Intra-Automation

What Intra-Automation does

Intra-Automation GmbH is a privately held German manufacturer of industrial measurement and control instrumentation, founded in 1977 and headquartered in Grevenbroich, Germany. The company designs, manufactures, and supplies flow, level, absolute, and differential pressure measurement instruments for process industries, with primary end-markets in oil and gas (flagged as the leading vertical), energy and power generation, and chemical and process plants. Products are engineered to operate in hazardous-area, high-pressure, cryogenic, and corrosive-media environments and are backed by ISO 9001:2015, ATEX Manufacturer, AD2000, PED Module H, DIN EN ISO 3834-3 HP0, and marine certifications (Bureau Veritas, DNV-GL, Lloyd's Register), plus TR TC EAC approvals for the CIS market.

The product portfolio spans three families. The flow-instrument line includes the proprietary ITABAR Pitot Tube family, ultrasonic flow meters (IS200 series with ATEX variants), orifice assemblies, venturi tubes, flow nozzles, sight glasses, cone flowmeters, and wedge tubes, all exploiting differential pressure, ultrasonic, and magnetic measurement physics. The level-instrument line covers ITA Magnetic Level Gauges in side/top/bottom-mounted configurations (including cryogenic, coated, and plastic variants), Maglink mechanical magnetic tank gauges, transparent, tubular, reflex, and illuminator-type sight glasses, tank level transmitters and switches, and Archimedes-buoyancy level/interface/density transmitters. The system-components line includes DigiFlow digital flow and energy computers, IntraDigit programmable indicators, IntraGraph multicolor bargraph indicators, IntraCon PID controllers, head transmitters, ITA AVK level transmitters, purge units, and calibration pots for pumps. Underlying technology combines differential pressure, ultrasonic transit-time, magnetic float, and guided-wave radar principles.

The business model is built on custom-engineered, specifications-based hardware sales priced via inquiry forms and multi-year contracts, distributed through direct sales from the German headquarters, a wholly-owned Benelux subsidiary (Intra-Automation HTP BV in Oosterhout, Netherlands), and a network of regional representatives covering India (Sherman International), Ukraine, Korea (Samil Industry, formalized 2008), and Nigeria (GCA Energy). Top-of-funnel demand is generated through multilingual digital presence (German, English, Spanish) and active participation in international exhibitions such as ADIPEC, Gastech, Hannover Messe, Iran Oil Show, Nigeria Oil & Gas, Brazil Automation, and StocExpo Rotterdam. Production runs out of a 3,400 m² manufacturing and warehousing footprint in Grevenbroich, with the most recent capacity additions being CNC machine upgrades in 2019 and 2021.

Name

Intra-Automation

Legal name

Intra-Automation GmbH

Website

https://intra-automation.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Intra-Automation GmbH is a German manufacturer of industrial flow and level measurement instrumentation serving oil and gas, power generation, and chemical process industries through direct sales and a regional distributor network.

Ownership category

akta.pro rank

Product category

Industrial Process Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

Keywords

• Industrial flow measurement
• Level measurement instruments
• Differential pressure sensors
• Process instrumentation
• Magnetic level gauges

Headquarters

HQ city

Grevenbroich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Instrumentation Sales: Sale of flow measurement instruments (Pitot tubes, orifice plates, venturi tubes, flow nozzles, cone flowmeters, wedge tubes), level measurement instruments (magnetic level gauges, reflex gauges, tubular gauges, transparent gauges), and system components (flow computers, displays, transmitters, controllers)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Intra-Automation GmbH manufactures and sells industrial measurement and control systems for flow, level, absolute, and differential pressure. The portfolio includes flow instruments (ITABAR Pitot tubes, ultrasonic flow meters, orifice assemblies, venturi tubes, flow nozzles, cone flowmeters, wedge tubes), level instruments (ITA magnetic level gauges, tank level transmitters, Maglink tank gauges, transparent/reflex/tubular level gauges), and system components (DigiFlow flow computers, IntraDigit displays, IntraGraph bargraphs, IntraCon controllers). Products are custom manufactured and primarily serve oil & gas, energy, and chemical/process industries with ATEX, PED, and ISO 9001 certifications.

Product overview

Intra-Automation is an industrial instrumentation company manufacturing flow and level measurement instruments. The product portfolio consists of three main categories: (1) Flow Instruments including ITABAR Pitot Tube probes (multiple series for steam, liquid, gas), Ultrasonic flow meters (IS200 series), Orifice Assemblies, Venturi Tubes, Flow Nozzles, Sight Glasses, Cone Flowmeters, and Wedge Tubes; (2) Level Instruments including ITA Magnetic Level Gauges (side/top/bottom mounted in standard, cryogenic, coated, and plastic variants), Tank Level Transmitters/Switches (T1S/R), Maglink Magnetic Tank Gauges, Transparent/Glasstube/Reflex Level Gauges (with optional heating/cooling and illumination), and Transmitters for level/interface/density measurement; (3) System Components including Flow Computers/Displays (DigiFlow series for flow/energy computation, IntraDigit for digital display, IntraGraph for bargraph display, IntraCon for temperature control), ITA AVK Level Transmitters, Head Transmitters, Purge Units, and Accessories. Products serve the oil, gas, and process industries with ATEX, PED, and ISO 9001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• DigiFlow: Flow computers and digital indicators for flow measurement visualization and calculation.
• IntraDigit
• IntraGraph
• IntraCon

Products and services

• ITABAR Pitot Tube Primary flow measurement instrument using differential pressure principle. Available in multiple series for steam, liquid, and gas flow measurement in various pipe diameters and temperature/pressure conditions.
• Ultrasonic Series (IS200) Non-intrusive ultrasonic flow measurement devices for gas and liquid measurement. Available in portable (IS210-P), fixed installation (IS210-S), and handheld (IS210-H) variants with ATEX-certified versions.
• Orifice Assemblies Differential pressure primary elements including standard orifice plates and integral orifice assemblies for flow measurement across various pipe sizes.
• Venturi Tubes Differential pressure flow measurement devices with low pressure loss, suitable for clean and dirty media applications.
• Flow Nozzles Differential pressure primary elements for flow measurement with higher capacity than orifice plates, suitable for steam and high-velocity applications.
• Sight Glasses Visual flow indication devices including flapper type sight glasses for observing media flow in pipelines.
• Cone Flowmeter Differential pressure flow meter with cone-shaped primary element offering 10:1 turndown ratio, manufactured to customer specifications.
• Wedge Tube / Wedge Flowmeter Differential pressure flow measurement device utilizing shorter inlet/outlet lengths compared to other DP methods, custom manufactured to customer requirements.
• ITA Magnetic Level Gauge Magnetic level indicator for liquid level measurement with densities from 0.376 Kg/dm3 and pressures up to 320 bar. Available in side-mounted, top-mounted, and bottom-mounted configurations with various material and coating options (standard, cryogenic, coated, plastic). Shock and vibration resistant.
• Tank Level Transmitter / Switch (ITA T1S/R) Tank-mounted level transmitter and switch using magnetic float technology. T1S is a continuous level transmitter; T1R is a multi-point level switch with up to 6 switching positions. ATEX versions available.
• Maglink Magnetic Tank Gauge Mechanical float-driven tank level gauge where a magnet in the float controls a follower magnet on a cable, driving a gear mechanism or analog display. Functions without power supply. Available with ATEX and GL certifications.
• Transparent Level Gauges Visual liquid level indicators for high pressure and temperature processes, allowing direct observation of liquid levels through transparent chambers.
• Tubular Type Level Gauge Cost-effective glass tube level indicators for visualizing liquid levels in low-pressure applications.
• Reflex Level Gauge Visual level indicators using reflex prismatic glass for high pressure and temperature applications, visualizing liquid levels and steam lines.
• Reflex Level Gauge with Integrated Heating/Cooling Reflex level gauge equipped with steam jacket to prevent viscosity problems in processes requiring temperature control.
• Illuminator Type Level Gauge Level gauge with integrated lighting for improved visibility in poorly lit environments.
• Transmitter for Liquid Level Interface and Density Level, interface, and density transmitters based on Archimedes buoyancy principle using displacer elements. Models include 144 FP (flange mounted), 144 LD, 167 LP (pneumatic), 244 LD, 244 LVP (displacer type), and 104 XX accessories.
• DigiFlow Digital flow computers and displays that visualize, control, and calculate flow data. Models include DF505 (digital indicator/integrator), DF515 (gas-steam flow computer), and DF516 (heat and energy computer).
• IntraDigit Programmable digital indicators with LED displays. Models include IA-N20, IA-N20z, IA-N24, IA-N25, IA-N30h, IA-N30o, IA-N30p, IA-N30u for voltage, current, temperature, resistance, pulse, and single-phase network measurements.
• IntraGraph Programmable digital indicators with multicolor bargraph displays. Models IA-NA3, IA-NA5, IA-NA6 feature universal inputs for DC current, DC voltage, temperature with 3 or 7-color programmable bargraphs.
• IntraCon Programmable digital indicators with control/regulation functions. Multiple models (IA-RE19, IA-RE22, IA-RE55, IA-RE60, IA-RE71, IA-RE72, IA-RE81, IA-RE82) with PID control, on/off control, alarm functions, and soft-start capabilities for temperature control applications.
• ITABAR with Integrated Temperature Measurement ITABAR flow probe models IB..-20/-21 with integrated temperature sensor (thermocouple Type K with head transmitter) for pipe diameters from 1.5" to 4". Enables density correction for gaseous media without additional installation effort.

