Idaho News 6

What Idaho News 6 does

Idaho News 6 (legal entity Scripps Media, Inc.; on-air brand KIVI-TV) is a local CBS-affiliated broadcast television station headquartered in Boise, Idaho, founded in 1974. The station provides local news, weather, sports, and traffic coverage to the Treasure Valley (Boise, Meridian, Nampa, Caldwell, and surrounding communities) and operates a sister station, KSAW-TV, serving the Magic Valley around Twin Falls. Its core product is multi-platform local content distributed via over-the-air digital television on Channel 6, live streaming on kivitv.com, mobile applications, a YouTube channel, and four social media profiles. Sub-brands include The Spot (Idaho 6.2) for Vegas Golden Knights hockey coverage and an En Español Spanish-language vertical, alongside dedicated coverage beats such as the Idaho Statehouse, Idaho Back Roads, and neighborhood-specific pages for more than 30 Idaho communities. The station's content operations are supported by on-air meteorologists and reporters and include live forecasting, traffic cameras, breaking news alerts, and community engagement programs such as Toys for Tots and Community Baby Shower.

The business model is advertising-led. Revenue is generated primarily through the sale of television advertising airtime to local businesses — including healthcare providers, automotive dealers, and retail establishments — during news broadcasts and across the station's digital properties. Specific rate cards are not publicly disclosed; advertisers are directed to contact the station's sales team. The station is owned and operated by The E.W. Scripps Company (NASDAQ: SSP), a diversified media conglomerate, and benefits from Scripps' corporate infrastructure, national Scripps News content feed, and cross-station advertising technology. Distribution is regional only, with no global footprint claim and no disclosed subscription, transactional, or licensing revenue streams beyond advertising.

There are no disclosed AI/ML capabilities, patents, API products, or research programs. The technology stack is conventional broadcast and digital publishing infrastructure. Headcount is in the 51-100 range, and specific revenue, funding, and management team details beyond a single VP/GM (Merri Wapstra Hanson) are not provided. The station has no external funding rounds, no M&A activity, and no public certifications or regulatory actions on record.

Name

Idaho News 6

Legal name

Scripps Media, Inc.

Website

https://idahonews6.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Idaho News 6 (KIVI-TV) is a Scripps Media-owned local CBS-affiliated broadcast television station in Boise, Idaho, providing news, weather, sports, and traffic coverage to Treasure Valley and Magic Valley audiences via OTA broadcast, streaming, and digital platforms, funded by local TV advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Live streaming news
• Community news coverage

Headquarters

HQ city

Nampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: The station generates primary revenue through the sale of television advertising airtime to local businesses, including spot commercials during news broadcasts and programming. Advertisers include local businesses, healthcare providers, automotive dealers, and retail establishments in the Idaho market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Idaho News 6 (KIVI-TV) is a Scripps Media-owned CBS-affiliated local broadcast television station that produces and distributes news, weather, sports, and traffic content to Treasure Valley and Magic Valley Idaho audiences via over-the-air digital television, the kivitv.com website, live streaming, mobile apps, and social media channels. The station operates a main broadcast on Channel 6 (KIVI-TV) plus a sister low-power station KSAW in Twin Falls, and monetizes its audience by selling local television advertising airtime to businesses and organizations seeking to reach Idaho viewers.

Product overview

Idaho News 6 (KIVI-TV) is a Scripps Media-owned CBS-affiliated television station serving Boise and greater Idaho. The station operates as a unified broadcast platform providing local news, weather, sports, and traffic coverage across multiple channels and digital properties. The core product includes the main KIVI-TV broadcast with sister station KSAW Twin Falls serving the Magic Valley, complemented by The Spot - Idaho 6.2 fan hub for Vegas Golden Knights coverage, and En Español Spanish-language content. Digital features include live streaming, breaking news alerts, weather forecasting with hourly/daily forecasts, traffic cameras, TV listings, mobile apps, and various community outreach programs. The station covers an extensive geographic footprint through neighborhood-specific content sections covering over 30 Idaho communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Idaho News 6 (KIVI-TV) Local broadcast television station serving Boise, Idaho, providing news, weather, sports, and traffic coverage across the Treasure Valley region on Channel 6 (KIVI-TV) and through digital platforms. Operates as a CBS affiliate owned by Scripps Media and monetizes through local advertising sales.
• KSAW Twin Falls Sister broadcast television station serving the Magic Valley region of Idaho (Twin Falls area), linked to the Idaho News 6 / KIVI-TV network under Scripps Media ownership.
• The Spot — Idaho 6.2 Digital subchannel (Idaho 6.2) branded as 'The Spot' — a fan hub for Vegas Golden Knights NHL coverage, branded as Idaho's home for the NHL franchise.
• En Español Spanish-language news content and updates providing local Idaho news in Spanish for the Hispanic community, available as a dedicated section on kivitv.com.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• E.W. Scripps Company (Scripps Media)coreOthersKIVI-TV operates as a owned-and-operated station of the E.W. Scripps Company (NASDAQ: SSP), a major American broadcast television and media company headquartered in Cincinnati, Ohio. Scripps provides operational infrastructure, national news content via Scripps News Group, advertising technology, and corporate governance. Idaho News 6 is branded as 'KIVI-TV - Idaho News 6' reflecting the Scripps ownership.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Media Group: Owns and operates local television stations across multiple US markets alongside radio properties. Comparable broad incumbent with overlapping local advertising and content operations.
• Tegna: Owns KTVB and other major-market local TV stations. Operates as a peer broadcast group with similar local advertising and digital revenue models to Scripps' station portfolio.
• Sinclair Broadcast Group: Major US broadcast television station owner with a portfolio spanning many markets. Comparable to Scripps as a corporate operator of local TV stations and a peer in local advertising sales dynamics.
• Hearst Television: Operates a portfolio of network-affiliated local TV stations across US markets. Comparable broadcast group with similar network affiliation economics and local news operations.
• Nexstar Media Group: Largest US owner of local television stations, operating across multiple DMAs and networks. A broad incumbent comparable to E.W. Scripps as a corporate owner of local broadcast properties.
• Allen Media Group: Owner of local television stations and digital media assets across US markets, including The Weather Channel. Comparable broad incumbent with both broadcast and digital content operations.
• Gray Television: US broadcast television station group with a portfolio of local stations in mid-sized and smaller markets. Comparable in scale, market profile, and operating model to Scripps' non-top-market stations.

Direct peers

• KTVB: NBC-affiliated local television station serving the Boise DMA, owned by Tegna. Directly competes with Idaho News 6 for the same Treasure Valley audience and local advertising dollars in the same market.
• KTRV: FOX-affiliated local television station in the Boise DMA. Competes head-to-head with Idaho News 6 for local news viewership and advertising in the Treasure Valley.

Regional players

• KIFI-TV: CBS-affiliated local television station serving the Idaho Falls / eastern Idaho market. Comparable regional broadcaster with similar local news and CBS network affiliation, though serving a different Idaho geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Idahonews6
• YouTubeyoutube.com/channel/UCV5KgNhOM87RJB7Fbv8C2CQ
• Facebookfacebook.com/Idahonews6
• Instagraminstagram.com/Idahonews6

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho News 6