Jacob Leinenkugel Brewing
Jacob Leinenkugel Brewing is a historic Wisconsin brewery (founded 1867) producing a portfolio of year-round, seasonal, and variety-pack beers, operated as a wholly-owned subsidiary of Molson Coors Beverage Company and selling through retail, two Chippewa Falls taprooms, and DTC e-commerce.
- Company typePrivate
- Founded1867
- HeadquartersChippewa Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jacob Leinenkugel Brewing does
Jacob Leinenkugel Brewing Co. is a historic American brewery founded in 1867 by Jacob Leinenkugel in Chippewa Falls, Wisconsin, and operating today as a wholly-owned subsidiary of Molson Coors Beverage Company following its 2008 acquisition by MillerCoors. The company's product portfolio comprises 11 year-round beers (including flagship Original, Summer Shandy, Northwoods Amber, Berry Weiss, Honey Weiss, Tropical Hazy IPA, and Light variants), 5 seasonal releases (Oktoberfest, Barrelman Ale, Legacy Ale, White Mocha Stout, Orange Shandy), and two seasonal Lodge Pack variety packs, produced using traditional brewing methods supplemented by pilot brewery operations.
The company generates revenue through a three-channel distribution model: wholesale/retail placement in grocery and convenience stores nationwide (via Molson Coors distribution), on-premise sales at two company-owned taprooms — the Leinie Lodge Pilot Brewery and Barrel Yard Pilot Brewery in Chippewa Falls — and direct-to-consumer e-commerce via shop.leinie.com. Pricing is not publicly disclosed. Marketing is conducted through owned social channels (Facebook, Instagram, YouTube), an email newsletter, and the Leinie Lodge membership program targeting US legal-drinking-age consumers.
Corporate functions are coordinated from Milwaukee, Wisconsin, under Molson Coors, while brewing heritage and taproom operations remain anchored at the original Chippewa Falls facility at 124 East Elm Street.
Jacob Leinenkugel Brewing firmographics
Firmographics- Name
- Jacob Leinenkugel Brewing
- Legal name
- Jacob Leinenkugel Brewing Co.
- Website
- https://leinie.com
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jacob Leinenkugel Brewing is a historic Wisconsin brewery (founded 1867) producing a portfolio of year-round, seasonal, and variety-pack beers, operated as a wholly-owned subsidiary of Molson Coors Beverage Company and selling through retail, two Chippewa Falls taprooms, and DTC e-commerce.
- Ownership category
- akta.pro rank
Jacob Leinenkugel Brewing industry classification
Industry- Product category
- Craft Beer / Brewery
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA)
Keywords
Where Jacob Leinenkugel Brewing is headquartered
LocationHeadquarters
- HQ city
- Chippewa Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jacob Leinenkugel Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Jacob Leinenkugel Brewing generates revenue through the sale of its beer products including year-round, seasonal, and variety pack offerings sold through retail, taprooms, and online channels.
Distribution channels3 records
Marketing channels5 records
Jacob Leinenkugel Brewing product offering
Product offeringCore offering
Jacob Leinenkugel Brewing is a Wisconsin-based craft brewery producing traditional American beers including year-round offerings (Original, Light, Summer Shandy, Northwoods Amber, Berry Weiss, Honey Weiss, Dark Lager, Tropical Hazy IPA, High Shore Shandy, Honey Lemon Light, Leinie Lodge Lime), seasonal releases (Oktoberfest, Barrelman Ale, Legacy Ale, White Mocha Stout, Orange Shandy), and seasonal variety packs. The brewery also operates taproom locations (Leinie Lodge and Barrel Yard Pilot Breweries) offering tours and tasting experiences.
Product overview
Jacob Leinenkugel Brewing is a historic American brewery founded in 1867, producing a portfolio of beer products. The company's product lineup consists of 11 year-round beers (including Original, Light, Berry Weiss, Summer Shandy, Northwoods Amber, Honey Weiss, Dark Lager, Tropical Hazy IPA, High Shore Shandy, Honey Lemon Light, and Leinie Lodge Lime), 5 seasonal beers (Oktoberfest, White Mocha Stout, Legacy Ale, Barrelman Ale, and Orange Shandy), and 2 seasonal variety packs (Lodge Pack Spring/Summer and Lodge Pack Fall/Winter). The company also operates two taproom locations (Leinie Lodge Pilot Brewery and Barrel Yard Pilot Brewery) offering tours and events. Founded in Chippewa Falls, Wisconsin, the brewery is now headquartered in Milwaukee, WI, and is part of the Molson Coors Beverage Company portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Leinie Lodge Pilot Brewery: Taproom and pilot brewery located in Chippewa Falls, Wisconsin at 124 East Elm Street. Offers tours, events, and membership program.
