The Longhorn Racing Academy

What The Longhorn Racing Academy does

The Longhorn Racing Academy, LLC is a privately held Texas LLC operating a supercar driving-experience business from its headquarters at 2840 Harris Hill Road, San Marcos, TX — 25 minutes from Downtown Austin. The company runs scheduled driving experiences at two Texas racetracks: Harris Hill Raceway (a 1.8-mile, 11-turn technical circuit with 150ft of elevation change, where events occur on monthly Friday/Saturday dates) and the Circuit of the Americas (a 3.4-mile, 20-turn F1 circuit used 2–3 times per year for premium events). The core asset is a multi-million-dollar fleet of exotic supercars — Ferrari 296 GTB, Lamborghini Huracán Tecnica, Porsche 911 GT3 (992), Porsche 911 Carrera T (992), Porsche GT4-RS, Corvette E-Ray, and Aston Martin — supported by in-car radio instructor coaching, Racelogic HD video systems for performance recording, and tailored classroom sessions covering track knowledge and safety.

The business model is direct-to-consumer and event-driven. Customers self-serve through a website reservation system, selecting from unit-priced experiences ranging $199 (Porsche ride-along) to $5,000 (VIP Drive Your Own Car at COTA), with core supercar drives priced $599–$1,599 depending on vehicle, track, and lap count. Revenue streams include one-time supercar driving experiences, high-speed ride-alongs, gift cards (12-month validity), add-on packages (HD video $49, video+photo $89, recon sessions $99), corporate and group events (minimum 10 participants at Harris Hill, 20 at COTA, sold via quote-based B2B sales), a teen driving program ($2,495, ages 10+), drive-your-own-car programs at both tracks, and a small but expanding portfolio of travel products including a Texas Hill Country Wine Tour and a Nürburgring Adventure in Germany. Distribution is exclusively direct (website, phone) with no third-party resellers.

Customer segments include individual automotive enthusiasts and thrill-seekers (primary), corporate groups (team building, client appreciation), teen drivers, BYO-car track-day participants, and gift purchasers (occasions, bucket-list buyers). The company is independently owned with no disclosed institutional investors, parent company, or acquisition history, operates with 11–50 employees supplemented by part-time per-event staff, and holds no patents, certifications, or public regulatory actions on record.

Name

The Longhorn Racing Academy

Legal name

The Longhorn Racing Academy, LLC

Website

https://longhornracingacademy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Longhorn Racing Academy is a privately held Texas LLC that operates supercar driving experiences at Harris Hill Raceway and Circuit of the Americas near Austin. It serves individual enthusiasts, corporate groups, teen drivers, and gift buyers with a multi-million-dollar exotic fleet, in-car instruction, and bundled travel products.

Ownership category

akta.pro rank

Product category

Motorsport Driving Experiences

NAICS

Sports and Recreation Instruction (61162), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Supercar driving experiences
• High-performance driving school
• Track day experiences
• Exotic car rentals
• Motorsport driving instruction

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Supercar Driving Experiences: Core revenue from driving exotic supercars (Ferrari, Lamborghini, Porsche) at Harris Hill Raceway and Circuit of the Americas. Experiences include laps, classroom instruction, in-car coaching, and helmet rental. Pricing varies by vehicle, track, and number of laps.
2. High-Speed Ride-Alongs: Professional driver takes customer for 2 laps at high speed. Available for spectators (ages 12+) and driving participants as add-on.
3. Gift Cards: Gift certificates for experiences valid 12 months on LRA scheduled event dates.
4. Add-Ons and Enhancements: Additional revenue from video packages ($49-89), recon sessions ($99), and additional laps.
5. Corporate and Group Events: Private group events with custom branding, catering, and multiple participants. Minimum 10 participants at Harris Hill, 20 at COTA.
6. Teen Driving Experience: 2.5-hour driving training program for teens ages 10+ with classroom and in-car instruction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Longhorn Racing Academy sells paid track-driving experiences in a fleet of exotic supercars (Ferrari 296 GTB, Lamborghini Huracán Tecnica, Porsche 911 GT3, Porsche 911 Carrera T, Porsche GT4-RS, Corvette E-Ray, Aston Martin) at Harris Hill Raceway and Circuit of the Americas. Each experience bundles classroom instruction, in-car coaching from Academy Instructors, helmet rental, and a set number of laps, with optional high-speed ride-along, HD video, and add-on laps. The company also books private group and corporate events, drive-your-own-car programs, teen driving training, gift cards, and curated travel experiences.

Product overview

The Longhorn Racing Academy is an Austin-based Supercar driving experience company offering track driving experiences at Circuit of the Americas (COTA) and Harris Hill Raceway. The core product is a fleet of exotic Supercars including Ferrari 296 GTB, Lamborghini Huracán Tecnica, Porsche 911 GT3 (992), Porsche 911 Carrera T (992), Porsche GT4-RS, Corvette E-Ray, and Aston Martin for participants to drive or ride in. The company offers individual driving experiences (3 laps at Harris Hill or 2 laps at COTA), drive + ride combinations, multi-car packages (Italian Legends Package featuring Ferrari and Lamborghini; Porsche Power Package featuring multiple Porsche models), corporate/group events, teen driving experiences, and drive-your-own-car programs. Additional offerings include travel experiences (Hill Country Wine Tour, Nürburgring Adventure), high-speed ride-alongs, gift cards, and video/photo packages. All experiences include classroom instruction, in-car coaching from Academy Instructors, and helmet rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Harris Hill Raceway Supercar Driving Experience Recurring monthly driving experience at Harris Hill Raceway featuring 3 driving laps in a chosen supercar (Porsche 911 Carrera T, Porsche 911 GT3, Lamborghini Huracán Tecnica, or Ferrari 296 GTB), plus classroom safety briefing, in-car instruction from an Academy Instructor, and helmet rental. Individual pricing starts at $599 (Porsche Carrera T) and reaches $899 (Ferrari 296 GTB). Drive + Ride bundles add a 2-lap ride-along.
• Circuit of the Americas (COTA) Supercar Experience Premium driving experience held 2-3 times per year at the 3.4-mile, 20-turn Circuit of the Americas F1 circuit. Includes classroom session, in-car instruction, helmet rental, and 2 driving laps per session in the chosen supercar (Porsche GT4-RS, Porsche 911 GT3, Ferrari, or Lamborghini). Pricing starts at $1,249 (Porsche Power Package at COTA) and $1,599 (Italian Legends Package at COTA).
• Drive Your Own Car at Harris Hill Raceway 9-lap track experience where the participant drives their own street-legal, registered vehicle on Harris Hill Raceway with an Academy Instructor in the passenger seat. Includes classroom session and helmet rental. Starts at $499.
• Drive Your Own Car at COTA Two 5-lap sessions driving the participant's own car on the Circuit of the Americas with an Academy Instructor, plus classroom session and helmet rental. Starts at $1,995.
• VIP Drive Your Own Car at COTA Top-tier BYO-car COTA package at $5,000 including garage parking for up to two vehicles, 3.5 hours of runtime, and track access for up to three cars with two drivers.
• Group and Corporate Events Private group bookings for birthdays, team building, client appreciation, and corporate entertainment at Harris Hill Raceway (minimum 10 participants) or COTA (minimum 20 participants). Includes exclusive track access, clubhouse facilities, optional catering, and custom event branding. Sold via quote request.
• Gift Cards Stored-value gift vouchers redeemable for Ferrari, Lamborghini, or Porsche supercar driving experiences at LRA scheduled event dates. Valid for 12 months from purchase.
• Teen Driving Experience 2.5-hour teen driving training program at Harris Hill Raceway for drivers ages 10 and up. Includes tailored classroom safety briefing, personal in-car instruction from an Academy Instructor, and helmet rental. Starts at $2,495.
• High-Speed Ride-Alongs 2-lap passenger ride experiences in a supercar driven by an Academy Instructor at 100+ mph, available at Harris Hill and COTA in Porsche ($199+), Ferrari ($299+), Corvette E-Ray, and Aston Martin Vantage/DB12 (COTA). Open to spectators ages 12 and up and available as add-ons for driving participants.
• Texas Hill Country Supercar Driving Adventure 2-hour scenic driving route through Texas Hill Country behind the wheel of two supercars with one free passenger, including fuel, insurance, and event management.
• Hill Country Wine Tour Overnight Texas Hill Country experience including private casita at Mystic Sky Ranch, 2 hours of supercar driving, Grape Creek Vineyard tour, private chef dining, and wine pairing.
• Nürburgring Adventure Full-throttle European motorsport trip to Nürburgring, Germany, with track access, race cars, luxury accommodations, first-class hospitality, and curated culinary experiences.

