NAMI Mercer

What NAMI Mercer does

NAMI Mercer is a 501(c)(3) nonprofit mental health advocacy organization operating as the Mercer County, NJ local chapter of the National Alliance on Mental Illness (NAMI). The organization delivers free mental health education, peer-led support groups, family caregiver programs, community presentations, and a telephone/email helpline to individuals living with mental illness, their families and caregivers, youth, and the broader Mercer County community. Its service portfolio includes the NAMI Connections Support Group (hybrid in-person/virtual), Family-to-Family education, Ending the Silence and In Our Own Voice presentations, NEXTGEN youth initiatives, Intensive Family Support Services (IFFS), and topic-specific groups (Hearing Voices, THRIVE Parent Group, Mending Mindsets, Room to Talk, Just Friends Social Support, Empathy Network). It also produces downloadable Toolkits, a Resource Library, and the annual Harvest of Hope Wellness Conference.

Underlying technology is intentionally minimal: the organization has no proprietary platform, API, or AI capability, and delivers services through a WordPress/Genesis website, Constant Contact email newsletters, and active social media channels (Facebook, Instagram, YouTube, LinkedIn). Service delivery relies on in-person and virtual group facilitation by staff and trained volunteers, plus phone and email-based helpline triage.

The business model is donation- and grant-funded rather than transactional. Revenue streams include individual donations, annual community fundraising events (NAMIWalks Mercer, Night Out With NAMI), and grants from a diversified base of local foundations and corporate donors including Roma Bank Foundation, Church & Dwight, Dircks Foundation, Fred C. Rummel Foundation, ETS, First Presbyterian Church of Cranbury, Janssen, Otsuka, Princeton Area Community Foundation, Lawrence Township Community Foundation, Investors Bank Foundation, Allstate Foundation, Provident Bank Foundation, Merceras Foundation, Mercer County government, and Capital Health System. All programs are provided at no cost to participants, and financial information is not publicly disclosed. The organization operates a single office at 1235 Whitehorse-Mercerville Rd., Hamilton, NJ, and is governed by a board that includes credentialed professionals spanning clinical, legal, financial, and social work expertise.

Name

NAMI Mercer

Legal name

NAMI Mercer NJ, Inc.

Website

https://namimercer.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI Mercer is a 501(c)(3) nonprofit mental health organization and local NAMI chapter serving Mercer County, NJ. It provides free peer support groups, family education, community presentations, and a helpline to individuals with mental illness, families, caregivers, and youth, funded by donations and grants.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health support services
• Peer support groups
• Mental health education
• Crisis helpline services
• Family caregiver programs

Headquarters

HQ city

Hamilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: NAMI Mercer raises funds through individual donations, annual fundraising campaigns such as NAMIWalks Mercer, and special events like Night Out With NAMI. The organization is a qualified 501(c)(3) nonprofit.
2. Foundation and Corporate Grants: The organization receives support from local foundations and corporate donors including Roma Bank Foundation, Church & Dwight, Dircks Foundation, Fred C. Rummel Foundation, Janssen, Otsuka, Princeton Area Community Foundation, Investors Bank Foundation, Allstate Foundation, and Provident Bank Foundation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NAMI Mercer provides free, community-based mental health support to individuals and families affected by mental illness in Mercer County, New Jersey. Its core offerings include a crisis/referral helpline, peer-led support groups (Connections, Hearing Voices, Just Friends, Mending Mindsets, Room to Talk, THRIVE Parent), family caregiver education and Intensive Family Support Services (IFFS), stigma-reduction programs (Ending the Silence, In Our Own Voice), the Family-to-Family course, NEXTGEN youth initiatives, downloadable toolkits, and a resource library—all delivered free of charge.

Product overview

NAMI Mercer is a nonprofit mental health advocacy organization offering a portfolio of support services, educational programs, and community resources for individuals affected by mental illness and their families. The organization operates a Helpline for crisis support, facilitates multiple peer-led and family support groups (including Connections, Empathy Network, Mending Mindsets, Room to Talk, Just Friends Social Support, and THRIVE Parent Group), and delivers educational programs such as Family-to-Family, Community Education, Ending the Silence, In Our Own Voice, NEXTGEN Initiatives, and Compelling Conversations. Additional offerings include downloadable Toolkits covering various mental health topics, a Resource Library, and annual events like the Harvest of Hope Wellness Conference.

