CIS Insurance

What CIS Insurance does

CIS Insurance (operating as CIS Insurance Brokers / My Insurance Broker) is a privately-held Ontario-based insurance brokerage that has served the Chinese-Canadian community for over 30 years, founded in 1994 and headquartered in Thornhill, Ontario. The company operates as a multi-carrier broker, representing over 30 Ontario insurance carriers and offering five core product lines: auto, home, travel, motorcycle, and commercial business insurance. Auto insurance is positioned as the lead product, particularly given the upcoming July 2026 Statutory Accident Benefits (SABS) regulatory reform in Ontario, around which the company is actively producing bilingual educational content.

The business model is a relationship-driven brokerage: CIS Insurance earns commissions from carriers on policy placements and renewals across its five product categories, with revenue classified as recurring/renewal-driven. Pricing is quote-based and varies by customer circumstance, with the company offering an explicit bundle discount of up to 30% when customers combine auto and home policies. The firm has no proprietary technology platform, patents, or AI capabilities disclosed in the input data — the offering is fundamentally a high-touch, bilingual service operation (Cantonese and Mandarin) rather than a technology product. Distribution is channel-partner based, with direct broker-to-customer engagement via phone, email, in-person consultation, and a bilingual website.

The go-to-market is concentrated in a single geography (Ontario, Canada) and a single demographic segment (Chinese-speaking residents, including immigrants and multigenerational families). The company has no disclosed funding rounds, no external investors, no parent company, no management team disclosed, and no recorded M&A, regulatory actions, or leadership changes. The legal entity operates under "My Insurance Broker, CIS Insurance Brokers and its related entities," and the firm functions as an independent, owner-operated brokerage of 11–50 employees.

Name

CIS Insurance

Legal name

My Insurance Broker, CIS Insurance Brokers and its related entities

Website

https://cis-insurance.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CIS Insurance Brokers is an Ontario-based insurance brokerage serving the Chinese-Canadian community with personalized auto, home, travel, motorcycle, and business insurance, representing over 30 Ontario carriers with bilingual Cantonese and Mandarin support.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance brokerage
• Home insurance
• Auto insurance
• Commercial insurance
• Travel insurance

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Broker Commissions: As an insurance broker, CIS Insurance earns commissions from insurance carriers for policies placed. They offer multiple insurance products (auto, home, travel, motorcycle, business) and earn ongoing renewal commissions as policies are maintained.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CIS Insurance is a Canadian insurance brokerage operating in Ontario that brokers home, auto, travel, motorcycle, and commercial insurance policies on behalf of its clients. The firm works with more than 30 Ontario insurance carriers to compare coverage options and match customers with appropriate policies, offering multilingual service to the Chinese-Canadian community in Cantonese and Mandarin.

Product overview

CIS Insurance Brokers operates as an insurance brokerage offering five core insurance products: Home, Auto, Travel, Motorcycle, and Business Insurance. The company accesses over 30 insurance carriers in Ontario to provide personalized coverage solutions. Auto insurance includes mandatory Core Statutory Accident Benefits (SABS) and optional enhancements. The company also offers coverage bundles combining auto and home policies with discount pricing, third-party liability coverage with recommendations for higher limits, and excess liability/umbrella coverage as add-on protection layers. All products are serviced through a network of insurance brokers providing personalized consultation in Cantonese and Mandarin.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Residential property insurance coverage for homeowners and tenants in Ontario, brokered through multiple partner carriers.
• Auto Insurance Motor vehicle insurance coverage for personal vehicle owners in Ontario, brokered through multiple partner carriers.
• Travel Insurance Travel medical and trip insurance for individuals and families traveling outside Ontario or Canada.
• Motorcycle Insurance Motorcycle and powersports vehicle insurance coverage for Ontario riders, brokered through partner carriers.
• Business Insurance Commercial insurance coverage for small and mid-sized Ontario businesses, brokered through multiple partner carriers.

Quantifiable outcome

• Save up to 30% on insurance by bundling auto and home policies

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 30+ Ontario Insurance CarrierscoreChannel Partner/ Reseller/ DistributorCIS Insurance serves as a broker representing over 30 Ontario insurance companies. They compare coverage options across these carriers to find the most suitable insurance policies for their customers. The company accesses these carrier partners to provide comprehensive auto, home, travel, motorcycle, and business insurance solutions.

Scale indicators3 records

Broad incumbents

• Aviva Canada: Major Canadian P&C carrier (one of the 30+ carriers CIS likely represents) underwriting auto and home in Ontario. Comparable to CIS as a counterparty; also competes indirectly via its own direct and broker channels.
• PC Insurance / President's Choice Financial: Loblaw-owned insurance provider offering auto and home coverage across Canada. Competes with CIS for Ontario personal-lines customers with the advantage of a mass-market retail loyalty platform.
• Intact Financial Corporation: Canada's largest P&C insurer, both underwriting risk directly and acquiring broker distribution (including BrokerLink). Overlaps with CIS as a counterparty carrier and as a competitor through its owned brokerage networks.
• TD Insurance: Bank-owned insurance arm of TD, distributing auto, home, and life policies in Ontario. Comparable to CIS in serving Ontario personal-lines customers, though at vastly greater scale and with deep brand recognition among immigrants.

Emerging players

• Sonnet Insurance: Canadian digital-first direct insurer (backed by Economical Mutual Insurance) selling auto and home policies online without brokers. Competes with CIS for the same Ontario customer on speed and convenience, particularly among digitally-native Chinese-Canadians.
• Onlia: Ontario-focused digital insurance brand offering auto insurance directly to consumers. Comparable target market (Ontario drivers) with a tech-led model that challenges traditional brokers like CIS on quote experience and pricing transparency.

Direct peers

• CAA Insurance (South Central Ontario): Ontario-based insurance provider serving the broader consumer market with auto and home coverage through both broker and direct channels. Comparable to CIS in target customer (Ontario drivers and homeowners) and product mix.
• BrokerLink: One of Canada's largest retail insurance brokerages, operating across Ontario and other provinces. Directly comparable to CIS in offering multi-line personal and commercial insurance placement across multiple carriers, though at much larger scale and without CIS's Chinese-community focus.
• Hub International: Large North American insurance brokerage with significant Canadian operations, including Ontario. Comparable multi-carrier placement model across personal and commercial lines, scaled to enterprise level.
• Westland Insurance Group: Canadian insurance brokerage with a strong Western Canada base and growing Ontario presence. Similar business model of placing personal and commercial policies across multiple carriers, comparable to CIS's broker-of-record distribution model.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIS Insurance