Shields Magnetics

What Shields Magnetics does

Shields Magnetics is a US-based manufacturer and supplier of industrial magnetic equipment, founded in the early 1980s and headquartered in the Ventura/Oxnard, California area. The company produces professional-grade magnetic sweepers, magnetic brooms and rakes, lifting magnets, conveyor and separator magnets, magnetic fork covers, and tow-behind sweepers built around Grade-8 Permanent Magnets and Rare Earth magnet technology. Its core function is the removal of ferrous metal debris (nails, screws, bolts, fragments) from industrial environments to prevent flat tires, equipment damage, safety hazards, and costly downtime across airports, military bases, warehousing, trucking, construction, and food processing facilities.

Name

Shields Magnetics

Legal name

Shields Magnetics

Website

https://shieldscompany.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Shields Magnetics is a US manufacturer and supplier of industrial magnetic equipment including magnetic sweepers, lifting magnets, and conveyor magnets for airports, military bases, warehouses, trucking terminals, and construction sites.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Equipment

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Coils, Transformers & Other Inductors (3677)

akta.pro industry

PRIMARYHDAHANAD

Transformers & Magnetics (Power/Signal)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Passive Electronic Components (Resistors/Capacitors/Inductors)

SECONDARYIMAKALAC

Physical Separation (Gravity, Magnetic & Electrostatic)

Industrials, Manufacturing & Construction/Metals & Mining/Mineral Processing & Beneficiation

SECONDARYEUAIAJAE

Post-Shredder Separation & Recovery (Eddy Current, Heavy Media, Sensor Sorting)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Scrap Metal & End-of-Life Vehicle (ELV) Recycling

Keywords

• Industrial magnetic sweepers
• Magnetic lifting equipment
• Conveyor separator magnets
• Ferrous debris removal
• FOD control magnets

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Industrial Magnetic Products Sales: Direct sales of professional-grade magnetic sweepers, lifting magnets, conveyors, separators, and related equipment to industrial customers. Revenue is generated through one-time product purchases at various price points ranging from $79 to $2,995+ per unit, with volume discounts available for dealers and bulk purchasers.
2. E-commerce Sales: Online direct-to-consumer and business sales through their e-commerce platform, with proceeds partially supporting their environmental initiative (Project Blue donates 5% of e-commerce sales to Blue Nature Alliance).
3. Dealer/Distributor Network: Sales through a network of over 2,500 dealers and distributors worldwide, including international distribution agents across multiple regions.
4. Government/Enterprise Sales: Sales to government entities through GSA Schedule 51V (Contract number GS-30F-0030X), serving military and aviation applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Shields Magnetics manufactures and supplies professional-grade American-made industrial magnetic products for debris removal, lifting, separating, and sweeping applications. The product line includes vehicle-mounted magnetic sweepers, magnetic brooms/rakes, tow-behind magnets, permanent lifting magnets, conveyor and separator magnets, and magnetic fork covers, all built with Grade-8 Permanent Magnets and Rare Earth magnets and backed by a lifetime guarantee on magnetic strength.

Product overview

Shields Magnetics is a manufacturer and supplier of professional grade industrial magnetic products for debris removal, lifting, separating, and sweeping applications. The product portfolio includes multiple product categories: Vehicle-Mounted Magnetic Sweepers (Type ALT, Type A.R. Auto-Release, Load-Release All-Terrain, Terminator, Enforcer III), Magnetic Brooms & Rakes (Magnetic Nail Sweep, Multi-Surface Magnetic Broom, EZ Clean, Econo-Mag), Tow Behind Magnets (3-in-1, MKS 4000, MKS 5000), Lifting Magnets (PLM EZ-LIFT, Power Mag), Conveyors & Separators (Type CM-1, Type CM-3), and Magnetic Fork Covers (DAGS). All products are manufactured in the USA using Grade 8 Permanent Magnets and Rare Earth magnets, with a lifetime guarantee on magnetic strength.

Differentiator

Problem solved

Functional benefit

Brands

• Project Blue: Company non-profit initiative that donates 5% of all e-commerce sales to the Blue Nature Alliance, a global partnership with Conservation International seeking to conserve over 11 million square miles of oceans.

