HairTrade

What HairTrade does

HairTrade is a UK-based, direct-to-consumer e-commerce retailer that sells hair extensions, wigs, hairpieces, virgin hair, professional hair care products, and electrical styling tools through its own storefront at hairtrade.com, supplemented by a phone order line (0191 429 1805) and a wholesale/trade account channel for salons and retailers. The core technology is a standard catalogue-style e-commerce platform (no proprietary AI, integrations, or APIs are disclosed) with a deeply segmented catalog spanning five extension fitting types (Clip In, Weft/Weave, Pre Bonded in Nail Tip, Stick Tip, Flat Tip, and Nano Tip variants, Tape In, Micro Loop Ring), virgin hair in Brazilian, Malaysian, and Peruvian origins, and breadth across 30+ colours and 12–28 inch lengths.

The company operates a portfolio of four proprietary sub-brands—I&K (mid-market), VL (premium Remy), Fab Hair Extensions, and Sahar Virgin Hair—layered alongside premium third-party professional brands (Paul Mitchell, Babyliss Pro, ghd, Olaplex, Moroccanoil, Wella Professionals, L'Oreal Professionnel, Tangle Teezer, KIPOZI). The business is privately held, UK-only by geography (GBP pricing, GBR operating footprint, 0191 Newcastle area code, GB05476500 registration), and monetises through one-time unit sales across consumer and wholesale segments rather than subscriptions or recurring contracts, with free UK delivery on orders over £45 and promotional discounting up to 75% off. Marketing is multi-channel across email, Facebook, Twitter, YouTube, Pinterest, and a content blog.

Name

HairTrade

Legal name

Hairtrade

Website

https://hairtrade.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based direct-to-consumer e-commerce retailer (hairtrade.com) selling hair extensions, wigs, hairpieces, hair care products, and electrical styling tools to UK consumers and salon/retail trade accounts via proprietary and third-party brands.

Ownership category

akta.pro rank

Product category

Hair Extensions and Beauty Products

NAICS

Clothing and Clothing Accessories Retailers (45811), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair Accessories (Clips, Bands, Headbands) (CRABAKAH), Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

Keywords

• Hair extensions retail
• Wig and hairpiece sales
• Professional hair care
• Salon wholesale supplies
• Hair styling tools

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: HairTrade generates revenue through direct sales of hair extensions (clip-in, weft/weave, pre-bonded, tape-in, micro loop ring), virgin hair, wigs, hairpieces, hair care products, and electrical styling tools. The business operates on a one-time transaction model where customers purchase individual products or bundled deals. No subscription or recurring revenue model is evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HairTrade is a UK-based online retailer that sells hair extensions (clip-in, weft/weave, pre-bonded, tape-in, micro loop ring, Remy and virgin hair in Brazilian, Malaysian and Peruvian origins), wigs, hairpieces, professional hair care products, and electrical styling tools through its e-commerce store at hairtrade.com. The business serves individual UK consumers via retail purchases and serves UK salons and retailers via a wholesale/trade account option, with phone ordering available.

Product overview

HairTrade operates as an e-commerce platform offering a comprehensive range of hair extensions, wigs, hairpieces, and hair care products. The core product portfolio centers on multiple hair extension types including Clip In, Weft/Weave, Pre Bonded (with Nail Tip, Stick Tip, Flat Tip, and Nano Tip variants), Tape In, and Micro Loop Ring styles. The company also offers Virgin Hair (Brazilian, Malaysian, Peruvian), Wigs (various lengths and styles), Hairpieces (scrunchies, ponytails, headbands, buns), Hair Care products, and Electrical styling tools. HairTrade sells proprietary sub-brands including I&K, VL, Fab Hair, and Sahar Virgin Hair alongside third-party professional brands like Paul Mitchell, Babyliss Pro, Tangle Teezer, Wella Professionals, and Sebastian Professional. The platform provides products in over 30+ colors including Black & Brown, Blonde, Red & Copper, Bright, and Ombre/Dipdye options, with lengths ranging from 12 to 28 inches.

Differentiator

Problem solved

Functional benefit

Products and services

• Clip In Hair Extensions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• I&KcoreChannel Partner/ Reseller/ DistributorI&K is a key brand partner supplying hair extensions, wigs, and hairpieces to HairTrade. The company is one of the primary suppliers featured prominently across HairTrade's product categories, with extensive product listings including clip-in extensions, pre-bonded extensions, weft hair, wigs, and hairpieces. Multiple I&K products appear as best sellers and featured items.
• VL (Virgin Hair Luxury)coreChannel Partner/ Reseller/ DistributorVL is a featured brand partner offering premium Remy hair extensions including weft, pre-bonded (flat tip, nano tip), and tape-in varieties. VL products are positioned as higher-end offerings with premium pricing, appearing as featured brands and hero products.
• Fab Hair ExtensionscoreChannel Partner/ Reseller/ DistributorFab Hair Extensions supplies clip-in and pre-bonded Remy hair extensions, lace weft products, and wigs. Products appear as best sellers and feature competitive pricing alongside quality positioning.
• SaharminorChannel Partner/ Reseller/ DistributorSahar provides virgin hair products including Sahar Essential and Sahar Slay lines, with offerings across different textures (straight, body wave, loose wave, deep wave, jerry curl, kinky, kinky straight) and colours.
• Paul MitchellcoreChannel Partner/ Reseller/ DistributorPaul Mitchell is a featured professional hair care brand stocked on HairTrade, offering professional shampoo, conditioner, styling products, and gift sets. Featured prominently in the hair care section with dedicated brand landing page.
• Babyliss ProcoreChannel Partner/ Reseller/ DistributorBabyliss Pro supplies professional electrical styling tools including hair dryers, straighteners, curling irons, and grooming tools. Multiple Babyliss Pro products appear in sales and special offers with significant discounts.
• ghdminorChannel Partner/ Reseller/ Distributorghd (Good Hair Day) is a premium electrical styling brand featured on HairTrade, highlighted in the electrical products section as a brand to discover.
• MoroccanoilminorChannel Partner/ Reseller/ DistributorMoroccanoil supplies hair treatment and styling products, featured in the hair care section and included in promotional offers.
• OlaplexminorChannel Partner/ Reseller/ DistributorOlaplex is a professional hair bond repair treatment brand stocked in the hair care category, appealing to consumers seeking hair repair and treatment solutions.
• Tangle TeezerminorChannel Partner/ Reseller/ DistributorTangle Teezer supplies detangling hair brushes, with products like the Compact Styler featured as best sellers with competitive pricing.
• Wella ProfessionalsminorChannel Partner/ Reseller/ DistributorWella Professionals is a professional hair colour and care brand available in the hair care section.
• L'Oreal ProfessionnelminorChannel Partner/ Reseller/ DistributorL'Oreal Professionnel is a professional hair care brand available in the electrical section, offering professional-grade styling products.
• KIPOZIminorChannel Partner/ Reseller/ DistributorKIPOZI supplies professional ionic hair dryers, featured in the electrical products section with promotional pricing.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hairdreams: European premium hair extension and hair systems brand with a salon-professional channel. Overlaps with HairTrade's premium virgin hair and professional trade segments but operates primarily through certified stylists.
• Sally Beauty: Large multi-brand beauty and hair care retailer with a UK e-commerce and store presence. Comparable to HairTrade in carrying third-party professional hair care brands (Wella, etc.) and selling wigs and hairpieces, though broader than hair extensions alone.
• Sephora: Global multi-brand beauty retailer with a UK e-commerce presence. Overlaps with HairTrade in selling premium hair care brands (Olaplex, Moroccanoil, ghd-adjacent styling) and color/texture-driven merchandising, though broader than hair extensions alone.
• Great Lengths: Global professional hair extension brand with a strong salon-channel focus. Comparable to HairTrade's professional/wholesale side, though distribution is franchise-based rather than direct e-commerce.

Direct peers

• Luxy Hair: Online-first hair extension brand with a strong social media and content-driven DTC model. Comparable to HairTrade in clip-in extensions and consumer-direct approach, though more North America-weighted.
• Hair Rehab London: UK-based hair extensions and wigs e-commerce brand. Competes head-to-head with HairTrade in the UK consumer hair extension category, similar price points and clip-in/pre-bonded focus.
• Beauty Works: UK-based hair extensions and wigs brand selling direct-to-consumer via its own e-commerce site, with both consumer and salon/professional channels. Closely comparable to HairTrade in product mix (clip-ins, pre-bonded, tape-in, wigs) and UK-targeted GTM.
• LullaBellz: UK e-commerce retailer specializing in hair extensions, wigs, and hairpieces with a fashion-oriented brand and social media-led marketing. Directly competes with HairTrade in the at-home clip-in and fashion wig segments targeting UK consumers.
• Zala Hair Extensions: UK and international hair extensions e-commerce retailer offering clip-ins, pre-bonded, tape-in, and wigs. Comparable GTM (DTC + influencer-led marketing) and product breadth to HairTrade.
• Hair Extensions Direct: UK-focused hair extension retailer offering a wide range of extension types and brands online. Most directly comparable in the UK mid-market hair extension segment and wholesale/trade offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hairtradeuk
• Facebookfacebook.com/HairTradeStore
• Xx.com/hairtrade
• Pinterestpinterest.com/hairtradedotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HairTrade