Dance4Life

What Dance4Life does

Dance4Life was a Dutch nonprofit organization founded in 2004 in Amsterdam that used dance, music, and youth cultural events as delivery mechanisms for sexual health education. Over a 20-year history, the organization reached millions of young people across more than 17 countries through large-scale dance events, school programs, and partnerships with festivals and nightlife venues. Its core programs included Journey4Life (an international interactive education program on respect, safe sex, and positive behavioral change), Ben je oké? (a Dutch campaign against sexual boundary-crossing behavior emphasizing wishes, boundaries, and consent), and SEGGSY (a digital platform for 16–18 year-olds offering tips, videos, and podcasts on dating, identity, and relationships).

The organization was funded entirely through donations and held ANBI (Algemeen Nut Beogende Instelling / Public Benefit Organization) status in the Netherlands. Starting mid-2024, Dance4Life underwent intensive collaboration with Rutgers — a Dutch center of expertise on sexual and reproductive health and rights and an IPPF member — and was fully integrated into Rutgers' program portfolio. As a result, Dance4Life no longer operates as an independent legal entity; its three continuing programs now operate under Rutgers, and donations previously directed to Dance4Life now fund the Ben je oké? program.

Go-to-market was community-led and event-driven, combining physical distribution (festivals, schools, nightlife venues) with self-serve digital channels (SEGGSY, Ben je oké? online). Marketing relied on influencer and artist collaborations and a distinctive 'Dance4Life-style' methodology that tied sexual health messaging to youth culture rather than clinical or classroom-only approaches. The organization's target beneficiaries were youth in general, with the SEGGSY platform specifically addressing the 16–18 age cohort.

Name

Dance4Life

Legal name

Dance4Life

Website

https://dance4life.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Short description

Dance4Life is a Dutch nonprofit founded in 2004 that combined dance, music, and youth culture with sexual health education to reach young people across 17+ countries; as of mid-2024 it has been integrated into Rutgers, with its Ben je oké?, SEGGSY, and Journey4Life programs continuing under the parent organization.

Ownership category

akta.pro rank

Product category

Youth Sexual Health Education (Nonprofit Services)

NAICS

Educational Services (611), Fine Arts Schools (61161)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Youth sexual health education
• Sexual rights awareness
• HIV prevention campaigns
• Interactive sexuality education
• Consent culture programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Funding: Dance4Life operates as a charitable organization funded through donations. Donations from supporters are now directed to the Ben je oké? program which addresses sexual boundary violations among young people. The organization holds ANBI (Algemeen Nut Beogende Instelling) status, qualifying it as a public benefit organization in the Netherlands eligible for certain tax benefits.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dance4Life delivers sexual health and rights education to young people through dance-and-music-led campaigns, interactive classroom lessons, and digital content platforms. Its core offerings include Ben je oké? (a Dutch campaign against sexual boundary-crossing behavior), SEGGSY (a youth-targeted digital platform for ages 16-18), and Journey4Life (international interactive lessons on respect and safe sex).

Product overview

Dance4Life was an organization dedicated to sexual health education and youth empowerment, operating for 20 years across more than 17 countries. Originally focused on HIV awareness through dance events, it evolved to address broader sexual health and rights. As of mid-2024, Dance4Life has integrated into Rutgers, with its programs continuing under three main offerings: Ben je oké? (a Dutch awareness campaign against sexual boundary-crossing behavior), SEGGSY (a digital platform for youth aged 16-18 covering relationships and identity topics), and Journey4Life (an international interactive education program). The organization maintains its unique style combining dance, music, and influencer partnerships to engage young people.

Differentiator

Problem solved

Functional benefit

Brands

• Ben je oké?: Campaign focusing on preventing sexual boundary-crossing behavior among young people in the Netherlands, with focus on awareness, culture change, wishes, boundaries, and consent. Works with festivals, schools, and nightlife venues.
• SEGGSY
• Journey4Life

Products and services

• Ben je oké? A Dutch awareness campaign focused on preventing sexual boundary-crossing behavior among young people, with emphasis on wishes, boundaries, and consent. Delivered through festivals, schools, and nightlife venues using dance, music, and influencer partnerships. Free to young people in the Netherlands.
• SEGGSY A digital platform for youth aged 16 to 18 providing tips, videos, podcasts, and resources on dating, flirting, identity, and relationships, helping young people make informed choices and discuss what matters to them.
• Journey4Life An international interactive lesson program for young people covering respect, safe sex, and positive behavioral change. Delivered internationally as part of Rutgers' global programs.

Quantifiable outcome

• Millions of young people reached across 17+ countries over 20 years

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• RutgerscoreStrategic or Co-development Partner · 1 January 2024Dance4Life has undergone an intensive collaboration with Rutgers, ultimately integrating into their programs. Starting mid-2024, Dance4Life continues its mission under new names and campaigns such as Ben je oké? and SEGGSY within Rutgers' portfolio. This integration combines Dance4Life's 20 years of youth engagement experience with Rutgers' broader sexual health and rights expertise.
• International Planned Parenthood Federation (IPPF)coreStrategic or Co-development PartnerRutgers is a member of IPPF, the International Planned Parenthood Federation. This membership connects Dance4Life's programs to a global network of sexual health organizations, providing international credibility and network benefits.
• Festivals, Schools, and Nightlife VenuesmajorGTM or Marketing PartnerThese venues and institutions are key partners for the Ben je oké? campaign, serving as distribution channels for sexual health awareness and consent education. They represent the physical touchpoints where Dance4Life's prevention work reaches young people in real-world settings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIECUS (Sexuality Information and Education Council of the U.S.): Nonprofit focused exclusively on sexuality education policy, research, and programming; directly comparable as a peer education-and-advocacy organization serving youth sexual health.
• Rutgers: Dutch SRHR expert organization into which Dance4Life has been integrated; operates youth sexual health programs (Ben je oké?, SEGGSY, Journey4Life) directly comparable to Dance4Life's prior mission.
• Advocates for Youth: U.S.-based nonprofit advocating for youth sexual health, rights, and education; comparable mission and target demographic (young people) to Dance4Life.
• The Mix: UK charity providing multi-channel support and information to under-25s including on sexual health and relationships; comparable as a peer serving youth across digital and offline channels.
• Scarleteen: Independent digital sexual health education platform for teens and young adults; comparable as a peer delivering youth sexual health content via self-serve digital channels similar to SEGGSY.
• MTV Staying Alive Foundation: Foundation using entertainment/celebrity partnerships to drive HIV and sexual health awareness among young people globally — directly comparable creative-engagement methodology to Dance4Life.
• AVERT: International HIV and sexual health information charity; directly comparable as a peer organization providing youth-focused sexual health education and awareness content.

Broad incumbents

• International Planned Parenthood Federation (IPPF): Global umbrella for SRHR organizations; Rutgers (and thereby Dance4Life) is a member. Comparable as a federation funding and coordinating youth sexual health programming across dozens of countries.
• Planned Parenthood Federation of America: Large-scale SRHR nonprofit providing sexual health education and services; comparable as an established peer delivering youth-focused sexual health content across broad audiences.
• DKT International: Large-scale nonprofit delivering sexual and reproductive health products and services across developing markets; comparable as an established international SRHR nonprofit peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dance4lifeint
• YouTubeyoutube.com/@Rutgers_nl
• Facebookfacebook.com/NL.Rutgers
• LinkedInlinkedin.com/company/1808289
• Instagraminstagram.com/rutgersnl
• TikToktiktok.com/@rutgers_nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance4Life