Trade Promoters

What Trade Promoters does

Trade Promoters Limited (TPL) is a Sri Lanka-headquartered engineering solutions provider and authorized distributor operating across Sri Lanka, the Maldives, and Singapore. Founded in 1976 and led by the Fernando and De Soysa families, TPL functions as the sole authorized distributor for Cummins power solutions in Sri Lanka (since 1992) and the Maldives (since 2019), the exclusive Schindler partner for elevators, escalators, and moving walks in Sri Lanka for over 40 years, and an authorized distributor for Lovol heavy machinery, Fleetguard filtration, Stamford alternators, SmartGen controllers, Peerless fire pumps, Eggersmann waste systems, and Tonino Lamborghini electric mobility. The company serves enterprise, government, hospitality, defense, healthcare, ports, and construction clients through direct enterprise sales and a regional service network spanning offices in Malabe (HQ), Colombo, Jaffna, Kurunegala, and Hulhumale (Maldives), supported by 350+ engineers and technicians.

TPL's core technical offering centers on Cummins diesel generator systems ranging from 15 kVA to 3350 kVA, integrated with Stamford alternators (up to 5,000 kVA) and SmartGen digital controllers that support auto start/stop, real-time load monitoring, remote diagnostics, AMF, ATS, and parallel operation. The portfolio is complemented by Swiss-engineered Schindler elevators and escalators featuring destination control systems, regenerative drives, and CPSI Safety Certification across 70+ inspection points. Supporting capabilities include turnkey engineering and installation (soundproof canopies, fuel/bulk tanks, exhaust systems, electrical/mechanical contracting) certified to ISO 9001:2015 and CIDA EM1—the highest national grade for E&M contracting in Sri Lanka—alongside custom steel fabrication, marine engineering (Cummins propulsion 120–4,200 BHP, Reintjes gearboxes), and rail engineering through subsidiary De Soysa Agencies.

TPL monetizes through four primary revenue streams: (1) one-time equipment sales of Cummins generators, Schindler vertical transport, Lovol machinery, and related products; (2) genuine spare parts supply (Cummins, Fleetguard, Schindler OEM) with manufacturer warranty; (3) Annual Maintenance Contracts and managed fleet maintenance services providing recurring service revenue; and (4) professional engineering services including system design, fabrication, installation, and testing & commissioning. Pricing is project-specific and quote-based, ranging from residential 10–50 kVA units to industrial installations at multi-MVA scale (e.g., 15.5 MVA at Havelock City, 14.6 MVA at Shangri-La Colombo). The go-to-market is enterprise field sales targeting large infrastructure projects, government institutions, hospitality chains, and industrial facilities, enabled by exclusive distributor relationships with Cummins, Schindler, and Lovol.

Name

Trade Promoters

Legal name

Trade Promoters Limited

Website

https://tpl.lk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Trade Promoters Limited is a Sri Lanka-based authorized distributor and engineering solutions provider for Cummins power systems, Schindler vertical transportation, and Lovol heavy machinery, serving enterprise, government, hospitality, and defense clients across Sri Lanka and the Maldives.

Ownership category

akta.pro rank

Headquarters

HQ city

Malabe

HQ country

Sri Lanka

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Distribution & Sales: Sale of Cummins diesel generators, Schindler elevators/escalators, Lovol heavy machinery, marine engines, and related products as authorized distributor. Revenue from direct equipment sales to enterprises, government, and hospitality sectors.
2. Spare Parts Supply: Supply of genuine Cummins spare parts, Fleetguard filters (fuel, oil, air, hydraulic), and Schindler OEM parts with manufacturer warranty. Parts availability ex-stock in Sri Lanka and Maldives.
3. Technical Services & Maintenance: Annual Maintenance Contracts (AMCs) covering scheduled inspections, preventive maintenance, emergency breakdown response, and spare parts replacement. Custom fleet maintenance packages for multi-site operators.
4. Engineering & Installation Services: Turnkey project solutions including system design, fabrication, electrical/mechanical contracting, marine engineering, and testing & commissioning. CIDA EM1-certified for highest grade of E&M contracting in Sri Lanka.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trade Promoters Limited (TPL) is an authorized distributor and engineering solutions provider in Sri Lanka and the Maldives, distributing Cummins diesel generators (15 kVA–3,350 kVA), Schindler elevators/escalators/moving walks, Lovol heavy machinery (excavators, backhoe loaders, wheel loaders, road rollers), Cummins marine engines and gensets, Fleetguard filtration, Peerless fire pumps, and waste management systems. The company delivers turnkey installation, commissioning, Annual Maintenance Contracts (AMCs), 24/7 emergency service, and genuine spare parts supply across Sri Lanka and the Maldives.

