Grawe Romania Asigurare
GRAWE România Asigurare S.A. is a Romanian multi-line insurer offering life, property, auto, accident, health, and travel insurance. A subsidiary of Austria's GRAWE Group, it serves individual consumers and SMBs through 35+ territorial agencies, brokers, and the my.grawe.ro digital portal.
- Company typePrivate
- Founded2000
- HeadquartersBucharest, Romania
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Grawe Romania Asigurare does
GRAWE România Asigurare S.A. is a Romanian multi-line insurance company authorized by the Romanian Financial Supervisory Authority (ASF) under authorization nr. 37/02.11.2001, operating as a wholly-owned subsidiary of Austria-based GRAWE Group, which was founded in 1828 in Graz. The company offers a diversified portfolio spanning life insurance (endowment, unit-linked, and pure protection products), general insurance (mandatory RCA auto liability, CASCO, homeowners and commercial property), personal accident and health, travel, and group insurance. It serves primarily individual consumers and small-to-medium businesses across Romania through a multi-channel distribution model anchored by over 35 territorial agency locations.
The company operates a hybrid technology and distribution platform: the my.grawe.ro customer portal handles online policy management, premium payments via PayU, RevolutPay, and PayPoint, RCA quote calculations, and damage notifications; an online quote calculator issues 20-day-valid RCA offers; QR-code-based tools provide quick access to renewal and claims services; and a cloud-based treasury management system (Finqware's FinqTreasury, deployed February 2026) automates back-office reconciliation. Within its unit-linked life insurance offering, GRAWE distributes Apollo-branded and Security KAG-managed funds, including ESG-screened Article 8 products (Apollo Nachhaltig Aktien Global ESG, Apollo Nachhaltig Global Bond ESG, Superior 3 – Ethik).
GRAWE generates revenue primarily through recurring insurance premiums across life and non-life lines, with policy durations ranging from one to eleven-plus years. Distribution is delivered through territorial agencies, broker and tied-agent networks, an inside-sales contact center, and digital self-service channels. As a shareholder in PAID (the mandatory natural disaster insurance pool) since 2010, GRAWE also underwrites statutory PAD dwelling coverage. The company maintains 388,064,500 lei in share capital, complies with Solvency II by publishing annual SFCRs, and operates under FATCA, CRS, and GDPR regulatory frameworks.
Grawe Romania Asigurare firmographics
Firmographics- Name
- Grawe Romania Asigurare
- Legal name
- GRAWE România Asigurare S.A.
- Website
- https://grawe.ro
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GRAWE România Asigurare S.A. is a Romanian multi-line insurer offering life, property, auto, accident, health, and travel insurance. A subsidiary of Austria's GRAWE Group, it serves individual consumers and SMBs through 35+ territorial agencies, brokers, and the my.grawe.ro digital portal.
- Ownership category
- akta.pro rank
Where Grawe Romania Asigurare is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices34 records
Markets served
Grawe Romania Asigurare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Life Insurance Premiums: Recurring life insurance premiums including endowment policies, unit-linked products (Apollo funds), and supplementary accident/health riders. Premiums can be paid monthly, annually, or as single premiums. Revenue recognized over the policy duration.
- General Insurance Premiums: Non-life insurance premiums covering auto (RCA mandatory liability, CASCO), property (homeowners, renters, commercial buildings), travel, accident, and mandatory dwelling insurance (PAD through PAID pool). One-time or annual premium payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Life insurance products with capital accumulation (KID products: ERR1X, GAR11, GAR1, GAR3, GAR5, GDR1) and unit-linked investment-insurance products (Apollo Nachhaltig, Superior 3, Apollo Global Bond) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Grawe Romania Asigurare product offering
Product offeringCore offering
GRAWE România Asigurare S.A. is a Romanian insurance company offering a diversified portfolio of life, property, auto, accident, health, and travel insurance products to individual and commercial customers. The company distributes its products through a nationwide network of over 35 territorial agencies, insurance broker partnerships, and the my.grawe.ro digital self-service portal. As a subsidiary of Austria-based GRAWE Group (founded 1828), GRAWE România combines nearly 200 years of group heritage with localized Romanian market expertise.
