Lj Hooker Commercial
LJ Hooker Commercial is an Australian commercial real estate franchise network providing sales, leasing, auctions, and property management services across industrial, office, retail, and specialised sectors. It operates as the commercial division of LJ Hooker Group, leveraging 420 nationwide offices and 4,300 professionals across Australia and New Zealand.
- Company typePrivate
- Founded1991
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lj Hooker Commercial does
LJ Hooker Commercial is the commercial real estate division of LJ Hooker Group, an Australian-founded, privately-held real estate conglomerate established in 1928. The commercial division itself was founded in 1991 in Western Sydney's industrial heartland and now operates a coast-to-coast franchise network of offices across Australia and New Zealand, as part of the parent group's broader 420-office, 4,300-professional network. The company provides full-lifecycle commercial property services spanning sales, leasing, auctions, asset management, facilities management, strata management, acquisitions, portfolio optimisation, and project advisory across property sectors including industrial and logistics, office, retail, land and development sites, business broking, showroom/bulky goods, health/retirement/aged care, and hotel/leisure.
The underlying platform is a franchise network model underpinned by shared CRM, marketing systems, market research, and brand infrastructure provided by the LJ Hooker Group. Revenue is generated through per-transaction sales and leasing commissions, ongoing property and facilities management fees, and advisory/consulting engagements, all negotiated on a per-deal basis. Customer segments include commercial property investors and owners, owner-occupiers, developers, commercial tenants, government agencies, and franchisee entrepreneurs seeking to join the network. Recent strategic activity has centred on regional roll-up acquisitions (Sunshine Coast, Darwin, Southern Gold Coast) and senior talent recruitment from competing global firms such as JLL, CBRE, and Colliers.
Lj Hooker Commercial firmographics
Firmographics- Name
- Lj Hooker Commercial
- Legal name
- LJ Hooker Commercial
- Website
- https://ljhcommercial.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LJ Hooker Commercial is an Australian commercial real estate franchise network providing sales, leasing, auctions, and property management services across industrial, office, retail, and specialised sectors. It operates as the commercial division of LJ Hooker Group, leveraging 420 nationwide offices and 4,300 professionals across Australia and New Zealand.
- Ownership category
- akta.pro rank
Lj Hooker Commercial industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Investment Sales Brokerage (BPAJABAI)
- akta.pro secondary industries
- Warehousing & Logistics Facilities Brokerage (BPAJACAA), Office Brokerage (BPAJABAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where Lj Hooker Commercial is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Lj Hooker Commercial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sales Commission: Commission earned on commercial property sales, including investment sales, acquisitions, and divestment transactions. Commission rates are negotiated per transaction and not publicly disclosed.
- Leasing Commission: Commission earned on new leases and lease renewals across industrial, office, retail, and other commercial property types.
- Property Management Fees: Ongoing asset management, facilities management, and strata management fees charged to property owners and investors. Management services cover every aspect of clients' commercial portfolios.
- Advisory and Consulting Fees: Fees for specialised advisory services including portfolio optimisation, feasibility analysis, and planning guidance for developers and investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based services (sales and leasing) with fees negotiated per engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lj Hooker Commercial product offering
Product offeringCore offering
LJ Hooker Commercial is the commercial real estate division of LJ Hooker Group, operating a national franchise network of local offices across Australia. It provides sales, leasing, asset management, acquisitions, business brokerage, and advisory services for commercial property across industrial and logistics, office, retail, land, business broking, showroom and bulky goods, health/retirement/aged care, and hotel and leisure sectors.
Product overview
LJ Hooker Commercial is a commercial real estate services network offering a comprehensive suite of services across multiple property sectors. The company operates a platform of management services (Advisory, Asset Management, Facilities Management, Strata Management) and sales and leasing services (Acquisitions, Auctions, Investment Sales, Leasing, Portfolio Optimisation, Projects and Developments), supported by specialised property sector divisions covering Industrial and Logistics, Office, Retail, Land and Site Sales, Business Broking, Showroom and Bulky Goods, Health/Retirement/Aged Care, and Hotel and Leisure. The network also publishes market research including the Commercial Magazine, regional Market Monitors (Sydney Industrial, Toowoomba, Adelaide, Darwin, Canberra, Gold Coast, Central Coast), Federal Budget reviews, and thematic research reports. The overall offering is structured as a franchise network connecting commercial property specialists with clients for divestment, investment, leasing, and management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Management Services Comprehensive management services including Advisory, Asset Management, Facilities Management, and Strata Management for commercial property portfolios.
- Sales and Leasing Services Full-service sales and leasing offerings covering Acquisitions, Auctions, Investment Sales, Leasing, Portfolio Optimisation, and Projects and Developments.
- Site Sales Site sales service representing vendors and investors, assisting with site amalgamation, acquisition, feasibility analysis, planning, and project marketing for developers.
Quantifiable outcome
- LJ Hooker Group transactions surpassed AUD$18.5 billion in 2023, managing 110,000 properties valued at AUD$83 billion.
- +3 more outcomes
Companies that use Lj Hooker Commercial
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Lj Hooker Commercial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lj Hooker Commercial partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
Lj Hooker Commercial competitors and assessment
Company assessmentDirect peers
- Colliers International: Global commercial real estate services firm with strong Australian presence in sales, leasing, and investment advisory. Directly competes across industrial, office, and retail brokerage, and has been another source of senior talent flowing into LJ Hooker Commercial.
- CBRE Group: Global commercial real estate services giant offering sales, leasing, valuation, and advisory across all sectors. Directly competes with LJ Hooker Commercial in the Australian institutional and investment sales market, particularly for industrial and office mandates.
- Raine & Horne Commercial: Australian-founded franchise real estate network with a commercial division. Operates a similar franchise-driven model with national Australian coverage, providing parallel choice for franchisees and clients.
- JLL (Jones Lang LaSalle): Global CRE services leader active in Australia with full-service sales, leasing, capital markets, and property management. A primary competitor for mid-to-large institutional commercial mandates; has been a key talent source for LJ Hooker Commercial franchisees.
- Ray White Commercial: Australian franchise-based commercial real estate network, the most direct structural comparable to LJ Hooker Commercial. Operates a similar franchise model with national coverage and competes head-to-head across regional and suburban commercial mandates.
- Cushman & Wakefield: Global CRE services firm competing for institutional mandates in Australian commercial property. Overlapping service portfolio in sales, leasing, valuation, and advisory across industrial, office, and retail.
- Knight Frank Australia: International CRE consultancy with established Australian operations in commercial sales, leasing, and investment advisory. Direct competitor for mid-market commercial mandates and residential-commercial crossover business.
- Savills Australia: Global real estate advisor active in Australia across commercial sales, leasing, and investment. Competes for similar client segments in office, retail, and industrial brokerage.
Emerging players
- Stonebridge Property Group: Australian commercial real estate advisory firm offering sales, leasing, and capital advisory. An emerging competitor in the same commercial brokerage category with overlap in industrial and investment sales.
- Commercial Realty Group (CRG): Australian commercial real estate firm focusing on sales, leasing, and project marketing across industrial and office sectors. A regional competitor with growing footprint, comparable to LJ Hooker Commercial's mid-tier franchise offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lj Hooker Commercial social profiles
Digital presenceLj Hooker Commercial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lj Hooker Commercial leadership team
Management profileNumber of profiles
Profiles14 records
Lj Hooker Commercial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lj Hooker Commercial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lj Hooker Commercial
What does Lj Hooker Commercial do?
LJ Hooker Commercial is the commercial real estate division of LJ Hooker Group, operating a national franchise network of local offices across Australia. It provides sales, leasing, asset management, acquisitions, business brokerage, and advisory services for commercial property across industrial and logistics, office, retail, land, business broking, showroom and bulky goods, health/retirement/aged care, and hotel and leisure sectors.
Is Lj Hooker Commercial a public or private company?
Lj Hooker Commercial is a private company. It is classified as family owned and is currently operating.
When was Lj Hooker Commercial founded?
Lj Hooker Commercial was founded in 1991. It employs 101 to 250 people.
Where is Lj Hooker Commercial based?
Lj Hooker Commercial is headquartered in Sydney, Australia, in the Oceania region.
How does Lj Hooker Commercial make money?
Four revenue lines are on record. Sales Commission is the primary driver. The others are leasing Commission, property Management Fees and advisory and Consulting Fees.
Who are Lj Hooker Commercial's main competitors?
Direct peers on record are Colliers International, CBRE Group, Raine & Horne Commercial, JLL (Jones Lang LaSalle), Ray White Commercial, Cushman & Wakefield, Knight Frank Australia and Savills Australia. Emerging players are Stonebridge Property Group and Commercial Realty Group (CRG).
Does Lj Hooker Commercial have an API?
No public API is recorded for Lj Hooker Commercial.
What industry is Lj Hooker Commercial in?
Lj Hooker Commercial's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJABAI, Investment Sales Brokerage, with a secondary code of BPAJACAA, Warehousing & Logistics Facilities Brokerage. Its NAICS code is 53121 and its SIC code is 6531.