D-Beauty Shop

What D-Beauty Shop does

D-Beauty Shop is an Italian direct-to-consumer e-commerce retailer specializing in professional hair care products, styling tools, makeup, and face/body care items. Founded in 2009 and operated by I-Do S.r.l.s. (P.IVA 02132330438) from Via Don Bosco n. 45, Civitanova Marche, Italy, the platform functions as the digital storefront of the Dejanel hairdressing chain, which claims more than 30 years of experience in the Italian professional hair care sector. The site aggregates a multi-brand portfolio including LA BIOSTHETIQUE, ALTERNA, ORIBE, SYSTEM PROFESSIONAL, GOLDWELL, KMS, OWAY, DAVINES, MARIA NILA, OLAPLEX, AVEDA, and EMMEBI, alongside its own UPGRADE-branded professional styling tools and the Wavemaster-by-Dejanel curling iron line.

The catalog is organized along four taxonomies: brand, product type (shampoo, cream, mask, treatment, styling, coloring), hair concern (color protection, repair, hydration, smoothing, curls, volume, dandruff, hair loss, sun care, scalp care, shine, daily use, gray coverage), and hair type (fine/fragile, damaged, frizzy, dry, oily, dull, curly, normal, men's, sensitive scalp). Category landing pages address specific conditions such as forfora (dandruff), capelli secchi (dry hair), caduta (hair loss), and cute sensibile (sensitive scalp). The underlying technology is a standard transactional e-commerce retail platform with Italian and English language options, no native mobile app, no documented API, and no AI-driven personalization features.

The business model is a pure one-time-transaction online retail model. Unit prices range from approximately €5.50 (Shampoo Massager) to €137.50 (Biofanelan Regenerant Premium), with all prices including 22% VAT, €4.90 flat shipping (waived above €49), a €4.50 cash-on-delivery surcharge, and international shipping available on request. Distribution is exclusively direct through the company's own storefront; there is no marketplace presence, no wholesale channel, and no subscription component. With 1–10 employees, no disclosed funding, and the data controller referenced as "D-Beauty Group di Catini Mauro," the entity operates as a bootstrapped, family-style retailer.

Name

D-Beauty Shop

Legal name

I-Do S.r.l.s.

Website

https://d-beautyshop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

D-Beauty Shop is an Italian direct-to-consumer e-commerce retailer, founded in 2009 and operated by I-Do S.r.l.s., selling professional hair care products, styling tools, makeup, and face/body care from multiple premium brands to Italian and international consumers.

Ownership category

akta.pro rank

Product category

Professional Hair Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Professional hair care products
• Beauty cosmetics online retail
• Hairstyling tools and appliances
• Salon-grade hair treatments
• Online beauty ecommerce store

Headquarters

HQ city

Civitanova Marche

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail of professional hair care and beauty products. Revenue generated through one-time product transactions with no subscription component. Operates as a digital storefront selling branded professional hair care, styling tools, and beauty products to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

D-Beauty Shop operates an online retail store that sells professional hair care and beauty products directly to individual customers in Italy. Its catalog covers shampoos, conditioners, masks, treatments, styling products, professional hairstyling appliances, makeup, and face/body care items from branded suppliers (LA BIOSTHETIQUE, ALTERNA, ORIBE, MATRIX, L'OREAL PROFESSIONNEL, GIUBRA, Gamma+, Parlux). Orders are dispatched nationwide via BRT or GLS, and the company positions itself on competitive VAT-inclusive pricing with promotional discounts and a free-shipping threshold.

Product overview

D-Beauty Shop is an Italian e-commerce platform (founded in 2009) selling professional hair care and beauty products from multiple premium brands. The platform offers a comprehensive portfolio organized around hair care products (shampoos, conditioners, masks, treatments, styling), professional tools (flat irons, curling irons, hair dryers), makeup, and face/body care. Key brands include LA BIOSTHETIQUE, ALTERNA, ORIBE, SYSTEM PROFESSIONAL, GOLDWELL, KMS, OWAY, DAVINES, MARIA NILA, and OLAPLEX. The company also sells its own professional tool line under UPGRADE brand and D-Tools/Wavemaster by Dejanel. Products are categorized by hair type (dry, oily, colored, damaged), concern (hair loss, dandruff), and use case (daily care, sun protection, anti-aging).