Differentiator

Problem solved

Functional benefit

Products and services

• Helpline A telephone helpline (609.799.8994 x17) and email channel ([email protected]) providing mental health information, referrals, and crisis support for Mercer County residents.
• Connections Support Group A NAMI-certified peer-led support group for individuals living with mental illness, offered in a hybrid in-person and virtual format.
• Intensive Family Support Services (IFFS) Family-focused support programming (e.g., Mondays with Andrea, Tuesdays with Ethan) helping families cope with mental illness affecting loved ones.
• Family-to-Family A NAMI-certified educational course for family members of individuals with mental illness covering understanding of conditions, coping strategies, and resources.
• Ending the Silence A NAMI presentation program delivered in schools and community settings to educate participants about mental health conditions and reduce stigma.
• In Our Own Voice A NAMI presentation program where individuals share their personal lived experiences with mental illness to educate audiences and reduce stigma.
• Empathy Network A peer support network providing one-to-one connections for individuals affected by mental health conditions.
• THRIVE Parent Group A support group for parents of individuals with mental health conditions, providing peer community and resources.
• Just Friends Social Support Group A social support group helping individuals with mental health conditions build connections and combat isolation.
• Mending Mindsets Support Group A peer support group focused on mental health, mindset development, and recovery.
• Room to Talk Support Group A peer support group offering a facilitated space for open conversation about mental health.
• NEXTGEN Initiatives Programs and initiatives focused on supporting younger generations with mental health education, peer support, and resources.
• Harvest of Hope Wellness Conference An annual wellness conference bringing together mental health resources and community education for Mercer County residents.
• Community Education Public education programs and workshops raising awareness and understanding of mental health issues across the Mercer County community.
• Compelling Conversations An educational program facilitating meaningful discussions about mental health topics for community audiences.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Capital Health SystemcoreStrategic or Co-development PartnerPartner hospital providing emergency mental health services and crisis intervention 24/7 for children and adults in Mercer County. Listed as a crisis resource alongside NAMI Mercer's helpline.
• NAMI NationalcoreStrategic or Co-development PartnerParent organization providing certified program curricula, training, national branding, advocacy infrastructure, and organizational support. NAMI Mercer is the local chapter of this national nonprofit.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Princeton House Behavioral Health: New Jersey-based behavioral health system offering outpatient, inpatient, and partial hospitalization mental health services in the Mercer County region. Adjacent competitor for clinical referrals and overlapping community-education space.
• JFK University Medical Center Behavioral Health: Central New Jersey behavioral health provider delivering outpatient mental health services, crisis response, and inpatient care in the Mercer/Middlesex region. Competes with NAMI Mercer for local constituents and funding in the same geography.

Emerging players

• Crisis Text Line: National nonprofit providing free, 24/7 crisis support via text messaging. Competes for the same crisis-intervention mindshare as NAMI Mercer's helpline, particularly among younger Mercer County residents who prefer text-based outreach.
• American Foundation for Suicide Prevention: National nonprofit funding research, education, advocacy, and survivor support programs around suicide prevention. Comparable in operating model (local chapters, community fundraising walks, education programs) and competes for overlapping donor dollars and awareness.

Broad incumbents

• Mental Health America: Largest community-based nonprofit dedicated to mental health in the U.S., with state and local affiliates that deliver education, support, and advocacy programming comparable to NAMI Mercer's local chapter model.
• NAMI National (National Alliance on Mental Illness): National parent organization of which NAMI Mercer is an affiliate. Operates the same mission of mental health support, education, and advocacy across all 50 states, sets the certified curricula (Family-to-Family, Connections, Ending the Silence) that NAMI Mercer delivers, and provides the brand and advocacy infrastructure the chapter rides on.

Direct peers

• Active Minds: Nonprofit focused on youth and young adult mental health education and peer-to-peer outreach in schools and colleges. Directly overlaps with NAMI Mercer's NEXTGEN initiatives and Ending the Silence school-based education programs targeting the same youth segment.
• Depression and Bipolar Support Alliance: National nonprofit that runs peer-run support groups specifically for people living with depression and bipolar disorder. Directly comparable to NAMI Mercer's Connections and Hearing Voices support groups in modality, mission, and target population.
• Mental Health Association in New Jersey: New Jersey-based nonprofit that delivers mental health education, advocacy, support, and information/referral services across the state. Directly competes with NAMI Mercer for donor dollars, volunteer talent, and constituent attention in the Mercer County catchment.
• NAMI New Jersey: State-level NAMI affiliate serving New Jersey. Operates the same chapter model, same program portfolio (helpline, support groups, education), and serves overlapping constituents with NAMI Mercer — directly comparable on mission, funding model, and service mix at the state scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGUDhBQcMwkFcnceS9xlFGg
• Facebookfacebook.com/NAMI.Mercer
• LinkedInlinkedin.com/company/nami-mercer-nj
• Instagraminstagram.com/namimercer
• Xx.com/namimercer

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI Mercer