Cambridge Realty Group

What Cambridge Realty Group does

Cambridge Realty Group, Inc. is a privately held, full-service boutique residential real estate brokerage founded in 2004 and headquartered at 205A Washington St in Somerville, Massachusetts. The firm serves private home buyers, sellers, real estate investors, developers, renters, and small property owners across the Greater Boston area, with a focus on Cambridge, Somerville, Medford, Watertown, and Belmont. Core offerings include residential sales representation, rental matching against a database of thousands of regional apartments, market analysis, and home valuation services; in 2019 the company added a property management division operating under the DBA CRG Property Management, introducing recurring service revenue on top of its commission-based brokerage model.

The business is structured around a small team of agents and operations staff (approximately 9 named professionals plus support), led by a Director of Sales and Operations. Revenue is generated primarily through traditional real estate commissions (typically 4-5% of sale price, split between buying and listing sides), supplemented by property management fees and rental referral or placement fees. The firm relies on standard third-party technology infrastructure: MLSPIN provides MLS listing data and distribution, Union Street Media powers the website and digital marketing, FRED API supplies mortgage rate data for an embedded calculator, and reCAPTCHA secures forms. There is no proprietary technology stack or in-house platform.

Customer acquisition is sales-led and relationship-driven, leveraging a 20+ year local brand presence, organic digital channels (website, Facebook, LinkedIn, YouTube, email newsletters), and MLS-driven property search exposure. The firm serves a long tail of individual retail consumers with no disclosed enterprise or institutional customers, and operates exclusively in the United States with no international footprint or expansion signals beyond adjacent Greater Boston communities.

Name

Cambridge Realty Group

Legal name

Cambridge Realty Group, Inc.

Website

https://cambridgerealty.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cambridge Realty Group is a privately held, boutique residential real estate brokerage founded in 2004 and based in Somerville, Massachusetts, serving home buyers, sellers, investors, renters, and property owners across the Greater Boston area with sales, rental matching, and property management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property management services
• Rental matching
• Real estate market analysis
• Greater Boston real estate

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model where typical commissions range from 4% to 5% of property sale price, split between buying and listing brokerages at 2%-2.5% each.
2. Property Management Services: Property management division created in 2019 to serve clients with ongoing property management needs, generating recurring service revenue.
3. Apartment/Resident Matching: Matches renters with their database of thousands of apartments in the Cambridge area and beyond, likely generating referral or placement fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cambridge Realty Group is a full-service boutique residential real estate brokerage serving the Greater Boston area, providing buyer and seller representation, property management (CRG Property Management), rental matching from a database of thousands of apartments, market analysis, and home valuation services. The company operates on a sales-led agent model with a self-service website backed by MLSPIN MLS data and the Union Street Media digital platform.

Product overview

Cambridge Realty Group operates as a full-service boutique residential real estate brokerage serving the Greater Boston area. The company's core product is its residential real estate sales platform, which includes an advanced property search tool and agent representation services. This core offering is supplemented by a property management division (established in 2019), rental matching services connecting renters with thousands of apartment units, market analysis tools, and home worth assessment services. The company focuses on Cambridge, Somerville, Medford, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales Full-service residential real estate sales assistance for buyers and sellers in the Greater Boston area, including search tools, agent representation, and transaction support.
• CRG Property Management Full-service property management for property owners, including tenant management, maintenance coordination, and ongoing rental administration, operated under the DBA CRG Property Management.
• Rental Matching Service Matches renters with apartments from a database of thousands of units in Cambridge and surrounding areas including Somerville, Medford, Watertown, and Belmont.
• Market Analysis Market analysis tools and reports to help buyers and sellers understand real estate market conditions and make informed pricing and timing decisions.
• Home Worth Assessment Home valuation tool to help property owners estimate their property's market value for sale or refinance planning.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Union Street MediacoreTechnology or IntegrationUnion Street Media provides the digital platform and website hosting for Cambridge Realty Group, including website design, property search functionality, and digital marketing infrastructure.
• MLSPIN (MLS Property Information Network)coreTechnology or IntegrationMLSPIN provides the Multiple Listing Service for property listings, enabling Cambridge Realty Group to list and search properties through the MLS network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Redfin: Technology-forward residential brokerage operating in Greater Boston with a lower-commission model and integrated consumer platform; comparable in serving Boston-area buyers/sellers but differentiated by digital-first GTM.
• eXp Realty: Cloud-based residential brokerage with a distributed agent model active across Massachusetts; overlaps with Cambridge Realty Group in residential buyer/seller representation but with a fundamentally different cost and technology structure.

Broad incumbents

• Compass: Large national real estate brokerage with a strong Greater Boston presence, offering residential sales, leasing, and a technology-forward platform; competes for the same agents, listings, and buyers in Cambridge.
• RE/MAX: Globally franchised residential brokerage with widespread agent network across Massachusetts and Greater Boston, comparable in offering traditional commission-based residential representation.
• Keller Williams Realty: Large national residential franchise brokerage with multiple market centers in Greater Boston, competing for the same agents, listings, and buyer pool.
• Sotheby's International Realty: Global luxury residential brokerage brand with affiliate brokerages in Greater Boston, including high-end Cambridge listings; overlaps with Cambridge Realty Group's premium-priced Cambridge inventory.
• Coldwell Banker: Established national residential brokerage brand with broad agent network across Greater Boston, competing for traditional residential listings and buyer representation in Cambridge and adjacent towns.

Regional players

• Leading Edge Real Estate: Independent New England residential brokerage with offices across the Greater Boston area and North Shore, offering similar full-service sales, leasing, and relocation support.
• William Raveis Real Estate: Northeast-focused residential brokerage with significant presence in Greater Boston and the broader New England region; directly comparable as a regional, full-service brokerage serving similar buyers and sellers.

Direct peers

• Gibson Sotheby's International Realty: Greater Boston boutique-residential brokerage affiliated with Sotheby's International Realty, focusing on luxury and premium listings in Cambridge and surrounding communities; directly comparable in product, geography, and boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpgmwYHYJD-oYpyuOd0Cd9g
• Facebookfacebook.com/cambridgerealty
• LinkedInlinkedin.com/company/cambridge-realty-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambridge Realty Group