Differentiator

Problem solved

Functional benefit

Products and services

• Professional hair care products (shampoos, conditioners, masks, treatments) Salon-grade shampoos, conditioners, masks, and treatments from brands such as LA BIOSTHETIQUE, ALTERNA, ORIBE, MATRIX and L'OREAL PROFESSIONNEL sold online to Italian consumers seeking professional formulations for home use.
• Professional hairstyling products (styling, finishing, technical lines) Styling and finishing hair products (gels, sprays, serums, technical treatments) from professional brands including LA BIOSTHETIQUE, ALTERNA, ORIBE, MATRIX and L'OREAL PROFESSIONNEL, retailed via the online store to individual consumers.
• Professional hairstyling appliances and tools Electrical and manual hairstyling tools such as hair dryers, straighteners, curling irons, and diffusers from brands including Gamma+ and Parlux, plus a range of combs and brushes, sold online to individual consumers.
• Makeup products Makeup items including face, eyes, and lip products from professional and specialty brands (e.g., GIUBRA) sold online to individual consumers alongside the hair care range.
• Face and body care products Skin and body care products such as creams, cleansers, scrubs, and body treatments sold online to individual consumers to round out the personal-care assortment.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hairtrade: UK-based online retailer focused on professional hair products and tools from brands like Olaplex, Nioxin, Kerastase, Goldwell, and Wella — essentially a hair-care-only analogue of D-Beauty's core online proposition.
• Douglas: Major European multi-brand beauty retailer (largely German/Italian footprint) operating both physical stores and an e-commerce storefront. Carries many of the same professional and premium brands (e.g., Wella/Goldwell-adjacent, Kérastase, Olaplex competitor lines) as D-Beauty.
• Notino: Europe's largest online beauty retailer, headquartered in the Czech Republic, multi-brand, multi-category (fragrance, hair, skin, makeup), and sells to a similar pan-European self-purchase professional/consumer base. Operates a comparable multi-brand e-commerce storefront with frequent promotions.
• Lookfantastic: UK-based multi-brand online beauty retailer (part of THG) carrying premium hair care (Olaplex, Redken, Kérastase), tools, makeup, and skin care with international shipping — closely overlaps D-Beauty's product taxonomy, customer behavior, and DTC operating model.
• Feelunique: European online premium beauty retailer offering hair care, makeup, skin care, and tools from brands such as Olaplex, Ouai, and luxury hair labels. Same premium-brand, multi-category, international-shipping e-commerce model that competes for the same digital-first beauty buyer.
• Parfumdreams: Germany-based multi-brand beauty e-tailer with a similar assortment in hair care, skin care, makeup, and fragrance, and cross-border shipping across the EU — overlapping competitive set for Italian and broader European demand.
• Saloon24: Italian online retailer specializing in professional hair-care brands and tools aimed at both consumers and salons. Operates in the same Italian market, similar brand portfolio (Oway, Davines, Goldwell, Kérastase), and competes directly for the same professional-haircare customer cohort.

Broad incumbents

• Zalando Beauty: European fashion-led marketplace that has expanded into Beauty (including professional hair care brands). Competes with D-Beauty for cross-shop fashion+beauty buyers in Italy and broader Europe, and dwarfs it on traffic, logistics, and marketing budget.
• Sephora: Global omni-channel beauty retailer carrying premium hair, makeup, and skin-care brands, including Oribe, Olaplex-adjacent products, and Davines. A broader incumbent that dwarfs D-Beauty in assortment, marketing, and customer reach.
• Amazon Beauty Store: Largest general e-commerce incumbent; its Beauty & Personal Care storefront competes with D-Beauty for the same Italian and pan-European consumers buying branded hair care, tools, and makeup online via self-serve browsing and search.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dejanelbeautyshop
• LinkedInlinkedin.com/company/dejanel-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D-Beauty Shop