KPVI

What KPVI does

KPVI is a privately held local television station operating as the NBC affiliate for the Pocatello and Eastern Idaho market, headquartered at 902 E. Sherman St., Pocatello, Idaho. Founded in 1976 and structured as a limited liability company under the legal name KPVI- Idaho Broadcast Partners, LLC, the station has reached a 50-year operational milestone in 2026. Its core product is local news, weather, sports, and community-event broadcasting for residents of Pocatello, Idaho Falls, Chubbuck, and surrounding Eastern Idaho counties, supported by the StormTracker Forecast weather vertical and community sub-brands including Healthy City USA.

KPVI distributes content across three layers: (1) over-the-air NBC broadcast television; (2) a digital platform at kpvi.com built on the BLOX Content Management System (TownNews / BloX Digital), which provides livestream, video-on-demand, weather radar, and a local events calendar; and (3) owned social channels on Facebook, X/Twitter, YouTube, and Instagram, plus an email newsletter. Ad serving relies on Google DoubleClick for Publishers (DFP), and audience measurement uses Google Analytics. The website also integrates third-party partners Evvnt (events) and Incentrev ($$ Deals marketplace) for non-spot monetization. No proprietary AI/ML systems, patents, or mobile applications were disclosed.

KPVI's revenue is generated primarily through sales of broadcast television advertising spots and digital display/sponsored-content advertising to Eastern Idaho businesses, supplemented by a nascent livestream subscription stream and affiliate commerce. Go-to-market is sales-led through a small named sales team (Amber Alder, Erron Tolces, Jeremy Farthing, Rick Winet) handling quote-based, multi-year contracts; pricing is not publicly disclosed. The primary customer segments are local viewers (B2C, hyperlocal news/weather/sports demand) and local advertisers/government/non-profit organizations (B2B, regional audience reach).

Name

KPVI

Legal name

KPVI- Idaho Broadcast Partners, LLC

Website

https://kpvi.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

KPVI is a privately held NBC-affiliate local television station serving Pocatello and Eastern Idaho, delivering hyperlocal news, weather, sports, and community content via over-the-air broadcast, website livestream, and social channels, monetized primarily through regional TV and digital advertising sales.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local television broadcasting
• NBC affiliate station
• Local news coverage
• Weather forecasting service
• Digital advertising sales

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising sales including commercial spots aired during news programming and other broadcast slots. The station operates as an NBC affiliate serving the Pocatello/Eastern Idaho market.
2. Digital Advertising: Online advertising through the website including display ads, sponsored content, and targeted digital placements. The station uses Google DoubleClick for Publishers (DFP) for ad serving.
3. Livestream Services: Live streaming access to broadcast content via the website, potentially including premium or exclusive livestream coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

KPVI operates as an NBC-affiliated local television broadcast station serving Pocatello and Eastern Idaho, producing and distributing local news, weather (via StormTracker Forecast), and sports coverage. The station monetizes its audience through television and digital advertising sales, and extends its reach via a website with livestreaming, on-demand video, and social media distribution.

Product overview

KPVI is a local television news station (NBC affiliate) serving Pocatello and Eastern Idaho. The station operates a platform-plus-modules architecture centered on its core news broadcasting product, supplemented by the StormTracker Forecast weather service, livestreaming capabilities, and community-focused offerings including Healthy City USA. Additional modules include video content libraries, a local events calendar, sports coverage, and the Brain Stormers educational weather feature. The station's website serves as the primary digital platform for accessing live broadcasts, on-demand video content, weather updates, and community news.

Differentiator

Problem solved

Functional benefit

Products and services

• KPVI News Broadcasting Local television news broadcasting covering local news, national news, and sports for the Pocatello and Eastern Idaho region as an NBC affiliate.
• StormTracker Forecast Weather forecasting and storm tracking service providing local weather updates, radar imagery, and forecasts for Pocatello and Idaho Falls.
• KPVI Livestream Live video streaming service allowing viewers to watch KPVI broadcasts in real-time online.
• KPVI Sports Coverage Sports news and coverage including local high school athletics and regional sporting events for the Eastern Idaho region.
• KPVI Video Content On-demand video library featuring news segments, weather forecasts, sports coverage, and local interest stories.
• Local Events Calendar Community events listing service promoting local happenings and allowing event submissions for the Eastern Idaho region.
• Healthy City USA Community wellness initiative covering health-related news and initiatives for the Eastern Idaho region.
• KPVI Weather Pix User-submitted weather photography gallery featuring community-contributed weather images from the Eastern Idaho region.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• TownNews (BloX Digital): TownNews/BloX Digital is the CMS platform KPVI uses to run its website, digital publishing, and ad operations. It enables the station's digital capabilities and is a key infrastructure/technology enabler for the business.

Broad incumbents

• Sinclair Broadcast Group: Sinclair operates a large portfolio of local TV stations including NBC, FOX, CBS, and ABC affiliates, and is a structural reference point for KPVI's broadcast + digital news operations, station group scale, and affiliation economics.
• Nexstar Media Group: Nexstar is the largest US TV station operator, owning numerous NBC, CBS, ABC, and FOX affiliates across small and mid-sized markets; its portfolio economics and acquisition playbook directly shape the competitive and M&A context for independent affiliates like KPVI.
• Gray Television: Gray Television owns and operates local TV stations in small to mid-sized US markets — the same segment KPVI sits in — making it a direct portfolio comparable for broadcast revenue, digital ad mix, and local newsroom economics.
• TEGNA (stations portfolio): TEGNA operates a portfolio of local TV stations focused on strong local news and digital content, providing a benchmark for how mid-sized broadcasters blend broadcast and digital monetization similar to KPVI's model.

Direct peers

• KBOI 2 News (Boise): KBOI is the CBS affiliate serving the Boise market and operates the same broadcast-plus-digital-plus-livestream model targeting Idaho advertisers and viewers, making it a structural peer for KPVI's NBC-affiliate operations.
• KIFI-TV (Local News 8 / Idaho Falls): KIFI is the local ABC affiliate in Idaho Falls directly competing with KPVI for the same Eastern Idaho audience and local advertising budgets; both run TownNews BLOX CMS and operate broadcast + digital + livestream platforms in the same DMA.
• EastIdahoNews.com: EastIdahoNews is a digital-only hyperlocal news outlet covering the same Eastern Idaho/Pocatello/Idaho Falls region as KPVI, competing for the same local audience attention and advertiser budgets purely through online channels.
• Idaho News 6 (KIVI-TV, Boise): KIVI is the Boise-market NBC affiliate operating under the "Idaho News 6" brand — the same network affiliation and brand pattern as KPVI News 6 — and a direct same-network peer with comparable NBC programming, local news, and digital operations.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KPVI
• YouTubeyoutube.com/channel/UCRXz7v8MlHGyAhfOSzjEH3A
• Facebookfacebook.com/timeline
• Instagraminstagram.com/kpvinews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPVI