DeNani

What DeNani does

DeNani S.R.L. is a privately held Italian digital agency headquartered in Nembro (BG) with an operational office in Bergamo, founded and led by Daniele Nani alongside co-founder Oscar Tripicchio and a six-person core team. The company sells a three-pillar service portfolio to Italian SMEs under the labels Immagine (brand identity, logos, packaging), Comunicazione (responsive websites, e-commerce including Shopify, SEO, social media, video production, paid advertising), and Software (Odoo ERP implementation, custom development, and Industry 4.0/5.0 sensorization projects). It operates as an Odoo Silver Partner and Google Partner, and has built a co-developed proprietary product called ARACNE with Zepoch Sagl for textile production tracking with gamification.

The technical stack spans web frameworks (React, Framer, Webflow), industrial IoT protocols (OPC-UA, PROFINET, EtherCat, ModbusTCP, EtherNet/IP, MQTT), SCADA platforms (Mitsubishi Electric GENESIS64 / ICONICS), and AI/AR tooling. Revenue mechanics mix unit-priced brand and video deliverables (logos at EUR 300, brand books tiered up to EUR 9,000, video reels at EUR 250, carousels at EUR 135) with subscription-style digital presence packages starting at EUR 2,380/year, hosting at EUR 320/year, domain registration at EUR 80/year, and quote-based Odoo and Industry 4.0/5.0 engagements billed at a EUR 90/hour base rate. The go-to-market combines a website-led sales motion, a free 11-step Digital Maturity Test, social channels across Instagram, TikTok, Facebook, YouTube, and LinkedIn, and a 6-step in-house methodology (Ascolto, Preventivo, Approvazione, Progetto, Revisione, Lancio).

Customer concentration is distributed across roughly 45+ named SMB and mid-market engagements spanning hospitality, retail, healthcare, manufacturing, professional services, and select enterprise logos (EY Italy, KLR Europe), with a 2023 Intesa Sanpaolo Cresci Business recognition validating its positioning as a digitalization partner for Italian SMEs. Geographic focus remains Lombardy-centric with limited cross-border activity; the proprietary Denani AI chatbot and ARACNE software represent the most recent productized extensions of an otherwise services-led business.

Name

DeNani

Legal name

Denani S.R.L

Website

https://denani.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DeNani S.R.L. is a Bergamo-based Italian digital agency serving SMEs across branding, web/e-commerce, Odoo ERP implementation, social media, video production, and Industry 4.0/5.0 sensorization through a six-person in-house team and a 6-step sales-to-delivery methodology.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Digital transformation services
• Odoo erp implementation
• Brand identity design
• Website development services
• Industry 4.0 consulting

Headquarters

HQ city

Nembro

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Services - Immagine (Brand & Visual Identity): Logo design, brand manuals, brand books, coordinated image materials, business cards, packaging design, and branded uniforms. Billed hourly at 90 EUR/hour with tiered packages (minimum, standard, advanced hours). Logo design is offered as a fixed-price product at 300 EUR/logo.
2. Digital Services - Comunicazione (Web, SEO, Social, Video): Website development (landing pages, multi-page sites), SEO/GEO/AIO optimization, social media strategy, video production (reels at 250 EUR each, carousels at 135 EUR each), copywriting, editorial plans, and ADS management. Websites are priced per page with annual maintenance and hosting add-ons. Full digital presence packages starting from 2,380 EUR/year.
3. Digital Services - Software (Odoo ERP, Development, Maintenance): Odoo ERP implementation, custom web/mobile application development, system architecture design, team training, and technical support (during and outside business hours). Development and maintenance billed hourly. Implementation includes setup, configuration, data migration, and go-live support.
4. Industry 4.0/5.0 Consulting and Integration: DeNani acts as Solution Manager for digital transformation projects, including sensor installation, IoT network setup, SCADA integration, and proprietary software (ARACNE) development. Collaborates with technology partners (Mitsubishi Electric, Baumer, IOTALAB, Zepoch) on projects that qualify for Italian government Transition 5.0 tax incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

DeNani is an Italian digital agency offering three integrated service areas: Brand Image (logo design, brand books, packaging, coordinated corporate materials), Communication (responsive websites, Shopify e-commerce, SEO, video production, social media management, digital advertising), and Software (Odoo ERP implementation, custom web/mobile applications, Industry 4.0/5.0 IoT sensorization, and proprietary software including ARACNE production tracking). The company delivers these services to Italian SMEs as a one-stop digital transformation partner using a structured six-step methodology from initial listening through post-launch support.

