What KORE Software does

KORE Software, founded in 2002 and headquartered in New York, is a vertical SaaS provider of data and intelligence platforms for the sports and entertainment industry. The company's KORE Intelligence Platform unifies sponsorship management, fan engagement, ticketing analytics, partnership evaluation, and data warehouse capabilities through an API-first architecture with 100+ pre-built integrations (Ticketmaster, SeatGeek, StubHub, Salesforce). Core products include Sponsorship & Partner Engagement, Helix (fan intelligence CRM), Suites & Premium, Data Warehouse & Analytics, and the brand-side modules (Evaluate Omni, Evaluate Social, Activate, Intake, Portfolio, Research). KORE monetizes primarily through annual or multi-year SaaS subscriptions with quote-based enterprise pricing, supplemented by professional services, implementation, and strategic consulting under the KORE Planning & Insights (KPI) group.

KORE serves more than 1,000 clients including professional sports teams (NBA, NFL, MLS, MLB, Nascar), leagues, brands (Vans, TaylorMade, New Balance, Audi, Verizon, Oakley), agencies, and entertainment properties (MSG, Country Music Association). The platform manages sponsorship agreements totaling $47 billion in contract value across 18+ global leagues, supporting 200+ professional teams and 850+ sports and entertainment properties. The company has grown through acquisitions—Hookit and SSB's Professional Sports Division in February 2022, Sports Alliance in July 2022, and SponServe in November 2018—and operates as a subsidiary of Two Circles, serving as its technology engine for audience and revenue intelligence.

The company has offices in New York, London (European HQ), Vancouver (engineering), and Denver, with remote team members across the US, UK, and Australia. AI capabilities center on computer vision-powered logo detection and sponsorship valuation in the Evaluate Social product (inherited from Hookit), predictive analytics through KPI consulting, and process automation across modules. KORE has not publicly disclosed revenue, funding details beyond a 2018 Serent Capital round, or customer concentration data; ownership rests with Two Circles as the parent strategic operating company.

Name

KORE Software

Legal name

KORE Software, Inc.

Website

https://koresoftware.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

KORE Software provides a data and intelligence SaaS platform for the sports and entertainment industry, serving 1,000+ clients including professional sports teams, leagues, brands, and entertainment properties. It unifies sponsorship management, fan engagement, ticketing analytics, and partnership evaluation through API-driven integrations.

Ownership category

akta.pro rank

Product category

Sponsorship and Partnership Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sponsorship management software
• Fan engagement platform
• Sports data analytics
• Partnership intelligence
• Sports CRM

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Annual or multi-year subscription-based software licenses for the KORE Intelligence Platform. Clients pay for access to the platform modules including sponsorship management, fan engagement, analytics, and activation tools.
2. Professional Services & Implementation: Implementation, consulting, and custom development services to support enterprise customers. Includes project management, development teams, data migration, and change management support.
3. Strategic Consulting & Insights (KPI): Business intelligence consulting services including objective strategy, reporting, technology adaptation, and long-term planning. Staff augmentation and custom analytics engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

KORE Software provides a data and intelligence SaaS platform that enables sports teams, leagues, brands, agencies, and entertainment properties to manage, measure, and optimize sponsorships and fan engagement. Offerings span sponsorship and partnership management, fan data unification, ticketing analytics, premium inventory, social media valuation, and data warehousing, delivered primarily through annual SaaS subscriptions bundled with implementation and consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Hookit: Social media analytics and sponsorship valuation platform that measures and reports on sponsorship and activation strategies
• Helix
• KORE Planning & Insights (KPI)