Product overview
GRAWE România operates as a diversified insurance company offering a broad portfolio across life insurance, property insurance, and personal lines. The offering is organized as a platform-plus-products model: a client-facing digital portal (my.grawe.ro) handles online policy management, premium payments (via PayU and RevolutPay), and RCA quotes, while the core product portfolio is divided into three main pillars — (1) Life & Savings (Viață, unit-linked investment products with ESG-screened funds including Apollo Nachhaltig Aktien Global ESG, SUPERIOR 3 – Ethik, Apollo Nachhaltig Global Bond ESG), (2) Property & Auto (RCA, CASCO, Mobil, Locuință & Bunuri, Sediul Firmei, PAD, Bicicletă), and (3) Personal Lines (Accident, Sănătate, Călătorie, De Grup). The company also uses Finqware's FinqTreasury platform for internal treasury automation. GRAWE is a subsidiary of Austria-based GRAWE Group and has been operating in Romania since 2000/2001.
Differentiator
Problem solved
Functional benefit
Products and services
- RCA - Mandatory Auto Civil Liability Insurance (RCA - Asigurarea de Răspundere Civilă Auto) Mandatory third-party liability insurance covering damages caused to third parties in traffic accidents. Required by Romanian law for all vehicle owners, with online premium calculation available via the company's website and mobile portal.
- CASCO - Voluntary Vehicle Damage Insurance Voluntary comprehensive vehicle insurance covering repair costs for the policyholder's own vehicle, including collision, theft, and natural damage events. Targeted at vehicle owners seeking protection beyond mandatory RCA.
- Mobil - Roadside Assistance Insurance (Mobil - Asistență Rutieră) Roadside assistance insurance covering vehicle recovery, towing, and emergency services for drivers. Offered as part of the auto product suite for individual motorists.
- Home and Contents Insurance (Asigurări Locuință și Bunuri) Property and home contents insurance covering residential buildings and belongings against risks such as fire, flood, theft, and natural disasters. Available in multiple coverage tiers for homes and apartments.
- PAD - Mandatory Dwelling Insurance (PAD - Asigurarea Obligatorie a Locuințelor) Mandatory residential insurance against natural disasters, mandated by Romanian law. GRAWE participates as a shareholder in PAID (the natural disaster insurance pool) and offers this statutory coverage to Romanian property owners.
- Business Premises and Equipment Insurance (Sediul Firmei și Dotărilor) Business property insurance covering office premises, equipment, and business contents for commercial clients. Targeted at companies and property managers seeking commercial asset protection.
- Bicycle Insurance (Asigurare Bicicletă) Bicycle insurance covering theft risk for bicycle owners, offered as part of the property insurance portfolio.
- Life Insurance (Viață) Life and savings insurance products with capitalization, including endowment and pure protection plans. Offered in RON and EUR with coverage terms of 1–11+ years, including unit-linked investment-linked life insurance with access to ESG-screened investment funds.
- Personal Accident Insurance Personal accident insurance covering accidental death, injury, and medical expenses. Offered under multiple product variants for individuals and families.
- Travel Insurance (Asigurare de Călătorie) Travel insurance covering medical emergencies, trip cancellation, and travel-related risks for individuals traveling domestically or internationally.
- Group Insurance (Asigurări de Grup) Group insurance products covering multiple lives under a single contract, including group life, accident, and health coverage for employers and organizations. Targeted at businesses seeking employee benefits.
- Health Insurance (Sănătate) Health insurance covering hospitalization and surgical procedures, providing reimbursement for medical treatments. Includes supplementary health riders for life insurance policyholders.
Quantifiable outcome
- 80% reduction in manual reconciliation effort through FinqTreasury platform (claimed by Finqware)
- +1 more outcomes
Companies that use Grawe Romania Asigurare
Customer profileSegments4 records
Ideal customer profiles2 records
Grawe Romania Asigurare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Grawe Romania Asigurare partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FinqwarecoreGRAWE România has deployed Finqware's FinqTreasury cloud-based treasury management system to automate treasury operations. The platform provides real-time visibility over cash flow through direct bank connectivity and multi-bank integration, claiming up to 80% reduction in manual reconciliation effort for bank statement, payment, and receivables reconciliation. For Finqware, this deployment adds a reference in the insurance segment, targeting insurers with high transaction volumes and strict regulatory traceability requirements.
- PAID (Pool-ul de Asigurare Împotriva Dezastrelor Naturale)coreGRAWE România is a shareholder of PAID, the mandatory natural disaster insurance pool for Romanian dwellings. Since 2010, GRAWE offers mandatory dwelling insurance (PAD) as a participant in the PAID pool, which is a statutory insurance scheme required for Romanian property owners.
