BBFL

What BBFL does

BBFL Pte Ltd is a Singapore-based multi-disciplinary corporate interior design firm founded in 2009 by Shafie Latiff and Sonny Lim. The company specializes in bespoke workspace design and office fit-out services for large enterprise and multinational corporations, with a proprietary behavioral-based design methodology that begins by observing client working habits before developing tailored spatial solutions. Project scope ranges from small offices (approximately 1,200 SF) to large headquarters (160,000 SF for NTUC FairPrice HQ), spanning sectors including financial services, technology, legal, retail, aerospace, and real estate. Notable clients include Cisco, Oracle, LinkedIn, NTUC FairPrice, Standard & Poor's (offices across five APAC cities), Lego Singapore, Allen & Overy, Bank of Tokyo-Mitsubishi UFJ, and Ascendas Singbridge.

The firm's core offering is project-based professional services encompassing corporate interior design, workspace planning, and fit-out consultancy, with an emphasis on Activity Based Working principles and future-proof office planning that accommodates organizational change. Revenue is generated through direct client engagement on a project-by-project basis, with pricing not publicly disclosed and quotes provided per scope. BBFL reaches clients through a sales-led go-to-market motion relying on portfolio showcase, industry press coverage, and award recognition, supplemented by co-founder Sonny Lim's business development function. The firm operates a single headquarters at 237B Victoria Street, Singapore, and has delivered projects across Singapore and the broader Asia Pacific region, including China, Japan, India, Malaysia, the Philippines, and Indonesia. BBFL is privately held with no disclosed external funding or institutional investors, and ownership appears to rest with the two founding partners.

Name

BBFL

Legal name

BBFL Pte Ltd

Website

https://bbfldesign.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BBFL Pte Ltd is a Singapore-based multi-disciplinary corporate interior design firm founded in 2009, specializing in bespoke workspace design and office fit-out services for large enterprise and multinational clients across the Asia Pacific region.

Ownership category

akta.pro rank

Product category

Corporate Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro industry

PRIMARYIMAFANAA

Commercial Interior Fit-Out (Offices & Corporate)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYBPAHAKAK

Building Information Modeling (BIM) & Digital Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Corporate interior design
• Workspace design services
• Office fit-out
• Activity based working
• Space planning consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Corporate Interior Design Services: Project-based professional services for corporate office fit-out and interior design. The firm provides end-to-end design services from concept development through implementation, working with clients on bespoke workspace solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BBFL is a multi-disciplinary corporate interior design firm providing bespoke workspace design, planning, and office fit-out services for enterprise clients across Singapore and the Asia Pacific region. The firm creates holistic office environments through a collaborative design process that observes client working habits and behavioral patterns, then tailors solutions that balance business operability, organizational flow, and future growth needs. Projects range from small offices (1,200 SF) to large-scale headquarters (160,000 SF), spanning reception areas, collaborative spaces, staff lounges, client platforms, and full office fit-outs.

Product overview

BBFL is a multi-disciplinary corporate interior design firm offering bespoke workspace design services. The company provides a unified service offering centered on creating workspaces tailored to client behavioral patterns and business needs. Their portfolio includes corporate office fit-outs, workspace planning, and multi-disciplinary design services spanning reception areas, collaborative spaces, staff lounges, and client platforms. BBFL's projects range from small-scale 1,200 SF offices to large 160,000 SF headquarters across Singapore and the Asia Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Interior Design Services

Quantifiable outcome

• Successfully delivered corporate fit-out projects across Singapore and Asia Pacific region with wide and varied portfolio
• +1 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hassell: International design practice with Singapore and broader APAC presence. Overlaps with BBFL in workplace and interior design for enterprise clients, but offers additional architecture and urban design capabilities.
• Gensler: Global architecture, design and planning firm with a major Singapore office. Competes with BBFL for the same enterprise workplace RFPs but at vastly greater scale and with broader service lines including strategy and consulting.
• ONG&ONG: Singapore-headquartered design and engineering firm offering architecture, interiors and infrastructure. Comparable in regional focus and corporate client base, but operates with significantly broader service scope.
• DP Architects: Established Singapore architecture practice with regional and international reach. Overlaps with BBFL on corporate interior projects but is a much larger full-service architectural firm rather than a pure-play interior design consultancy.
• Perkins&Will: Global architecture and design firm with APAC presence. Comparable in serving enterprise workplace clients but operates as a much larger, multi-disciplinary practice spanning architecture, interiors and research.
• Woods Bagot: Global architecture and design firm with major APAC studios. Competes with BBFL on enterprise workspace design but operates at significantly larger scale with broader service portfolio including architecture, interiors and masterplanning.

Direct peers

• M Moser Associates: Hong Kong-headquartered global workplace design and build firm with deep APAC presence. Directly comparable as a corporate interior design consultancy serving multinational enterprises with end-to-end workspace solutions across the region.
• Squire Mech: Singapore-based interior design and architecture firm serving commercial and corporate clients. Comparable to BBFL in market positioning, regional focus and project-based corporate design services.
• Space Matrix: Singapore-headquartered workplace design consultancy operating across APAC. Closely comparable to BBFL in scale, geographic focus, and corporate workplace design specialization, with similar multinational client base.

Others

• JLL (Workplace Design): Global real estate services firm with workplace strategy and interior design capabilities. Competes with BBFL indirectly by bundling design services with broader real estate advisory, but its primary focus is brokerage and property management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBFL