International Protein

What International Protein does

International Protein is an Australian-made sports nutrition and supplement manufacturer founded in 2001 by co-founders Christine Envall (3x world champion bodybuilder, IFBB Professional and qualified food scientist) and Troy Bremner. The company designs, formulates and manufactures a portfolio of 17 SKUs across four categories — Proteins & Mass Gainers (e.g., Amino Charged WPI, Superior Whey, Protein Synergy, Extreme Mass, Heavy Weight Mass Gainer, NiHPRO Hydrolysed Protein Isolate), Performance Range (Complete Aminos, Beta Alanine, Kre-Alkalyn Creatine, War Hammer Pre-Workout, Extreme Carbs), Well Being (Greens, Glutamine), and Fat Burners (Carni Shot, Ripped to Shredz). Its technical differentiation rests on patented/patented-licensed ingredient technologies including NiHPRO with Molecular Protein Infusion (MPi) and Advanced Precision Hydrolyses (APH), Kre-Alkalyn pH-Correct buffered creatine, and integrated licensed ingredients such as PeptoPro, CarnoSyn, BioPerine, DigeZyme, ModCarb, Spectra and LactoSpore, with grass-fed whey and dairy sourced from the South Island of New Zealand and products manufactured at the company's Gold Coast, Queensland facility and HASTA-certified against WADA prohibited substances.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (international-protein.com shipping globally with USD, CAD, EUR, NZD and GBP pricing), Australian wholesale and drop-ship partnerships with at least eight named retailers (Supplement Mart, Nutrition Warehouse, STN Nutrition, ASN Nutrition, Mr. Supplement, Xtreme Warehouse, Knockout Nutrition, Adrenaline HQ), and exclusive country-level international distributors across Hong Kong, Vietnam, Singapore, India, New Zealand, Brazil, Thailand, New Caledonia, Vanuatu and the Solomon Islands, with European wholesale development underway in Belgium, Netherlands, Germany and the United Kingdom. Demand generation is anchored on founder-led educational content including the "Aussie Muscle Guru" podcast, a bodybuilding blog, an interactive supplement guide, and an email newsletter.

The company is privately held, founder-owned and privately funded, with 51-100 employees and no disclosed external investors, parent entity, M&A activity or leadership changes. Pricing is per-unit, ranging roughly from US$9.75 to US$74.99 across the lineup, with wholesale pricing negotiated by enquiry and distributors setting local retail prices. Direct consumer marketing emphasises Australian-made positioning, clean labels with no fillers, taste, and credentialed efficacy for competitive and high-performance athletes.

Name

International Protein

Legal name

International Protein

Website

https://international-protein.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

International Protein is a Gold Coast, Australia-based sports supplement manufacturer (founded 2001) that designs and produces a 17-SKU range of proteins, amino acids, creatine, pre-workouts, mass gainers, fat burners and greens, selling direct-to-consumer online, via Australian retailers, and through exclusive international distributors.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industries

Whey Concentration & Protein Ingredient Manufacturing (WPC/WPI, Native Whey) (AFAHAGAB), Hydrolyzed Whey Proteins & Peptides Manufacturing (WPH, DH-controlled) (AFAHAGAH), Specialty & Novel Proteins (Single-Cell Protein, Cell-Cultured/Animal-Free Proteins) (AFAJAHAL), Dairy Ingredients (Whey, Lactose, Milk Powders) Wholesale (AFAIAEAG)

Keywords

• Sports nutrition supplements
• Whey protein powder
• Mass gainer supplements
• Pre-workout supplements
• Creatine supplements

Headquarters

HQ city

Ormeau

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: International Protein operates a direct-to-consumer e-commerce storefront selling supplements at retail prices to end consumers globally. Customers purchase individual products online with shipping to most countries worldwide. The website handles USD, CAD, EUR, NZD, and GBP pricing currencies.
2. Wholesale Supplement Sales: Bulk protein powders and wholesale sports supplements sold to Australian retailers. Retail partners receive visual merchandising, product training, taste-testing sessions, and structured marketing releases. Drop-shipping is offered to simplify partner operations.
3. International Distributorships: Country-level distribution partnerships in Hong Kong, Vietnam, Singapore, Brazil, India, New Caledonia, New Zealand, Vanuatu, and the Solomon Islands. Distributors purchase wholesale and resell locally, handling local regulatory compliance including re-labelling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

International Protein is an Australian manufacturer of sports nutrition supplements sold under its own brand. The portfolio spans whey and plant-based protein powders, mass gainers, BCAAs and amino acid formulas, creatine, pre-workouts, fat burners, glutamine, carbohydrate recovery blends, and ready-to-drink protein water, produced at the company's Gold Coast facilities using grass-fed whey sourced from New Zealand's South Island. Products are sold direct-to-consumer globally through the company's e-commerce site, to Australian retailers via a wholesale program, and to overseas markets through exclusive country-level distributors.

Product overview

International Protein is an Australian-made sports supplement manufacturer established in 2001, offering a comprehensive range of performance nutrition products for high-performance athletes. The product portfolio consists of four main categories: (1) Proteins & Mass Gainers including Amino Charged WPI, Superior Whey, Protein Synergy, Extreme Mass, Heavy Weight Mass Gainer, NiHPRO Hydrolysed Protein Isolate, and Protein Water RTD; (2) Performance Range covering Complete Aminos (BCAAs), Beta Alanine, Kre-Alkalyn Creatine, War Hammer Pre-Workout, and Extreme Carbs; (3) Well Being supplements including Greens with probiotics and Glutamine; and (4) Fat Burners such as Carni Shot and Ripped to Shredz. The company sources grass-fed whey and dairy from New Zealand's South Island and manufactures at Gold Coast facilities. Products are shipped worldwide with wholesale and distribution partnerships across multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Aminos BCAA Powder Advanced branched-chain amino acid (BCAA) powder for athletes containing all nine essential amino acids, L-glutamine, and PeptoPro hydrolysed casein to support post-workout recovery and reduce soreness. Available in 320g tubs in flavours such as Honeydew Melon, Lemonade, Passionfruit, Strawberry Kiwi, and Watermelon.
• Beta Alanine Pre-workout supplement containing 100% CarnoSyn patented Beta Alanine to boost muscular endurance, increase strength output, and reduce lactic acid accumulation during training. Available in 200g tubs.
• Amino Charged WPI Whey Protein Isolate (WPI) formula delivering 35g protein per 40g serve (94% protein by dry weight) with added whey peptides, L-glutamine, and L-arginine. Stabiliser-free, low fat and lactose, suitable for athletes and lactose-sensitive users. Available in a 907g tub in multiple flavours.
• NiHPRO Hydrolysed Protein Isolate Non-dairy, hydrolysed protein isolate using proprietary Molecular Protein Infusion (MPi) and Advanced Precision Hydrolyses (APH) technology, combining pea and rice proteins for a DIAAS score of 116. Free from all major allergens, lactose, dairy, and gluten; HASTA-certified for sport. Available in a 1kg tub.
• Greens Daily Superfood Daily greens and superfood powder with added probiotics, combining organic vegetables, Spectra antioxidants, LactoSpore Bacillus coagulans probiotic, hydrolysed bovine collagen, chlorella, spirulina, and green tea extracts to support digestive balance, antioxidant intake, and overall wellbeing. Available in 360g tubs in Chocolate, Mango, and Tropical flavours.
