UnitedAg
UnitedAg is a member-managed non-profit that provides health benefits, wellness clinics, advocacy, and educational scholarships to agricultural employers and their workforces, primarily in California, anchored by its United Agricultural Benefit Trust.
- Company typePrivate
- Founded1989
- HeadquartersIrvine, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What UnitedAg does
UnitedAg (legal name: United Agribusiness League) is a private, member-managed non-profit organization founded in 1980 and headquartered in Irvine, California. It serves agricultural employers and their workforces with a vertically integrated benefits platform centered on the United Agricultural Benefit Trust, which the organization describes as the largest health plan for agriculture. The offering bundles medical and pharmacy benefits, zero co-pay on-site wellness clinics, mental health support, an HR Network for member employers, advocacy representation at the state and federal level, and the Agribusiness Education Foundation, which administers educational and vocational scholarship programs.
The underlying platform combines a member-facing Health Portal, a provider portal, a service-representative channel for enrollment and account management, and a No Surprises Act transparency portal publishing Blue Shield of California network rates. Operational integrations include Stripe for payment processing, Mailchimp for member communications, and Google Analytics for web traffic. In December 2025, UnitedAg announced a partnership with MDI NetworX and InsightPro to introduce AI-powered automation into the member enrollment workflow, targeting reduced manual effort, consolidated data management, and real-time monitoring.
The business model is subscription-recurring: agricultural employers pay annual membership dues and health-plan contributions to access the benefit stack. Content and community channels — including the monthly "HealthyU" and "Saludable" newsletters, the "This is Ag!" podcast, the 47th Annual Meeting & Conference, and active social channels — support member acquisition and retention. Leadership is led by President & CEO Kirti Mutatkar, recognized as a 2026 Women of Influence in the Food Industry by The Shelby Report. The organization is governed by its members and operates without disclosed outside investors.
UnitedAg firmographics
Firmographics- Name
- UnitedAg
- Legal name
- United Agribusiness League
- Website
- https://unitedag.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UnitedAg is a member-managed non-profit that provides health benefits, wellness clinics, advocacy, and educational scholarships to agricultural employers and their workforces, primarily in California, anchored by its United Agricultural Benefit Trust.
- Ownership category
- akta.pro rank
Where UnitedAg is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UnitedAg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Dues: UnitedAg generates revenue through membership dues from agricultural businesses. Members pay dues to access health plans, wellness services, educational resources, and advocacy support.
- Health Benefit Plans: The organization provides health benefit plans to its members, functioning as the largest health plan for agriculture. Revenue is generated through member contributions to the health plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
UnitedAg product offering
Product offeringCore offering
UnitedAg is a nonprofit membership association that provides health benefit plans (anchored by the United Agricultural Benefit Trust), on-site Health & Wellness Clinics with zero co-pay services, an online Health Portal, advocacy at state and federal levels, and educational scholarships through the Agribusiness Education Foundation, all targeted at agricultural businesses and their workforce.
Product overview
UnitedAg is a membership-based organization serving the agricultural community with a comprehensive suite of benefits and services. The core offering is the United Agricultural Benefit Trust, a health benefit plan for agricultural workers. This is complemented by a Health Portal for online member services, Health & Wellness Clinics offering zero co-pay services, and HealthChats/HealthyU newsletters for ongoing health communication. The organization also operates the Agribusiness Education Foundation (AEF) which manages Educational and Vocational Scholarship Programs. Additional services include an HR Network for member companies, the This is Ag Podcast, and compliance tools like the No Surprises Act transparency portal. UnitedAg functions as a platform providing healthcare solutions, advocacy, education, and wellness resources to its agricultural member base.
Differentiator
Problem solved
Functional benefit
Brands
- Agribusiness Education Foundation (AEF): A 501(c)(3) nonprofit organization established in 2000 that provides financial assistance, business skills and leadership development to advance the educational goals of UnitedAg members. Has awarded more than $2.1 million in grants to over 1,200 students.
- United Agricultural Benefit Trust
Products and services
- United Agricultural Benefit Trust The primary health benefit plan for agricultural workers, described as the largest health plan for agriculture, providing comprehensive healthcare coverage including medical, pharmacy, and wellness services to members of agricultural businesses.
- Health & Wellness Clinics On-site wellness centers offering zero co-pay services to UnitedAg members, expanding access to preventive and primary care for agricultural workers and their families.
- Health Portal Online platform for members and employers to access health benefits, view claims, find providers, manage pharmacy resources, and engage with member services.
- Educational Scholarship Program Scholarship program for students affiliated with active UnitedAg member companies, providing financial assistance for college and university undergraduate, graduate, and advanced degree programs; awarded 40 scholarships totaling $86,000 in the 2025-26 cycle.
- Vocational Scholarship Program Financial assistance program for vocational studies at certified vocational/trade schools, offering up to $10,000 in scholarship grants for employees of active UnitedAg members pursuing agriculture-specific education and training.
