Alpha FM
- Company typePrivate
- Founded1986
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Alpha FM firmographics
Firmographics- Name
- Alpha FM
- Legal name
- ALPHA FM LTDA
- Website
- https://alphafm.com.br
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alpha FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Independent Local Radio Stations (MPABACAD)
Keywords
Where Alpha FM is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Alpha FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorships: Radio advertising inventory sold to businesses for on-air and digital placements. Revenue generated from commercial announcements, sponsored content, and branded integrations across radio broadcast and digital platforms.
- Event Promotion and Partnerships: Promotional contests and partnerships with event venues and promoters, including ticket giveaways and sponsored event coverage that drives audience engagement.
Distribution channels3 records
Marketing channels6 records
Alpha FM product offering
Product offeringCore offering
Alpha FM operates a São Paulo-based radio station broadcasting at 101.7 FM, delivering a curated mix of national and international music programming. The station extends its reach through digital streaming on its website, a podcast platform (Alpha Pod), a WhatsApp notification channel, contests, event coverage, and editorial content including news, columnists, and wellness segments.
Product overview
Alpha FM 101.7 is a São Paulo-based radio station operated by Alpha FM LTDA (CNPJ 53.933.024/0001-60) offering a multi-platform audio entertainment ecosystem. The core product is FM radio broadcasting at 101.7 frequency, supplemented by the Alpha Pod podcast platform featuring extended interviews, a live streaming service (Ao Vivo), and an events and contests platform (Concursos). Additional content modules include curated playlists, an event agenda (Agenda), columnist content across automotive, business, and lifestyle topics, wellness content (Viver Bem), and news coverage. The company is headquartered at Avenida Paulista 2198, 22nd floor, Edifício Central Park, São Paulo.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpha FM 101.7 Main radio broadcast at 101.7 FM delivering curated national and international music programming, news, columnist segments, and wellness content ("Viver Bem") to listeners in the São Paulo metropolitan area.
- Alpha Pod Podcast platform offering exclusive artist interviews, behind-the-scenes content, and on-demand audio programming that complements the FM broadcast.
- Ao Vivo (Live Stream) Online audio streaming service hosted at aovivo.alphafm.com.br that allows listeners outside FM range to access the live broadcast over the internet.
Companies that use Alpha FM
Customer profileSegments1 record
Ideal customer profiles2 records
Alpha FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alpha FM partnerships and signals
Strategic signalScale indicators2 records
Alpha FM competitors and assessment
Company assessmentBroad incumbents
- CBN: Major Brazilian all-news radio network operated by Grupo Globo. Comparable as a large São Paulo-anchored radio brand with strong digital extensions, though in a different (news/talk) format than Alpha FM.
- Band FM: National Brazilian FM radio network owned by Grupo Bandeirantes, offering music programming across multiple markets. Comparable as a much larger incumbent music FM broadcaster operating in the same São Paulo market as Alpha FM.
- Transamérica: Brazilian national FM radio network with presence in São Paulo. Comparable as a larger multi-market music FM competitor to Alpha FM in the São Paulo advertising market.
Direct peers
- Kiss FM: Brazilian pop/music FM station targeting similar adult contemporary audiences. Comparable to Alpha FM in musical format and advertising-driven commercial radio model.
- Rádio Eldorado: São Paulo-based AM/FM station with music, news and culture programming. Comparable to Alpha FM as a São Paulo heritage broadcaster blending music with cultural and news content.
- Mix FM: Brazilian FM radio station specializing in hit music programming with national footprint. Comparable to Alpha FM as a competing music-formatted commercial FM broadcaster with digital streaming.
- Antena 1: São Paulo-based FM radio station focused on a curated mix of national and international music. Directly comparable to Alpha FM in format (adult contemporary/musical), market (São Paulo), and audience target.
- 89 - A Rádio Rock: São Paulo-based FM music station with strong digital content and event partnerships. Comparable to Alpha FM in its São Paulo music-format focus and emphasis on events, contests and digital extensions.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Alpha FM social profiles
Digital presenceAlpha FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha FM leadership team
Management profileNumber of profiles
Alpha FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha FM
What does Alpha FM do?
Alpha FM operates a São Paulo-based radio station broadcasting at 101.7 FM, delivering a curated mix of national and international music programming. The station extends its reach through digital streaming on its website, a podcast platform (Alpha Pod), a WhatsApp notification channel, contests, event coverage, and editorial content including news, columnists, and wellness segments.
Is Alpha FM a public or private company?
Alpha FM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpha FM founded?
Alpha FM was founded in 1986. It employs 11 to 50 people.
Where is Alpha FM based?
Alpha FM is headquartered in São Paulo, Brazil, in the Latin America region.
How does Alpha FM make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are event Promotion and Partnerships.
Who are Alpha FM's main competitors?
Broad incumbents on record are CBN, Band FM and Transamérica. Direct peers are Kiss FM, Rádio Eldorado, Mix FM, Antena 1 and 89 - A Rádio Rock.
Does Alpha FM have an API?
No public API is recorded for Alpha FM.
What industry is Alpha FM in?
Alpha FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.