• Heavy Weight Mass Gainer Premium hard-gainer mass gainer delivering 1050 calories and 85g protein per serve (with skim milk) using a multi-phase protein release system (whey peptides, WPI, WPC, calcium caseinate) sustained up to 8 hours, ModCarb complex carbohydrates, omega-rich blend with MCT oils, and DigeZyme digestive enzymes. Targeted at fast-metabolism athletes and hard gainers.
• Protein Water with Whey Protein Isolate Ready-to-drink protein water in a 500ml bottle delivering 25g of whey protein isolate at under 150 calories per bottle, low in fat (0.1g) and carbohydrates (5.5g), designed for active lifestyles. Available in Lemon-Lime, Passionfruit, and Strawberry Kiwi flavours.
• Kre-Alkalyn Creatine Powder Patented pH-correct buffered creatine monohydrate with pH levels from 7-14, engineered to prevent conversion to creatinine and deliver near-full creatine absorption without loading, cycling, or side effects such as bloating and cramping. Marketed to elite athletes and bodybuilders.
• Extreme Carbs Post-workout carbohydrate recovery powder using a multi-phase carb system (high-GI glucose, fructose, medium-length glucose polymers, low-allergy rice starch) plus Promilin fenugreek extract to support glycogen synthesis and anabolic recovery. Available in a 1.36kg tub.
• Superior Whey Protein Powder Premium whey protein blend combining Whey Protein Concentrate, Whey Protein Isolate, and Hydrolysed Whey Peptides for fast and medium protein release, sourced from grass-fed cows and delivering 31g protein per serve. Aspartame-free, no fillers or stabilisers, naturally high in BCAAs. Available in 2.27kg and 4.55kg tubs in multiple flavours.
• Protein Synergy Six-protein matrix blend for anabolic muscle growth combining Whey Protein Isolate, Whey Protein Concentrate, Micellar Casein, Hydrolysed Whey Peptides, and Egg Albumen, providing sustained amino acid delivery for up to 8 hours. Available in 907g, 1.25kg, and 3kg sizes in multiple flavours.
• Extreme Mass Weight Gainer Anabolic weight gainer powder with a 50/50 carb-to-protein ratio using five protein sources (whey peptides, WPI, WPC, micellar casein, egg albumen) plus complex carbohydrates and a blend of canola, sunflower, and MCT oils to support lean mass gains. Available in 907g and 4kg sizes.
• Carni Shot Fat Burner Advanced L-carnitine fat burner combining four forms of carnitine (L-carnitine tartrate, L-carnitine fumarate, N-acetyl-L-carnitine, L-carnitine orotate) with BioPerine black pepper extract for bioavailability, plus B vitamins, phosphorus, and magnesium for energy production and recovery. Available in 150-serving tubs in Passionfruit, Raspberry Lemonade, and Strawberry Kiwi flavours.
• War Hammer Pre-Workout High-stimulant pre-workout powder combining taurine, caffeine, bitter orange, walnut extract, green tea theanine, inositol, and vitamin B3 to deliver energy, focus, and cognition support for intense training sessions. Available in 30-serving tubs in multiple flavours including Bubblegum Grape, Honeydew Melon, and Peach Orange.
• Glutamine Powder L-glutamine amino acid supplement derived from natural rice fermentation (no chemical processing) to support gut function, immune health, and recovery from intense training.
• Protein Pancake Mix Ready-to-mix protein pancake powder in a bottle; consumers simply add water and shake to produce a high-protein pancake meal.
• Ripped to Shredz Fat Burner Fat burner supplement formulated with proven thermogenic ingredients to support fat loss and body composition goals, researched for bodybuilders during cutting phases.