Product overview

Trade Promoters Limited (TPL) is an engineering solutions provider offering a diversified portfolio of industrial products and systems. The core offering centers on Cummins power generation systems (diesel generators 15-3350 kVA, Stamford alternators, SmartGen controllers) and Schindler vertical transportation (elevators, escalators, moving walks). TPL distributes Lovol heavy machinery (excavators, backhoe loaders, wheel loaders, road rollers), Cummins marine engines and gensets, Fleetguard filtration products, Peerless fire pumps, Eggersmann/Inciner8 waste management systems (crushers, composters, compactors, incinerators), and Tonino Lamborghini electric mobility (Genesis golf carts and shuttles). The company also provides steel fabrication (tanks, sound attenuation), agricultural equipment (cane loaders, Versalift), rail engines, and Akanis lottery machines. TPL operates as an authorized distributor for global technology leaders, combining product distribution with turnkey installation, engineering services, and 24/7 after-sales support across Sri Lanka and the Maldives.

Differentiator

Problem solved

Functional benefit

Brands

• Electrify Maldives: Electric mobility solutions introducing Tonino Lamborghini electric golf carts for resorts, gated communities, and government precincts across the Maldives.
• De Soysa Agencies
• TPL Singapore

Products and services

• Cummins Diesel Generators Reliable backup and prime power diesel generators ranging from 12 kW to 2,800 kW (15 kVA to 3,350 kVA) powered by Cummins engines and integrated with Stamford alternators and SmartGen controllers, for hospitals, industries, resorts, and data centers.
• Schindler Vertical Transportation Systems Swiss-engineered Schindler elevators, escalators, and moving walks for residential, commercial, airport, mall, and high-rise buildings, including low/mid/high-speed elevators with destination control, regenerative drives, and CPSI Safety Certification.
• Lovol Heavy Machinery Authorized Lovol distributor lineup including hydraulic excavators (6 to 36 tons), backhoe loaders, skid steer loaders, compact wheel loaders, and road rollers for construction, agriculture, landscaping, material handling, and road construction applications.
• Cummins Marine Engines and Gensets Cummins marine propulsion engines from 120 to 4,200 BHP built for harsh sea conditions, and marine generator sets from 74 to 3,000 kW (plus Cummins Onan gensets from 4 to 99 kW for smaller vessels) for patrol boats, ferries, yachts, and resort logistics.
• Fleetguard Filtration Solutions Authorized Fleetguard filtration products including fuel filters, oil filters, air filters, hydraulic filters, and OEM coolants for Cummins engines, with 1-year warranty and ex-stock availability in Sri Lanka and the Maldives.
• Steel Fabrication and Tank Solutions Industrial-grade GFS water tanks up to 360,000 liters, custom-built fuel/bulk storage tanks, and engineered sound attenuation enclosures and mufflers that minimize noise and vibration in power installations.
• Agricultural Machines (Cane Loaders and Versalift) Agricultural machines including Bell cane loaders for cane handling and rural lifting, and Versalift high-reach equipment for safe, reliable utility and agricultural operations.
• Peerless Fire Pumps UL/FM-certified Peerless fire pumps with electric motor or diesel engine drives for resorts, utilities, and government projects, providing reliable fire protection for critical facilities.
• Waste Management Systems (Crushers, Composters, Compactors, Incinerators) Eggersmann/Inciner8 waste management solutions including glass crushers (up to 80% volume reduction), composters (food waste to compost within 24 hours), baler compactors, and IMO-approved high-temperature incinerators for solid waste and oil sludge with minimal emissions.
• Tonino Lamborghini Electric Mobility (Genesis Golf Cart and Shuttle) Premium Tonino Lamborghini Genesis electric golf carts and Genesis Shuttles for resorts, gated communities, and government precincts, providing sustainable luxury mobility for island and gated operations.
• Cummins Rail Engines High-performance Cummins diesel rail engines delivering power, durability, and efficiency for locomotive and rail applications, supported by De Soysa Agencies' rail engineering expertise for Sri Lanka Railways.
• Akanis Ball Drawing (Lottery) Machines High-precision Akanis ball drawing machines trusted by national lotteries for accuracy, transparency, and reliability.
• Annual Maintenance Contracts (AMCs) and Technical Service Recurring Annual Maintenance Contracts (AMCs) and on-demand technical service covering scheduled inspections, preventive maintenance, 24/7 emergency breakdown response, and genuine spare parts replacement for installed Cummins, Schindler, and other TPL-supplied systems, including custom fleet maintenance packages for multi-site operators.
• Engineering and Installation Services Turnkey project solutions including system design, fabrication, electrical and mechanical contracting, marine engineering, and testing and commissioning, executed under ISO 9001:2015 and CIDA EM1 standards for power, vertical transport, marine, fire, and industrial infrastructure projects.