- No Surprises Act / Network Rates Transparency Tool Transparency tool publishing network rates and allowed-amount files, including Blue Shield of California network rates, to support compliance with the No Surprises Act for member employers and providers.
- AI-Powered Member Enrollment Automation AI-powered automation capability for UnitedAg's member enrollment process, implemented with MDI NetworX and InsightPro to reduce manual effort, eliminate friction points, consolidate data management, and provide enhanced workflows and real-time monitoring.
Quantifiable outcome
- Over $2.1 million awarded in grants to 1,200+ students since 1989
- +1 more outcomes
Companies that use UnitedAg
Customer profileSegments1 record
Ideal customer profiles1 record
UnitedAg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature1 record
UnitedAg partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MDI NetworXcoreUnitedAg partnered with MDI NetworX and InsightPro to implement AI-powered automation for its member enrollment process. This initiative aims to improve operational efficiency and member experience by reducing manual effort, eliminating friction points, and consolidating data management. The transformation includes enhanced workflows, data integration, and real-time monitoring.
- InsightProcoreUnitedAg partnered with MDI NetworX and InsightPro to implement AI-powered automation for its member enrollment process. This initiative aims to improve operational efficiency and member experience by reducing manual effort, eliminating friction points, and consolidating data management. The transformation includes enhanced workflows, data integration, and real-time monitoring.
- Agribusiness Education Foundation (AEF)coreThe Agribusiness Education Foundation (AEF), established by UnitedAg in 2000 as a 501(c)(3) nonprofit, provides financial assistance, business skills, and leadership development to advance the educational goals of UnitedAg members.
- Blue Shield of CaliforniacoreUnitedAg provides network rates through Blue Shield of California and publishes allowed amount files for transparency under the No Surprises Act.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
UnitedAg competitors and assessment
Company assessmentDirect peers
- Western Growers Association: California-based agricultural trade association serving vegetable, fruit, and nut producers. Highly comparable because it operates a member-managed model with similar benefits, advocacy, and member services for ag employers, and is also headquartered in Irvine, CA.
- California Farm Bureau Federation: State-level membership organization representing California farmers and ranchers, providing advocacy, insurance products, and member benefits. Closely mirrors UnitedAg's California-centric ag-membership structure with community-focused services.
Broad incumbents
- American Farm Bureau Federation: National umbrella federation of state and county farm bureaus. Comparable as a broader ag membership and advocacy organization with a similar member-services portfolio, but operating at national scale across crops and geographies beyond UnitedAg's California focus.
- National Council of Farmer Cooperatives: National trade association representing farmer-owned cooperatives across the US. Comparable operating model (membership-based governance serving ag interests) but with a broader cooperative member composition rather than individual agribusiness employers.
Regional players
- Agricultural Council of California: California-based trade association representing agricultural cooperatives and farmer-owned businesses. Comparable as a state-level ag membership organization with cooperative-style governance serving producer members.
- California Strawberry Commission: California commodity-specific agricultural body promoting strawberry growers. Comparable as a California-centric, ag-industry membership organization delivering services to its farmer base, though narrower in commodity scope.
- Grower-Shipper Association: Central Coast California agricultural trade association representing produce growers and shippers. Comparable as a regional ag membership organization delivering advocacy and member services, though more narrowly focused on the Salinas Valley produce corridor.
Others
- Zenith American: Third-party administrator for multi-employer benefit plans, including Taft-Hartley and other trust-based health and welfare funds. Comparable as an enabler/administrator of multi-employer health benefits rather than a competing membership association.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UnitedAg social profiles
Digital presenceUnitedAg compliance and trust
Trust signalCompliance2 records
UnitedAg financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnitedAg leadership team
Management profileNumber of profiles
Profiles1 record
UnitedAg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnitedAg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnitedAg
What does UnitedAg do?
UnitedAg is a nonprofit membership association that provides health benefit plans (anchored by the United Agricultural Benefit Trust), on-site Health & Wellness Clinics with zero co-pay services, an online Health Portal, advocacy at state and federal levels, and educational scholarships through the Agribusiness Education Foundation, all targeted at agricultural businesses and their workforce.
Is UnitedAg a public or private company?
UnitedAg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UnitedAg founded?
UnitedAg was founded in 1989. It employs 101 to 250 people.
Where is UnitedAg based?
UnitedAg is headquartered in Irvine, United States, in the North America region.
How does UnitedAg make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are health Benefit Plans.
Who are UnitedAg's main competitors?
Direct peers on record are Western Growers Association and California Farm Bureau Federation. Broad incumbents are American Farm Bureau Federation and National Council of Farmer Cooperatives. Regional players are Agricultural Council of California, California Strawberry Commission and Grower-Shipper Association. Zenith American is listed as an others.
Does UnitedAg have an API?
No public API is recorded for UnitedAg.