Pilates Room
The Pilates Room is a London-based private Pilates studio operating two sites in Putney and Fulham, offering small-group reformer, matwork, pregnancy, and juniors classes capped at four participants, plus an e-commerce boutique for fitness equipment and gift cards.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pilates Room does
The Pilates Room is a privately held London-based Pilates studio business operating two physical locations: Putney (226 Upper Richmond Road, SW15 6TG) and Fulham (959-961 Fulham Road, SW6 5HY). Founded in 2001 and active for over a decade, the studio provides in-person Pilates instruction using reformers, mats, and specialised equipment, with class sizes capped at four participants to deliver individual attention. Core services include group and semi-private reformer and matwork classes, with specialised programs for pregnant women (addressing joint strain, breathing, and pelvic floor support) and juniors (coordination, balance, and posture development), as well as Yamuna body rolling techniques.
The business model is direct-to-consumer, monetising primarily through in-studio class fees and class packages. Pricing signals include an initiation class at £49 (sale) / £59 (original), a 4-private-class package at £310 (sale) / £347 (original), and a 5-class summer sale package at £199 (sale) / £330 (original). Supplementary revenue is generated through an eBoutique selling fitness equipment (mats £29-£52.99, balls, resistance bands, foot savers, massage tools) and digital gift cards in £25-£200 denominations. Customer segments span general fitness enthusiasts, pregnant women, and juniors. Operations are supported by MindBody for scheduling and member management.
The company employs 11-50 staff (per third-party firmographic data), with active recruitment for Pilates Teachers and Customer Relations Personnel. There is no disclosed venture capital, private equity backing, or acquisition history; the firm appears independently operated. No app, no AI/ML capabilities, and no disclosed financial metrics are present in the source data, limiting deeper financial assessment.
Pilates Room firmographics
Firmographics- Name
- Pilates Room
- Legal name
- The Pilates Room
- Website
- https://thepilatesroom.org.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pilates Room is a London-based private Pilates studio operating two sites in Putney and Fulham, offering small-group reformer, matwork, pregnancy, and juniors classes capped at four participants, plus an e-commerce boutique for fitness equipment and gift cards.
- Ownership category
- akta.pro rank
Pilates Room industry classification
Industry- Product category
- Pilates Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Prenatal & Postnatal Yoga/Pilates (HSADACAD)
Keywords
Where Pilates Room is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pilates Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Classes: Revenue from in-studio Pilates classes including reformer, matwork, and equipment-based sessions. Classes are capped at 4 people for individual attention.
- Initiation Class: One-time fee for new member onboarding/introduction class at £49-£59
- Private Classes Package: Package of 4 private classes offered at £310-£347
- E-commerce Products: Sale of fitness equipment and accessories including mats, balls, bands, foot care products, and massage tools. Prices range from £12.99 to £98
- Gift Cards: Digital gift cards sold in denominations of £25, £50, £75, £100, and £200. Never expires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initiation Class - New Member Introduction |
| One time/ perpetual license | Pay-as-you-go | 4 Private Classes Package |
| One time/ perpetual license | Pay-as-you-go | Summer Sale Package |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Fitness Equipment and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pilates Room product offering
Product offeringCore offering
The Pilates Room operates two London-based Pilates studios (Putney and Fulham) delivering small-group Reformer, matwork, and equipment-based Pilates classes capped at four participants per session. The business also runs an integrated e-commerce boutique selling branded fitness equipment, accessories, class initiation packages, and digital gift cards, complemented by specialized programs for pregnant women and juniors.
Product overview
The Pilates Room is London's premier Pilates studio operating two locations (Putney and Fulham) offering small-group classes capped at 4 people. The business operates as a unified studio with integrated e-commerce (eBoutique) selling equipment (mats, balls, bands, massage tools, foot care products) and services (classes, initiation packages, gift cards). Services include Reformer Pilates, matwork, and specialized classes for pregnancy and juniors, with equipment products sourced from brands like Yamuna and Core Fitness.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Pilates Classes
Companies that use Pilates Room
Customer profileSegments3 records
Ideal customer profiles3 records
Pilates Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pilates Room partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MindBodysupportingThe Pilates Room uses MindBody software for class scheduling and member management. Their website links to the MindBody platform (clients.mindbodyonline.com) for class booking and member login functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pilates Room competitors and assessment
Company assessmentDirect peers
- 6S Pilates: London-based boutique Pilates studio specializing in reformer and small-group classes; competes head-to-head in the same premium segment.
- Ten Health & Fitness: London boutique fitness and Pilates studios with multiple locations, combining Pilates reformer, physiotherapy, and personal training — competes for the same affluent London Pilates member.
- Heartcore: UK boutique Pilates and fitness brand with several London studios focused on reformer-based small-group classes; very close in premium positioning and instructor-led experience to The Pilates Room.
- Core Collective: Multi-location London fitness studio operator offering reformer Pilates alongside strength and conditioning classes; overlaps directly on location footprint and member demographic.
- Frame Pilates: London-headquartered premium boutique Pilates studio chain with multiple locations offering small-group reformer and mat classes — directly comparable in format, positioning, and target member.
- Psycle London: London boutique fitness brand offering Reformer Pilates alongside other studio formats; comparable premium price point and studio experience targeting similar members.
Broad incumbents
- 1Rebel: London boutique fitness chain with multiple studios spanning multiple class types including Pilates-adjacent formats; competes for the same affluent London member audience though broader portfolio.
- Third Space London: Premium London members-only health club with multiple sites including Pilates programming; broader fitness offering but overlapping premium London member demographic.
- Barry's UK: Global premium boutique fitness brand with London presence; broader portfolio than Pilates alone but competes for the same high-spend, time-poor London consumer.
Regional players
- Pilates By Lisa Verkou: Use Yamuna Body Rolling / equipment suppliers (e.g., Yamuna, Core Fitness) as adjacent ecosystem enablers; comparable in product offering via the eBoutique rather than as direct member-facing competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Pilates Room social profiles
Digital presencePilates Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilates Room leadership team
Management profileNumber of profiles
Profiles1 record
Pilates Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilates Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilates Room
What does Pilates Room do?
The Pilates Room operates two London-based Pilates studios (Putney and Fulham) delivering small-group Reformer, matwork, and equipment-based Pilates classes capped at four participants per session. The business also runs an integrated e-commerce boutique selling branded fitness equipment, accessories, class initiation packages, and digital gift cards, complemented by specialized programs for pregnant women and juniors.
Is Pilates Room a public or private company?
Pilates Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilates Room founded?
Pilates Room was founded in 2001. It employs 11 to 50 people.
Where is Pilates Room based?
Pilates Room is headquartered in London, United Kingdom, in the Europe region.
How does Pilates Room make money?
Five revenue lines are on record. Studio Classes are the primary driver. The others are initiation Class, private Classes Package, E-commerce Products and gift Cards.
Who are Pilates Room's main competitors?
Direct peers on record are 6S Pilates, Ten Health & Fitness, Heartcore, Core Collective, Frame Pilates and Psycle London. Broad incumbents are 1Rebel, Third Space London and Barry's UK. Pilates By Lisa Verkou is listed as a regional player.
Does Pilates Room have an API?
No public API is recorded for Pilates Room.
What industry is Pilates Room in?
Pilates Room's product category is Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 7997.