Quantifiable outcome

• Amino Charged WPI: 35g protein per 40g serving, 94% protein by dry weight basis, less than 1% carbohydrates and sugars
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Supplement MartcoreChannel Partner/ Reseller/ DistributorAustralian online supplement retailer offering a wide range of International Protein products including proteins, pre-workouts, and creatines. Ships to Australian consumers.
• Nutrition WarehousecoreChannel Partner/ Reseller/ DistributorOne of Australia's best supplement stores with physical retail locations as well as an online supplements store. Stocks International Protein products.
• STN NutritionminorChannel Partner/ Reseller/ DistributorOne of Australia's largest and fastest growing online supplements stores providing low-cost supplements alongside world-class brands. Stocks International Protein.
• ASN NutritionminorChannel Partner/ Reseller/ DistributorAustralian online store offering all International Protein products. Stocks the full range of protein and supplement products.
• Mr. SupplementminorChannel Partner/ Reseller/ DistributorOne of the best online protein and supplements retailers in Australia. Stocks a wide variety of International Protein products.
• Xtreme WarehouseminorChannel Partner/ Reseller/ DistributorAustralian online supplement store offering International Protein products alongside other leading supplement brands.
• Knockout NutritionminorChannel Partner/ Reseller/ DistributorAustralian sports supplements retailer with both online and physical store presence. Stocks International Protein products.
• Adrenaline HQ Sports NutritionminorChannel Partner/ Reseller/ DistributorAustralian sports supplementation retailer for people from all walks of life. Stocks International Protein products.
• SmartSuppl (Hong Kong)coreChannel Partner/ Reseller/ DistributorInternational distributor for Hong Kong. Manages local sales, customer service (WhatsApp: +852 9669 7885), and social media presence for International Protein in Hong Kong.
• WOAH Group (Singapore)coreChannel Partner/ Reseller/ DistributorInternational distributor for Singapore. Manages local sales and distribution of International Protein products in Singapore. Operates website and social media.
• All Time Nutrition (India)coreChannel Partner/ Reseller/ DistributorInternational distributor for India. Handles trade enquiries and local distribution of International Protein supplements in India.
• SmartSuppl Thailand (Thailand)minorChannel Partner/ Reseller/ DistributorDistributor for Thailand managing local sales and distribution of International Protein products.
• Eusoumuv (Brazil)minorChannel Partner/ Reseller/ DistributorInternational distributor for Brazil. Manages local sales and distribution with WhatsApp, phone, and email contact for Brazilian customers.
• Healthy Shop NC (New Caledonia)minorChannel Partner/ Reseller/ DistributorInternational distributor for New Caledonia. Stocks and distributes International Protein products locally.
• Raedon (New Zealand)coreChannel Partner/ Reseller/ DistributorInternational distributor for New Zealand. Manages local distribution of International Protein products, which are also the source country for their premium grass-fed whey ingredients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MyProtein: MyProtein is a major direct-to-consumer sports nutrition brand offering whey, plant-based, creatine, BCAA, and gainer products at competitive price points. Comparable in product breadth, GTM (DTC-led), and target consumer, though at much larger scale.
• BSN (Bio-Engineered Supplements & Nutrition): BSN produces Syntha-6, N.O.-XPLODE, and other sports nutrition products spanning proteins, pre-workouts, creatine, and recovery — overlapping with most of International Protein's portfolio at a broader scale.
• MuscleTech: MuscleTech is a large North-American sports nutrition brand offering whey proteins, mass gainers, creatines, pre-workouts, and fat burners that overlap nearly 1:1 with International Protein's portfolio, serving similar high-performance athletes and gym-goers globally.
• Optimum Nutrition (Glanbia): Optimum Nutrition's Gold Standard Whey is the global benchmark for sports protein powders. It competes directly with International Protein's whey/isolate lines across the same athlete and gym-goer segments, with vastly greater distribution and marketing scale.

Direct peers

• Rule 1 Proteins: Rule 1 Proteins is a sports nutrition brand focused on whey isolate and hydrolyzed whey products, often positioned as premium and clean-label. Direct peer to International Protein's Amino Charged WPI and Superior Whey ranges.
• Dymatize Nutrition: Dymatize's ISO100 hydrolyzed whey isolate is a direct comparable to International Protein's Amino Charged WPI and NiHPRO. Both brands compete in the premium whey isolate / hydrolyzed protein category targeting athletes and gym-goers.
• BodyTech: BodyTech is an Australian sports supplement brand offering whey protein, mass gainers, pre-workouts and BCAAs through supplement retailers. Direct peer competing in the same Australian specialty channel and product categories as International Protein.
• Bulk Nutrients: Bulk Nutrients is an Australian sports supplement manufacturer offering whey proteins, amino acids, creatines, and weight gainers via DTC and wholesale. Closest direct peer by geography, business model (Australian manufacturing + DTC), and product mix.
• Musashi: Musashi is an Australian-owned sports nutrition brand offering whey proteins, mass gainers, BCAA/EAA, and creatine products targeting bodybuilders and athletes. Direct peer in product category, target customer, and Australian market.

Regional players

• ATP Science: ATP Science is an Australian sports and functional nutrition brand offering proteins, aminos, and recovery supplements targeting athletes. Comparable in Australian market positioning, product category mix, and athlete-focused branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Intprotein
• Facebookfacebook.com/Internationalprotein

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Protein