Above Sports

What Above Sports does

Above Sports is a Copenhagen-based SaaS company that operates a sponsorship measurement and management platform for the sports industry. The platform automates data collection from match broadcasts and in-stadium feeds, tracks sponsorship performance in real-time at match-by-match and day-by-day granularity, and produces personalized reports for rights holders and their sponsoring partners. Core features include benchmark performance comparison across clubs in the same league, pricing-power analytics to size sponsorship deals, portfolio analysis to identify sponsor fit, and automated stakeholder reporting. The company supplements the core platform with a project management module called Gather (covering campaigns, budgets, team workflows, and live stats) and a branded editorial hub called Sportslab (articles, podcasts, and industry columns).

The company serves two segments: sports rights holders such as football clubs, federations, and individual athletes (named customers include AaB, Viborg FF, and Viktor Axelsen), and sponsoring companies seeking ROI verification (with R Consult as a named commercial user). Pricing is publicly disclosed and tiered across Starter ($20/month or €199/year), Professional ($49/month or €499/year), and Enterprise ($79/month or €799/year), with a one-month free trial and ~17% annual discount. Distribution is direct via a sales-led go-to-market using HubSpot-powered demo booking as the primary conversion mechanism, supported by content marketing through the Sportslab hub.

Above Sports is a private company founded by Thomas Badura, with 11–50 stated employees and approximately 25+ personnel referenced on the About page. No funding rounds, institutional investors, acquisitions, or external ownership have been disclosed in publicly available sources. The company holds CVR registration 45236471 in Denmark and operates from Folke Bernadottes Allé 45, Copenhagen.

Name

Above Sports

Legal name

Above Sports

Website

https://abovesports.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Above Sports is a Copenhagen-based SaaS company that provides a real-time sponsorship measurement platform for sports rights holders and sponsoring companies, automating match-level data collection, benchmarking, and stakeholder reporting for clubs, federations, and athletes.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Other Spectator Sports (711219)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sponsorship measurement software
• Sports analytics platform
• Sponsorship ROI tracking
• Automated sponsorship reporting
• Sports sponsorship management

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based software-as-a-service model with tiered pricing (Starter, Professional, Enterprise). Offers monthly and annual billing options. First month free trial to reduce customer acquisition friction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Above Sports provides a SaaS sponsorship measurement platform that automates data collection and analysis for sports organizations. The platform tracks sponsorship performance in real-time (match by match, day by day), benchmarks logo placement against league competitors, generates automated reports for sponsors and internal stakeholders, and offers pricing power analytics to maximize sponsorship revenue. Customers include football clubs, sports consultancies, and athletes who use the platform to prove sponsorship ROI and make data-driven partnership decisions.

Product overview

Above Sports offers a unified sponsorship measurement platform as its core product, supplemented by a content platform called Sportslab and a project management module branded as Gather. The main Above Sports Platform provides automated data collection, real-time sponsorship tracking, and personalized reporting, while Gather adds team collaboration and campaign management capabilities. Sportslab serves as an educational content hub for the sports industry.

Differentiator

Problem solved

Functional benefit

Brands

• Sportslab: Content hub featuring articles, podcasts, and columns about sports analytics and sponsorship topics.

Products and services

• Above Sports Platform A SaaS sponsorship measurement platform that automates data collection, tracks sponsorship performance in real-time (match by match, day by day), benchmarks logo placement against league competitors, and delivers personalized reports for stakeholders. Designed for sports clubs, federations, athletes, and sponsoring companies that need data-driven sponsorship ROI proof.
• Gather A lightweight project management solution for sports professionals offering campaign scheduling, team management, budget management, task management, advanced search, live statistics, secure payments, and advanced security features. Provides activity overview and sponsorship collaboration tools.

Quantifiable outcome

• Eliminates monthly waiting period for sponsorship reports - delivers data daily, match by match
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• TruelyminorOthersTruely is listed as a client/partner on the contact page, providing testimonial for the Gather platform (which appears to be a related product or the same platform under different branding).
• CreuwminorOthersListed as a client/partner on the contact page logo section.
• MarkminorOthersListed as a client/partner on the contact page logo section.
• SomeminorOthersListed as a client/partner on the contact page logo section.
• TriicksminorOthersListed as a client/partner on the contact page logo section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SponsorUnited: SponsorUnited is a sponsorship analytics and intelligence platform serving brands, agencies, and rights holders with sponsorship valuation, measurement, and marketplace tools — directly overlapping with Above Sports' analytics offering for rights holders and sponsors.
• SponsorPulse: SponsorPulse provides sponsorship research and effectiveness measurement for brands and properties, including ROI analytics — directly comparable to Above Sports' sponsorship performance benchmarking and pricing tools.
• Blinkfire Analytics: Blinkfire Analytics delivers real-time sports sponsorship valuation across social, broadcast, and digital channels for leagues, clubs, and brands — competing head-to-head with Above Sports on real-time, data-driven sponsorship measurement.
• Relo Metrics (formerly GumGum Sports): Relo Metrics provides AI-driven sponsorship measurement and analytics for sports properties and brands using computer vision — a direct technical peer in automated sponsorship performance tracking.
• KORE Software: KORE Software offers CRM, ticketing, and sponsorship management software specifically built for sports and entertainment organizations — directly competitive with Above Sports' workflow and portfolio management capabilities.
• Hookit: Hookit provides sponsorship and athlete endorsement analytics for sports rights holders and brands, measuring sponsorship value and social media impact — a direct functional analog to Above Sports' sponsorship measurement platform.

Broad incumbents

• Genius Sports: Genius Sports is a large sports data and technology provider with sponsorship operations and partnership services (via Stadia) for leagues and brands — a broad incumbent competing across the sports sponsorship value chain.
• Nielsen Sports: Nielsen Sports is the established global incumbent in sports media research and sponsorship valuation, offering broad measurement and consulting services that overlap with Above Sports' analytics but at vastly greater scale.
• SQAD: SQAD provides media planning, marketing analytics, and sponsorship valuation services to agencies and advertisers — a broader incumbent with overlapping sponsorship analytics capabilities.

Emerging players

• GreenSlate: GreenSlate delivers analytics and insights for sports sponsorship and brand partnerships, focusing on mid-market properties — an emerging SaaS peer targeting the same customer profile as Above Sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abovesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Above Sports