Rodamex
Rodamex is a Mexico City-based manufacturer of industrial wheels and casters with 50 years of market presence, serving domestic, institutional, and industrial customers across Mexico through its own e-commerce platform and direct sales, while also distributing Blickle products.
- Company typePrivate
- Founded1967
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rodamex does
Rodamex (legal entity Nuevas Industrias Rodamex S.A. DE C.V.) is a Mexican industrial manufacturer specializing in wheels and casters (ruedas y rodajas), with approximately 50 years of continuous operation and headquarters in Mexico City. The company produces a broad catalog spanning eight product families — Yo-yo, Súper Económica, Esférica, Estándar, Institucional, Industrial, Andamio, and Diablo — and a wide range of materials including cast iron, rubber, thermoplastic rubber, nylon, polyamide nylon, polyethylene, polypropylene, and polyurethane. Load capacities range from 12.5 kg to 450 kg per wheel, with diameters from 1 1/4" to 10", serving use cases from office furniture and medical equipment to heavy industrial machinery and scaffolding. Rodamex operates an in-house quality testing laboratory certified to ISO 22877-22884 and ANSI ICWM standards, and also distributes Blickle (Germany) branded casters in Mexico under a commercial partnership.
The company's business model is direct-to-consumer manufacturing: revenue is generated through unit-based sales of industrial wheels and casters via a self-service e-commerce storefront (rodamex.com.mx), supported by direct sales contacts for enterprise and custom orders. Pricing is quote-based and not publicly disclosed, with configuration parameters (material, load, diameter, mounting type) driving per-unit cost. Rodamex targets three primary customer segments — domestic/residential, institutional (healthcare, hospitality, commercial), and industrial (manufacturing, warehousing) — exclusively within the Mexican market. The company also offers 'Soluciones a la Medida' (custom engineered solutions) and a catalog of accessories including replacement wheels, swivel mechanisms, and mounting hardware, which together form a small aftermarket ecosystem around the core caster business.
Rodamex firmographics
Firmographics- Name
- Rodamex
- Legal name
- Nuevas Industrias Rodamex S.A. DE C.V.
- Website
- https://rodamex.com.mx
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rodamex is a Mexico City-based manufacturer of industrial wheels and casters with 50 years of market presence, serving domestic, institutional, and industrial customers across Mexico through its own e-commerce platform and direct sales, while also distributing Blickle products.
- Ownership category
- akta.pro rank
Where Rodamex is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Rodamex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Wheels and Casters Sales: Primary revenue generated through manufacturing and selling industrial wheels (ruedas) and casters (rodajas) directly to customers through their e-commerce platform and likely through direct sales relationships. Products span multiple material types, load capacities, and application segments from domestic to industrial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for industrial casters and wheels |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rodamex product offering
Product offeringCore offering
Rodamex (Nuevas Industrias Rodamex S.A. DE C.V.) is a Mexican manufacturer of industrial wheels and casters (ruedas y rodajas) organized into eight product families — Yo-yo, Súper Económica, Esférica, Estándar, Institucional, Industrial, Andamio, and Diablo — across load capacities from 12.5kg to 450kg per wheel. The company sells its own manufactured casters and wheels directly to customers in Mexico through an e-commerce storefront and direct sales, and also produces custom solutions, standalone replacement wheels, swivel mechanisms, and mounting hardware. Rodamex additionally distributes Blickle-branded casters and wheels in Mexico as a complement to its own manufacturing.
Product overview
Rodamex (Nuevas Industrias Rodamex S.A. DE C.V.) is a Mexican manufacturer of industrial wheels and casters (ruedas y rodajas) with 50 years of experience in the Mexican market. The company offers a comprehensive portfolio organized into eight product families: Yo-yo (compact furniture casters), Súper Económica (economical options), Esférica (spherical casters), Estándar (general-purpose), Institucional (institutional-grade), Industrial (heavy-duty), Andamio (scaffolding), and Diablo (hand truck wheels). Products are manufactured in various materials including cast iron (Fierro Fundido), rubber (Hule), thermoplastic rubber (Hule Termoplástico), nylon, polyamide nylon, polyethylene (Polietileno), polypropylene (Polipropileno), and polyurethane (Poliuretano). Rodamex also distributes Blickle branded products in Mexico. The product line spans multiple diameter ranges (from 1 1/4" to 10"), load capacities (from 12.5kg to 450kg), and mounting options (plate mount, stem mount, expanding casters). The company also offers custom solutions, spare parts including standalone wheels, mechanisms, and mounting hardware.
Differentiator
Problem solved
Functional benefit
Products and services
- Yo-yo casters
Companies that use Rodamex
Customer profileSegments3 records
Ideal customer profiles3 records
Rodamex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rodamex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlickleminorRodamex has a commercial partnership with Blickle (Rodamex.com.mx/blickle-comercial/), a German manufacturer of wheels and casters. This partnership appears to involve distributing or reselling Blickle products in the Mexican market, complementing Rodamex's own manufacturing capabilities with additional product lines for customers requiring Blickle brand products.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rodamex competitors and assessment
Company assessmentDirect peers
- Hamilton Caster: Hamilton Caster is a US-based industrial caster and wheel manufacturer serving heavy-duty industrial, institutional, and OEM customers. Directly comparable in product families, load ratings, and industrial customer use cases to Rodamex's Industrial and Diablo lines.
- Tente Casters: Tente is a European (German) manufacturer of industrial casters and wheels with comparable load-capacity tiers and product families to Rodamex. They compete head-to-head in the industrial and institutional caster segment and represent the same end-use applications.
- Caster Concepts: Caster Concepts is a US manufacturer specializing in heavy-duty and ergonomic industrial casters. Comparable in industrial load ratings (up to ~450kg tier) and custom-engineering capabilities similar to Rodamex's "Soluciones a la Medida".
- Revvo Caster: Revvo is a US/UK caster manufacturer focused on industrial and institutional caster solutions with comparable load tiers. Overlaps directly with Rodamex's Industrial, Institutional, and Standard product families.
- Darcor: Darcor is a Canadian caster and wheel manufacturer serving material handling, industrial, and institutional markets. Comparable product families and customer use cases to Rodamex, particularly in the heavy-duty industrial and ergonomic caster categories.
- Colson Caster (a Colson Group brand): Colson is the legacy caster brand within Colson Group, directly competing with Rodamex across heavy-duty industrial caster categories. Comparable product mix and end-customer base (warehousing, manufacturing, material handling).
- RWM Casters: RWM Casters is a US manufacturer of industrial casters and wheels with comparable load-capacity tiers and product families (industrial, institutional, ergonomic). Directly competitive with Rodamex's mid- and heavy-duty caster lines.
- Shepherd Hardware: Shepherd Hardware is a US-based caster and hardware products manufacturer serving both consumer and light-industrial channels. Comparable to Rodamex's domestic/Yo-yo and Súper Económica lines at the lower-load-capacity end of the portfolio.
Broad incumbents
- Colson Group: Colson Group is one of the largest global caster and wheel manufacturers, serving industrial, medical, and material-handling markets. It is a broad incumbent competitor with comparable product families and a much wider geographic footprint than Rodamex.
- Blickle: Blickle is a German premium manufacturer of wheels and casters with a global footprint. Rodamex is both a Blickle commercial distributor in Mexico and a direct competitor in mid-tier caster lines, making Blickle the most strategically entangled peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Customer concentration
Rodamex social profiles
Digital presenceRodamex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodamex leadership team
Management profileNumber of profiles
Rodamex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodamex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodamex
What does Rodamex do?
Rodamex (Nuevas Industrias Rodamex S.A. DE C.V.) is a Mexican manufacturer of industrial wheels and casters (ruedas y rodajas) organized into eight product families — Yo-yo, Súper Económica, Esférica, Estándar, Institucional, Industrial, Andamio, and Diablo — across load capacities from 12.5kg to 450kg per wheel. The company sells its own manufactured casters and wheels directly to customers in Mexico through an e-commerce storefront and direct sales, and also produces custom solutions, standalone replacement wheels, swivel mechanisms, and mounting hardware. Rodamex additionally distributes Blickle-branded casters and wheels in Mexico as a complement to its own manufacturing.
Is Rodamex a public or private company?
Rodamex is a private company. It is classified as unknown and is currently operating.
When was Rodamex founded?
Rodamex was founded in 1967. It employs 51 to 100 people.
Where is Rodamex based?
Rodamex is headquartered in Mexico City, Mexico, in the Latin America region.
How does Rodamex make money?
One revenue line is on record: industrial Wheels and Casters Sales.
Who are Rodamex's main competitors?
Direct peers on record are Hamilton Caster, Tente Casters, Caster Concepts, Revvo Caster, Darcor, Colson Caster (a Colson Group brand), RWM Casters and Shepherd Hardware. Broad incumbents are Colson Group and Blickle.
Does Rodamex have an API?
No public API is recorded for Rodamex.