AgSafe Food & Farms

What AgSafe Food & Farms does

AgSafe Food & Farms is a 501(c)(3) nonprofit founded in 1991 and headquartered in Modesto, California, with an additional regional office in Kentucky. It provides workplace safety, human-resources, and pesticide-handler training, plus regulatory compliance services, to agricultural employers across the United States and select U.S. Pacific territories, including Hawaii, Guam, and the Commonwealth of the Northern Mariana Islands. It is the only organization accredited to deliver the California Department of Industrial Relations Division of Labor Standards Enforcement-approved 9-hour Farm Labor Contractor continuing education course, and serves both small and large farms, farm labor contractors, vineyards, dairies, nut processors, and related industry associations.

The organization operates an in-person and online training model anchored by a physical AgSafe Education Center acquired in 2013 and housed in a 10,500 sq ft building following a 2017-2021 capital campaign. Curriculum is delivered in eight or more languages by an 11-person staff combining practitioners with agricultural backgrounds and credentialed safety, HR, and pesticide-expert instructors. Digital product expansion is funded in part by a USDA NIFA / Risk Management Agency grant for a food-safety video training library, complementing established in-person and conference-style instruction including the ACTIVATE27 industry event.

Revenue mechanics rest on a mix of membership subscriptions ($275-$600 per company per year), individual training product fees ($115-$600 per item), customized consulting and on-site services, commodity-board partnerships such as the AllWays Safe Awards with the Almond Board of California, philanthropic and capital-campaign contributions (including a 2017-2021 $1.6M campaign), and competitive federal grants. Member and donor programs (Legacy Circle, Partners in Safety, business and individual membership tiers) create recurring engagement with a long-tail customer base rather than a small number of large contracts, implying relatively predictable annual demand tied to California and broader U.S. agricultural employment cycles.

Name

AgSafe Food & Farms

Legal name

AgSafe Food & Farms

Website

https://agsafe.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

AgSafe Food & Farms is a 501(c)(3) nonprofit founded in 1991 that delivers workplace safety, HR, and pesticide training to agricultural employers, FLCs, and industry associations across the U.S. and select Pacific territories.

Ownership category

akta.pro rank

Product category

Agricultural Safety and HR Training Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Labor, Workforce & Safety Management Advisory (HSE, Training, HR) (AFACAJAI)

akta.pro secondary industries

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE), Agriculture & Food Production (EDABALAA)

Keywords

• Agricultural safety training
• Workplace safety education
• Pesticide safety compliance
• Farm labor contractor training
• Human resources compliance

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Company Membership Subscriptions: AgSafe generates recurring annual subscription revenue from four tiers of company membership: Small Company (up to 50 employees, $275/year), Medium Company (51-250 employees, $425/year), Large Company (251+ employees, $600/year), and Farm Labor Contractor ($600/year). Associate membership is priced at $350/year for support businesses. Membership provides access to discounted training, the resource center, hotline support, and the annual membership directory.
2. Training Programs and Course Fees: AgSafe charges per-person or per-session fees for certificate programs, train-the-trainer courses, webinars, and FLC continuing education classes. Pricing varies by format and membership status (e.g., pesticide safety onboarding video: $500 member / $600 non-member; wildfire smoke training video: $250 member / $300 non-member; postings binder hard copy: $350-$450 depending on membership). These represent one-time or per-transaction revenue events.
3. Custom On-Site Training and Audit Services: AgSafe provides customized on-site training and consultative services including voluntary HR and safety audits. These are priced engagements with 20%+ discounts for members. Revenue is project-based and variable.
4. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, AgSafe accepts tax-deductible donations from individuals and businesses. The Capital Campaign 'Growing a Legacy' raised $1.6 million for facility renovation. Donations support workshops, webinars, and materials for underserved agricultural workers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AgSafe Food & Farms delivers practical worker safety, human resources, and pesticide safety education to the U.S. agricultural industry. Its core offering is a portfolio of in-person certificate programs, on-site custom training, voluntary HR/safety audits, multilingual training videos and compliance binders, and tiered company memberships that help agricultural employers and Farm Labor Contractors comply with Cal/OSHA, federal labor law, and Worker Protection Standard regulations.

Product overview

AgSafe Food & Farms is a nonprofit organization offering a comprehensive portfolio of safety, health, and human resources training products and services for the agricultural industry. The core offering consists of training videos (Wildfire Smoke Training, Working Safely at Night, Pesticide Safety, Heat Illness Prevention, General Agricultural Safety), compliance resource binders (California/Federal Postings Binder, Pesticide Headquarter Compliance Binder), and table top training kits for Worker Protection Standard. These products are complemented by custom on-site training services, voluntary HR and safety audits, and professional certificate programs (Agricultural Safety Certificate, Human Resources Certificate, BEST Supervisor Development, and FLC Continuing Education). The organization also offers tiered membership programs providing ongoing access to training discounts, hotline support, and resource centers. The portfolio serves agricultural employers, farm labor contractors, supervisors, and workers with materials available in English, Spanish, and multiple other languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Training Services

Quantifiable outcome

• Trained over 100,000 employers, supervisors, and farm workers since 1991
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Almond Board of CaliforniaflagshipStrategic or Co-development PartnerAgSafe and the Almond Board of California co-produce the AllWays Safe Agricultural Safety Awards, a collaborative program recognizing outstanding contributions to agricultural worker safety and health. Both organizations share a commitment to protecting the agricultural industry's workforce.
• Al Pak LaborcoreGTM or Marketing PartnerAl Pak Labor is a member of AgSafe's Legacy Circle (formerly Chairmen's Circle), demonstrating leadership-level financial commitment and commitment to AgSafe's mission. Alfonso Orozco, Director of Safety at Al Pak Labor/Braga Ranch, serves on the AgSafe Board of Directors.
• ASP Farm Services LLCcoreGTM or Marketing PartnerASP Farm Services is a Legacy Circle member, contributing leadership-level support. Manuel Gutierrez, Sr. of ASP Farm Services received the Lifetime Achievement Award from the AllWays Safe Agricultural Safety Awards.
• Bayer Crop SciencecoreGTM or Marketing PartnerBayer Crop Science is a Legacy Circle member and Partner in Safety. As a major agricultural technology company, Bayer's partnership signals broad industry support for AgSafe's safety mission.
• Innovative ProducecoreGTM or Marketing PartnerInnovative Produce is a Legacy Circle member and Partner in Safety. Deborah Adams serves as Owner/Controller on the AgSafe Board of Directors. Veronica Blanco was recognized as Outstanding Safety/HR Professional at the AllWays Safe Awards.
• Paragon PersonnelcoreGTM or Marketing PartnerParagon Personnel is a Legacy Circle member and Partner in Safety, providing agricultural labor services that benefit from and support AgSafe's safety and compliance programs.
• The Wonderful CompanyflagshipGTM or Marketing PartnerThe Wonderful Company is a Legacy Circle member and Partner in Safety. Tony Shelton, VP Environmental Health & Safety, serves as Immediate Past Chairman of AgSafe's Board of Directors. The company is a major agricultural employer in California.
• UnitedAgcoreGTM or Marketing PartnerUnitedAg is a Partner in Safety and offers its members discounted access to AgSafe training and resources. The partnership extends AgSafe's reach to UnitedAg's member base of agricultural employers. Sachin Varma, VP of Underwriting at UnitedAg, serves as AgSafe Treasurer on the Board.
• Del Bosque FarmsflagshipGTM or Marketing PartnerDel Bosque Farms is a Founder Circle Legacy Circle member. Joe Del Bosque served as AgSafe Board Chairman (2001-2002) and continues as Chairman Emeritus. The farm is frequently cited as a reference customer for AgSafe's programs.
• Vino FarmsflagshipGTM or Marketing PartnerVino Farms is a Founder Circle Legacy Circle member, Partner in Safety, and supporter of AgSafe's mission. Craig Ledbetter serves as Chairman Emeritus and Courtney Lyons serves as Owner & Manager on the Board.
• ICW GroupcoreGTM or Marketing PartnerICW Group is a Partner in Safety and Legacy Circle member. As a major workers' compensation insurance provider to California's agricultural industry, ICW Group refers clients to AgSafe for safety training and compliance support.
• Ag Health Benefits Alliance of NorCalcoreGTM or Marketing PartnerAg Health Benefits Alliance of NorCal is a Partner in Safety, providing health benefits services to agricultural employers. The partnership helps extend AgSafe's reach to agricultural employers concerned with worker health and safety.
• Lakeside Organic GardenscoreGTM or Marketing PartnerLakeside Organic Gardens is a Partner in Safety. The farm has been recognized through the AllWays Safe Agricultural Safety Awards program.
• Ocean Mist / Pacific International MarketingcoreGTM or Marketing PartnerOcean Mist Farms and Pacific International Marketing are Partners in Safety. Ocean Mist Farms has been recognized through the AllWays Safe Agricultural Safety Awards program for farmworker safety practices.
• Terranova RanchcoreGTM or Marketing PartnerTerranova Ranch is a Partner in Safety, supporting AgSafe's mission to provide safety and HR education to the agricultural community.
• Walsh Vineyards ManagementcoreGTM or Marketing PartnerWalsh Vineyards Management is a Partner in Safety and Benefactor Circle donor. Ruben Flores of Walsh Vineyards was recognized with an Operations/Production Supervisor Award.
• Cal-OSHA ReporterminorGTM or Marketing PartnerCal-OSHA Reporter is a Partner in Safety, providing news and regulatory compliance information relevant to AgSafe's agricultural employer members.
• Workers Comp ExecutiveminorGTM or Marketing PartnerWorkers Comp Executive is a Partner in Safety, providing workers' compensation industry intelligence and news that complements AgSafe's safety training mission.
• SyngentacoreGTM or Marketing PartnerSyngenta is a Partner in Safety and Legacy Circle member. Kathryn Upton of Syngenta was recognized as Outstanding Safety Professional. Syngenta's partnership extends AgSafe's reach in pesticide safety education.
• J.G. Boswell CompanyflagshipGTM or Marketing PartnerJ.G. Boswell Company is a Founder Circle Legacy Circle member, honoring Ron Shanoian as Board Chairman 1996-1997. Jacqueline Alvarado serves as Safety Specialist on the Board. Roy House of J.G. Boswell was recognized with a Safety Professional Award.
• Arthur J. Gallagher & Co. InsurancecoreGTM or Marketing PartnerArthur J. Gallagher & Co. Insurance is a Partner in Safety and supporter of the AgSafe Capital Campaign. Don Winn serves as Chairman Emeritus on the Board. The firm provides risk management services to agricultural employers.
• Western Center for Agricultural Health and Safety (UC Davis)coreStrategic or Co-development PartnerThe Western Center for Agricultural Health and Safety at UC Davis partners with AgSafe on training resources, including COVID-19 training materials, wildfire smoke resources, and heat illness prevention content. The partnership provides academic rigor and research backing to AgSafe's training programs.
• National Institute of Food and Agriculture (NIFA) / USDAcoreStrategic or Co-development PartnerNIFA/USDA funded AgSafe's Food Safety Supplemental Training Videos covering Introduction to Food Safety and GAPs, Worker Health and Hygiene, Worksite Inspections, and Post-Harvest Sanitation. The videos are available in English and Spanish.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Equitable Food Initiative (EFI): EFI is a nonprofit certification organization that trains agricultural workers and management on labor practices, food safety, and pest management. It serves produce growers and shares AgSafe's focus on worker safety, HR compliance, and continuous improvement in agricultural operations, though its certification-led model differs from AgSafe's membership and training model.
• Western Center for Agricultural Health and Safety: Based at UC Davis, WCAHS conducts research and develops training resources on agricultural health and safety, including heat illness, wildfire smoke, and pesticide exposure — areas of overlap with AgSafe's curriculum. AgSafe lists WCAHS as a strategic partner, but it operates more as an academic/research hub while AgSafe focuses on practitioner-facing delivery.

