What Riverside Sales Group does

Riverside Sales Group LLC is a privately held, minority-owned multi-service enterprise headquartered at 700 River Ave Suite 223, Pittsburgh, PA, serving the Greater Pittsburgh and Southwestern Pennsylvania region. It operates as a holding structure for five distinct divisions: RSG Accounting Services (bookkeeping, tax preparation, business start-ups, and small-business coaching for SMBs and non-profits), Riverside Sales Group Marketing, Sound of the Steel City Radio (a regional broadcast station streaming news, sports, entertainment, and music), UrbanMediaToday.com (a web-based news and community platform intended to connect corporations and non-profits with underserved urban markets), and Lorelei Property Management (residential interior/exterior contracting coordination). Primary customer segments are small and medium-sized businesses and non-profits in the Pittsburgh area, with a secondary focus on corporations seeking engagement with underserved urban markets.

The business model is direct, regional professional and media services delivery on quote-based / custom pricing — there are no publicly listed rates, no SaaS subscriptions, and no standardized product tiers. RSG Accounting is the revenue anchor, functioning as a traditional CPA practice plus business coaching (covering organization, time management, hiring, CRM, marketing, financial reporting, and sales skills). Media assets (radio and UrbanMediaToday.com) are operated as community-engagement channels that also serve as soft marketing for the accounting and coaching lines. Property management is the newest division. The group has no disclosed external funding, no parent company, and no app, API, or SDK product surface.

The firm is led by CEO/President Alan Lincoln (former President of Sheridan Broadcasting Corporation's Radio Division and SVP of Soul Circus Inc., with Marconi and Radio Ink industry recognition) and CFO Mary Jo Lincoln (CPA since 1986, ex-CFO of SEC-registered MTR Gaming), supported by a Director of Operations and a Manager of Operations. Operating status is active (a 2026 website copyright is in place), and the company runs an annual scholarship and scholarship gala aimed at African American high school seniors. Overall, Riverside Sales Group is best characterized as a closely-held, founder-led local services conglomerate rather than a scalable technology business.

Name

Riverside Sales Group

Legal name

Riverside Sales Group LLC

Website

https://riversidesalesgroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Riverside Sales Group LLC is a minority-owned Pittsburgh-based enterprise providing bookkeeping, tax, and business coaching to SMBs and non-profits, alongside a regional radio station, an online news platform, and a property management division serving Greater Pittsburgh and Southwestern Pennsylvania.

Ownership category

akta.pro rank

Product category

Business Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Accounting services
• Small business consulting
• Bookkeeping and tax preparation
• Business coaching services
• Small business support

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Riverside Sales Group is a minority-owned enterprise offering integrated business services through its divisions: RSG Accounting Services provides bookkeeping, accounting, tax preparation, and business startup services to small and medium businesses and non-profits. The firm also delivers customized small business coaching and mentorship covering organization, time management, financial reporting, marketing, CRM development, leadership, and sales techniques. Complementary divisions include Sound of the Steel City Radio (regional radio broadcasting), UrbanMediaToday.com (web-based regional news platform), Riverside Sales Group Marketing (marketing services), and Lorelei Property Management (construction and contractor coordination for residential needs).

Product overview

Riverside Sales Group is a minority-owned enterprise operating a multi-service portfolio through distinct divisions. The company functions as a unified platform offering financial and accounting services (via RSG Accounting Services), media and marketing solutions (through Sound of the Steel City Radio and UrbanMediaToday.com), and business/property development services (including Lorelei Property Management and small business coaching). The group also administers the Alan and Mary Jo Lincoln Scholarship program for African American high school seniors.

Differentiator

Problem solved

Functional benefit

Brands

• RSG Accounting Services: Bookkeeping, accounting, tax preparation, and business start-up services for small and non-profit businesses.
• Sound of the Steel City Radio
• UrbanMediaToday.com
• Lorelei Property Management

Products and services

• RSG Accounting Services Full-service accounting and bookkeeping firm providing tax preparation, business startup services, and accounting system optimization for small and medium businesses and non-profit organizations.
• Small Business Coaching and Mentorship Customized business coaching service covering organization, time management, hiring strategies, CRM development, marketing planning, leadership skills, financial reporting/entity structure, and sales techniques including prospecting, closing, and objection handling, for small and medium business owners.
• Sound of the Steel City Radio Radio broadcast station owned by Riverside Sales Group featuring news, sports, entertainment, and music content focused on Pittsburgh's cultural identity.
• UrbanMediaToday.com Web-based news platform serving Greater Pittsburgh and Southwestern Pennsylvania, delivering news, sports, entertainment, music, and blogs, with a mission focused on building mutually beneficial relationships between corporations, non-profits, and the underserved urban market.
• Lorelei Property Management Construction and property management company coordinating interior and exterior contractors to address residential home improvement needs for homeowners.
• Riverside Sales Group Marketing Marketing services division offering marketing support to clients of the Riverside Sales Group ecosystem, delivered through Riverside Sales Group Marketing as a wholly-owned operating subsidiary.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Citrin Cooperman: Top-25 US accounting and advisory firm providing tax, accounting, and business advisory services to SMBs, middle-market, and non-profits. Closely comparable to RSG Accounting Services in target customer profile (small/mid businesses and non-profits) and core service mix.
• Grassi & Co. Mid-size regional CPA and business advisory firm serving closely held businesses, non-profits, and entrepreneurs with accounting, tax, and consulting services. Comparable to RSG Accounting Services across customer size, service breadth, and advisory-led positioning.
• PublicSource: Pittsburgh-based nonprofit digital news outlet covering the Greater Pittsburgh and Southwestern Pennsylvania region. Comparable to UrbanMediaToday.com as a regional digital news platform focused on local civic and community storytelling.
• Marks Paneth: Regional accounting and advisory firm offering tax, audit, consulting, and business services to SMBs, non-profits, and high-net-worth individuals. Comparable to RSG in segment focus and integrated advisory offerings.
• Strategic Coach: Established business coaching firm serving entrepreneurs and leadership teams. Comparable to RSG's customized coaching curriculum spanning strategy, organization, marketing, and selling skills for SMB owners.
• ActionCOACH: Global business coaching and executive mentoring franchise focused on small and mid-sized businesses. Directly comparable to Riverside Sales Group's small business coaching and mentorship service covering sales, marketing, leadership, and operations.
• The Incline: Pittsburgh local news site covering city news, politics, and culture. Comparable to UrbanMediaToday.com in geographic focus and digital-first local news format targeting Pittsburgh audiences.
• WAMO 100.1/107.3: Urban-formatted Pittsburgh radio station historically led by Riverside Sales Group's CEO Alan Lincoln. Directly comparable as a competing urban/community radio asset in the same Pittsburgh market as Sound of the Steel City Radio.

Broad incumbents

• KDKA Radio (Audacy): Long-established Pittsburgh heritage AM news/talk radio station and broader Audacy Pittsburgh cluster. Comparable as a Pittsburgh radio competitor to Sound of the Steel City Radio, though operating at materially larger scale as a multi-station incumbent.
• Withum: Top-30 US accounting and advisory firm with a broad service portfolio spanning tax, audit, advisory, and technology consulting for SMBs and middle-market clients. Comparable to RSG Accounting Services' full-service SMB accounting and business advisory positioning, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/riversidesales1
• YouTubeyoutube.com/channel/UCARHPL4Xfa7_S9rGzed7dcg
• Facebookfacebook.com/riversidesalesgroup
• Instagraminstagram.com/riversidesalesgroup
• LinkedInlinkedin.com/company/riverside-sales-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Sales Group