pharmacy platform offering virtual consultations, prescription dispensing (including weight management), home diagnostics, and subscription plans. Strong product overlap with NowPatient's telehealth + pharmacy + AI tools offering.
- Pharmacy2U: UK-leading NHS-approved online pharmacy with prescription dispensing, NHS Pharmacy First integration, and direct-to-consumer delivery. Most direct competitor to NowPatient's NHS Online Pharmacy and private prescription dispensing model in the UK.
- GoodRx: US-leading prescription drug savings platform offering discount cards, manufacturer coupons, and telehealth services. Directly comparable to NowPatient's US Drug Savings suite (Rx Advantage Card, Drug Coupons, Patient Assistance Programs).
- LloydsPharmacy Online Doctor: UK telehealth and online pharmacy service from LloydsPharmacy (McKesson), offering video consultations and private prescriptions across common conditions. Established competitor overlapping with NowPatient's UK private prescription offering.
- Boots Online Doctor: UK telehealth and pharmacy service from Boots (Walgreens Boots Alliance) covering 30+ private prescription conditions with click-and-collect and home delivery. Large incumbent UK competitor to NowPatient's Get Treated Privately service.
- Push Doctor: UK DTC and NHS-integrated telehealth platform delivering video consultations and prescriptions, with NHS and private patient pathways. Directly comparable to NowPatient's NHS/private telehealth model in the UK.
- Zava: UK/European DTC telehealth and online doctor service offering paid video/async consultations, prescriptions, and home testing across multiple countries. Closely comparable DTC telehealth + dispensing model with cross-geography ambitions similar to NowPatient's UK/US/global footprint.
- Simple Online Pharmacy: UK-based online pharmacy offering NHS and private prescription dispensing, weight loss treatments (including Wegovy and Mounjaro), and clinician consultations. Closely matches NowPatient's UK online pharmacy and weight loss offering.
- Doctor Care Anywhere: UK-listed telehealth provider offering paid video consultations, prescriptions, and chronic-condition management via insurer and employer partnerships. Direct competitor for NowPatient's Virtual Consultations and Get Treated Privately services in the UK.
- Hims & Hers Health: US-listed DTC telehealth and online pharmacy combining clinician consultations, prescription delivery (including weight-loss and pharmacogenomics-adjacent categories), and subscription AI health tools. Closest scaled analogue to NowPatient's freemium + subscription + dispensing stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NowPatient social profiles
Digital presenceNowPatient compliance and trust
Trust signalCompliance16 records
NowPatient financial estimates
Financial estimateRevenue estimate
Valuation estimate
NowPatient leadership team
Management profileNumber of profiles
Profiles11 records
NowPatient funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NowPatient M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NowPatient
What does NowPatient do?
NowPatient is an all-in-one digital health platform that lets patients order NHS and private prescriptions for home delivery, book live video consultations with licensed clinicians, and access free NHS pathways such as Pharmacy First, smoking cessation, and the New Medicine Service. The platform layers drug savings programs (US discount cards, coupons, and Canadian Rx savings) and proprietary AI tools including a Symptoms Checker, AI Deprescribing Advisor, cuffless blood pressure measurement, pharmacogenomic testing, and a Patient Engagement Score.
Is NowPatient a public or private company?
NowPatient is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NowPatient founded?
NowPatient was founded in 2019. It employs 11 to 50 people.
Where is NowPatient based?
NowPatient is headquartered in Chipstead, United Kingdom, in the Europe region.
How does NowPatient make money?
Four revenue lines are on record. Core+ Premium Subscription is the primary driver. The others are treatment/Prescription Sales, drug Savings Programs Referral and private Health Insurance Referrals.
Who are NowPatient's main competitors?
Direct peers on record are Ro, Pharmacy2U, GoodRx, LloydsPharmacy Online Doctor, Boots Online Doctor, Push Doctor, Zava, Simple Online Pharmacy, Doctor Care Anywhere and Hims & Hers Health.
Does NowPatient have an API?
No public API is recorded for NowPatient.
What industry is NowPatient in?
NowPatient's product category is Online Pharmacy & Telehealth. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 621 and its SIC code is 8000.