Products and services

• Type ALT Magnetic Sweeper Vehicle-mounted magnetic sweeper available in 24"-72" lengths with optional wheels or fork pockets. Uses Grade 8 permanent magnets to reduce flat tires by over 70% at airport terminals, loading docks, and industrial work sites. Sold to industrial and military buyers.
• Enforcer III Forklift Magnet Forklift-mounted magnetic sweeper with triple-stacked 3-inch Ceramic 8 magnets delivering 700-900 lbs of lifting power. Lifts nails up to 5 inches from the surface and removes nails, screws, bolts, and tin from work sites. Sold to industrial and warehouse operators.
• Load-Release All-Terrain Magnetic Sweeper All-terrain magnetic sweeper for uneven, rough surfaces such as gravel, dirt, and broken concrete. Features aircraft-grade aluminum housing, fork pockets, and a quick release bar for easy debris disposal. Sold to construction, road maintenance, and industrial users.
• Type A.R. Auto-Release Magnetic Sweeper Patented auto-release magnetic sweeper with a hinged collector plate for safe debris removal. Up to 3-inch magnet suspension height and available in 24" to 72" lengths. Sold to industrial, warehouse, and airport customers.
• The Terminator Dual Purpose Magnetic Sweeper 2-in-1 dual purpose magnetic sweeper usable as a tow-behind, push, or vehicle-mounted unit (forklift, truck, ATV). 48-inch sweeping width with adjustable height and easy-release system. Sold to industrial and construction customers.
• Magnetic Nail Sweep Compact, lightweight handheld magnetic sweeper for picking up nails and metallic debris from grass, gravel, and concrete. Aluminum shell housing powerful magnetic blocks, available with or without load release. Sold to construction sites, contractors, and consumers.
• Multi-Surface Magnetic Broom Wheeled handheld push magnet that works on dirt, gravel, pavement, and grass. Features auto release for easy cleaning and adjustable magnet sweeping height from 3/4" to 1-1/2". Sold to facilities maintenance and construction crews.
• EZ Clean Magnetic Broom 24-inch wide magnetic broom with an ergonomic top-mounted release handle that drops accumulated metal without bending. Designed for smooth surfaces such as concrete, hard-packed dirt, and pavement. Sold to facility maintenance and warehouse users.
• Econo-Mag Magnetic Broom Lightweight, economical magnetic broom capable of holding a 50-lb steel plate. Features a removable handle for easy transport and storage. Sold to driveways, job sites, and warehouse floors.
• Load-Release 3-in-1 Tow Behind Magnet Versatile magnetic sweeper that can be towed behind a vehicle, pushed as a standalone unit, or mounted on a forklift. Sealed-bearing solid rubber wheels for any terrain and a top-mounted release bar for easy debris removal. Sold to large-area industrial customers.
• MKS 4000 Tow Behind Magnetic Sweeper Heavy-duty military-grade towable sweeper for runways, tarmacs, airfields, and large parking areas. Features auto catch trays for fast cleaning and operates up to 15 mph while sweeping; towable between jobs at up to 55 mph. Sold to airports, military, and large logistics facilities.
• MKS 5000 Tow Behind Magnetic Sweeper Most advanced military-grade tow behind magnetic sweeper, designed for any environment and surface. Originally designed for the U.S. Military with adjustable height and effective up to 30 mph while sweeping; towable between jobs at up to 55 mph. Sold to U.S. military and airfield operators.
• PLM EZ-LIFT Lifting Magnets Permanent lifting magnets with a built-in safety factor of 3.3 times the rated load. Marketed as the safest, strongest permanent lifting magnet on the market. Sold to industrial lifting and material handling operations.
• Power Mag Hand Held Retrieving Magnet Handheld retrieving magnet for grabbing and moving small pieces of metal from parts bins, tables, and hard-to-reach places. Sold to industrial maintenance and workshop users.
• DAGS Magnetic Fork Covers Magnetic fork covers designed to protect forklift forks and pick up metal debris on demand. Sold to forklift and material handling operators.
• Type CM-1 Conveyor Magnet with Auto Release Conveyor magnet with auto release for separating metal from conveyor belts. Features bottom mounted wear-bars for protection. Sold to food processing and industrial separation operations.
• Type CM-3 Super Strength Conveyor Magnet Super strength conveyor magnet for industrial separation applications. Sold to industrial and food processing facilities needing metal contamination control.

