Insurance Sales Lab

What Insurance Sales Lab does

Insurance Sales Lab is a B2B subscription-based training platform that delivers sales and operational education to independent insurance agents and agency owners in the United States. The company's core product consists of three video-based Masterclasses covering Personal Lines P&C (taught by founder Vlad Cherchenko using his proprietary 6-Step Script To A One Call Close methodology), Commercial Insurance (taught by Keith Wagner), and Life Insurance (taught by David Porter). These are delivered through a hosted online platform (app.insurancesaleslab.com) and supplemented by recurring live programming — daily 15-minute Interactive Morning Role-Play sessions, weekly Wednesday Live Coaching Calls reviewing real call recordings, and monthly Business Management Agency Owner Training. The training platform also offers supplemental modules such as the Hiring A-Players Blueprint (Pro tier), Service Training, and the newly launched SOP Vault, alongside high-ticket live events including the in-person Agency Operations Bootcamp ($2,500/attendee in Dallas) and virtual bootcamps.

The business operates a two-tier subscription model — ISL Standard at $200/month or $2,200/year and ISL Pro at $300/month or $3,300/year — supplemented by à la carte bootcamp revenue. Go-to-market is sales-assisted and event-driven, combining self-serve online enrollment, demo scheduling, content marketing/SEO, a large library of webinar replays, video testimonials, YouTube content, and recurring in-person and virtual events. The company is privately held, bootstrapped, headquartered in Dallas, Texas, and operates with a lean team of 1–10 employees. It is led by co-founder Vlad Cherchenko, who also owns and operates Cherchenko Insurance Agency — a live demonstration agency that produces $1M+ in P&C premium monthly and serves as the proof-of-concept environment for the training methodology.

Founded in Vlad Cherchenko's professional journey beginning July 11, 2014, the platform formally launched online in 2018–2019 and has since served thousands of agents across multiple carriers, with publicly cited case studies showing individual producers scaling from $15,000 to $45,000 in monthly premium and agencies growing from $500K/year to projected $3.5M run-rate within roughly two years of training adoption.

Name

Insurance Sales Lab

Legal name

Insurance Sales Lab

Website

https://insurancesaleslab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Sales Lab is a B2B subscription training platform that teaches independent insurance agents and agency owners how to sell more Personal Lines, Commercial, and Life insurance through video masterclasses, daily live role-play, and weekly coaching, priced at $200–$300/month or $2,200–$3,300/year.

Ownership category

akta.pro rank

Product category

Insurance Sales Training

NAICS

Professional and Management Development Training (611430), Other Insurance Related Activities (52429)

akta.pro industry

PRIMARYEDAGANAC

Sales & Customer Service Training

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYEDABALAQ

Insurance

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

Keywords

• Insurance sales training
• Insurance agent coaching
• Sales masterclass programs
• Agency operations training
• Insurance producer education

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Training - ISL Standard: Monthly or annual subscription providing access to all masterclasses, daily role-play sessions, Wednesday coaching calls, and business management training. Includes Personal Lines, Commercial, and Life Insurance masterclasses.
2. Subscription Training - ISL Pro: Premium tier subscription with all Standard features plus Hiring A-Players Blueprint training and comprehensive Service Training modules.
3. Agency Operations Bootcamp (In-Person): Intensive 8-hour in-person workshop held at the Cherchenko Insurance Agency in Dallas, TX. Includes live observation of morning huddle, role-play sessions, and office setup. Priced at $2,500 per attendee.
4. Commercial Insurance Bootcamp (Virtual): Live virtual training typically priced at $1,000 but free for ISL members. Covers scripts for rate increases, cancellations, and renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Insurance Sales Lab provides online subscription-based sales training programs for insurance agents and agencies, delivered through three masterclasses covering Personal Lines P&C, Commercial, and Life Insurance. The platform combines structured video masterclasses, daily interactive role-play sessions, weekly live coaching calls, and business management training for agency owners. Members subscribe monthly or annually and gain access to proprietary sales scripts, coaching from active top-producing agents, and live bootcamps.