Quantifiable outcome

• 3,000+ generators installed across Sri Lanka and Maldives
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cummins Inc.coreTechnology or Integration · 1 January 1992Authorized distributor for Cummins diesel generators, engines, and marine power solutions in Sri Lanka (since 1992) and Maldives (since 2019). Provides complete power solutions from 15 kVA to 3350 kVA with genuine spare parts and Cummins-certified service. TPL is the sole authorized distributor in Sri Lanka.
• SchindlercoreTechnology or IntegrationExclusive authorized distributor for Schindler elevators, escalators, and moving walks in Sri Lanka for over 40 years. Swiss precision engineered vertical transportation solutions installed in 1,000+ buildings. Full installation, maintenance, and CPSI safety certification support.
• LovolcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Lovol heavy machinery in Sri Lanka including excavators, backhoe loaders, skid steer loaders, compact wheel loaders, and road rollers. Full after-sales support with genuine spare parts.
• FleetguardcoreTechnology or IntegrationAuthorized distributor for Fleetguard filtration solutions including fuel filters, oil filters, air filters, hydraulic filters, and coolants. OEM-certified for Cummins engines with ex-stock availability and 1-year warranty.
• Tonino Lamborghini (Golf Carts)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Tonino Lamborghini Genesis electric golf carts and Genesis Shuttle for resorts, gated communities, and government precincts. Premium, sustainable EV mobility solutions.
• Peerless PumpminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Peerless fire pumps - UL/FM-certified pumping solutions for resorts, utilities, and government projects with proven reliability and longevity.
• EggersmannminorChannel Partner/ Reseller/ DistributorDistributor for Eggersmann waste management systems including glass crushers, composters, compactors, and incinerators for sustainable waste management in resorts, cities, and communities.
• De Soysa AgenciescoreStrategic or Co-development PartnerRail engineering subsidiary established in 1983, serving Sri Lanka Railways and industrial clients. Provides advanced track systems, braking solutions, and transmissions as part of TPL Group.
• Electrify MaldivescoreChannel Partner/ Reseller/ DistributorSubsidiary company (EMPL) operating as authorized Cummins dealer in the Maldives, powering resorts and utilities. Head office in Hulhumale with parts warehouse. Regional hub for Maldives operations.
• Inciner8minorChannel Partner/ Reseller/ DistributorProduct partner for incineration solutions - high-temperature, IMO-approved units for safe and efficient waste and oil sludge incineration with minimal emissions.
• Akanis TechnologiesminorChannel Partner/ Reseller/ DistributorPartner for Akanis Technologies lottery machines - high-precision ball drawing machines trusted by national lotteries for accuracy, transparency, and reliability.
• TPL SingaporeminorStrategic or Co-development PartnerStrategically located in Singapore, TPL Singapore supports procurement and logistics for the wider TPL Group.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• OTIS: Global elevator and escalator manufacturer with broad service portfolio. Competes with Schindler (and therefore with TPL's vertical transportation line) in commercial buildings, airports, and high-rises.
• Caterpillar: World's largest construction equipment manufacturer with extensive dealer networks in South Asia. Comparable to TPL's Lovol heavy machinery distribution and construction customer segment.
• KONE: Finnish elevator, escalator, and automatic building doors company with global service network. Competes directly with Schindler for vertical transportation projects relevant to TPL.
• Atlas Copco: Global industrial equipment manufacturer and distributor covering power, compressors, and construction tools. Comparable in industrial equipment breadth to TPL's multi-product portfolio.

Direct peers

• Kirloskar Electric: Indian manufacturer and supplier of power generation equipment, alternators, and electrical machinery. Comparable to TPL's power generation, alternators, and industrial equipment distribution activities.
• Powerica: Cummins-authorized genset manufacturer/distributor in India offering power solutions from small to multi-megawatt. Comparable to TPL's Cummins power generation line, installation, and AMC business across South Asia.
• Sterling Generators: Authorized Cummins Power Generation distributor in India, selling diesel gensets and providing EPC, AMC services. Highly comparable to TPL's Cummins distribution, installation, and service model, though operating in a much larger geographic market.
• Jakson Group: Indian power solutions and EPC company distributing diesel and gas gensets with strong service and renewable energy capabilities. Comparable to TPL's integrated engineering, turnkey installation, and multi-product distribution model.
• Mahindra Powerol: Power generation brand of Mahindra Group offering diesel gensets and power solutions across segments. Comparable product line and customer base to TPL's Cummins genset business.

Emerging players

• Ashok Leyland (LEYP): Indian automotive and engine manufacturer with a power generation and genset business. Adjacent to TPL's diesel engine and genset distribution in engine technology and target markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tpl_srilanka
• Facebookfacebook.com/tradepromoterssrilanka

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Promoters