What Ray White Commercial does

Ray White Commercial (RWC) is the commercial property division of the privately held, family-owned Ray White Group, which has operated continuously since 1902 across four generations of the White family. Headquartered in Brisbane, RWC runs a franchise network of more than 50 owner-led businesses and 250+ commercial property agents across 55+ international locations spanning Australia, New Zealand, Indonesia, and the Middle East. The network handles in excess of $2.5 billion in commercial sales and leasing transactions annually and auctions more commercial property than any other Australian real estate group.

RWC's core services are commercial sales and leasing, asset management, business sales, valuations, and advisory, organized around four asset classes: industrial, office, retail, and development sites. The franchise is supported by a proprietary technology stack including the One System integrated platform (NurtureCloud, ActivePipe, Leadscope and a data lake), the Pulse Suite of performance applications, the VaultRE CRM, and Ray White Learn microlearning. The recently trademarked 'Competition Creators' methodology codifies an auction-driven competitive bidding approach. The company also publishes Portfolio Magazine and maintains an in-house research team headed by Vanessa Rader, with 191+ research articles and a monthly news archive of 800+ items.

RWC's revenue model is primarily commission-based on transactions (commercial sales and leasing commissions, business sales commissions), supplemented by recurring managed-services fees from asset management and valuation work. Customer segments span private and institutional property investors, owner-occupiers, property developers, government clients, and business sellers. Distribution is sales-led through the franchise network, with member development and retention managed through tiered programs (Compass, Emerge, Pathways) and tiered recognition (Premier, Alan White Elite, Chairman's Elite).

Name

Ray White Commercial

Legal name

Ray White (Real Estate) Limited

Website

https://raywhitecommercial.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ray White Commercial is the commercial property division of the Australasian Ray White Group, operating a franchise network of 50+ owner-led businesses and 250+ agents handling $2.5B+ in annual sales and leasing across Australia, New Zealand, and Asia. It serves property investors, developers, owner-occupiers, and government clients across industrial, office, retail, and development site asset classes.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage & Advisory

akta.pro primary industry

Commercial Real Estate Auctions (BPAJAEAB)

akta.pro secondary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Commercial asset management
• Commercial valuation services
• Business sales advisory

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Property Sales Commission: Commission-based revenue from facilitating commercial property sales transactions across all asset classes including industrial, retail, office, and development sites. The network handles over $2.5 billion in commercial sales and leasing transactions annually.
2. Commercial Leasing: Commission revenue from leasing commercial properties including offices, warehouses, retail spaces, and industrial facilities throughout Australasia.
3. Asset Management Services: Property and asset management services including strategic value-add initiatives, administrative and accounting processes, maintenance and repairs, and compliance management for commercial property investors.
4. Business Sales: Specialized business sales services helping clients sell businesses ranging from large acquisitions to home-based operations, utilizing integrated network and international connections through raywhite.com and raywhitecommercial.com platforms.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

Ray White Commercial delivers end-to-end commercial real estate services spanning sales, leasing, asset management, valuations, advisory, business sales, and auctions across industrial, retail, office, and development site asset classes. The network handles in excess of $2.5 billion of commercial sales and leasing transactions annually through 250+ commercial property agents operating across 50+ owner-led franchise businesses in Australasia.

Product overview

Ray White Commercial is a commercial real estate services business offering a unified set of core services — commercial sales and leasing, asset management, and business sales — supported by specialist teams across four main asset classes: industrial, office, retail, and development sites. The company also publishes Portfolio Magazine and maintains an in-house research team for market intelligence. Internally, the network is supported by proprietary technology platforms including the One System integrated suite (NurtureCloud, ActivePipe, Leadscope), the Pulse Suite (Pulse, PM Pulse, Profit Pulse, Stockboard, Radar, Refer), VaultRE CRM, and Ray White Learn powered by EdApp. Member development is delivered through the Journey Programs (Compass, Emerge, Pathways) alongside a tiered recognition program (Premier, Alan White Elite, Chairman's Elite).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Sales & Leasing Core brokerage service covering commercial property sales and leasing transactions across industrial, retail, office, and development site asset classes for private, institutional, and government clients throughout Australasia. The network handles in excess of $2.5 billion of commercial sales and leasing transactions annually.
• Asset Management Property and asset management service focused on enhancing capital value and maximizing investment returns on behalf of commercial property investors, including administrative and accounting processes, maintenance and repairs, and compliance management.
• Business Sales Accredited specialist team assisting with business sales ranging from large acquisitions to home-based operations, leveraging the integrated Ray White network and international buyer database via raywhite.com and raywhitecommercial.com platforms.
• Industrial Property Services Specialist brokerage service dedicated to the sale and leasing of industrial buildings, sites and warehouses, including warehouses, distribution centres, manufacturing facilities, flex spaces, and industrial parks.
• Office Property Services Commercial office sales and leasing team providing acquisition, disposition, market analysis, site selection, lease negotiation, tenant representation, and property management services for office assets.
• Development Sites Services Marketing and sale specialists for development sites including sub-division sites, broad-acre land, high and medium density unit sales, land estates, townhouse sites, redevelopment sites, mixed-use sites, and in-fill developments.
• Retail Property Services Specialist consultancy service for design, development, leasing, management and sale of major shopping centres, homemaker centres, convenience centres, lifestyle precinct centres, and CBD retail properties.

Quantifiable outcome

• $2.5 billion+ in annual commercial sales and leasing transactions
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, key_customer and supporting.

• HTL PropertycoreChannel Partner/ Reseller/ DistributorSpecialist national brokerage firm for hotel transactions operating in conjunction with RWC. Handles landmark hotel sales including Madison Tower Mill Hotel Brisbane, Caledonian Hotel Narrabri, and Historic Ballarat Hotel. Represents a key partnership for hospitality property transactions within the network.
• Gardner Vaughan Groupkey_customerOthersProminent South East Queensland property developer and builder, and customer of RWC Queensland. Purchased a 3,846sqm development site at Stones Corner for $23,159,000 in an off-market transaction brokered by RWC Queensland Managing Director Tom Barr. Represents the 'builder-developer' trend active in the Brisbane residential apartment market.
• Ray White Rural & LivestockcoreStrategic or Co-development PartnerPart of the broader Ray White Group ecosystem, providing rural and agricultural property services alongside commercial real estate. Available as additional service offering through the network at raywhiterurallivestock.com.au.
• HTL Property (Hotels)coreChannel Partner/ Reseller/ DistributorSpecialist hotel brokerage operating under the Ray White Group umbrella. Handles hotel and hospitality property sales and acquisitions across Australia.
• Loan MarketsupportingOthersPart of Ray White Group ecosystem. Loan Market has become the largest non-bank mortgage lender in Australia, providing mortgage finance services to property buyers.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Colliers International: Global commercial real estate advisory and investment firm with significant Australian operations. Overlaps with RWC in commercial sales, leasing, and investment advisory across office, industrial, and retail asset classes.
• Cushman & Wakefield: Global commercial real estate services firm with Australian presence across brokerage, valuation, and asset services. Competes for similar institutional and private commercial clients in Australia.
• Savills: International real estate advisor with Asia-Pacific operations. Provides commercial sales, leasing, and advisory services comparable to RWC's full-service offerings.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with deep Australian operations across sales, leasing, valuation, and capital markets. Competes with RWC for office, industrial, and retail mandates across Australasia.
• CBRE Group: Global commercial real estate services firm offering brokerage, valuation, advisory, and property management. Operates a major Australian presence directly competing with RWC for institutional commercial mandates and capital markets transactions.
• Knight Frank: Global real estate consultancy with established Australasian operations providing commercial sales, leasing, and advisory services. Directly comparable to RWC's full-service commercial property model.

Direct peers

• LJ Hooker Commercial: Long-established Australian real estate network with a dedicated commercial division. Most direct Australian competitor to RWC, operating a similar franchise model across residential and commercial property.
• Burgess Rawson: Australian commercial property specialist focused on investment sales, auctions, and property management. Closely comparable to RWC's auction-led commercial sales and asset management offerings.
• Raine & Horne Commercial: Australian real estate network with a dedicated commercial division. Comparable franchise-style commercial property model competing with RWC for owner-occupier and investor clients.
• Stonebridge Property Group: Boutique Australian commercial property agency with strong presence in Melbourne and Sydney. Competes with RWC on commercial sales, leasing, and investment transactions across office, retail, and industrial.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/commercialrw
• LinkedInlinkedin.com/company/raywhitecommercial
• Instagraminstagram.com/raywhitecommercial
• Facebookfacebook.com/RayWhiteCommercialTownsville

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Commercial