Agency X
Agency X is a Dublin-based healthcare marketing and events agency specializing in compliant pharmaceutical and biotech communications, serving enterprise clients including Pfizer, Bayer, and IPHA with strategy, creative, digital, and event services backed by three proprietary platforms (KOLexchange, AX Engage, Campaign X).
- Company typePrivate
- Founded2004
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agency X does
Agency X is an award-winning healthcare marketing and events agency headquartered in Dublin, Ireland (Agency X Limited, registered in Ireland), serving pharmaceutical, biotechnology, healthcare association, and government clients. Founded in 2004, the company has built over 20 years of specialization in pharmaceutical and healthcare marketing communications, with documented compliance expertise in the IPHA Code of Practice, Veeva PromoMats, EFPIA, and PhRMA codes. Its service portfolio spans Brand & Campaign Strategy, Creative & Design, Web & App Development, and Conference & Event Management, delivered to enterprise clients including Allergan, Alnylam, Bayer, Pfizer, Teva, the Irish Pharmaceutical Healthcare Association (IPHA), HSE, and various healthcare associations and NGOs.
The company has developed three proprietary technology platforms that extend its service offering into productized tooling: KOLexchange, a secure web-based platform for real-time capture and governance of Key Opinion Leader insights during medical congresses with AI-assisted summaries; AX Engage, a virtual and hybrid events platform with broadcast expertise, interactive livestream production, live polling, Q&A, and post-event analytics; and Campaign X, a gamified collaboration platform enabling remote teams to develop strategic marketing campaigns through structured challenge levels. These platforms are built on a modern technology stack including React, Astro, Webflow, Gatsby, Node.js, Sanity CMS, Firebase, Netlify, and OpenAI integrations.
Agency X operates a hybrid business model combining professional services revenue (campaign strategy, creative, digital development, event management) with subscription revenue from its email marketing platform (minimum €25/month with 20% annual license renewal fee). Its go-to-market is sales-led and event-driven, relying on direct enterprise engagement, industry events and conferences, client referrals, and International Agency Membership of the Global Comms Network to serve multinational clients. The company is independently owned with no disclosed institutional investment, no parent company, and no public listing.
Agency X firmographics
Firmographics- Name
- Agency X
- Legal name
- Agency X Limited
- Website
- https://agencyx.ie
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agency X is a Dublin-based healthcare marketing and events agency specializing in compliant pharmaceutical and biotech communications, serving enterprise clients including Pfizer, Bayer, and IPHA with strategy, creative, digital, and event services backed by three proprietary platforms (KOLexchange, AX Engage, Campaign X).
- Ownership category
- akta.pro rank
Agency X industry classification
Industry- Product category
- Healthcare Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Agency X is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Agency X business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Marketing Services: Full-service marketing agency providing campaign strategy, activation, and brand creative across digital and traditional media for healthcare and pharmaceutical clients.
- Events and Conference Management: Expert design, planning and production management of in-person, virtual and hybrid events and conferences, including thought leadership events, product launches, and CPD learning.
- Web and Digital Development: Web and app development services including brochure websites, complex web applications, and digital transformation projects.
- Creative and Design Services: Brand identity, packaging design, multimedia storytelling, and digital interfaces across every medium.
- Platform Subscriptions: Email marketing platform services with minimum monthly fees and annual license renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Email Marketing Platform - Base Tier |
| Subscription | Multi-year contract | Email Marketing Fixed Contracts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Agency X product offering
Product offeringCore offering
Agency X is a Dublin-based healthcare marketing agency that delivers brand and campaign strategy, creative and design, web and app development, and conference and event management for pharmaceutical, biotech, medical device, healthcare association, NGO, and government clients. The firm supplements these services with three proprietary platforms — KOLexchange (key opinion leader insights), AX Engage (virtual events), and Campaign X (project collaboration) — and an email marketing automation product, all oriented toward compliant, omnichannel healthcare communications.
Product overview
Agency X is an award-winning healthcare marketing and events agency operating as a service-based company with three proprietary technology platforms. The core offering combines strategic marketing services (Brand & Campaign Strategy, Creative & Design, Web & App Development, Conference & Event Management) with three proprietary SaaS platforms: KOLexchange (real-time KOL insights capture for medical congresses), AX Engage (virtual and hybrid event streaming platform), and Campaign X (gamified campaign collaboration tool). These platforms are offered alongside agency services and are designed to work independently or in combination, enabling compliant, data-driven healthcare communications.
Differentiator
Problem solved
Functional benefit
Brands
- KOLexchange: Proprietary, secure and compliant web-based platform for capturing KOL insights in real time during medical congresses and advisory engagements.