Product overview

Insurance Sales Lab is a B2B training platform for insurance agencies offering a subscription-based learning management system with tiered membership plans (ISL Standard and ISL Pro). The core offering consists of three Masterclass programs: the One-Call Close Masterclass for Personal Lines P&C, the Commercial Insurance Masterclass, and the Life Insurance Masterclass. These are supplemented by live Interactive Morning Role-Play Sessions (daily 15-minute sessions), Wednesday Live Coaching Calls (weekly), Service Training modules, and Business Management Agency Owner Training (monthly). The platform also offers premium live events including the Agency Operations Bootcamp (in-person, $2,500) and various virtual bootcamps. ISL Standard ($200/month or $2,200/year) includes core training; ISL Pro ($300/month or $3,300/year) adds the Hiring A-Players Blueprint. The company is led by co-founder Vlad Cherchenko and instructors Keith Wagner and David Porter.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Call Close Masterclass (Personal Lines P&C) Flagship sales training program covering the 6-Step Script To A One Call Close for selling Personal Lines insurance (auto and homeowners). Includes video lessons, downloadable scripts, and interactive assignments. Designed for insurance agents selling Personal Lines P&C.
• Commercial Insurance Masterclass Comprehensive Commercial insurance training covering product knowledge, business lead generation strategies, selling techniques, commercial quoting, underwriting, and agency operations. Taught by Keith Wagner for insurance agents specializing in commercial lines.
• Life Insurance Masterclass Life insurance product training covering Term Life, Whole Life, Universal Life, Variable Universal Life, Index Universal Life, Final Expense, and needs-based sales processes. Taught by David Porter for agents selling life insurance.
• Interactive Morning Role-Play Sessions Daily 15-minute live interactive role-play exercises focused on specific aspects of the sales process. Available at 8:40am CT and 8:40am PT for team practice and implementation of Masterclass learnings.
• Wednesday Live Coaching Calls Weekly live training sessions reviewing actual sales call recordings, responding to live questions, and analyzing case studies from real client situations to sharpen sales skills over time.
• Service Training Training covering rate increases, cancellation requests, non-renewals, onboarding new clients, cross-selling auto/home and life to existing clients, getting referrals, getting Google reviews, and service email templates. Included with ISL Standard and Pro memberships.
• Business Management Agency Owner Training

Quantifiable outcome

• Agents report 72% average increase in premium written immediately after training
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LIMRA: Industry research and training organization serving insurance and financial services carriers and distributors. Provides sales, management, and product training programs aimed at insurance producers and managers across the broader industry.
• Insurance Journal: Long-running insurance industry media and education platform serving agents, brokers, and carriers with news, webinars, and continuing education. Competes for the insurance professional's training time and budget.
• NAIFA (National Association of Insurance and Financial Advisors): National membership association for insurance and financial advisors offering continuing education, professional development, and sales programming. Competes for the same training budget and learning time of insurance agents.
• The American College of Financial Services: Accredited educational institution offering designations, certifications, and professional development for financial services and insurance professionals — competes for the same training wallet across the producer and advisor audience.

Direct peers

• Sandler Training: Established sales methodology training company with a strong insurance vertical franchise, offering ongoing training, coaching, and certification. Closely comparable to ISL in delivering subscription-style, methodology-led sales training to agents and agency teams.
• Ritter Insurance Marketing: FMO and insurance marketing organization providing carriers and agents with training, lead generation, and operational support. Overlaps with ISL on training content and sales enablement for insurance producers.
• GAMA International: Industry association providing professional development and management training for insurance agency leaders and producers. Targets the same agency-owner and manager buyer with paid training, certifications, and live events.

Emerging players

• Grant Cardone Sales Training: High-visibility sales training brand offering online programs, live events, and coaching targeted at sales professionals. Partial overlap with ISL in methodology-driven, content-led training sold to individuals and sales teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InsuranceSalesLab
• LinkedInlinkedin.com/company/insurance-sales-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Sales Lab