Quantifiable outcome

• 25-minute classroom orientation and 20-minute safety briefing included with every experience
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Harris Hill RacewaycoreStrategic or Co-development PartnerPrimary operating venue for monthly driving experiences. LRA conducts regular events at this 1.8-mile, 11-turn technical racetrack with 150ft elevation change. Features clubhouse, 75ft observation deck, and pit lane seating for spectators.
• Circuit of the Americas (COTA)coreStrategic or Co-development PartnerPremium venue partner for major events at the 3.4-mile, 20-turn F1 circuit. LRA offers 2-3 scheduled events per year including special dates like Black Friday and Formula 1 build-up events.
• TrustindexminorGTM or Marketing PartnerThird-party review verification service that verifies LRA's Google reviews as authentic. Provides Trustindex verified badge to confirm customer review legitimacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Class Driving: Supercar driving experience operator at multiple US tracks with multi-brand fleet and instructor-led format. Comparable target customer (enthusiast and gift-buying consumer) and track-day economics.
• Bondurant School of High Performance Driving: Premier high-performance driving school in Arizona offering supercar and sports car instruction on a dedicated racetrack. Comparable curriculum (classroom + in-car coaching), customer base (enthusiasts and corporate), and instructor-driven model.
• Skip Barber Racing School: Long-established performance driving and racing school operating structured instruction and corporate events. Comparable in delivering skill-based driving experiences with professional in-car coaching, though more focused on racing skills than exotic supercar showcase.
• Allen Berg Racing Schools: Performance driving school offering one-on-one coaching at racetracks. Comparable in instructor-led curriculum, though more focused on racing technique than exotic supercar fleet experiences.
• Dream Racing: Operates supercar and GT racing experiences at Las Vegas Motor Speedway with Ferrari, Lamborghini, and Porsche fleet. Comparable supercar-at-track model with similar add-on structure (ride-alongs, multi-car packages).
• Xtreme Xperience: Operates supercar driving experiences (Ferrari, Lamborghini, Porsche, Corvette) at multiple racetracks across the US. Most direct competitor to LRA's supercar-at-track business model, including similar pricing structure and consumer-facing experience design.
• Exotic Driving Experience: National supercar driving experience operator offering Ferrari, Lamborghini, and Porsche laps at premium tracks. Closely comparable to LRA in product, target customer (bucket-list consumers and corporate groups), and venue tier.

Emerging players

• Apex Driving Events: Track day event organizer catering to enthusiasts bringing their own vehicles. Comparable in offering professional instruction on real racetracks, though focused on BYO-car rather than fleet-based exotic experiences.

Broad incumbents

• Porsche Experience Center: OEM-owned brand driving centers (LA, Atlanta) offering Porsche-only experiences with professional instruction. Comparable in instruction quality and track access, but backed by Porsche's marketing budget and limited to a single brand.
• Ferrari Driving Experience: OEM-branded Ferrari driving programs at selected tracks globally, including at Fiorano. Comparable in delivering Ferrari-specific track experiences, but backed by Ferrari's brand and limited to a single marque.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LR_academy
• Facebookfacebook.com/lracademy
• LinkedInlinkedin.com/company/longhorn-racing-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Longhorn Racing Academy