Designer Decal
Designer Decal is a Spokane-based, privately held custom graphics company founded in 1972 that designs, produces, and installs vehicle wraps, fleet graphics, safety/warning signage, and indoor/outdoor signs for enterprise, government, and SMB clients across the United States.
- Company typePrivate
- Founded1972
- HeadquartersSpokane, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Designer Decal does
Designer Decal is a privately held custom graphics and visual communications company founded in 1972 and headquartered in Spokane, Washington. It designs, produces, and installs vehicle wraps, fleet graphics, emergency vehicle markings, safety and warning signage, indoor and outdoor signs, banners, decals, and labels for clients across the United States. Its production stack combines in-house screen printing (for larger runs) and digital printing (for shorter runs and faster lead times) using 3M vinyls, reflective materials, aluminum, polyester, polycarbonate, and coroplast substrates, with cutting, finishing, and design handled in-house. A differentiated feature is the proprietary Impact Plus System™, a project management and client communication methodology in which a dedicated specialist guides each client from concept through production and certified nationwide installation via PDAA, UASG, and 3M-certified installers.
The company operates a direct, field-sales-led go-to-market: clients request free quotes and consultations, projects are scoped and priced per unit or per vehicle based on materials, size, complexity, and quantity, and installation is bundled into turnkey delivery for fleet customers. Revenue streams are primarily one-time project sales across vehicle graphics, safety/warning signage, indoor/outdoor signage, and banners, supplemented by installation services through the certified installer network. Its customer base spans utilities, government and municipalities (including fire, police, and EMS), fleet operators, financial institutions, healthcare, retail, manufacturing/OEM, schools, hospitality, advertising/marketing agencies, service companies, and wholesale — with named enterprise and government accounts alongside SMB customers.
Commercially, Designer Decal leverages quote-based bottom-of-funnel CTAs on its website, a content blog ("New Horizons"), organic social media presence, and a project portfolio gallery for top-of-funnel demand. It holds documented expertise in ANSI Z535 and OSHA 1910.145/1910.147/1926.200 compliance standards, and is part of the 3M, PDAA, and UASG certified installation networks, which it positions as a structural barrier to entry in safety signage and emergency-vehicle work.
Designer Decal firmographics
Firmographics- Name
- Designer Decal
- Legal name
- Designer Decal
- Website
- https://designerdecal.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Short description
- Designer Decal is a Spokane-based, privately held custom graphics company founded in 1972 that designs, produces, and installs vehicle wraps, fleet graphics, safety/warning signage, and indoor/outdoor signs for enterprise, government, and SMB clients across the United States.
- Ownership category
- akta.pro rank
Designer Decal industry classification
Industry- Product category
- Commercial Signage and Graphics Manufacturing
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
- akta.pro secondary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Designer Decal is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Designer Decal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Vehicle Wraps and Graphics: Designer Decal generates revenue primarily through one-time custom vehicle wrap and graphics projects. This includes full wraps, partial wraps, fleet wraps, car wraps, and cut vinyl lettering. Projects are priced per-vehicle based on size, design complexity, materials, and scope (full or partial). Vehicle wraps typically last 5-7 years.
- Safety and Warning Signs: Revenue from ANSI/OSHA-compliant safety decals, warning labels, signs, tags, aluminum signs, security signs, and specialty labels. Products are priced per unit based on material, size, quantity, and customization. Custom designs are priced on a per-project basis.
- Indoor and Outdoor Signs: Revenue from point of purchase signage, sidewalk signs, storefront graphics, acrylic signage, wall graphics, banners, and corporate signage. Banners are reusable. Signs are priced per unit based on materials, size, and quantity.
- Installation Services: Nationwide certified installation services coordinated by Designer Decal through their network of PDAA and UASG-certified installers. Installation is included as part of turnkey project delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Designer Decal product offering
Product offeringCore offering
Designer Decal designs, manufactures, and installs custom graphics, vehicle wraps, fleet graphics, safety and warning signs, decals/labels, architectural signage, and custom banners for commercial buyers. Operating from Spokane, Washington since 1972, the company combines in-house design, digital and screen printing, precision die-cutting, fabrication, and a 3M Certified Installation network to deliver coast-to-coast U.S. service. Its proprietary Impact Plus System™ standardizes production across vehicle, safety, and architectural signage lines.
Product overview
Designer Decal is a custom graphics and visual communication solutions company founded in 1972, offering a comprehensive portfolio of products and services organized across five main categories: Vehicle Graphics (Car Wraps, Fleet Wraps, Fleet Graphics, Emergency Vehicles, Cut Vinyl Lettering), Safety & Warning Signs (Warning Decals, Safety Tags, OSHA/ANSI Signs, Aluminum Signs, Security Signs, Decals & Labels), Indoor & Outdoor Signs (Point of Purchase Signage, Sidewalk Signs, Storefront Graphics, Acrylic Signage, Wall Graphics), and Banners & Signs (Custom Banners, Retail Signage, Corporate Signage, Plastic Signage, Parking Signage, Parking Permits, Parking Hangers). The company also serves diverse industries including utilities, fleet managers, retail, schools, healthcare, government, and manufacturing. Their proprietary Impact Plus System™ provides a collaborative project management methodology throughout the design-to-installation process.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Wraps & Fleet Graphics Custom car wraps, fleet wraps, fleet graphics, and emergency vehicle graphics for commercial and public-sector fleet operators. Includes cut-vinyl lettering and is delivered with installation through the 3M Certified Installation network.
- Safety, Warning & OSHA/ANSI Signs Warning decals, safety tags, OSHA/ANSI signs, aluminum signs, and security signs manufactured to facility, industrial, and public-sector compliance needs. Used by manufacturing plants, utilities, medical facilities, and government sites.
- Decals and Labels Custom decals and labels produced via digital printing, screen printing, and precision die cutting for product identification, equipment marking, branding, and facility use.
- Architectural, Storefront & Indoor Signs Storefront graphics, acrylic signage, plastic signage, wall graphics, sidewalk signs, and point-of-purchase (POP) signage for retail, real estate, and commercial interiors.
- Custom Banners Custom-made banners for retail, corporate, event, parking, and promotional use, produced in-house with digital and screen printing.
- Field Installation & Site Services On-site measurement, installation, and project management for vehicle wraps, signs, and architectural graphics, delivered nationally through the 3M Certified Installation network.
Quantifiable outcome
- Up to 800% ROI over vehicle wrap lifespan (5-7 years)
- +7 more outcomes
Companies that use Designer Decal
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Designer Decal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Designer Decal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Professional Decal Application Alliance (PDAA)coreDesigner Decal works exclusively with PDAA-certified installers for fleet graphic installations nationwide. PDAA certification ensures consistent quality standards for decal and graphic application across all installation locations, which is critical for maintaining brand consistency for clients with geographically dispersed fleets.
- United Application Standards Group (UASG)coreDesigner Decal works exclusively with UASG-certified installers for fleet graphic installations nationwide. UASG certification provides an additional layer of quality assurance and standardization for vehicle wrap and graphic installations across the company's nationwide installer network.
- 3M (Certified Installation Network)coreDesigner Decal offers Nationwide 3M Certified Installation for vehicle wraps and graphics, using only 3M 680 reflective vinyls for emergency vehicles. The company is part of 3M's certified installer network, ensuring that materials and installation meet 3M's quality and performance standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Designer Decal competitors and assessment
Company assessmentBroad incumbents
- Cimpress (parent of Vistaprint, National Pen): Large diversified print and custom products platform operating Vistaprint and other mass-market print brands. Overlaps with Designer Decal on commercial printing and decal/sign production at significantly larger scale, but not specialized in fleet vehicle wraps or installed signage.