Quantifiable outcome

• Flow measurement possible with short inlet/outlet runs using wedge tube technology
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered regional and core.

• GCA Energy LtdregionalChannel Partner/ Reseller/ Distributor · 1 February 2013Nigeria representative for Oil & Gas Exhibition 2013 in Abuja, Nigeria (February 18-21, 2013)
• Samil IndustryregionalChannel Partner/ Reseller/ Distributor · 1 February 2008Fixed cooperation partner in Korea for global activities. First activities started in 2002, formal partnership established in 2008.
• Intra-Automation HTP BVcoreChannel Partner/ Reseller/ DistributorBenelux regional distributor handling sales, support, and inquiry processing for Netherlands, Belgium, and Luxembourg. Located in Oosterhout, Netherlands. Contact: Tel: +31/162.561.104, Email: [email protected]
• Sherman International (P) LTDregionalChannel Partner/ Reseller/ DistributorIndia representative covering the Indian market. Located in New Delhi at Arunachal Building. Contact: (+91) +11 2332 0684 / 0737 / 4058, [email protected]

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Endress+Hauser: German-headquartered global leader in industrial process measurement instruments for flow, level, pressure, temperature, and analytics. Most directly comparable peer — competes head-on in flow and level instrumentation with broader portfolio, software ecosystem, and global service network.
• Magnetrol (AMETEK): Specialist in level and flow measurement for process industries, including magnetic level gauges that directly overlap with Intra-Automation's ITA Magnetic Level Gauge product family. Now part of AMETEK's process instruments division.
• KROHNE: German-based specialist in industrial process measurement, with deep flow metering expertise (ultrasonic, Coriolis, vortex, magnetic) plus level and pressure. Highly comparable niche-specialist profile, also Mittelstand-rooted, that overlaps directly with Intra-Automation's flow product lines.
• VEGA Grieshaber: German-headquartered specialist in level, pressure, and switching instrumentation across radar, capacitive, vibrating fork, and ultrasonic technologies. Directly comparable as a Mittelstand-rooted, German specialty measurement manufacturer with global distribution.
• WIKA: German-based global manufacturer of measurement instruments for pressure, temperature, force, flow, and level. Closely comparable family-owned Mittelstand peer with ATEX/IECEx-certified industrial products serving oil & gas, chemicals, and power generation.

Broad incumbents

• Emerson (Rosemount): Broad incumbent in industrial process measurement and automation via Rosemount, Micro Motion, and other brands. Competes with Intra-Automation across flow (DP, Coriolis), level, and pressure, but as part of a much larger automation/software portfolio.
• ABB Measurement & Analytics: Global incumbent offering flow, level, pressure, temperature, and analytical instrumentation as part of its broader process automation portfolio. Overlaps directly with Intra-Automation in DP flow and level markets but bundles those products into much larger automation systems.
• Honeywell Process Measurement: Offers flow, level, pressure, and temperature instrumentation under brands including Honeywell and Experion as part of a large process automation portfolio. Competes in similar downstream/process industry verticals.
• Siemens Process Instrumentation: Provides SITRANS and SIPART instrumentation for flow, level, and pressure as part of its larger industrial automation and digital industries portfolio. Competes in similar applications but offers integrated control system and IIoT software that Intra-Automation cannot match.
• Yokogawa Electric: Process automation incumbent with flow, level, pressure, and temperature instrumentation as part of its broader control systems and field digital solutions. Overlaps with Intra-Automation in oil & gas and power generation customer verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gmbhintra
• Facebookfacebook.com/Intra.Grevenbroich

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intra-Automation