Quantifiable outcome

• Reduces flat tires by over 70% at airport terminals, loading docks and work sites
• +3 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and regional.

• Blue Nature Alliance (Conservation International)minorStrategic or Co-development PartnerProject Blue initiative donates 5% of all e-commerce sales to Blue Nature Alliance, a global partnership seeking to catalyze conservation of over 11 million square miles of oceans over five years. Shields Magnetics focuses on environmental sustainability through this initiative, having replaced all plastic packaging with paper alternatives and working toward carbon negativity.
• Med-Lab (Europe & UAE)regionalChannel Partner/ Reseller/ DistributorInternational distribution agent for Europe and UAE markets. Located at Copeland Street, Derby, DE1 2PU, United Kingdom. Contact: [email protected], Tel: +44 1332 349 094
• TRANSTECH Vehicles Limited (Asia/Pacific/Hong Kong)regionalChannel Partner/ Reseller/ DistributorInternational distribution agent for Asia/Pacific and Hong Kong regions. 創捷特種車有限公司, 80 Tong Yan San Tsuen Road, Yuen Long, Hong Kong. Contact: [email protected], Tel: (852) 2455 3131
• TECPORT Latam (Latin America)regionalChannel Partner/ Reseller/ DistributorInternational distribution agent for Latin America. Contact: Alejandro Sarria, Sales Manager, Pacific Cluster. [email protected], Tel: +51 989 592 106 (English, Spanish, Portuguese)
• Parallellimportören – The Charon Co Aktiebolag (Scandinavia)regionalChannel Partner/ Reseller/ DistributorInternational distribution agent for Scandinavia. Sundholmsgatan 40, 216 41 Limhamn, Sweden. Contact: [email protected], [email protected], Tel: +46 708 927927

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Master Magnetics: Direct competitor in magnetic sweepers, magnetic tool holders, and lifting magnets, with a comparable product line focused on retail and industrial channels, including similar handheld/push magnetic sweepers that overlap with Shields' broom and rake products.
• Walker Magnetics: Manufacturer of industrial lifting magnets and magnetic chucks, directly comparable to Shields' PLM EZ-LIFT permanent lifting magnets and Power Mag hand-held retrieving magnets.
• Bunting Magnetics: Direct competitor in industrial magnetic equipment, offering magnetic sweepers, separation equipment, and metal detectors for similar industrial customers (warehousing, recycling, food processing). Overlaps substantially with Shields' product portfolio across sweepers, separators, and conveyor magnets.
• Industrial Magnetics Inc. (IMI): Direct competitor manufacturing magnetic separation, material handling, and industrial magnet products including sweepers, lifters, and magnetic assemblies for the same industrial verticals (automotive, recycling, food processing, mining).
• Ohio Magnetics: Manufacturer of industrial lifting magnets and material handling magnetic equipment, directly comparable to Shields' lifting and retrieving magnet product lines serving scrap yards and steel handling.
• Dings Company: Manufacturer of magnetic separators, magnetic drums, and eddy current systems for recycling, mining, and material handling. Comparable to Shields' conveyor and separator product lines for industrial separation applications.
• Magnetic Products Inc. (MPI): Manufacturer of magnetic separators, conveyors, and material handling magnets serving industrial customers. Overlaps directly with Shields' conveyor magnets (Type CM-1, CM-3) and stationary separator products.

Emerging players

• S.G. Frantz Company: Manufacturer of magnetic separators and magnetic separators for specialized industrial applications. Comparable in separation/magnetic technology but focused more on laboratory and specialized separation rather than industrial sweepers.

Broad incumbents

• Eriez Manufacturing: Large established industrial magnet and separation equipment manufacturer with a broad portfolio including magnetic sweepers, separators, and metal detectors. Serves overlapping industrial verticals but with significantly wider product scope and global scale than Shields.

Regional players

• Kanetec: Japanese manufacturer of industrial magnets, magnetic sweepers, and magnetic measuring instruments, comparable to Shields in product scope but operating primarily in Japan and Asia with regional rather than US-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shields Magnetics