- AX Engage
- Campaign X
Products and services
- KOLexchange
Companies that use Agency X
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Agency X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature3 records
Agency X partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Global Comms NetworkcoreInternational Agency Membership providing access to global markets and enabling Agency X to serve multinational clients through network partnerships.
- Irish Pharmaceutical Healthcare Association (IPHA)coreAgency X is an IPHA Affiliate member, providing compliant healthcare marketing services aligned with IPHA Code of Practice standards.
- PMI (Pharmaceutical Management Institute)minorAgency X is associated with PMI, supporting pharmaceutical professional development and training initiatives.
- GCPR (Global Communications and Public Relations network)minorDublin-based member of GCPR network for global communications reach.
- dotmailer (Dotdigital)coreEmail marketing platform provider used for CRM integration and marketing email campaigns. GDPR compliant with Standard Contractual Clauses for cross-border transfers.
- Department of Agriculture, Food & the MarineminorGovernment partner for Irish Farmer's Association public health awareness campaign targeting farming communities.
- Croi (National University of Ireland Galway)minorHealthcare partner for Irish Farmer's Association mobile health unit campaign, providing cardiac resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Agency X competitors and assessment
Company assessmentDirect peers
- DDB Health: Specialist healthcare creative agency within Omnicom providing brand strategy, creative, and digital for pharma clients — competes for the same disease-awareness and brand campaign briefs as Agency X.
- VCCP Health: Mid-sized specialist healthcare creative agency within VCCP, delivering brand, HCP, and patient campaigns — matches Agency X's positioning as a healthcare-specialist creative shop serving major pharma brands.
- Evoke (Ashfield Health): Healthcare-specialist marketing agency within Inizio/Ashfield Health offering brand, HCP engagement, and creative for pharma — directly comparable client base and creative-services scope to Agency X.
- Closer Communications: Boutique UK healthcare creative and PR agency serving pharma, biotech, and patient-advocacy clients — comparable to Agency X in scale, healthcare-specialist positioning, and campaign focus.
- FCB Health New York (Caudex): IPG-affiliated specialist healthcare creative agency serving pharma and biotech brands — directly comparable in disease-awareness, HCP, and brand-campaign production to Agency X.
Broad incumbents
- McCann Health: Global healthcare marketing network within IPG; directly competes with Agency X for pharma, biotech, and HCP-engagement briefs but with far broader geographic reach and full-service scale.
- Publicis Health: Publicis' global healthcare communications network covering advertising, PR, and medical communications — competes with Agency X for full-service pharma client mandates.
- Ogilvy Health: WPP's healthcare-focused agency network delivering creative, medical, and PR services to global pharma — overlaps with Agency X in HCP and disease-awareness campaigns.
- Havas Health & You: Havas' global healthcare network offering creative, medical, and patient engagement services — overlaps with Agency X's HCP and patient-facing campaign deliverables.
- Saatchi & Saatchi Wellness: Publicis-owned healthcare and wellness agency producing brand creative and HCP campaigns for major pharma — directly comparable in offering to Agency X's pharma brand-and-campaign work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Agency X social profiles
Digital presenceAgency X compliance and trust
Trust signalCompliance2 records
Agency X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agency X leadership team
Management profileNumber of profiles
Profiles1 record
Agency X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agency X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agency X
What does Agency X do?
Agency X is a Dublin-based healthcare marketing agency that delivers brand and campaign strategy, creative and design, web and app development, and conference and event management for pharmaceutical, biotech, medical device, healthcare association, NGO, and government clients. The firm supplements these services with three proprietary platforms — KOLexchange (key opinion leader insights), AX Engage (virtual events), and Campaign X (project collaboration) — and an email marketing automation product, all oriented toward compliant, omnichannel healthcare communications.
Is Agency X a public or private company?
Agency X is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agency X founded?
Agency X was founded in 2004. It employs 11 to 50 people.
Where is Agency X based?
Agency X is headquartered in Dublin, Ireland, in the Europe region.
How does Agency X make money?
Five revenue lines are on record. Healthcare Marketing Services are the primary driver. The others are events and Conference Management, web and Digital Development, creative and Design Services and platform Subscriptions.
Who are Agency X's main competitors?
Direct peers on record are DDB Health, VCCP Health, Evoke (Ashfield Health), Closer Communications and FCB Health New York (Caudex). Broad incumbents are McCann Health, Publicis Health, Ogilvy Health, Havas Health & You and Saatchi & Saatchi Wellness.
Does Agency X have an API?
No public API is recorded for Agency X.
What industry is Agency X in?
Agency X's product category is Healthcare Marketing Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.