Dream Racing
Dream Racing is a Las Vegas-based experiential entertainment company offering exotic supercar and GT race car driving experiences on the only sanctioned FIA-certified racetrack in Las Vegas, serving individual thrill-seekers, tourists, and corporate group events.
- Company typePrivate
- Founded2010
- HeadquartersLas Vegas, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dream Racing does
Dream Racing is a Las Vegas-based experiential entertainment company that operates exotic car driving experiences at the Las Vegas Motor Speedway, the only sanctioned FIA-certified racetrack in the city. Founded in 2010, the company offers three core experience tiers: the Supercar Experience (5-15 laps in street-legal exotics such as Lamborghini, Ferrari, McLaren, and Porsche, from $199), the GT Race Car Experience (5-40 laps in 500+ HP GT3 race cars, from $399), and the Ride-Along Experience (passenger laps with a professional driver for ages 12+, from $99). The business is supported by a fleet of 38-40+ high-performance vehicles and proprietary facility infrastructure including a 1.2-mile FIA-certified circuit, 6,000 sq ft driver meeting room, panoramic trackside terrace, racing simulators, briefing theater, and media center, all on-site at 7000 Las Vegas Blvd N.
Dream Racing firmographics
Firmographics- Name
- Dream Racing
- Legal name
- Dream Racing
- Website
- https://dreamracing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dream Racing is a Las Vegas-based experiential entertainment company offering exotic supercar and GT race car driving experiences on the only sanctioned FIA-certified racetrack in Las Vegas, serving individual thrill-seekers, tourists, and corporate group events.
- Ownership category
- akta.pro rank
Dream Racing industry classification
Industry- Product category
- Motorsport Driving Experience Services
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports & Racing Experiences (THAJAFAF)
- akta.pro secondary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
Keywords
Where Dream Racing is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dream Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Driving Experience Packages: One-time purchase of lap packages ranging from 5 to 40 laps depending on experience tier. Packages include Supercar Experience (up to 135 MPH, from $199), GT Race Car Experience (up to 150 MPH, from $399), and Ride-Along Experience (110 MPH, 2 laps from $99). Spot reservation available for $99 applied toward final booking.
- Corporate & Group Events: Custom-tailored private events for corporate teams, client entertainment, celebrations, and product launches. Revenue tiers from under $5k to $100k+ with options for half-day and full-day experiences. Includes dedicated track time, fleet selection, professional coaching, media center presentations, catering, and custom trophies.
- Gift Certificates: Gift certificates sold in specific experience amounts or dollar values, delivered instantly by email. Never expire unless otherwise noted. Can be redeemed for driving experiences or applied to bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Supercar Experience - Drive iconic supercars (Lamborghini, Ferrari, McLaren, Porsche) on professional racetrack with lap options of 5, 7, 10, or 15 laps |
| Unit Pricing | Pay-as-you-go | GT Race Car Experience - Authentic GT3 race cars with professional motorsport performance, lap options of 5, 7, 11, 16, 22, or 40 laps |
| Unit Pricing | Pay-as-you-go | Ride-Along Experience - Passenger ride with professional drift driver, no license required, 12+ years old |
| Unit Pricing | Pay-as-you-go | Spot Reservation - Secure booking spot for $99 with car selection made on arrival |
| Other | Multi-year contract | Corporate & Group Events - Fully customizable private track experiences |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Dream Racing product offering
Product offeringCore offering
Dream Racing operates exotic car and GT race car driving experiences on the only sanctioned 1.2-mile FIA-certified racetrack in Las Vegas, located inside Las Vegas Motor Speedway. The company sells tiered driving packages (Supercar Experience, GT Race Car Experience, Ride-Along Experience), hosts private corporate and group events with customizable hospitality, and distributes gift certificates redeemable for driving experiences.
Product overview
Dream Racing operates a single unified driving experience platform at Las Vegas Motor Speedway, offering three core experience tiers: the Supercar Experience (street-legal exotic cars from brands like Lamborghini, Ferrari, McLaren, and Porsche with up to 135 MPH), the GT Race Car Experience (genuine 500+ HP GT3 race cars with up to 150 MPH), and the Ride-Along Experience (professional driver passenger laps for non-drivers age 12+). The company supplements these with add-on services including Spot Reservation (flexible car selection), Gift Certificates (for gifting experiences), and Corporate & Group Events (private group bookings with custom hospitality and branding options). All experiences include FIA-certified track access, professional coaching, full insurance, racing gear, and safety briefings.
Differentiator
Problem solved
Functional benefit
Products and services
- Supercar Experience
Quantifiable outcome
- Zero customer injuries sustained in 15+ years of operation
- +3 more outcomes
Companies that use Dream Racing
Customer profileNamed customers4 records
Segments5 records
Dream Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dream Racing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- PirellicoreOfficial tire sponsor for Dream Racing events. Pirelli branding appears on sponsor section of corporate events page. Provides high-performance tires for the exotic supercar and GT race car fleet.
- ShellcoreEnergy sponsor providing fuel partnerships for racing experiences. Shell branding featured in sponsor section of corporate events page alongside other automotive partners.
- PennzoilcoreMotor oil and lubricant sponsor for Dream Racing vehicles. Pennzoil branding appears in corporate sponsors section. Products used in the fleet of exotic cars and GT race cars.
- iRacingcoreRacing simulation technology partner. iRacing branding featured in sponsor section with link to iracing.com. Partnership provides simulation technology for training and pre-drive familiarization.
- Las Vegas Motor SpeedwayflagshipVenue partner and host of Dream Racing operations. Exclusive operator of driving experiences on the only sanctioned racetrack in Las Vegas. Located at 7000 Las Vegas Blvd N, the 1.2-mile Inside Road Course is operated in partnership with LVMS.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Dream Racing competitors and assessment
Company assessmentOthers
- iRacing: Existing Dream Racing technology partner providing racing simulation software. A thematically adjacent peer enabling virtual-to-physical motorsport experiences and a natural integration channel.
Regional players
- Apex Motor Club: Private Arizona-based motorsport club with driving experiences and corporate events. Comparable experiential model, with overlap in Western U.S. tourist and corporate event customers.
Direct peers
- Exotics Racing: Original Las Vegas exotic driving experience operator with a comparable fleet and track-based model. Direct competitor in the same Las Vegas tourist segment.
- SpeedVegas: Las Vegas-based exotic car driving experience on a dedicated racetrack. Most direct head-to-head competitor in the same market, with similar supercar and GT car offerings and price points.
Broad incumbents
- Monticello Motor Club: Private motorsport and automotive country club in New York offering track experiences, driving schools, and member events. Comparable in blending private membership with paid driving experiences.
- Lime Rock Park: Historic motorsport venue in Connecticut that offers driving experiences and track days. Comparable as a race track operator with consumer driving experience programming.
- Circuit of The Americas (COTA): Large motorsport and entertainment complex in Austin, Texas, hosting F1, MotoGP, and consumer experiences. Comparable as a major motorsport venue operator in the U.S., though at a much larger scale.
- Autobahn Country Club: Members-only motorsport facility near Chicago with multiple road courses. Comparable in combining private membership with track experiences and corporate events.
- The Thermal Club: Private motorsport club in Southern California with multiple track configurations, car condo development, and member experiences. Comparable in combining real estate, luxury experiences, and driving; not a direct Las Vegas competitor.
- Spring Mountain Motor Resort & Country Club: Premier member-based motorsport facility near Las Vegas offering racing schools, track days, and driving experiences. Comparable motorsport venue and customer base, with a broader membership and education model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dream Racing social profiles
Digital presenceDream Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dream Racing leadership team
Management profileNumber of profiles
Dream Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dream Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dream Racing
What does Dream Racing do?
Dream Racing operates exotic car and GT race car driving experiences on the only sanctioned 1.2-mile FIA-certified racetrack in Las Vegas, located inside Las Vegas Motor Speedway. The company sells tiered driving packages (Supercar Experience, GT Race Car Experience, Ride-Along Experience), hosts private corporate and group events with customizable hospitality, and distributes gift certificates redeemable for driving experiences.
Is Dream Racing a public or private company?
Dream Racing is a private company. It is currently operating.
When was Dream Racing founded?
Dream Racing was founded in 2010. It employs 101 to 250 people.
Where is Dream Racing based?
Dream Racing is headquartered in Las Vegas, United States, in the North America region.
How does Dream Racing make money?
Three revenue lines are on record. Driving Experience Packages are the primary driver. The others are corporate & Group Events and gift Certificates.
Who are Dream Racing's main competitors?
iRacing is listed as an others. Apex Motor Club is listed as a regional player. Direct peers are Exotics Racing and SpeedVegas. Broad incumbents are Monticello Motor Club, Lime Rock Park, Circuit of The Americas (COTA), Autobahn Country Club, The Thermal Club and Spring Mountain Motor Resort & Country Club.
Does Dream Racing have an API?
No public API is recorded for Dream Racing.
What industry is Dream Racing in?
Dream Racing's product category is Motorsport Driving Experience Services. Its primary akta.pro industry code is THAJAFAF, Motorsports & Racing Experiences, with a secondary code of MPAKAGAE, Race Tracks, Circuits & Motorsport Venues. Its NAICS code is 711212 and its SIC code is 7948.