Products and services

• KORE Intelligence Platform Core technology platform connecting audience and revenue intelligence for rights holders and brands, providing a unified ecosystem for managing sponsorships, fan engagement, and data analytics.
• Sponsorship & Partner Engagement End-to-end sponsorship management software enabling teams to manage sales, assemble deals, build contracts, track execution, and handle payment from a single interface with real-time inventory tracking.
• Helix Next-generation fan intelligence platform providing a 360-degree view of fans for personalized campaign delivery, automated fan segmentation, and enriched data synchronization to power customer journeys.
• Ticketing & Fan Engagement Fan engagement and ticketing analytics solution that integrates ticketing and fan data, enabling personalized outreach, hyper-targeted campaigns, and improved customer experience management.
• Suites & Premium Premium inventory management solution for selling club seats, suites, and premium inventory with dynamic pricing, interactive seat map management, and automated contract creation.
• Data Warehouse & Analytics Centralized data aggregation and standardization platform enabling BI teams to integrate data, build custom models, and streamline analysis without infrastructure concerns.
• Activate Activation management system that improves partner relationships by modernizing asset tracking, performance reporting, and collaboration with real-time visibility into sponsorship activation.
• Evaluate Omni Partnership evaluation platform that helps brands and organizations collect data to assess KPIs, quantify returns, and demonstrate partnership value with real-time reporting and analytics.
• Evaluate Social Social media analytics tool (powered by Hookit) that measures, optimizes, and reports on sponsorship and activation value through AI-powered computer vision for logo detection and brand exposure valuation.
• Intake Partnership proposal management platform that accepts, reviews, scores, and ranks sponsorship applications based on customizable business objectives and weighted criteria.
• Research Market intelligence and benchmarking tool providing access to industry datasets, competitor analysis, brand benchmarking, topic analysis, and prospect research for partnership strategy optimization.
• Portfolio Partnership management platform aggregating partnership details including spend, contacts, categorization, and objectives into a single source of truth with dashboards and integration of external data.
• Enterprise Services Professional services including implementation, data warehouse migration, custom product development, seamless integration support, and project management for enterprise-level programs.
• KORE Planning & Insights (KPI) Strategic consulting and business intelligence services including machine learning and predictive analytics, custom reporting, partnership and consumer analysis, and BI strategy development.

Quantifiable outcome

• 22% spike in renewal growth for Australian Grand Prix Corporation
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Sports AlliancecoreStrategic or Co-development Partner · 19 July 2022KORE Software acquired London-based Sports Alliance, a fan data management and digital marketing solutions provider. The acquisition expands KORE's presence in the EMEA market and enhances services with Sports Alliance's platform that unifies fan data for over 140 clients.
• HookitcoreStrategic or Co-development Partner · 8 February 2022KORE Software acquired Hookit, a sponsorship analytics provider specializing in social media valuation and analytics. The acquisition enhances KORE's capabilities in digital sponsorship analytics and expands its customer base across sports properties, brands, and athletes.
• SSB Professional Sports DivisioncoreStrategic or Co-development Partner · 8 February 2022KORE Software acquired the professional sports division of SSB, enhancing sponsorship and consumer insights capabilities. The acquisition expands KORE's client portfolio across professional sports and collegiate markets.
• Two CirclescoreStrategic or Co-development PartnerKORE Software is the technology engine behind Two Circles, a sports marketing and analytics company. KORE operates as part of the Two Circles platform, connecting audience and revenue intelligence in a unified ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SponsorUnited: SponsorUnited is a sponsorship intelligence platform connecting brands, properties, and agencies through data and insights on partnership deals. Comparable to KORE's Evaluate Omni and Research modules for sponsorship benchmarking and deal intelligence.
• Blinkfire Analytics: Blinkfire Analytics provides AI-powered sponsorship valuation and media monitoring for sports teams, leagues, and brands. Direct peer to Evaluate Social in social and digital sponsorship measurement.
• Two Circles: Two Circles is the parent company of KORE Software and operates as a sports marketing and analytics company. It directly leverages KORE's platform to deliver audience and revenue intelligence to rights holders and brands, making it the most comparable peer.
• Relo Metrics (formerly GumGum Sports): Relo Metrics is a sponsorship analytics platform that uses AI and computer vision to measure the value of sports sponsorships across broadcast, social, and digital channels. Directly competes with KORE's Evaluate Social / Hookit offering.

Broad incumbents

• Stats Perform: Stats Perform is a global leader in sports AI and data, providing data, analytics, and content to sports leagues, media companies, and betting operators. Overlaps with KORE in sports data distribution and analytics for teams and brands, but operates at a much larger scale across multiple verticals.
• Sportradar: Sportradar is a publicly traded sports data and content company serving leagues, media, and betting operators globally. Comparable in sports data infrastructure and analytics, though more focused on betting data than sponsorship analytics.
• Genius Sports: Genius Sports is a sports data and technology company providing data, live odds, and media solutions to sports leagues and betting operators. Comparable in sports data distribution and analytics infrastructure; less focused on sponsorship CRM.
• Salesforce Sports & Entertainment Cloud: Salesforce provides CRM and analytics platforms that compete in the same enterprise buyer wallet as KORE, particularly for fan data and ticketing integrations. KORE builds natively on top of Salesforce for many deployments.

Emerging players

• Zoomph: Zoomph provides social media analytics and sponsorship valuation for sports properties and brands. Comparable to Hookit/Evaluate Social in measuring sponsorship ROI on social channels.

Regional players

• Catapult Sports: Catapult Sports provides athlete performance tracking and analytics for professional sports teams. Adjacent peer in sports data and analytics, though focused on athlete performance rather than sponsorship and fan engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/koresoftware
• LinkedInlinkedin.com/company/144959

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KORE Software