What Generali Romania does

Generali Romania is a wholly-owned subsidiary of Italian multinational Assicurazioni Generali S.p.A. (BIT: G), operating as a dual-entity insurance and pensions provider headquartered in Bucharest. The insurance entity, Generali Romania Asigurare Reasigurare S.A., was authorized by ASF in 2001 under registration RA-002/2003, while the pension fund administrator, Generali Societate de Administrare a Fondurilor de Pensii Private S.A., was authorized through CSSPP Decision nr. 63/2007. The insurance portfolio spans auto (mandatory RCA and CASCO Perfecto), residential property (voluntary Eurocasa Completa Plus and mandatory PAD), travel (Turist, Turist Plus Premium, Turist Economic, Profesional, and Studii tiers), life (Clasic Plus, Practic Plus, and the Majorat children's savings plan), private health (PROTECT), and personal accident products. The pension arm manages Pillar II (F.P.A.P. ARIPI, mandatory) and Pillar III (F.P.F. STABIL, voluntary) private pension funds. Combined registered social capital across the two entities totals approximately 246 million lei.

The company operates a hybrid multi-channel distribution model combining more than 100 physical agency locations across major Romanian cities with direct online sales via the 'Cumpără Online' issuance platform, broker and intermediary partnerships, banking distribution through ING Bank (RoPay QR payment integration launched December 2025), and digital self-service tools including the MyGenerali customer portal, the pensiaMEA pension portal, the Amiabila mobile application for amicable accident reporting (iOS and Android), and an online claims notification system with video damage assessment capability. Revenue is generated primarily through recurring insurance premiums across personal and commercial lines, pension fund management fees on Pillar II and Pillar III AUM, and ancillary add-on products (e.g., 35-70 lei annual driver accident packages). Generali Romania holds ISO 9001:2015 certification and serves both individual consumers (Persoane Fizice) and businesses/SMEs (Persoane Juridice), with employee benefit products (group life and accident) targeted at corporate clients.

The entity is fully integrated into Assicurazioni Generali's group structure (IVASS Group registration nr. 26) and operates exclusively within Romania. Customer segments are horizontally distributed across retail and SME with no named enterprise anchor accounts disclosed, and the company markets through its website, social media (Instagram, Facebook), the UNTOLD Festival partnership, and the global Human Safety Net corporate social responsibility program.

Name

Generali Romania

Legal name

Generali Romania Asigurare Reasigurare S.A.

Website

https://generali.ro

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

251–500 employees

Short description

Generali Romania, a wholly-owned subsidiary of Italy's Assicurazioni Generali S.p.A., provides life and non-life insurance plus private pension fund administration (Pillar II and III) to consumers and SMEs across Romania via 100+ agencies, digital platforms, and broker partnerships.

Ownership category

akta.pro rank

Product category

Insurance and Pensions

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

Keywords

• Auto insurance products
• Life insurance policies
• Residential property insurance
• Private pension funds
• Travel insurance plans

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Core revenue from insurance products including auto (RCA, CASCO), home, life, health, travel, and business insurance. Revenue generated through policy premiums paid by customers on subscription/annual basis.
2. Pension Fund Management: Management fees from private pension funds (Pilon II ARIPI and Pilon III STABIL) administered by Generali Societate de Administrare a Fondurilor de Pensii Private S.A.
3. Additional Coverage Products: Supplementary insurance products such as driver accident coverage packages (Benefit and Benefit Plus) offered as add-ons to RCA policies

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Generali Romania sells insurance products (auto/RCA/CASCO, residential property, travel, life, private health, personal accident) and private pension funds (Pillar II mandatory and Pillar III voluntary) to both individuals and legal entities. Distribution combines direct online self-service, a nationwide physical agency network of over 100 locations, and broker/banking partnerships. Customers can purchase policies, manage accounts, report claims, and track pension contributions through digital platforms including the MyGenerali portal and Amiabila mobile application.

Product overview

Generali Romania operates as a dual-entity insurance and pensions group comprising Generali România Asigurare Reasigurare S.A. (insurance) and Generali Societate de Administrare a Fondurilor de Pensii Private S.A. (pension fund administration). The insurance portfolio spans Auto (RCA mandatory civil liability, CASCO Perfecto comprehensive vehicle), Residential Property (Eurocasa Completa Plus voluntary, PAD mandatory), Travel (Turist, Turist Plus Premium, Turist Economic, Profesional, Studii tiers), Life (Clasic Plus, Majorat children's savings plan, Practic Plus), Private Health (PROTECT), and Accident insurance for both individuals and legal entities (employees, SMEs, transport operators, general liability). The pensions division manages Pillar II (F.P.A.P. ARIPI mandatory) and Pillar III (F.P.F. STABIL voluntary) pension funds. Digital channels include an online policy purchase platform, MyGenerali customer portal, pensiaMEA pension portal, and the Amiabila mobile app for accident reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Generali Asigurari: Insurance products and services including auto, home, life, travel, health, and accident insurance
• Generali Pensii
• Amiabila
• Viața pentru Viață
• F.P.A.P. ARIPI
• F.P.F. STABIL