- FASTSIGNS: Largest franchised sign and graphics company in the US with 700+ locations, offering custom signs, vehicle graphics, and visual communications. Overlaps with Designer Decal across nearly every product category but with much broader geographic coverage via franchise model.
- Image360 (formerly Signs By Tomorrow): Signage and visual communications franchise network within the Alliance Franchise Brands system. Provides custom signs, vehicle wraps, decals, and banners through local franchisees — directly comparable offerings and customer segments to Designer Decal.
Direct peers
- Signs.com: Online sign and banner manufacturer offering custom signs, vehicle wraps, decals, and trade show displays with nationwide delivery. Directly competes in sign and decal categories through an e-commerce-led model rather than field sales.
- SpeedPro Imaging: Largest North American wide-format and vehicle wrap franchise network, offering custom graphics and large-format printing for fleets and businesses. Direct competitor for vehicle wraps, fleet graphics, and commercial signage with coast-to-coast coverage.
- SignZone: Custom sign manufacturer producing banners, yard signs, vehicle magnets, decals, and trade show displays with nationwide shipping. Directly competes with Designer Decal across decal, banner, and signage product lines through a digital-direct ordering model.
Others
- Nulogy: Software provider for print production and contract packaging operations. Not directly competitive, but adjacent technology supplier whose solutions could enable scaling operations and customer experience at custom graphics manufacturers like Designer Decal.
- 3M Commercial Solutions Division: Manufacturer of commercial graphic films, reflective vinyls, and certified installation materials used in vehicle wraps and signage. Not a competitor but a critical upstream supplier and certification partner whose network enables Designer Decal's nationwide service promise.
Regional players
- Monster Signs and Graphics: Custom sign and vehicle wrap manufacturer with multiple US locations serving SMB and enterprise clients. Comparable offerings to Designer Decal across vehicle graphics, signage, and decals but with regional rather than nationwide coast-to-coast installer coverage.
- Wrapix Creative: Custom vehicle wrap and graphics shop focused on regional markets with installation services. Comparable product offering (vehicle wraps, fleet graphics) to Designer Decal but primarily serving specific regional territories rather than nationwide enterprise fleet accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Designer Decal social profiles
Digital presenceDesigner Decal compliance and trust
Trust signalCompliance5 records
Designer Decal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designer Decal leadership team
Management profileNumber of profiles
Designer Decal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designer Decal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designer Decal
What does Designer Decal do?
Designer Decal designs, manufactures, and installs custom graphics, vehicle wraps, fleet graphics, safety and warning signs, decals/labels, architectural signage, and custom banners for commercial buyers. Operating from Spokane, Washington since 1972, the company combines in-house design, digital and screen printing, precision die-cutting, fabrication, and a 3M Certified Installation network to deliver coast-to-coast U.S. service. Its proprietary Impact Plus System™ standardizes production across vehicle, safety, and architectural signage lines.
Is Designer Decal a public or private company?
Designer Decal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designer Decal founded?
Designer Decal was founded in 1972.
Where is Designer Decal based?
Designer Decal is headquartered in Spokane, United States, in the North America region.
How does Designer Decal make money?
Four revenue lines are on record. Custom Vehicle Wraps and Graphics are the primary driver. The others are safety and Warning Signs, indoor and Outdoor Signs and installation Services.
Who are Designer Decal's main competitors?
Broad incumbents on record are Cimpress (parent of Vistaprint, National Pen), FASTSIGNS and Image360 (formerly Signs By Tomorrow). Direct peers are Signs.com, SpeedPro Imaging and SignZone. Others are Nulogy and 3M Commercial Solutions Division. Regional players are Monster Signs and Graphics and Wrapix Creative.
Does Designer Decal have an API?
No public API is recorded for Designer Decal.
What industry is Designer Decal in?
Designer Decal's product category is Commercial Signage and Graphics Manufacturing. Its primary akta.pro industry code is IMALAKAN, Finishing, Converting & Die-Cutting Services, with a secondary code of IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 541430.