Digital Commerce Association of the Philippines (DCOM)

What Digital Commerce Association of the Philippines (DCOM) does

Digital Commerce Association of the Philippines (DCOM) is a non-stock, non-profit trade association headquartered in Makati City that serves as the recognized industry body for digital commerce in the Philippines. Founded circa 2013 (per the earliest recorded DCOM Summit in February 2013 and founding-year source), DCOM's stated mission is to make Filipino merchants globally competitive in digital commerce through four activities: establishing industry standards and best practices, teaching merchants how to leverage digital commerce, promoting the Philippine digital commerce industry for trade and investment, and partnering with government on policy. The association serves three primary constituencies: Filipino merchants and SMEs seeking digital adoption, e-commerce industry players (online sellers, payment providers, logistics operators, digital platforms), and government agencies (DTI, DOST, BSP, BIR). DCOM does not develop proprietary technology products; instead, its core technology footprint consists of a content website (dcom.ph) and a Facebook page (facebook.com/DCOM.PH) used for news distribution and event promotion.

DCOM's service surface is built around membership benefits (nomination rights during elections, voting rights, free attendance at DCOM-organized events, discounts to partnered events, access to exclusive proprietary research, and company/brand features on DCOM channels), industry events (Seamless Philippines meet-ups, DCOM Summits, the Digital Commerce Forum at Negosyo Fair 2017, and international participation in eTail Asia, Digital Travel APAC, and Last Mile Fulfilment Asia), and policy advocacy services. Notable deliverables include the "State of Ecommerce 2020" report co-developed with Asia Smart App, which compiled Philippine digital commerce statistics during the COVID-19 period. Its board of five directors is drawn from anchor Philippine e-commerce companies: Jon Santico (Managing Director, also heading eCommerce at Stores Specialists), Robertson Chiang (founding Director and Vice President, also Founder/COO/CTO of Dragonpay Corporation), Bob Gantuangco (Director, CEO/President of TechCellar Business Solutions), Bjorn Pardo (Director, Founder/CEO of Xend), and MJ Panganiban (Director, Head of Business Development at Air21 Global/Shopinas.com).

DCOM's business model is membership-driven, supplemented by event partnership and sponsorship revenue. The membership process requires submission of corporate documents (DTI/SEC Certificate, Mayor's/Business Permit, BIR Registration Form 2303, brand logo, and representative photos), but specific fee amounts are not publicly disclosed. The association operates with 11-50 employees from a secretariat office at Unit 315 Gateway Centre, Paseo de Magallanes, Makati City, and is organized as Digital Commerce Association of the Philippines, Inc. under Philippine law. Its geographic scope is domestic (Philippines), with selective international event partnerships extending member value proposition beyond the domestic market.

Name

Digital Commerce Association of the Philippines (DCOM)

Legal name

Digital Commerce Association of the Philippines, Inc.

Website

https://dcom.ph

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Commerce Association of the Philippines (DCOM) is a non-profit trade association that promotes and advocates digital commerce in the Philippines through standards, merchant education, policy advocacy, and ecosystem convening, serving Filipino merchants, e-commerce platforms, and government agencies via a membership-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: DCOM generates revenue through membership fees. Duly-recognized DCOM members receive benefits including nomination rights during elections, voting rights, free attendance to DCOM organized events, discounts to partnered events, access to exclusive proprietary research, and free company/brand feature on DCOM channels. Required documents for membership include DTI/SEC Certificate, Mayors/Business Permit, BIR Registration (Form 2303), Brand/Business Logo, and photos of representatives.
2. Event Partnerships and Sponsorships: DCOM partners with international event organizers (such as eTail Asia) offering discounted registration codes (ASSOC15) to members. The association facilitates sponsorship and partnership opportunities for events, earning revenue through member engagement and potential referral arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DCOM is a non-stock, non-profit trade association that promotes and advocates digital commerce in the Philippines. It establishes industry standards and best practices, educates Filipino merchants on digital commerce adoption, makes the Philippine digital commerce industry attractive for trade and investment, and partners with government agencies to shape sound policies on digital commerce.

Product overview

The Digital Commerce Association of the Philippines (DCOM) is an industry trade association rather than a product company. It does not offer commercial products or technology services. Its offerings include membership benefits (nomination rights, voting rights, free event attendance, discounts to partnered events, access to proprietary research, and company branding features on DCOM channels), industry events (such as the Seamless Philippines meet-ups and Digital Commerce Forum at Negosyo Fair 2017), news and information resources covering Philippine and global e-commerce trends, and advocacy for digital commerce standards and policies.

Differentiator

Problem solved

Functional benefit

Products and services

• DCOM Membership

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Asia Smart AppcoreStrategic or Co-development Partner · 1 January 2020DCOM collaborated with Asia Smart App for the 'State of Ecommerce 2020' report, providing comprehensive statistics on Philippine digital commerce adoption including internet penetration (72.9M users), mobile connections (173.2M), social media users (73M), and COVID-19 impact analysis. The partnership produced educational content on how the majority of the Philippine population adopted digital commerce.
• Department of Trade and Industry (DTI)coreStrategic or Co-development Partner · 1 January 2017DCOM partners with DTI and its bureaus (Regional Operations Group, Bureau of Domestic Trade and Promotions, Bureau of Micro, Small and Medium Enterprise Development) to assist as consultants, resource speakers, or members of technical working groups dealing with entrepreneurial developments among SMEs through e-commerce.
• Department of Science and Technology (DOST)coreStrategic or Co-development Partner · 1 January 2017DCOM board members serve as consultants and resource speakers for DOST initiatives related to digital commerce and technology adoption among Philippine businesses.
• Bangko Sentral ng Pilipinas (BSP)coreStrategic or Co-development Partner · 1 January 2017DCOM monitors and reports on BSP initiatives including the QR Ph P2M payment system rollout, digital payment regulations, and the National Retail Payments System framework aimed at raising e-payment share from 1% to 20% by 2020.
• UnionBank PhilippinesminorGTM or Marketing PartnerUnionBank serves as venue sponsor for DCOM events (Q1 Members' Meet-up at Sky Lounge, 47th floor UnionBank Plaza) and hosts the UREKA Forum consortium. MJ Panganiban serves as consortium partner of Unionbank's UREKA Forum.
• Philippine Retailers AssociationminorStrategic or Co-development PartnerDCOM board member MJ Panganiban serves as official representative to the Philippine Retailers Association, enabling cross-collaboration between traditional retail and digital commerce sectors.
• Internet and Mobile Marketing Association of the Philippines (IMMAP)minorStrategic or Co-development PartnerDCOM board member MJ Panganiban serves as official representative to IMMAP, facilitating knowledge sharing between digital commerce and mobile marketing communities.
• Digital Filipino ClubminorStrategic or Co-development PartnerDCOM maintains representation in the Digital Filipino Club, a community of digital commerce practitioners in the Philippines.
• Philippine Chamber of Commerce & IndustryminorStrategic or Co-development PartnerRC Solangon, VP of Philippine Chamber of Commerce & Industry - Makati City, participated in DCOM's 'Turn Weakness Into Opportunity' initiative during the State of Ecommerce 2020 presentation, highlighting cross-association collaboration.
• Viber PhilippinesminorStrategic or Co-development PartnerViber Philippines data was cited in the State of Ecommerce 2020 report showing top mentions on Viber included keywords related to food delivery (57% food only, 36% food+personal care) and shopping/sale keywords during the community quarantine period.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DCOM.PH

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Commerce Association of the Philippines (DCOM)