What easyfolio does

Easyfolio is a Frankfurt-based German financial services company founded in 2009 that operates an online investment platform enabling customers to invest in diversified, ETF-based portfolios. It serves individual retail investors primarily in the DACH region through a direct-to-consumer website (easyfolio.de), supplemented by a dedicated advisor portal (Berater Portal) for financial intermediaries managing client portfolios. Additional served segments include parents seeking long-term children's savings plans, ESG-conscious investors, and employees using government-subsidized capital formation schemes (Vermögenswirksame Leistungen).

The core product set comprises three risk-profiled funds — Easyfolio 30 (30% equity allocation, conservative), Easyfolio 50 (50%, balanced), and Easyfolio 70 (70%, aggressive) — built on diversified ETF portfolios with automatic rebalancing. These are extended by two wealth management sub-brands: Easyfolio Classic for traditional managed investments and Easyfolio Green for sustainable, ESG-aligned mandates. Modular add-ons include VL-Sparen for subsidized employee savings, Einmalanlage (one-time lump-sum deposits), ETF Sparplan (recurring ETF plans), Kindersparplan (children's savings), and a Depot (securities custody) account. The underlying technology is described in the source material as an "ETF-based portfolio management platform," with no proprietary AI/ML components disclosed and no public API or SDK surface.

Revenue mechanics and pricing are not publicly disclosed. Go-to-market combines self-serve direct acquisition through content marketing, an SEO-optimized website, YouTube, and email newsletters with a B2B advisor channel for financial professionals. The company operates with a stated 1-10 employee workforce and has raised approximately $1.1 million across two funding rounds in 2009 and 2013 (~$199K and ~$899K respectively), with no disclosed revenue, ownership structure, awards, patents, or post-2013 capital activity. Burkhard Allgeier is identified as CIO.

Name

easyfolio

Legal name

Easyfolio

Website

https://easyfolio.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Easyfolio is a Frankfurt-based German financial services company offering diversified ETF-based investment portfolios and wealth management solutions via its online platform, serving individual retail investors, financial advisors, and parents with simple, low-complexity products.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• ETF portfolio management
• Wealth management services
• Sustainable investing
• Retail investment platform
• Savings plan solutions

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Easyfolio is a German online investment platform that provides retail investors access to diversified, professionally managed ETF portfolios across three risk tiers (Easyfolio 30, 50, 70), along with discretionary wealth management under the Easyfolio Classic and Easyfolio Green (ESG) brands. It complements these with recurring savings plans (ETF Sparplan), one-time lump-sum investments (Einmalanlage), children's savings plans, government-subsidized VL-Sparen, and a custody account (Depot) for managing securities positions.

Product overview

Easyfolio is a German investment platform offering simple, accessible asset management solutions. The core offering consists of three target-date funds differentiated by risk profile: Easyfolio 30 (conservative, 30% equities), Easyfolio 50 (balanced, 50% equities), and Easyfolio 70 (aggressive, 70% equities). The portfolio extends to two wealth management sub-brands—Easyfolio Classic for traditional managed investments and Easyfolio Green for sustainable/ESG-focused portfolios. Additional modules include VL-Sparen for government-subsidized employee savings, ETF Sparplan for regular ETF-based investing, Kindersparplan for children's savings, Einmalanlage for one-time investments, and Depot services for securities custody. The platform positions itself as 'Die Einfache Geldanlage' (The Simple Investment), emphasizing low-complexity access to diversified portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• Easyfolio 30: Investment fund product
• Easyfolio 50
• Easyfolio 70
• Easyfolio Classic
• Easyfolio Green

Products and services

• Easyfolio 30 A conservative investment fund with 30% equity allocation, designed for risk-averse investors seeking steady growth with lower volatility.
• Easyfolio 50 A balanced investment fund with 50% equity allocation, offering a middle ground between growth potential and risk management.
• Easyfolio 70 An aggressive investment fund with 70% equity allocation, targeting higher returns for investors with greater risk tolerance.
• Easyfolio Classic Wealth management service under the Classic brand, providing personalized investment management solutions.
• Easyfolio Green Sustainable and environmentally-focused wealth management service, investing in green and ESG-compliant assets.
• VL-Sparen Capital-forming savings program allowing employees to save regularly with government subsidies (Vermögenswirksame Leistungen).
• Einmalanlage One-time lump-sum investment option for customers making single deposits rather than recurring savings plans.
• ETF Sparplan ETF-based savings plan allowing regular investments in exchange-traded funds with low cost structures.
• Kindersparplan Savings plan designed for children, enabling parents to build long-term savings for their children's future.
• Depot Securities account service for holding and managing investment positions and portfolios.
• Berater Portal Dedicated portal for financial advisors to manage client portfolios and provide wealth management services using Easyfolio's investment solutions.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Finvesto: German robo-advisor providing diversified ETF portfolios with risk tiers and online onboarding, targeting retail investors seeking simple wealth management. Direct overlap with Easyfolio's core offering.
• Quirion: German robo-advisor offering automated, diversified ETF portfolios with multiple risk profiles (Quirion 20/30/40/50/60/70/80). Closely matches Easyfolio's risk-tiered portfolio architecture and target retail audience.
• Visualvest: German robo-advisor owned by Union Investment, offering pre-built ETF portfolios with risk profiles, an advisor portal, and VL-Sparen support. Direct competitor to Easyfolio across the same retail and B2B advisor segments.
• Oskar: Berlin-based robo-advisor offering index-based ETF portfolios with automatic rebalancing for German families, including children's savings products. Direct peer in the managed-portfolio-for-families niche.
• Scalable Capital: One of Germany's largest robo-advisors and neo-brokers, offering managed ETF portfolios (Scalable Wealth) alongside a self-directed trading platform. Directly comparable to Easyfolio's dual D2C wealth management and self-directed offerings, but at materially greater scale and funding.
• Ginmon: German robo-advisor providing personalized ETF portfolios with automatic rebalancing and multiple risk profiles, plus sustainable variants. Directly comparable to Easyfolio's core managed-portfolio value proposition.

Broad incumbents

• Betterment: US robo-advisor offering automated diversified portfolio management with multiple risk profiles and goal-based investing. Closely analogous in business model and product design to Easyfolio, though operating in the US market.
• Trade Republic: Germany's largest neo-broker with savings plans on thousands of ETFs and a Saveback product that functions as an automated managed portfolio. Overlaps with Easyfolio on self-directed ETF savings plans and increasingly on managed investing.
• Wealthfront: US-listed robo-advisor that pioneered automated diversified ETF portfolios with risk-based glide paths. Comparable in product architecture and value proposition to Easyfolio, but at vastly greater scale and geographic reach.

Emerging players

• LIQID: German digital wealth manager focused on higher-AUM private clients, offering personalized ETF and securities portfolios. Comparable to Easyfolio Classic and Easyfolio Green wealth management arms at the premium end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/easyfolio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyfolio