Radio Mix FM
Radio Mix FM is a São Paulo-based Brazilian FM radio broadcaster operated by Rádio SP-Um Ltda, delivering music, talk, and entertainment programming via FM broadcast, a national affiliate network, mobile apps, YouTube, and 12+ podcasts to a broad Brazilian audience, monetized through advertising and brand sponsorships.
- Company typePrivate
- Founded1997
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Radio Mix FM does
Radio Mix FM is a Brazilian FM radio broadcaster headquartered in São Paulo, operated by the privately held limited company Rádio SP-Um Ltda under the trade name Rádio MIX. Founded in 1997 and employing 477 people, the station delivers music, talk, entertainment, and celebrity-news programming to a broad Brazilian audience across the São Paulo metropolitan area and the Rede Mix FM affiliate network. Its flagship live shows include Mix Tudo (weekday talk, 6pm-7pm), Club Mix (Saturday-night electronic music program), Mix Eletrohits, and Controversia by DJ Alok, complemented by coverage of major cultural moments such as the FIFA World Cup 2026.
The company's product surface centers on a traditional FM broadcast supplemented by an extensive digital portfolio: native iOS and Android mobile applications, website-based live streaming, an official YouTube channel for live video, and 12+ podcast series distributed via Spotify, Apple Podcasts, Google Podcasts, and Spreaker. Podcast titles span music (Sabe Aquela Música?, Playlistando, Baú da Mix), pop culture (MixVerso, Drops Mix Cultura Pop), pets (Papo Mix Pet), personal finance (Faz As Contas), and interview formats (15 Minutos Fama, Entrevistas). Listener engagement is driven through WhatsApp call-ins, promotional campaigns such as Pix da Rádio Mix and concert ticket giveaways, and interactive contests.
Radio Mix FM operates a free-to-listen, advertising-supported business model, generating revenue through on-air ad spots, sponsored content, and promotional partnerships with brands including TIM, Keeta, Superbet, Rock in Rio, and Aguzzo Cucina Italiana. Distribution is hybrid: regional via FM broadcast and the Rede Mix FM affiliate network, single-country via digital streaming, and global via podcast platforms. The company maintains LGPD privacy compliance, with a designated DPO overseeing data handling, and is privately held with no disclosed parent company, subsidiaries, funding rounds, or equity backers.
Radio Mix FM firmographics
Firmographics- Name
- Radio Mix FM
- Legal name
- Rádio SP- Um Ltda
- Website
- https://radiomixfm.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Radio Mix FM is a São Paulo-based Brazilian FM radio broadcaster operated by Rádio SP-Um Ltda, delivering music, talk, and entertainment programming via FM broadcast, a national affiliate network, mobile apps, YouTube, and 12+ podcasts to a broad Brazilian audience, monetized through advertising and brand sponsorships.
- Ownership category
- akta.pro rank
Radio Mix FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where Radio Mix FM is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Radio Mix FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorship: Radio Mix FM generates revenue through advertising spots during broadcasts, sponsored content, and promotional partnerships with brands. The station runs promotional campaigns for various sponsors including TIM, Keeta, Superbet, and others.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Radio Mix FM product offering
Product offeringCore offering
Radio Mix FM is a Brazilian FM radio station that broadcasts music, entertainment news, and pop culture content 24/7 from São Paulo, complemented by digital streaming via its website and mobile apps, live video on YouTube, and an extensive podcast portfolio. The station engages listeners through WhatsApp, call-ins, and promotional campaigns, distributing its content across the Rede Mix FM affiliate network nationwide.
Product overview
Radio Mix FM operates as a multi-platform Brazilian radio entertainment company consisting of a core FM radio broadcast station (affiliated with Rede Mix FM network) complemented by an extensive digital product portfolio including talk shows (Mix Tudo, Club Mix, Mix Eletrohits), 12+ podcast series (Sabe Aquela Música?, Playlistando, MixVerso, Papo Mix Pet, Faz As Contas, and others), a native mobile application for iOS and Android, live streaming via YouTube, and promotional campaigns. The company positions itself at the intersection of traditional radio and digital entertainment, offering audience engagement through WhatsApp interaction, promotional giveaways, and World Cup-themed content.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix FM Radio Broadcast Continuous FM radio broadcast of pop music, entertainment news, celebrity coverage, and pop culture content, with scheduled shows including Mix Tudo, Club Mix, and Mix Eletrohits, distributed via traditional FM signal and the Rede Mix FM affiliate network across Brazil.
- Mix FM Mobile Application Native mobile application for iOS and Android that enables live radio streaming, on-demand content access, participation in promotional campaigns, and listener engagement for Radio Mix FM audiences.
- Mix FM Podcast Portfolio On-demand podcast series distributed across Spotify, Apple Podcasts, Google Podcasts, and Spreaker, including Sabe Aquela Música? (music history), Playlistando (music playlists), MixVerso (pop culture), Papo Mix Pet (pet care), Faz As Contas (personal finance), Drops Mix Cultura Pop (pop culture news), 15 Minutos Fama (celebrity interviews), Pausa Pro Croissant (lifestyle), Entrevistas (artist interviews), Mix Especial (themed episodes), and Baú da Mix (classic music).
Companies that use Radio Mix FM
Customer profileSegments1 record
Ideal customer profiles1 record
Radio Mix FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Radio Mix FM partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- TIMminorTIM is a sponsor of Rock in Rio Brasil 2026 and partner with Radio Mix FM for the promotion 'A Mix e a TIM levam você pro Rock in Rio', offering listeners tickets and transportation to the festival.
- KeetaminorKeeta delivery app partnered with Radio Mix FM for promotional giveaways, offering R$250 coupons to app users who participated in the Top Mix promotion.
- Rock in RiominorRock in Rio festival partnered with Radio Mix FM and TIM for promotional activities, with Radio Mix offering listeners chances to attend the festival.
- SuperbetminorSuperbet sponsored the Harry Styles show promotion at Morumbis venue, with Radio Mix FM promoting contest entries through their app.
- Aguzzo Cucina ItalianaminorItalian restaurant partnered with Radio Mix FM for Valentine's Day promotion, offering a romantic dinner voucher worth R$500 plus R$200 in beverage credits.
Recent moves6 records
Expansion highlights5 records
Radio Mix FM competitors and assessment
Company assessmentDirect peers
- Alpha FM: São Paulo-based commercial FM station playing classic hits, with digital streaming and advertising-driven revenue, operating in the same local market with a similar adult pop format.
- Rádio Jovem Pan: Major Brazilian commercial FM network based in São Paulo with national affiliate footprint, music + talk format, multi-platform streaming, and advertising-driven revenue — the closest direct peer to Radio Mix FM.
- BandNews FM: Brazilian all-news FM network with national affiliates, multi-platform streaming, and advertising-driven revenue — comparable scale and distribution structure.
- Antena 1: Brazilian pop/adult contemporary radio network with multi-platform streaming, advertiser-supported model, and similar content pillars to Radio Mix FM.
- Metropolitana FM: São Paulo commercial FM station with music-led programming, digital streaming, and brand partnership monetization — directly comparable in scale and audience.
- CBN (Central Brasileira de Notícias): Brazilian news/talk radio network with multi-platform streaming, strong São Paulo presence, and advertiser-supported monetization from a sister Globo media group.
- Rádio Transamérica: Brazilian pop music radio network with national affiliates and advertiser-supported revenue, competing for the same São Paulo and national pop-music audience.
Broad incumbents
- Spotify: Global audio streaming and podcast platform that competes for the same listener minutes and advertising budgets as Radio Mix FM's digital surfaces.
- iHeartMedia: Largest US radio broadcaster with extensive digital audio, podcasting, and multi-platform ad sales — broad incumbent illustrating the scaled version of Radio Mix FM's operating model.
- Grupo Bandeirantes: Brazilian diversified media conglomerate operating BandNews FM and other broadcast assets, representing a broader incumbent with overlapping audio advertising inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Radio Mix FM social profiles
Digital presenceRadio Mix FM compliance and trust
Trust signalCompliance2 records
Radio Mix FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Mix FM leadership team
Management profileNumber of profiles
Profiles5 records
Radio Mix FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Mix FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Mix FM
What does Radio Mix FM do?
Radio Mix FM is a Brazilian FM radio station that broadcasts music, entertainment news, and pop culture content 24/7 from São Paulo, complemented by digital streaming via its website and mobile apps, live video on YouTube, and an extensive podcast portfolio. The station engages listeners through WhatsApp, call-ins, and promotional campaigns, distributing its content across the Rede Mix FM affiliate network nationwide.
Is Radio Mix FM a public or private company?
Radio Mix FM is a private company. It is classified as unknown and is currently operating.
When was Radio Mix FM founded?
Radio Mix FM was founded in 1997. It employs 251 to 500 people.
Where is Radio Mix FM based?
Radio Mix FM is headquartered in São Paulo, Brazil, in the Latin America region.
How does Radio Mix FM make money?
One revenue line is on record: advertising and Sponsorship.
Who are Radio Mix FM's main competitors?
Direct peers on record are Alpha FM, Rádio Jovem Pan, BandNews FM, Antena 1, Metropolitana FM, CBN (Central Brasileira de Notícias) and Rádio Transamérica. Broad incumbents are Spotify, iHeartMedia and Grupo Bandeirantes.
Does Radio Mix FM have an API?
No public API is recorded for Radio Mix FM.
What industry is Radio Mix FM in?
Radio Mix FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.