Broad incumbents

• California Farm Bureau Federation: The California Farm Bureau is a statewide agricultural industry association that provides member services including regulatory compliance resources, labor law guidance, and training. While it serves the same California agricultural employer base as AgSafe, it operates as a broader advocacy and member services organization rather than a dedicated safety/HR training specialist.
• UnitedAg: UnitedAg is an agricultural industry health benefits association that partners with AgSafe to offer its members discounted access to AgSafe training. While its primary focus is on health benefits and insurance for agricultural employers, it serves a similar customer base and functions as both a partner and adjacent service provider.
• National Council of Agricultural Employers (NCAE): NCAE is a national trade association representing agricultural employers on labor and workforce policy issues. It provides regulatory updates, compliance training, and advocacy — partially overlapping with AgSafe's HR and regulatory compliance services, but at a national policy level rather than AgSafe's hands-on practitioner training focus.

Direct peers

• ClickSafety: ClickSafety is an online safety training provider offering OSHA-compliant courses across multiple industries including agriculture. It competes with AgSafe's online training delivery but lacks AgSafe's deep specialization in California agricultural labor law, FLC continuing education, and multilingual on-site training capabilities.
• SafetySkills: SafetySkills provides online workplace safety training courses and LMS solutions for employers across industries. While not agriculture-specialized, it competes for agricultural employer training budgets alongside AgSafe, particularly for general safety topics that AgSafe covers in its certificate programs and online webinars.
• AgriSafe Network: AgriSafe Network is a nonprofit organization dedicated to protecting the health and safety of agricultural workers through training, resources, and advocacy. It is the closest direct peer to AgSafe in the agricultural worker safety training space, though it leans more toward health/medical training while AgSafe focuses on regulatory compliance, HR, and pesticide safety.

Regional players

• Cal/OSHA Consultation Services: Cal/OSHA Consultation Services is a free, state-funded program that provides no-cost safety and health consultations to California employers, including agricultural operations. It serves the same California agricultural employer customer base as AgSafe and is explicitly cited as a competitive substitute for safety advisory services.

Others

• Farmworker Justice: Farmworker Justice is a national nonprofit that advocates for farmworker rights and provides policy analysis on agricultural labor issues. While not a direct training provider, it influences the regulatory environment in which AgSafe operates and shares AgSafe's focus on improving conditions for agricultural workers through policy and education.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgSafeOnline
• Facebookfacebook.com/AgSafeOnline
• LinkedInlinkedin.com/company/agsafe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgSafe Food & Farms