- Barrel Yard Pilot Brewery
Products and services
- Berry Weiss
Companies that use Jacob Leinenkugel Brewing
Customer profileSegments1 record
Ideal customer profiles1 record
Jacob Leinenkugel Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jacob Leinenkugel Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Milwaukee BrewersminorJacob Leinenkugel's beer is featured as a specialty brew option at American Family Field, the home stadium of the Milwaukee Brewers baseball team. The partnership provides visibility at games through new concessions and specialty brew offerings.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Jacob Leinenkugel Brewing competitors and assessment
Company assessmentDirect peers
- New Belgium Brewing: New Belgium is a craft brewery founded in 1991, owned by Lion (Kirin) since 2019. It is a direct craft peer producing year-round and seasonal beers (Fat Tire, Voodoo Ranger) with national distribution, comparable to Leinenkugel's scale and channel mix.
- Sierra Nevada Brewing Co. Independent craft brewer founded in 1979, producing flagship Pale Ale and a broad portfolio of IPAs, lagers, and seasonal beers. Comparable to Leinenkugel's as a heritage craft brand with national distribution and seasonal variety.
- Lagunitas Brewing Company: Acquired by Heineken in 2017, Lagunitas is a craft brewery producing IPAs and other beers with national distribution. Closely comparable to Leinenkugel's given its conglomerate-parent ownership, IPA-forward portfolio, and broad U.S. footprint.
- Bell's Brewery: Independent craft brewer founded in 1985, producing Oberon, Two Hearted, and a wide range of year-round and seasonal beers. Comparable as a heritage craft brand with strong regional Midwest roots similar to Leinenkugel's Wisconsin base.
- Boston Beer Company (Samuel Adams): Boston Beer is one of the largest U.S. craft brewers, producing Samuel Adams and other craft brands with national distribution. Directly comparable to Leinenkugel's in product breadth, channel strategy, and craft positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Jacob Leinenkugel Brewing social profiles
Digital presenceJacob Leinenkugel Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacob Leinenkugel Brewing leadership team
Management profileNumber of profiles
Jacob Leinenkugel Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacob Leinenkugel Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacob Leinenkugel Brewing
What does Jacob Leinenkugel Brewing do?
Jacob Leinenkugel Brewing is a Wisconsin-based craft brewery producing traditional American beers including year-round offerings (Original, Light, Summer Shandy, Northwoods Amber, Berry Weiss, Honey Weiss, Dark Lager, Tropical Hazy IPA, High Shore Shandy, Honey Lemon Light, Leinie Lodge Lime), seasonal releases (Oktoberfest, Barrelman Ale, Legacy Ale, White Mocha Stout, Orange Shandy), and seasonal variety packs. The brewery also operates taproom locations (Leinie Lodge and Barrel Yard Pilot Breweries) offering tours and tasting experiences.
Is Jacob Leinenkugel Brewing a public or private company?
Jacob Leinenkugel Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Jacob Leinenkugel Brewing founded?
Jacob Leinenkugel Brewing was founded in 1867. It employs 11 to 50 people.
Where is Jacob Leinenkugel Brewing based?
Jacob Leinenkugel Brewing is headquartered in Chippewa Falls, United States, in the North America region.
How does Jacob Leinenkugel Brewing make money?
One revenue line is on record: beer Sales.
Who are Jacob Leinenkugel Brewing's main competitors?
Direct peers on record are New Belgium Brewing, Sierra Nevada Brewing Co., Lagunitas Brewing Company, Bell's Brewery and Boston Beer Company (Samuel Adams).
Does Jacob Leinenkugel Brewing have an API?
No public API is recorded for Jacob Leinenkugel Brewing.
What industry is Jacob Leinenkugel Brewing in?
Jacob Leinenkugel Brewing's product category is Craft Beer / Brewery. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.