Omniblend

What Omniblend does

Omniblend is an Australian privately-held manufacturer and distributor of sports nutrition and supplement products, headquartered in Mordialloc, Victoria. According to available firmographic data, the company operates with a workforce of 51–100 employees and maintains a direct corporate web presence at omniblend.com.au, indicating a direct-to-consumer distribution channel alongside any wholesale activities. No further operational, product, or commercial detail is documented in the available source material.

The business model is implied to combine manufacturing of nutrition/supplement SKUs with distribution to end consumers and/or wholesale partners in the Australian market. No pricing model, product catalog, customer segmentation, channel mix, or revenue mechanics are disclosed. The company is registered as a for-profit private entity with no IPO activity, no parent company, no recorded subsidiaries, no funding rounds, and no M&A history in the available data.

Evidence for this analysis is limited: the company's website returned only a verification/loading page ("One moment, please…"), preventing extraction of product details, leadership information, certifications, partnerships, customer references, or any operational disclosures. Consequently, the description above is constrained to firmographic-level facts and should be treated as a baseline characterization pending deeper primary-source research.

Name

Omniblend

Website

https://omniblend.com.au

Company type

Private

Headcount range

51–100 employees

Short description

Omniblend is an Australian privately-held manufacturer and distributor of sports nutrition and supplement products, based in Mordialloc, Victoria, employing 51–100 staff and serving consumers primarily through its omniblend.com.au channel.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Snack Food Manufacturing (31191), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Sports nutrition products
• Supplement manufacturing
• Protein supplements
• Nutrition distribution
• Fitness supplements

Headquarters

HQ city

Mordialloc

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Omniblend manufactures and distributes sports nutrition and dietary supplement products. The company produces its own line of nutritional supplement goods for the consumer fitness and health market, operating from Mordialloc, Australia.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• BodyScience (BSc): Australian sports nutrition and body care brand with protein powders, bars, and supplements. Direct peer given similar product portfolio, Australian base, and mass-market positioning.
• Bulk Nutrients: Australian direct-to-consumer manufacturer of sports nutrition supplements including protein powders and pre-workouts. Closely comparable to Omniblend in product range, geography, and D2C-led business model.
• True Protein: Australian manufacturer and retailer of sports and nutrition supplements, including custom-blended protein powders. Highly comparable as an Australian D2C sports nutrition manufacturer.
• Musashi: Australian sports nutrition brand offering protein powders, bars, and supplements. Directly comparable as an Australian-headquartered competitor with overlapping product formats and channels.
• International Protein: Australian sports nutrition brand producing protein powders, bars, and supplements. Direct competitor with overlapping product range and domestic distribution.

Regional players

• Blackmores: Leading Australian health and nutrition company offering vitamins, supplements, and functional nutrition. Comparable as an Australia-based nutrition and supplement peer, though with a broader wellness rather than pure sports focus.
• Swisse Wellness: Australian-headquartered vitamins, supplements, and sports nutrition brand (part of H&H Group). Comparable as a regional player with overlapping supplement categories and Australian distribution, though broader in scope.

Broad incumbents

• MuscleTech: North American sports nutrition brand producing protein powders, pre-workouts, and performance supplements. Comparable as a large, established incumbent with overlapping product formats.
• Myprotein: Global online sports nutrition brand (part of THG) offering protein powders, supplements, and functional foods. Comparable as a broad, scaled, direct-to-consumer competitor in the same category.
• Optimum Nutrition: Global leader in sports nutrition (part of Glanbia) offering protein powders, performance, and recovery products. Comparable as a much larger incumbent in the same product category, setting the competitive benchmark for Omniblend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/omniblend

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omniblend