NECK + HEYN

What NECK + HEYN does

NECK + HEYN Werbeagentur GmbH is a full-service advertising and digital agency headquartered in Aachen, Germany, founded in 1994 and operating continuously for over 30 years. The firm delivers an integrated portfolio spanning communication strategy, corporate design, cross-media campaign creation, web and e-commerce development, app development, content production (including video, photography, 3D, and copy), social media and online marketing (SEO/SEM), trade show and event marketing, and print design. Its underlying technology stack includes CMS platforms (WordPress, Strapi, Contao, DNN), e-commerce engines (WooCommerce, nopCommerce), marketing automation tools (Brevo, CleverReach, Mailchimp), analytics (Google Analytics, Matomo), design tools (Figma, InVision, Cinema 4D), and development frameworks (React, .NET, C#, Java). The firm has built two proprietary assets: the ELLA E-Learning platform, which provides multi-tenant video-based training, MCQ assessments, automated certification, and integrated payment (credit card, giropay, SEPA, Sofort), and a Digitalplattform für Verbände for association member management, event management, E-Learning, ticketing, and billing.

The agency serves approximately 220 active clients across B2B/B2C enterprises, mid-market companies, hidden champions, startups, professional associations and chambers, municipalities and public-sector entities, and cooperatives. Notable engagements include Geotab (international 10-country e-book series), ZEON Europe (website with database-driven product search), Schaeffler, regio iT, FACTUR, KGSt, VDIV NRW (ELLA-based digital platform), Vitako, Stadt Aachen, and the Internationaler Karlspreis zu Aachen. The go-to-market is sales-led and consultative, relying on direct outreach, referrals, inbound website inquiries, and long-term account management; pricing is project-based with custom quotes per engagement, supplemented by recurring retainers for hosting, maintenance, CMS updates, SEO/SEM, social media, and platform subscriptions such as ELLA. The firm is privately held, founder-controlled by Managing Directors Roland Neck and Alexander Heyn, with no disclosed venture capital, private equity, or institutional ownership.

Name

NECK + HEYN

Legal name

NECK + HEYN Werbeagentur GmbH

Website

https://neck-heyn.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

NECK + HEYN is an Aachen, Germany-based full-service advertising agency founded in 1994, offering strategy, design, web/app development, campaigns, and the proprietary ELLA E-Learning platform to roughly 220 enterprise, association, and public-sector clients across DACH and select international engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Advertising agency services
• Corporate design branding
• Web development services
• Digital marketing campaigns
• E-learning platform solutions

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Project-based): The primary revenue stream is project-based professional services, including strategy consulting, corporate design, web development, app development, campaign creation, print design, event marketing, and content production. Projects are scoped and quoted individually, typical of a full-service advertising agency model. Revenue is generated on a per-project basis with ongoing client relationships.
2. Ongoing Digital Services & Maintenance: Revenue also comes from ongoing digital services such as hosting, maintenance, content management system updates, SEO/SEM management, and social media marketing retainer engagements. These provide recurring revenue streams from existing client accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NECK + HEYN is a full-service advertising agency delivering integrated communication services spanning strategy, corporate design, web and app development, e-commerce, online and social media marketing, cross-media campaigns, print design, event marketing, and content production. It also builds and licenses its proprietary ELLA E-Learning platform and develops custom digital platforms for association member management, event management, ticketing, and e-learning.

Product overview

NECK + HEYN is a Full-Service advertising agency offering a comprehensive portfolio of digital and traditional communication services. The core offering includes website and e-commerce development, app development, and their proprietary ELLA E-Learning platform. Additional services encompass Corporate Design, Digitalization consulting, Online Marketing (SEO/SEM), Social Media Marketing, Campaign development (crossmedia), Print Design, Event services, and Content Creation. The agency operates as a unified service portfolio rather than a modular software platform, with all offerings delivered through their interdisciplinary team of UX/UI designers, developers, project managers, graphic designers, illustrators, copywriters, economists, and engineers. Technologies employed include WordPress, Strapi, Contao, WooCommerce, and nopCommerce for CMS/e-commerce implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• ELLA E-Learning Platform

Quantifiable outcome

• Developed international e-book series with 10 country-specific editions (~70 pages each) for Geotab
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

One partnership is on record.

• nedeco GmbHminorStrategic or Co-development Partnernedeco GmbH is listed as a 'Strategic Partner' of NECK + HEYN on the agency page. nedeco is an IT consulting and software development company based in Aachen. The nature of the partnership appears to be collaborative, with shared client engagement and project delivery in areas of mutual expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• denkwerk: Independent German digital agency based in Cologne offering strategy, design, web development, and digital marketing. Comparable to NECK + HEYN as a mid-sized interdisciplinary digital/creative agency serving enterprise clients with full-service offerings.
• nexum: Cologne-based independent digital agency offering strategy, consulting, content, and technology services. Comparable to NECK + HEYN as a mid-sized German full-service agency serving enterprise clients with cross-media and digital platform work.
• 21TORR GmbH: Hamburg-based digital agency with strategy, design, web, and CMS implementation services. Comparable to NECK + HEYN as a mid-sized German digital agency offering full-service project work to enterprise and mid-market clients.
• UDG United Digital Group: German digital agency group offering web development, CMS/ecommerce, branding, and digital marketing. Comparable to NECK + HEYN as a mid-sized German agency offering digital platform development, content management, and integrated campaign services to enterprise clients.
• Kolle Rebbe: Hamburg-based creative agency offering brand strategy, advertising, digital, and content production. Comparable to NECK + HEYN as a German independent full-service agency serving enterprise and consumer brands with integrated campaigns.

Broad incumbents

• SinnerSchrader (part of Accenture Interactive): Frankfurt-based digital agency offering strategy, design, and platform development for enterprise clients. Comparable to NECK + HEYN as a German full-service digital agency, though now operating at significantly larger scale as part of Accenture Interactive.
• Serviceplan Group: Europe's largest independent agency group offering integrated communications, digital, and technology services. Comparable in full-service positioning and cross-media expertise, though it operates at multinational scale across many verticals including public sector.
• Scholz & Friends: One of Germany's leading full-service creative agencies with offices across multiple German cities. Comparable to NECK + HEYN as a full-service agency offering strategy, design, advertising, and digital services to enterprise and public-sector clients, though at significantly larger scale.
• Jung von Matt: Major German creative agency group with strong digital and brand strategy capabilities. Comparable as a full-service creative agency serving enterprise clients with integrated campaigns, though with broader geographic reach and higher profile creative reputation.

Regional players

• elancer agency software: German full-service digital agency with strong WordPress, web design, and SEO offerings serving SMB and mid-market clients. Comparable to NECK + HEYN as a project-based German web/agency offering integrated digital and creative services, though more SMB-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neckheyn
• LinkedInde.linkedin.com/company/neckheyn
• Xx.com/neckheyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NECK + HEYN