Product overview

DeNani is a digital agency offering a three-pillar service portfolio: (1) Brand Image Services — logo design, brand manuals, brand books, packaging, and corporate materials; (2) Communication Services — websites, e-commerce (including Shopify), video production, social media marketing, SEO, and digital advertising; and (3) Software Services — Odoo ERP implementations (core platform), Industry 4.0/5.0 digital transformations with IoT sensors and AI optimization, and proprietary solutions like the ARACNE production tracking software for manufacturing. The company operates as an Odoo Silver Partner and also offers AI-powered marketing services through partnerships with Anthropic and Google Gemini. Key proprietary offerings include the Denani AI chatbot for customer engagement and ARACNE for textile industry production tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Odoo ERP Implementation Setup, configuration, customization, and go-live of Odoo ERP for Italian SMEs, covering CRM, website/CMS, e-commerce, project management, accounting, inventory, and automation modules. Delivered as an Odoo Silver Partner.
• Shopify E-Commerce Development Online store development and management using the Shopify platform for retail and pharmacy clients, including catalog, cart, payment processing, and order management.
• ARACNE Production Tracking Software Proprietary software that organizes, streamlines, and tracks textile manufacturing processes with gamification features, production statistics, and efficiency bonus systems. Built on Mitsubishi Electric Genesis64 SCADA middleware for the Cotonificio Zambaiti Industry 5.0 project.
• Denani AI Chatbot Conversational AI assistant deployed on the DeNani website that engages visitors, asks follow-up questions, and routes inquiries to the appropriate team member based on query keywords. Functions as a lead generation and initial customer service tool.
• Brand Design Services Visual identity creation including logo design (fixed EUR 300), brand manuals, comprehensive brand books, coordinated corporate materials (business cards, letterheads, envelopes), packaging design, and branded uniforms for SMEs and professionals.
• Website & E-Commerce Development Design and development of responsive landing pages, multi-page corporate websites, and full e-commerce platforms with SEO optimization, content strategy, and responsive design for SMEs across industries.
• Video Production Creation of promotional and corporate videos, social media reels/shorts, drone 360° aerial footage, CGI and 3D animations, and video marketing campaigns for SMEs and professionals.
• Digital Marketing & Advertising Social media strategy and management, paid advertising campaigns on Meta, Google Ads, and LinkedIn, content marketing, email marketing, copywriting, and editorial planning for SMEs. Full digital presence packages start from EUR 2,380/year.
• Industry 4.0/5.0 Transformation Services IoT sensor installation on legacy manufacturing equipment, real-time production data collection, energy monitoring, SCADA integration, machine revamping, and Odoo-based ERP/MRP for production management, including AI optimization and gamification features for Italian manufacturers qualifying for Transition 4.0/5.0 tax incentives.
• Digital Maturity Test Free diagnostic tool that evaluates a company's digital readiness across 6 key areas in 11 steps over approximately 3 minutes, with an optional calendar booking to convert into a sales conversation.