- GRAWE Group (Austria)coreGRAWE România is a subsidiary of Austria-based GRAWE Group, founded in 1828. The Group provides product expertise, technology platforms, and brand heritage. GRAWE Group operates insurance subsidiaries in Slovenia, Croatia, Hungary, Serbia, Bosnia, Bulgaria, Ukraine, Banja Luka, Montenegro, Macedonia, Republic of Moldova, and Romania. The Group also operates in banking and real estate sectors, managing over 1.8 million sqm of properties.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Grawe Romania Asigurare competitors and assessment
Company assessmentDirect peers
- Asirom Vienna Insurance Group: Member of Vienna Insurance Group and one of the top three Romanian multi-line insurers. Offers the same life + non-life product suite as GRAWE Romania, including mandatory and voluntary property/auto lines.
- UNIQA Asigurari: Austrian-owned multi-line insurer with strong brand affinity in CEE markets. Comparable to GRAWE given similar Austrian heritage, life + non-life mix, and agency-based distribution in Romania.
- Signal Iduna Asigurari: German-owned insurer active in Romania with a focus on health, accident, and life products. Comparable mid-size footprint and similar reliance on agent-driven distribution.
- Allianz-Tiriac Asigurari: Allianz's Romanian JV and one of the largest multi-line insurers in the country, offering life, property, auto, and health insurance through a similar agency + broker + digital model. Directly competes with GRAWE Romania across virtually every product line.
- NN Asigurari de Viata: Market-leading life insurance specialist in Romania (originally ING Life). Direct peer to GRAWE on the life and unit-linked side, particularly for the Apollo/Nachhaltig-type investment-linked products.
- Generali Romania: Italian-owned multi-line carrier offering life, property, and auto insurance in Romania with a comparable agency and broker distribution model. Overlaps directly with GRAWE's full product portfolio.
- Metropolitan Life Romania: Life insurance specialist operating in Romania via agency and bancassurance channels. Most relevant peer to GRAWE's life and savings book, including unit-linked and endowment products.
- Omniasig Vienna Insurance Group: Another VIG-owned multi-line insurer in Romania focused on general insurance (auto, property, liability). Direct competitor for GRAWE's non-life book, especially in the CASCO/property segments.
- Groupama Asigurari: French-owned multi-line insurer with strong nationwide agency footprint in Romania. Competes head-to-head with GRAWE in life, auto (RCA/CASCO), property, and accident products.
Regional players
- PZU (Powszechny Zakład Ubezpieczeń): Poland's largest multi-line insurer and a Central European scale benchmark. While not active in Romania, PZU illustrates the regional consolidator playbook relevant to GRAWE as a CEE mid-market carrier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Grawe Romania Asigurare compliance and trust
Trust signalCompliance4 records
Grawe Romania Asigurare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grawe Romania Asigurare leadership team
Management profileNumber of profiles
Grawe Romania Asigurare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grawe Romania Asigurare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grawe Romania Asigurare
What does Grawe Romania Asigurare do?
GRAWE România Asigurare S.A. is a Romanian insurance company offering a diversified portfolio of life, property, auto, accident, health, and travel insurance products to individual and commercial customers. The company distributes its products through a nationwide network of over 35 territorial agencies, insurance broker partnerships, and the my.grawe.ro digital self-service portal. As a subsidiary of Austria-based GRAWE Group (founded 1828), GRAWE România combines nearly 200 years of group heritage with localized Romanian market expertise.
Is Grawe Romania Asigurare a public or private company?
Grawe Romania Asigurare is a private company. It is classified as corporate owned and is currently operating.
When was Grawe Romania Asigurare founded?
Grawe Romania Asigurare was founded in 2000. It employs 1,001 to 5,000 people.
Where is Grawe Romania Asigurare based?
Grawe Romania Asigurare is headquartered in Bucharest, Romania, in the Europe region.
How does Grawe Romania Asigurare make money?
Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are general Insurance Premiums.
Who are Grawe Romania Asigurare's main competitors?
Direct peers on record are Asirom Vienna Insurance Group, UNIQA Asigurari, Signal Iduna Asigurari, Allianz-Tiriac Asigurari, NN Asigurari de Viata, Generali Romania, Metropolitan Life Romania, Omniasig Vienna Insurance Group and Groupama Asigurari. PZU (Powszechny Zakład Ubezpieczeń) is listed as a regional player.
Does Grawe Romania Asigurare have an API?
No public API is recorded for Grawe Romania Asigurare.