Products and services

• Asigurare RCA Mandatory civil liability auto insurance covering third-party damages caused by the insured vehicle, with optional accident coverage add-ons for drivers.
• Asigurare CASCO (CASCO Perfecto) Comprehensive voluntary vehicle insurance covering damage to the policyholder's own vehicle, with optional 24/7 roadside assistance.
• Asigurare Locuințe Eurocasa Completa Plus Voluntary residential property insurance covering building and/or contents against fire, theft, water damage, and natural disasters, with emergency technical assistance.
• Asigurarea Obligatorie pentru Locuințe PAD Mandatory residential property insurance covering basic natural disaster risks (earthquakes, floods, landslides) under Romanian law, administered via the PAID national pool.
• Asigurare Călătorie Turist / Turist Plus Premium / Turist Economic Travel insurance in multiple tiers (Economic, Turist, Turist Plus Premium) covering medical emergencies, repatriation, civil liability abroad, and optional trip cancellation and extreme sports cover.
• Asigurare Călătorie Profesional Business travel insurance covering medical emergencies and repatriation for professionals traveling abroad.
• Asigurare Călătorie Studii Travel insurance for students studying abroad, covering medical emergencies, repatriation, civil liability, and personal accidents.
• Asigurarea de Viață Clasic Plus Traditional individual life insurance providing financial protection for beneficiaries upon the insured's death, with optional supplementary coverages.
• Plan de Economii pentru Copii – Majorat Children's savings plan life insurance maturing at age 18-25, paying out a guaranteed sum plus profits, with optional accident, critical illness, and hospitalization coverages.
• Asigurarea de Viață Practic Plus

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ING Bank RomaniaminorChannel Partner/ Reseller/ Distributor · 8 December 2025ING Bank and Generali Romania launched QR code RoPay payment integration allowing customers to pay insurance services directly through the ING Bank mobile application, simplifying the premium payment process.
• Europ AssistancecoreStrategic or Co-development PartnerGenerali partners with Europ Assistance for travel insurance claims handling, including 24/7 assistance services, medical expense coverage, and emergency repatriation for policyholders traveling abroad.
• Service Partner Network (Service-uri Partenere)coreStrategic or Co-development PartnerNetwork of authorized vehicle repair shops across Romania enabling cashless repairs for CASCO policyholders. Includes service partners with self-assessment capabilities and PDR (paintless dent repair) specialists for hail damage.
• PAID (Pool-ul de Asigurare împotriva Dezastrelor Naturale)minorOthersMandatory natural disaster insurance pool for which Generali acts as an insurer, contributing to national disaster risk coverage for residential properties.
• BAAR (Biroul Asiguratorilor de Autovehicule din Romania)minorOthersRomanian Motor Insurers' Bureau facilitating cross-border insurance coverage and claims settlement for RCA policyholders involved in accidents.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NN Asigurari de Viata: Dutch-owned (NN Group) life insurance specialist in Romania, also active in pensions and health. Directly competes with Generali's life insurance and pension fund business.
• Allianz-Tiriac Asigurari: Joint venture between Allianz and Tiriac, one of the largest multi-line insurers in Romania offering similar auto, home, life, health, and commercial products. Directly competes with Generali Romania across both retail and corporate segments in the same market.
• Omniasig (Vienna Insurance Group): Another VIG-owned Romanian multi-line insurer offering property, casualty, auto, and travel products. Competes with Generali in both retail and corporate channels.
• Signal Iduna Asigurari: German-owned insurer active in Romania offering life, health, and accident products through bank and broker channels. Comparable to Generali in individual and group life/health segments.
• BRD Asigurari de Viata: Life insurance carrier affiliated with BRD Group (Société Générale), offering individual and group life products in Romania. Competes directly with Generali's life and group life offerings.
• Uniqa Asigurari: Austrian-owned (Uniqa Group) multi-line Romanian insurer offering auto, home, life, health, and accident coverage with similar agency and broker distribution.
• Asirom (Vienna Insurance Group): Austrian-owned (VIG) multi-line insurer offering auto, home, life, and corporate products in Romania. One of the legacy top-tier Romanian insurers competing head-to-head with Generali across personal and commercial lines.
• Groupama Asigurari: French-owned multi-line insurer offering auto, home, life, and commercial coverage in Romania. Operates an agency-broker hybrid distribution model closely mirroring Generali Romania's structure.
• ERGO Asigurari: Munich Re-owned Romanian insurer offering life and non-life products through digital and broker channels. Competes with Generali across both traditional and digital distribution.
• Metropolitan Life (MetLife Romania): US-owned global insurer's Romanian subsidiary, focused primarily on individual and group life insurance and pension products. Directly comparable to Generali Romania's life and pensions business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GeneraliRomaniaAsigurareReasigurare
• Instagraminstagram.com/generaliromania
• Xx.com/generaliro
• LinkedInlinkedin.com/company/generali-romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generali Romania