Quantifiable outcome

• 120 companies selected from over 2,000 applicants for Intesa Sanpaolo Cresci Business award
• +3 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OdoocoreTechnology or IntegrationDeNani is a certified Silver Partner and authorized reseller of Odoo, one of the most advanced open-source ERP solutions for modern businesses. The partnership enables DeNani to implement, configure, and customize Odoo for clients across CRM, website, e-commerce, accounting, inventory, and production management. Odoo serves as the primary technology platform for both client implementations and DeNani's own business operations.
• Mitsubishi ElectriccoreTechnology or IntegrationDeNani partners with Mitsubishi Electric for industrial automation and SCADA solutions (specifically GENESIS64/ICONICS software) in Industry 4.0/5.0 transformation projects. The partnership was demonstrated in the Cotonificio Zambaiti project where Mitsubishi Electric's SCADA software was integrated with IoT sensor networks. Mitsubishi Electric provides the software layer for reading, storing, and API management of production data.
• BaumercoreTechnology or IntegrationBaumer Group provides IoT sensors and measurement technology used in DeNani's Industry 5.0 projects to digitize legacy manufacturing equipment. Baumer sensors were installed on Cotonificio Zambaiti's machinery to enable real-time data collection on production times, costs, and energy consumption without requiring machine certification or production downtime.
• IOTALABminorImplementation/ SI/ Consulting PartnerIOTALAB s.r.l. collaborates with DeNani as a technical partner in Industry 4.0/5.0 sensorization projects. The company was involved in the Cotonificio Zambaiti project alongside DeNani, Baumer, and Mitsubishi Electric.
• Intesa SanpaolominorStrategic or Co-development PartnerIntesa Sanpaolo recognized DeNani as one of 120 companies awarded in the Cresci Business initiative, which valorizes companies that distinguished themselves in digitalization through business model reorganization. The recognition provides visibility and credibility for DeNani within the Italian business community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture (Italy): Global professional services firm with a large Italian digital agency practice (Accenture Song) covering branding, commerce, and marketing operations — competes for the same enterprise digital transformation budget that DeNani targets with its integrated offering.
• Reply S.p.A. Large Italian-listed IT consulting and digital services group with practices spanning digital experience, enterprise integration, and IoT/Industry 4.0 — overlaps with DeNani's broader portfolio (especially IoT sensorization) but at much greater scale and breadth.
• Deloitte Digital (Italy): Global consulting firm with significant Italian creative and technology capabilities serving enterprise digital transformation, including Odoo-adjacent ERP work — a broader incumbent that competes for larger transformation mandates.

Direct peers

• Webranking Srl: Italian digital marketing agency specializing in SEO, content, and performance campaigns for SMEs and mid-market clients. Overlaps with DeNani's communication (SEO/SEM/social) and digital advertising offering and serves a comparable Italian SME target audience.
• Alkemy S.p.A. Italian digital transformation consultancy listed on the Milan Stock Exchange that helps companies evolve their business models through technology, marketing, and data — directly comparable to DeNani's three-pillar (brand, communication, software) service stack, although Alkemy is significantly larger in scale.
• Openbox: Italian digital agency offering web development, branding, and digital marketing. Competes with DeNani on the brand identity + website + digital presence bundle targeting Italian SMEs, particularly in Northern Italy.
• Conversion E-pro: Italian digital commerce and marketing agency delivering e-commerce, web development, and digital strategy — comparable to DeNani on Shopify e-commerce builds, responsive websites, and digital presence packages for Italian SMBs.
• Triboo S.p.A. Italian digital transformation group serving SMEs and mid-market with digital marketing, e-commerce, and content services. Comparable to DeNani in customer segment (Italian SMEs) and integrated digital service offering.

Others

• Odoo S.A. The vendor behind the Odoo ERP platform on which DeNani builds its core Software practice. Not a direct competitor but the controlling ecosystem player whose partner program and platform roadmap materially shape DeNani's go-to-market.
• Schneider Electric (Italy): Global industrial automation and IoT vendor adjacent to DeNani's Industry 4.0/5.0 practice — competes indirectly for digital transformation budget in Italian manufacturing and serves as a useful benchmark for the industrial IoT segment DeNani targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@denanisrl
• Facebookfacebook.com/DENANISRL
• LinkedInlinkedin.com/company/denanisrl
• Instagraminstagram.com/denanisrl
• TikToktiktok.com/@denanisrl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeNani